BODYBAR Pilates franchise unit economics
BODYBAR Pilates franchisees run reformer Pilates studios that sell recurring memberships, class-credit packages, retail and instructor training.
BODYBAR Pilates franchise at a glance
In its 2026 FDD BODYBAR Pilates reports 2025 gross sales, members, normalized expenses and net income for 38 studios open all year, with figures for the highest- and lowest-selling studios and for presale members.
BODYBAR Pilates franchisees averaged $766,821 of sales in 2025, with a median of $756,694, according to Item 19 of BODYBAR Pilates’ 2026 FDD, issued 10 April 2026. The 38 in that group are 52%* of BODYBAR Pilates’ 73 locations. Fees paid to BODYBAR Pilates come to about 9.78%* of sales. A BODYBAR Pilates franchise costs $431,425 to $756,035 to open.
- A BODYBAR Pilates franchise costs $431,425 to $756,035 to open, including a $60,000 initial franchise fee, according to the brand's 2026 FDD.
- BODYBAR Pilates charges a royalty of 7% of sales, a 2% brand fund contribution and a $500 monthly technology fee.
- 47% of reporting BODYBAR Pilates locations reached the average.
- Work out BODYBAR Pilates's fees at your own sales with the minimum fee calculator.
These figures come from BODYBAR Pilates's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Revenue per member is $237 a month across 269 members. That is $195 to $296 between studios, the highest member value of any brand in this library.
- Net income averages $182,646 on $766,821 of sales, 23.8%. Normalized expenses take 72.2% and cost of goods 4.0%.
- Net income ran from $389,940 at the highest-earning studio to $1,802 at the lowest-earning one. Sales ran from $1,054,516 to $420,002, a range of 2.51 times, while net income ranged 216 times.
- A presale drive delivers 183 founding members before opening day. That compares with an operating average of 269, 68% of the eventual base, sold across 16 to 12 weeks.
- The network went from 14 studios to 73 in three years. BODYBAR Pilates added 11, 21 and 27 studios in those years and had no company-owned studios.
How much does a BODYBAR Pilates franchise make?
The average BODYBAR Pilates unit reported $766,821 of revenue in the 2026 FDD, and the median reported $756,694. Item 19 of the BODYBAR Pilates FDD publishes gross sales, cost of goods sold, gross profit, normalized expenses and net income for 38 included studios, and what an owner keeps depends on the costs set out below. Fees come off the top first, at about 9.8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Members & the mix
Members and revenue per member, 2025
| Measure | Average | Median | Highest | Lowest | Top third | Bottom third | Studios above the average |
|---|---|---|---|---|---|---|---|
| Total members | 269 | 265 | 435 | 149 | 327 | 215 | 17 / 45% |
| Revenue per member a month | $237 | $234 | $296 | $195 | $268 | $213 | 20 / 53% |
As the brand reported it.
Members pay $237 a month on average. That compares with $131.92 at a group fitness studio, $64.25 at a coaching-led gym and $56.42 at a 24-hour club. Reformer Pilates sells a small number of expensive relationships, and the whole model follows from that: 269 members produce what 1,000 members produce elsewhere.
Member count varies 2.92 times and member value varies 1.52 times. That is 435 against 149, and $296 against $195. So roughly two thirds of the sales range is how many people belong. For a studio running 14 reformers, 435 members is about 31 members a machine and 149 is about 11.
The bottom third holds 215 members at $213 each a month. That is $549,540 a year at that combination. The top third holds 327 at $268, $1,051,632. Both figures bracket the filed sales range, which is the arithmetic check that these two levers multiply.
Revenue by category
| Category | Average | Median | Highest | Lowest |
|---|---|---|---|---|
| Membership revenue | 76.1% | 76.0% | 84.4% | 66.1% |
| Credit packages | 11.0% | 10.3% | 22.1% | 4.9% |
| Retail | 5.6% | 4.8% | 15.7% | 2.2% |
| Fees | 5.4% | 5.3% | 7.6% | 2.9% |
| Instructor training | 1.7% | 1.5% | 5.0% | 0.0% |
| Other | 0.2% | 0.2% | 0.5% | 0.0% |
As the brand reported it.
Late cancellation and absence fees are 5.4% of revenue, the same order as retail. That is $41,408 a year at the average studio, ranging 2.9% to 7.6%. In a booked-class format with 12 or 14 machines a session, an empty reformer is lost capacity. This line is what a studio recovers when it enforces the policy. It is also almost pure margin.
Membership is 66.1% to 84.4% of revenue depending on the studio. That is an 18.3-point range. The studios leaning hardest on credit packages take 22.1% that way against 4.9% at the other end. Packages have no recurring commitment, so a studio at the package-heavy end has less predictable revenue on the same sales.
Presale founding memberships
| Measure | Founding memberships |
|---|---|
| Average | 183 |
| Median | 172 |
| Highest | 309 |
| Lowest | 78 |
As the brand reported it, across 27 studios that completed a presale drive during 2025 in Texas, Alabama, Illinois, Florida, California, Georgia, West Virginia, Kansas, New York, Ohio, Arizona, North Carolina and Iowa.
A studio opens with 183 members against an operating average of 269. 68% of the eventual base, sold before the doors open. That is the most consequential operating fact here: the build-up risk that dominates most fitness formats is largely resolved before trading starts. That is also why the $20,000 grand opening requirement and the $3,000 monthly local advertising commitment land where they do.
The presale range is 78 to 309, four times. The lowest-selling opened in California in July and the highest-selling in West Virginia in the same month, so market size accounts for little of it. Whatever separates a 309-member presale from a 78-member one is done in those twelve to sixteen weeks. It determines the studio's starting position by roughly $657,000 of first-year revenue at $237 a member a month.
Top performers
What separates the top BODYBAR Pilates performers
BODYBAR Pilates splits its locations into groups instead of publishing one average. The top group averaged $939,878 a year. The lowest averaged $597,451. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $756,694. The average was $766,821. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The BODYBAR Pilates top third sells 1.6× the bottom third, and the highest-selling studio sells 2.51× the lowest-selling one. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity.Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $431,425 to $756,035, a 1.8× range inside one brand.
- Fees and the minimum.BODYBAR Pilates fees run about 9.8% of sales, and BODYBAR Pilates sets no minimum royalty.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Context you underwrite around
- Locations included.These figures cover 38 of 73 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 of the BODYBAR Pilates FDD publishes gross sales, cost of goods sold, gross profit, normalized expenses and net income for 38 included studios. Ask the franchisor or current owners for any cost line the filing leaves out.
Profit and loss
Sales through net income, 2025
| Line | Average | Share of sales | Median | Highest | Lowest | Top third | Bottom third | Studios above the average |
|---|---|---|---|---|---|---|---|---|
| Gross sales | $766,821 | 100% | $756,694 | $1,054,516 | $420,002 | $939,878 | $597,451 | 18 / 47% |
| Cost of goods sold | $30,513 | 4.0% | $24,347 | $83,122 | $7,205 | $43,556 | $21,693 | 14 / 37% |
| Gross profit | $736,426 | 96.0% | $737,077 | $1,010,655 | $410,908 | $896,322 | $575,758 | 19 / 50% |
| Normalized expenses | $553,780 | 72.2% | $566,469 | $711,341 | $387,593 | $598,646 | $480,047 | 22 / 58% |
| Net income | $182,646 | 23.8% | $177,297 | $389,940 | $1,802 | $293,255 | $95,712 | 19 / 50% |
Every figure is as the brand reported it except the share column, which is marked *.
Cost of goods is 4.0% of sales and covers retail merchandise alone. That is $30,513 against $766,821. Gross profit is 96.0%, which means everything that decides whether a studio works sits in the normalized expense line, labor, rent, marketing and the brand.
Normalized expenses take 72.2% of sales, and they include the royalty and the rent. That is $553,780. The range on that line is $387,593 to $711,341, 1.83 times, against a sales range of 2.51 times. So expenses scale with sales but less than proportionally, which is what produces a 23.8% average net income and a bottom end near zero.
The lowest-earning BODYBAR Pilates studio in this group earned $1,802 for the year. Its sales were above the $420,002 lowest sales figure. The highest-earning studio earned $389,940. Sales vary 2.51 times across the 38; what is left over varies 216 times. That is the number to hold against a 23.8% headline margin.
Half the studios beat the average net income and 47% beat the average sales. That is 19 of 38 and 18 of 38. The median net income of $177,297 sits $5,349 below the average. So the distribution is close to symmetrical at the middle and pulled apart only at the tails.
Fees and what it costs to open
Royalty and fees
| Studio | Gross sales | Royalty and marketing fund at 9% | Local advertising and technology | Total | Share of sales |
|---|---|---|---|---|---|
| Highest in the group | $1,054,516 | $94,906 | $42,000 | $136,906 | 13.0% |
| Top third | $939,878 | $84,589 | $42,000 | $126,589 | 13.5% |
| Average studio | $766,821 | $69,014 | $42,000 | $111,014 | 14.5% |
| Bottom third | $597,451 | $53,771 | $42,000 | $95,771 | 16.0% |
| Lowest in the group | $420,002 | $37,800 | $42,000 | $79,800 | 19.0% |
Ours, built from the filed rates: a 7% royalty collected weekly through the booking platform, a 2% marketing fund fee collected the same way, a local advertising requirement averaging $3,000 a month across a twelve-month period excluding agency fees. A technology fee of $500 a month which may rise 30% a year.
$42,000 a year lands on every studio regardless of size. That is $36,000 of local advertising and $6,000 of technology. That is 4.0% of the highest-selling studio's sales and 10.0% of the lowest-selling one's. It is why the all-in rate runs 13.0% to 19.0% on identical terms. Agency fees on top could add another $4,800 to $18,000.
The royalty is collected weekly through the booking platform. The marketing fund is collected the same way, direct from the payment processor, and the franchisor reserves the right to move to daily collection. For a studio whose revenue arrives as recurring memberships that is broadly frictionless, but it removes any float between collecting from members and paying the brand.
The technology fee may rise 30% a year. That is $500 a month today, $6,000 a year. Compounded at the stated ceiling that reaches $22,283 by year six. Against a fee schedule that is otherwise conventional, that is the line to model at the cap.
Cost to open a studio
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $60,000 | $60,000 |
| Travel and living while training | $2,500 | $10,000 |
| Founding instructor training program | $8,500 | $11,150 |
| Real estate and lease | $5,200 | $20,000 |
| Building work | $120,000 | $275,000 |
| Pilates equipment package | $105,000 | $128,660 |
| Audio-visual and computer systems | $25,225 | $32,225 |
| Signage | $10,000 | $22,000 |
| Initial inventory kit | $10,000 | $15,000 |
| Advertising and grand opening | $20,000 | $30,000 |
| Insurance | $4,000 | $8,000 |
| Shipping | $5,000 | $12,000 |
| Professional fees | $26,000 | $42,000 |
| Additional funds, three months | $30,000 | $90,000 |
| Total | $431,425 | $756,035 |
As the brand reported it.
Discounts available
- BODYBAR Pilates takes $5,000 off the first studio's fee for active military and honorably discharged veterans.
- BODYBAR Pilates charges an area development fee of $110,000 for two studios, $155,000 for three, $200,000 for four, $240,000 for five, $275,000 for six and $400,000 for ten.
From Item 5 of the BODYBAR Pilates 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The build costs 0.56 to 0.99 times a year of average sales. That is $431,425 to $756,035 against $766,821. That is among the lowest capital-to-revenue ratios in this library. It follows from the format. A BODYBAR Pilates studio holds 12 or 14 reformers in a small space, and building work and equipment together cost $225,000 to $403,660.
Professional fees are carried at $26,000 to $42,000, higher than signage, inventory and insurance combined. They cover lawyers, accountants, architects and construction management. In a build where the equipment package is fixed and bought from one supplier, the variable professional cost is a real line.
Three months of working capital is $30,000 to $90,000. A studio opening with 183 founding members at a discounted rate arrives with revenue from day one. Most fitness formats have to fund that build-up period from working capital.
The network of locations
Studios opened and closed, 2023 to 2025
| Year | Start | End | Net change | Company-owned |
|---|---|---|---|---|
| 2023 | 14 | 25 | +11 | 0 |
| 2024 | 25 | 46 | +21 | 0 |
| 2025 | 46 | 73 | +27 | 0 |
As the brand reported it.
The system has grown 5.2 times in three years, from 14 studios to 73. Openings accelerated each year, 11, 21, 27. 27 of the 73 opened during 2025 and sit outside the financial tables. So more than a third of the network has yet to complete a full trading year.
The franchisor owns zero studios. Every figure here is franchisee performance, which for benchmarking is as clean as this library gets. For judging what the model does in expert hands, there is no evidence either way.
Four of the 38 studios were excluded for reporting or transfer reasons. Two transferred, one agreed to transfer and two failed to report their financials on time. In a 73-studio system those are individually visible events, and a prospective owner should ask about each of them directly.
Questions we get asked
Questions owners ask.
How much does a BODYBAR Pilates franchise make?
BODYBAR Pilates franchisees averaged $766,821 of sales in 2025, with a median of $756,694, according to Item 19 of BODYBAR Pilates’ 2026 FDD, issued 10 April 2026. The 38 in that group are 52%* of BODYBAR Pilates’ 73 locations. Fees paid to BODYBAR Pilates come to about 9.78%* of sales. A BODYBAR Pilates franchise costs $431,425 to $756,035 to open.
What should a BODYBAR Pilates studio be billing?
The 38 studios trading all of 2025 averaged $766,821 of gross sales with a median of $756,694, ranging from $420,002 to $1,054,516. The top third averaged $939,878 and the bottom third $597,451. Average membership was 269, from 149 to 435, at $237 a member a month.
What does a BODYBAR Pilates studio earn?
Net income averaged $182,646, 23.8% of sales, with a median of $177,297, a high of $389,940 and a low of $1,802. Normalized expenses took 72.2% and cost of goods 4.0%. That net income figure already includes the royalty, marketing fund, rent, labor, technology and every other recurring cost except debt payments and interest. The expenses also exclude discretionary items such as meals, travel and charitable giving. It excludes the franchise fee, build-out, equipment and anything capitalized.
How does the presale work at BODYBAR Pilates?
Beginning 16 to 12 weeks before opening, a studio sells discounted founding memberships. Across 27 studios that opened during 2025 the presale delivered an average of 183 founding members. The median was 172 founding members, the high 309 and the low 78. Against an operating average of 269 members, that is 68% of the eventual base signed before the doors open. That is why this format has a lighter working capital assumption than most fitness concepts.
What does BODYBAR Pilates cost a franchisee each year?
BODYBAR Pilates charges a 7% royalty and a 2% marketing fund fee, both collected weekly through the booking platform. BODYBAR Pilates also requires local advertising averaging $3,000 a month and charges a $500 monthly technology fee, so fees come to 9% of sales plus $42,000 a year. That works out at 13.0% of sales at the highest-selling studios in the group and 19.0% at the lowest-selling ones. Agency and management fees sit outside the advertising measurement and add $400 to $1,500 a month. The technology fee may rise 30% a year.
Who does bookkeeping for a BODYBAR Pilates franchise?
Every studio in the system is measured the same way, so the close has a target. Three things deserve their own lines. The first is revenue per member per month, against $237 system-wide and $195 to $296 across studios, because the whole model rests on a small number of high-value relationships and that ratio moves before the member count does. Another is the revenue mix, against 76.1% membership and 11.0% credit packages. That is because a studio drifting toward packages trades recurring revenue for one-off revenue at the same top line, and late cancellation and absence fees, 5.4% of revenue here and almost pure margin, a line that appears only where the policy is enforced and the system is configured to charge it. Royalty and marketing fund are swept weekly straight from the payment processor. So the cash calendar runs weekly while the books run monthly, and that reconciliation belongs in the close. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
Questions worth putting to BODYBAR Pilates
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- How would wages and rent at a new BODYBAR Pilates location compare with the figures in the filing? Item 19 of the BODYBAR Pilates FDD publishes gross sales, cost of goods sold, gross profit, normalized expenses and net income for 38 included studios.
- Which factors does BODYBAR Pilates see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many BODYBAR Pilates locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a member worth in your studio at BODYBAR Pilates?
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Talk to AveranWhere these figures come from.
Every figure here comes from BODYBAR Franchising, LLC's 2026 FDD, covering the 2025 calendar year. The figures are unaudited by us and by the franchisor. The figures are reported through third-party financial benchmarking software. We are unaffiliated with BODYBAR Pilates. The figures describe past performance at other BODYBAR Pilates studios. Calculations of our own are labeled where they appear. The top-third and bottom-third columns are ranked separately for each row, so each row is read on its own. Net income excludes the franchise fee, build-out, equipment, anything capitalized, debt payments and interest. This page is an educational summary and is not legal or tax advice. BODYBAR PILATES® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: BODYBAR Franchising, LLC, 2026 Franchise Disclosure Document, issued 10 April 2026.
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BODYBAR Pilates reads against the rest of the pilates, barre and yoga group: Bar Method · barre3 · Club Pilates · Pure Barre · Yoga Six. The pilates, barre and yoga guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.