Stretch Zone franchise unit economics
Stretch Zone franchisees run studios that sell monthly memberships for practitioner-assisted stretching.
Stretch Zone franchise at a glance
Stretch Zone’s Item 19 reports 2025 sales by quartile for 237 studios trading all year, and separately for the studios trading at least 347 days.
Stretch Zone franchisees averaged $310,219 of sales in 2025, with a median of $290,707, according to Item 19 of Stretch Zone’s 2026 FDD, issued 30 April 2026. The 237 in that group are 57%* of Stretch Zone’s 413 locations. Fees paid to Stretch Zone come to about 11%* of sales. A Stretch Zone franchise costs $142,590 to $305,489 to open.
- A Stretch Zone franchise costs $142,590 to $305,489 to open, according to the brand's 2026 FDD.
- Stretch Zone charges a royalty of 7% of sales, a 2% brand fund contribution and a $385 monthly technology fee.
- On Averan's reading, Stretch Zone's franchise fees come to about 11.13% of sales.
- Stretch Zone reported 413 franchised locations in its 2026 FDD.
- Work out Stretch Zone's fees at your own sales with the minimum fee calculator.
These figures come from Stretch Zone's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- $30,620 a year is flat: $24,000 of local advertising, $4,620 of technology and $2,000 of recertification. That is 9.9% of an average studio's revenue and 19.8% at the bottom quartile.
- Brand and required marketing take 18.9% of an average studio's revenue and 28.8% at the bottom quartile. That is $58,539 against $44,558 in absolute dollars.
- Studios trading at least 347 days a year bill $385,290 against $310,219 for the whole group. That is $75,071 more, or 24.2%.
- 140 of 377 studios sit outside the performance tables. Operational failures and system-standard breaches are among the reasons, while the outlet table records zero departures in three years.
- The $900 monthly minimum royalty applies below $154,286 of revenue. The bottom quartile averages $154,868, $582 above it.
How much does a Stretch Zone franchise make?
The average Stretch Zone unit reported $310,219 of revenue in the 2026 FDD, and the median reported $290,707. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 11.1% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
What studios sell
Sales by quartile, 2025
| quartile | All 237: average | Median | Lowest | Highest | At or above average | 99 studios open 95% of days: average | Median | Gap |
|---|---|---|---|---|---|---|---|---|
| Top quartile | $492,452 | $459,031 | $386,890 | $1,166,909 | 21 (36%) | $565,215 | $543,547 | +$72,763 |
| 2nd quartile | $335,937 | $330,892 | $290,905 | $386,263 | 26 (44%) | $400,194 | $401,335 | +$64,257 |
| 3rd quartile | $260,252 | $261,911 | $226,293 | $290,707 | 32 (54%) | $321,673 | $324,480 | +$61,421 |
| Bottom quartile | $154,868 | $157,767 | $78,220 | $218,842 | 31 (52%) | $254,672 | $258,463 | +$99,804 |
| Total | $310,219 | $290,707 | $78,220 | $1,166,909 | 106 (45%) | $385,290 | $348,211 | +$75,071 |
Both tables are as the brand reported it; the gap column is marked *.
Studios open at least 347 days a year bill $75,071 more. That is $385,290 against $310,219 *, 24.2%. In daily terms that is $1,056 a day against $850 across a full calendar year. The threshold is 347 days out of 365, and 99 of 237 studios cleared it. So more than half the reporting group is closed on days the highest-selling operators are trading.
The difference is largest in the bottom quartile. The bottom quartile of the consistent group averages $254,672 against $154,868 for the bottom quartile of the whole group, 64% more, and $99,804 in absolute terms. At the top quartile the gap is $72,763. Whatever else separates a low-selling Stretch Zone studio from a high-selling one, hours open is a substantial part of it.
The highest-selling studio bills $1,166,909 and the lowest-selling $78,220. That is 14.9 times as much. The top quarter's average of $492,452 sits $33,421 above its own median because of that single studio. Strip it and the top of this system is much closer to $459,031. The middle two quartiles are tight, spanning 1.33 and 1.28 times inside themselves.
Half the reporting studios bill below $290,707. The Stretch Zone median is $19,512 under the average, and only 45% of studios reach the average. In the bottom quartile 52% beat their own group average of $154,868. That means that group is dragged down by a handful of studios near the $78,220 minimum.
Top performers
What separates the top Stretch Zone performers
Stretch Zone splits its locations into groups instead of publishing one average. The top group averaged $492,452 a year. The lowest averaged $154,868. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $290,707. The average was $310,219. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 3.2× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 1,000 to 1,500 square feet. Capacity is the number of certified practitioners, times the hours they work, times how full their schedules are. The build sets how much you can sell.
- Opening cost range.Opening costs $142,590 to $305,489, a 2.1× range inside one brand.
- Fees and the minimum.Fees run about 11.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
Context you underwrite around
- Locations included.These figures cover 237 of 413 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- What the filing does not include.Stretch Zone’s Item 19 gives no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Top performers
How far apart the locations are
Stretch Zone reports its locations in performance groups, from the highest-selling to the lowest. The group-by-group figures are in the tables on the Model and Finance tabs.
The charges that never change
Royalty and fees
| Studio | Sales | Royalty | Media fund at 2% | Flat stack | Total | Share of revenue |
|---|---|---|---|---|---|---|
| Highest-selling studio | $1,166,909 | $81,684 | $23,338 | $30,620 | $135,642 | 11.6% |
| Top quartile | $492,452 | $34,472 | $9,849 | $30,620 | $74,941 | 15.2% |
| Open 95% of days, all quartiles | $385,290 | $26,970 | $7,706 | $30,620 | $65,296 | 16.9% |
| 2nd quartile | $335,937 | $23,516 | $6,719 | $30,620 | $60,855 | 18.1% |
| All studios | $310,219 | $21,715 | $6,204 | $30,620 | $58,539 | 18.9% |
| Median studio | $290,707 | $20,349 | $5,814 | $30,620 | $56,783 | 19.5% |
| 3rd quartile | $260,252 | $18,218 | $5,205 | $30,620 | $54,043 | 20.8% |
| Bottom quartile | $154,868 | $10,841 | $3,097 | $30,620 | $44,558 | 28.8% |
| Lowest-selling studio | $78,220 | $10,800 | $1,564 | $30,620 | $42,984 | 55.0% |
Ours, built from the filed rates: a royalty of 7% of gross revenues with a minimum of $900 a month, deducted twice weekly from the brand's booking platform remittances. A Media Fund contribution of 2% of monthly gross revenues is taken the same way, after a $500 initial contribution. A Local Advertising requirement of a flat $2,000 a month must be spent inside the protected territory, and advertising outside it is prohibited. The technology fee is $385 a month and covers the website listing, the intranet and a bundle of third-party software. There is also an annual recertification program fee of $2,000 per franchise regardless of how many practitioners are certified.
$30,620 a year is flat. That is $24,000 of required local advertising, $4,620 of technology and $2,000 of recertification. Every studio pays it whether it bills $78,220 or $1,166,909, 2.6% of revenue at the top of the system and 39.1% at the bottom. On a format this small, the flat stack is the single most important line in the fee structure.
The $2,000 monthly advertising requirement is a flat dollar amount. Most brands in this library set it as the greater of a percentage and a minimum; here the percentage is absent entirely. At the average studio's $310,219 it works out at 7.7%. That is high for a local advertising obligation. The money must be spent inside the protected territory, and advertising outside it is prohibited outright.
With the required local advertising included, the all-in rate runs 11.6% at the highest-selling studio and 55.0% at the lowest-selling studio. That is $135,642 against $42,984 in absolute dollars. At the median studio it is 19.5%. The 9% percentage element is middle-of-the-road; the flat $30,620 is what produces the range, and it produces it hardest exactly where revenue is thinnest.
The $900 monthly minimum royalty applies below $154,286 of revenue. The bottom quartile averages $154,868, $582 above the line *. So a quarter of the reporting system sits within a rounding error of paying a fixed royalty. The lowest-selling studio, at $78,220, pays $10,800 where 7% would be $5,475.
Liquidated damages on termination equal 36 months of royalty and advertising contributions. At the average studio that is $83,757 *, on top of everything else owed. Alongside a $15,000-or-5% transfer fee, the exit economics of this agreement deserve as much attention as the entry price.
Opening a studio
Cost to open a studio
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $59,500 | $59,500 |
| Stretching tables and accessories | $29,500 | $40,400 |
| Building work | $4,000 | $75,000 |
| Opening support fee | $14,950 | $14,950 |
| Additional funds, three months | $10,000 | $30,000 |
| Prepaid rent and security deposit | $750 | $15,000 |
| Outdoor signage | $2,000 | $13,500 |
| Indoor signage and graphics | $5,700 | $10,000 |
| Architect's and engineer's fees | $0 | $9,000 |
| Furniture, fixtures and furnishings | $2,050 | $7,100 |
| Required pre-opening digital media spend | $5,000 | $5,000 |
| Insurance | $1,750 | $5,000 |
| Attorney's fees | $1,000 | $5,000 |
| Travel and lodging during training | $2,000 | $3,000 |
| Licenses and permits | $200 | $3,000 |
| Computer system | $1,850 | $2,699 |
| Accountant's fee | $200 | $2,500 |
| Office and store supplies | $1,055 | $2,000 |
| Technology fees before opening | $385 | $1,540 |
| Utility deposits | $200 | $800 |
| Initial media fund contribution | $500 | $500 |
| Total | $142,590 | $305,489 |
As the brand reported it, reordered here by size.
Discounts available
- Stretch Zone takes 10% ($5,950) off the first location's fee for honorably discharged veterans (VetFran), making it $53,550.
- Stretch Zone charges $50,000 for the second location, $45,000 for the third and $40,000 for each one after that under a development agreement.
From Item 5 of the Stretch Zone 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The build costs 0.46 to 0.98 times a year of average revenue. That is $142,590 to $305,489 against $310,219. That is the lowest entry price in this library’s fitness set. The largest part of the range is building work at $4,000 to $75,000, and a clean vanilla box removes most of that line.
The franchise fee and the tables are $89,000 to $99,900, 62% of the low build. That is $59,500 of fee plus $29,500 to $40,400 of stretching tables bought from a designated supplier. Add the $14,950 opening support fee and $5,000 of required pre-opening digital media and $108,950 to $119,850 of the build goes to the franchisor or its designated suppliers.
Working capital (cash to run the business day to day) is $10,000 to $30,000 across three months. Against a flat brand obligation of $30,620 a year, the low figure covers about four months of the flat stack alone *, and stops there. On a studio that opens into a $2,000 monthly advertising requirement from day one, that reserve deserves rebuilding from the bottom up.
Revenue runs $207 to $310 a square foot. That is on 1,000 to 1,500 square feet *. The Stretch Zone format is among the smallest in this library. The small format keeps the build low, and it also makes the $30,620 flat obligation a larger share of each studio’s revenue.
The network of locations
Studios opened and closed, 2023 to 2025
| Year | Start | Opened | Terminations | Non-renewals | Reacquired | Ceased, other | End | Net change |
|---|---|---|---|---|---|---|---|---|
| 2023 | 240 | 90 | 0 | 0 | 0 | 0 | 330 | +90 |
| 2024 | 330 | 47 | 0 | 0 | 0 | 0 | 377 | +47 |
| 2025 | 377 | 36 | 0 | 0 | 0 | 0 | 413 | +36 |
As the brand reported it; every row reconciles exactly.
Stretch Zone recorded zero departures in three years, while the network grew from 240 studios to 413. That is up 72.1%. On the face of the table, no studio left in three years. Set against 140 studios excluded from the performance figures for reasons including operational failure, the two disclosures describe the same system differently, and an owner should read them together.
Openings fell 90, 47, 36. Stretch Zone openings fell 60% across three years while the Stretch Zone base grew 72%. A network adding 36 studios a year against a base of 377 is growing at 9.5%. That is steady but a long way from the 37.5% of 2023.
Florida recorded 31 transfers in 2024 and 10 in 2025. Arizona recorded 9 in 2024 and Illinois 5 in 2025. In a system with zero recorded closures, transfers are the visible route by which studios change hands. The volume suggests more owner turnover than the departure column implies.
Territory is a Limited Protected Territory, and advertising outside it is prohibited. The local advertising requirement of $2,000 a month must be spent inside it. That is an unusual pairing: a fixed spend obligation combined with a geographic restriction on where it can go. That makes the territory's size and density the determinant of what that money buys.
Questions we get asked
Questions owners ask.
How much does a Stretch Zone franchise make?
Stretch Zone franchisees averaged $310,219 of sales in 2025, with a median of $290,707, according to Item 19 of Stretch Zone’s 2026 FDD, issued 30 April 2026. The 237 in that group are 57%* of Stretch Zone’s 413 locations. Fees paid to Stretch Zone come to about 11%* of sales. A Stretch Zone franchise costs $142,590 to $305,489 to open.
What should a Stretch Zone studio be billing?
The 237 reporting studios averaged $310,219 of sales in 2025 with a median of $290,707, ranging from $78,220 to $1,166,909. By quartile, Stretch Zone locations averaged $492,452, $335,937, $260,252 and $154,868. Only 45% reached the average. The 99 studios that traded at least 347 of 365 days averaged $385,290 with a median of $348,211, $75,071 more. Note that 140 of the 377 measured studios sit outside both tables.
What does Stretch Zone cost a franchisee each year?
Stretch Zone charges a 7% royalty with a $900 monthly minimum, deducted twice weekly from booking platform remittances. Stretch Zone takes a 2% Media Fund contribution the same way. Owners also spend a flat $2,000 a month of local advertising inside the protected territory. There is also a $385 monthly technology fee and a $2,000 annual recertification fee. That is $30,620 flat plus 9% of revenue, 15.2% of a top-quarter studio's revenue, 18.9% at the average, 19.5% at the median and 28.8% at the bottom quartile. The minimum royalty binds below $154,286 of annual revenue.
How much does staying open matter at Stretch Zone?
It matters a great deal. The 99 studios open and serving clients at least 347 of 365 days averaged $385,290 against $310,219 for all 237, 24.2% more, or $206 a day. The gap is widest at the bottom quartile, where the consistent group averages $254,672 against $154,868, a difference of $99,804. Since practitioner-assisted stretching is delivered by appointment, days open translates directly into appointment capacity.
How much does a Stretch Zone franchise cost to open?
A Stretch Zone franchise costs $142,590 to $305,489 to open, on premises of 1,000 to 1,500 square feet. The franchise fee is $59,500, stretching tables and accessories $29,500 to $40,400, the opening support fee $14,950 and required pre-opening digital media $5,000. Stretch Zone building work runs $4,000 to $75,000, and a vanilla box with plumbing and electrical intact needs no architect and no contractor because the brand’s own specialists handle the layout. Working capital is $10,000 to $30,000 for three months.
Who does bookkeeping for a Stretch Zone franchise?
The controlling number in this brand’s monthly close is the flat obligation: $30,620 a year, or $2,551 a month, that arrives regardless of revenue. At an average studio’s $25,852 of monthly revenue that is roughly a tenth of the top line before wages or rent. So break-even has to be calculated from the fixed side. The royalty adds a second fixed element below $154,286 of annual revenue, where the $900 monthly minimum takes over from the 7% rate. So the accrual should test both bases each month. Cash mechanics are unusually tight: royalty and media fund are deducted twice weekly straight from the booking platform’s remittances. So the operating account sees revenue already net of brand fees and the gross figures have to be reconstructed for the profit and loss. The local advertising requirement is a spend, is restricted to the protected territory and needs substantiating. So it belongs on its own schedule with the supporting invoices. And with no cost data available, an owner’s own ratios are the only benchmark, which makes a consistent chart of accounts valuable from month one. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Stretch Zone
These are questions the Stretch Zone filing leaves open. An owner or a buyer can put them to Stretch Zone directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Stretch Zone see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Stretch Zone locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What does your fixed bill come to at Stretch Zone?
We review your unit economics, cash forecast and reporting, built around the flat obligations that decide this model.
Talk to AveranWhere these figures come from.
Every figure here comes from Stretch Zone Franchising LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Stretch Zone® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Stretch Zone Franchising LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.
the franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.