Breakdown

StretchMed franchise unit economics

Q: How much does a StretchMed franchise make?

The average StretchMed unit reported $301,873 of revenue in the 2026 FDD, and the median reported $264,135. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid,

Q: What should a studio be billing?

The 29 studios trading all of 2025 averaged $301,873 of gross revenue with a median of $264,135, ranging from $137,477 to $572,049. By third: $456,057, $256,451 and $181,027, with medians of $453,406, $253,027 and $173,756. Only 38% of studios reached the average. Separately, three studios with four continuous years of trading averaged $492,986 of revenue, $386,485 of expenses and $105,964 of profit.

StretchMed franchisees run a small assisted-stretching studio built around one to four stretching tables, from 300 square feet upward. 29 studios trading all of 2025 averaged $301,873 of sales with a median of $264,135, while the first-full-year operating expense base is $287,431, 95.2% of that average and 158.8% of what the bottom third billed. Breaking even in year one means billing above the system average.

By Scott Engler · Averan Advisors · Source: StretchMed Franchise, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 22 September 2026

Where these figures come from

Primary source: StretchMed Franchise, LLC, 2026 Franchise Disclosure Document
Items read: Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
Population: 29 of 38 locations
Our calculations: Marked on the page with an asterisk. Method
Last reviewed: 26 September 2026

Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.

Key idea

The average studio bills $301,873. The first-full-year operating expense base is $287,431, 95.2% of it, and 158.8% of what the bottom third billed. Wages alone is $156,437. Put the two side by side and the shape of the first year is unusually plain.

Franchised studios (end 2025)38

Average sales$301,873

First-full-year operating expenses$287,431

Total investment, 1 to 4 tables$129,892–$280,147

The published first-full-year expense base of $287,431 is 95.2% of the average studio's revenue. And 158.8% of the bottom third's $181,027.
Wages alone is $156,437, 51.8% of the average studio's revenue. Rent and facility adds $52,279, or 17.3%.
Brand and required marketing take 22.7% of an average studio's revenue today. 18.7% once 80% table utilization is held for 90 days, and 36.6% at the reserved maximum.
A one-table studio must reach $20,000 a month or its manager joins a paid training program. The bottom third averages $15,086 a month.
Adding three tables costs $12,234 more at the low end of the build. And raises the required sales level from $20,000 a month to $65,000.

How much does a StretchMed franchise make?

The average StretchMed unit reported $301,873 of revenue in the 2026 FDD, and the median reported $264,135. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.

Revenue against cost

29 studios, and one expense table.

Top third

$456,057

Middle third

$256,451

Bottom third

$181,027

2025 sales by third for 29 studios, against the filed first-full-year operating expense base, as the brand reported it, with the comparison added *Averan calculation
Group	Studios	Average revenue	Median	Minimum	Maximum	At or above average	Monthly revenue	Expense base as a share of revenue
Top third	10	$456,057	$453,406	$327,458	$572,049	4 (40%)	$38,005	63.0%
Middle third	10	$256,451	$253,027	$217,797	$305,189	5 (50%)	$21,371	112.1%
Bottom third	9	$181,027	$173,756	$137,477	$216,654	4 (44%)	$15,086	158.8%
All studios	29	$301,873	$264,135	$137,477	$572,049	11 (38%)	$25,156	95.2%

First full calendar year operating expenses, 4 studios, as the brand reported it, with shares of average revenue added *Averan calculation
Line	Amount	Share of the $301,873 average
Wages	$156,437	51.8%
Rent and facility	$52,279	17.3%
Franchise expenses	$31,290	10.4%
Advertising and marketing	$29,265	9.7%
Bank and credit card fees	$7,161	2.4%
Office and supplies	$4,129	1.4%
Insurance and professional services	$3,213	1.1%
Transportation and travel	$2,117	0.7%
Other	$1,541	0.5%
Total annual operating expense	$287,431	95.2%
Monthly operating expense	$23,953	n/a

Dollar figures are as the brand reported it, reordered here by size; the percentage columns and the monthly revenue column are marked *.

The published expense base of $287,431 is 95.2% of the average studio's revenue. It exceeds the median studio's $264,135 by $23,296, the middle third's $256,451 by $30,980 and the bottom third's $181,027 by $106,404 *. Only the top third, at $456,057, clears it with room, $168,626 of room, in fact.

Wages is $156,437 and rent and facility $52,279, together $208,716. 69.1% of the average studio's revenue *. Everything else on the expense side combines to $78,715. So two lines have this model, and one of them is fixed at signature while the other is set by how many therapist hours the timetable needs.

Franchise expenses and advertising together are $60,555. $31,290 and $29,265, which lines up closely with the contractual stack. 8% of sales in royalty and fund, plus the $30,000 a year of required local advertising. So these four studios were paying roughly what the agreement requires and little more.

The highest-selling studios bills $572,049 and the lowest-selling $137,477, 4.2 times. Against an expense base of $287,431 those two studios are in entirely different businesses. The top third's own minimum is $327,458, which is $40,027 above the expense base; the middle third's ceiling is $305,189, which is $17,758 above it. The line between a viable studio and a lower-selling one in this system sits somewhere around $290,000.

Only 38% of studios reach the average of $301,873. The median is $264,135, $37,738 below it, because the top third stretches to $572,049. Half this system bills under $264,135 against a published expense base of $287,431.

Three studios with four years of continuous trading averaged $492,986 of revenue, $386,485 of expenses and $105,964 of profit. A 21.5% margin. Their three revenue figures reconstruct exactly as $385,468, $546,737 and $546,753, and their expenses as $324,005, $411,692 and $423,758 *, but the filed profit figures sum to $1,611 less than revenue less expenses. So either those rows are ranked separately or a small reporting difference sits inside them.

Top performers

What separates the top StretchMed performers

StretchMed splits its locations into groups instead of publishing one average. The best group averaged $456,057 a year. The worst averaged $181,027. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $264,135. The average was $301,873. More than half the system is below the number the brand quotes.

Decided before you open

Trade area and site.A 2.5× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
Capacity, fixed at build.Locations run 300 square feet. capacity is 29 studio floor multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
What you spend to open.Opening costs $129,892 to $280,147, a 2.2× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.

Live operating levers

Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
Fees, and where the minimum bites.Fees run about 8.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.

Context you underwrite around

The reporting screen.29 of 38 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.

Top performers

How far apart the locations are

Top third

This filing does not split its locations into performance bands, so the gap between the highest and lowest StretchMed location is not disclosed. What it does publish is on the Model and Finance tabs.

Fees and what it costs to open

What the fees come to. (Items 5 and 6)

Annual brand and required marketing cost against studio revenue, at three levels of the local advertising requirement *Averan calculation
Studio	Sales	Royalty and fund at 8%	At 80% utilization	Share	Current	Share	At the reserved maximum	Share
Highest-selling studio	$572,049	$45,764	$78,164	13.7%	$90,164	15.8%	$132,164	23.1%
Top third	$456,057	$36,485	$68,885	15.1%	$80,885	17.7%	$122,885	26.9%
All studios	$301,873	$24,150	$56,550	18.7%	$68,550	22.7%	$110,550	36.6%
Middle third	$256,451	$20,516	$52,916	20.6%	$64,916	25.3%	$106,916	41.7%
Bottom third	$181,027	$14,482	$46,882	25.9%	$58,882	32.5%	$100,882	55.7%
Lowest-selling studio	$137,477	$10,998	$43,398	31.6%	$55,398	40.3%	$97,398	70.8%

Ours, built from the filed rates: a 6% Continuing Service Fee and a 2% Advertising and Development Fund contribution, both on gross sales and both due by the Monday following each trading week. A Local Advertising requirement currently set at $2,500 a month. The franchisor may raise to $5,000 a month until a studio reaches 80% utilization and which may be reduced to $1,500 a month once 80% is held for 90 days. And a Sales Development Representative fee currently $1,200 a month paid to the franchisor or an approved supplier.

Reaching 80% utilization is worth $12,000 a year. The local advertising requirement falls from $2,500 a month to $1,500 once 80% is held for 90 days. Takes the all-in rate at an average studio from 22.7% to 18.7% *. It is the clearest incentive in this fee structure. It is tied to a measure (all tables booked 8am to 8pm, seven days) that an owner controls directly.

The flat portion is $44,400 a year today. $30,000 of local advertising and $14,400 of sales development representative fees. That is 7.8% of the highest-selling studios's revenue and 32.3% of the lowest-selling one's. At the reserved maximum ($5,000 a month of advertising plus content and social media management) the flat portion reaches $86,400 *.

At the reserved maximum an average studio would pay 36.6% of revenue. $110,550 against $301,873. The bottom third would pay 55.7%. Those are amounts the franchisor may charge, so they are a ceiling, but a ceiling worth carrying in any multi-year model.

What it costs to open a studio.

Estimated initial investment, one-table studio, as the brand reported it, Item 7 of the 2026 FDD
Item	Low	High
Initial franchise fee	$49,500	$49,500
Building work	$0	$41,953
Additional funds, three months	$10,000	$20,000
Office furniture, supplies, promotional products and apparel	$11,598	$13,693
Store furnishings and miscellaneous studio items	$10,673	$13,629
Presale advertising	$10,000	$10,000
Stretching tables and equipment	$6,701	$9,187
Inventory	$8,217	$8,868
Real estate, first month's rent and deposit	$4,301	$6,452
Licenses and permits	$0	$5,200
Grand opening marketing	$5,000	$5,000
Professional fees	$1,000	$5,000
Computer system and related	$4,083	$4,083
Training expenses for two people	$0	$4,000
LOI and lease review	$1,500	$3,000
Architectural plans	$0	$2,500
First aid equipment and training	$2,102	$2,392
Signage	$1,808	$2,085
Sound and camera system	$1,271	$1,406
Prepaid insurance, three months	$400	$1,000
Certified Stretch Therapist certification fee	$990	$990
CAD design and virtual rendering fee	$750	$750
Utility deposits	$0	$400
Total	$129,892	$211,086

As the brand reported it, reordered here by size.

The build costs 0.43 to 0.70 times a year of average revenue. $129,892 to $211,086 against $301,873, among the lightest entry prices in this library. The franchise fee at $49,500 is 38% of the low column, and building work at $0 to $41,953 are the only line with real variance.

$15,000 of the build is pre-opening marketing. $10,000 of presale advertising plus $5,000 of grand opening marketing, both due before the doors open and both on top of the $2,500 monthly local requirement that starts afterwards. On a format billing $25,156 a month at the system average, that is a substantial front-loaded commitment.

Cash to run the business day to day is $10,000 to $20,000 across three months. Against a published first-full-year expense base of $287,431 ($71,858 a quarter) the reserve covers 14% to 28% of it *. That gap is the single most important adjustment to make before signing, and it is larger here than the headline investment range suggests.

Tables and hours billed

The business is measured in tables.

Required minimum monthly sales and estimated investment by table count, as the brand reported it, with annual and per-table figures added *Averan calculation
Studio model	Minimum monthly sales	Annualized	Per table a month	Investment low	Investment high
1 table	$20,000	$240,000	$20,000	$129,892	$211,086
2 tables	$35,000	$420,000	$17,500	$134,382	$237,226
3 tables	$50,000	$600,000	$16,667	$138,704	$256,296
4 tables	$65,000	$780,000	$16,250	$142,126	$280,147

Minimum monthly sales levels and investment ranges are as the brand reported it; the annualized and per-table columns are marked *.

Adding three tables costs $12,234 more at the low end of the build. $142,126 against $129,892, a 9.4% increase in capital for a required sales level that triples, from $20,000 a month to $65,000 *. At the high end the step is $69,061. Very few formats in this library offer capacity that cheaply, which makes table count the first decision worth modeling.

The required sales level per table falls from $20,000 to $16,250. As tables are added, the franchisor expects less from each one: $20,000, $17,500, $16,667 and $16,250 a month *. That is a 19% decline, and it is the franchisor's own estimate of how quickly demand thins within a single territory.

The bottom third averages $15,086 a month, below the one-table threshold. Nine of 29 studios. On those numbers their managers sit inside the required training program at up to $400 a month. That is $4,800 a year added to the bottom quarter studios in the system. The middle third at $21,371 a month clears the one-table level and falls well short of the two-table one.

80% utilization is 67.2 booked hours a week per table. 12 hours a day across seven days is 84 hours; 80% of that is 67.2, or 3,494 hours a year *. Against the one-table minimum of $240,000 a year that works out at $68.68 per booked hour. Reaching and holding 80% for 90 days is what cuts the required local advertising spend from $2,500 a month to $1,500, worth $12,000 a year.

The all-studio average of $25,156 a month sits between the one and two-table levels. $5,156 above the first and $9,844 below the second. So the typical studio in this system is running more than one table's worth of demand and less than two. Is the awkward middle the per-table sales levels are designed to price.

The network of locations

The network of locations. (Item 20)

Franchised studios, 2023 to 2025, as the brand reported it
Year	Start	Opened	Ceased, other	End	Net change
2023	11	7	1	17	+6
2024	17	14	0	31	+14
2025	31	11	4	38	+7

As the brand reported it; every row reconciles exactly.

40 signed agreements sit unopened against 38 studios actually open. The backlog is larger than the network. Against 11 openings in 2025 and 18 projected for the coming year, that backlog would take more than two years to clear at the projected rate.

Four studios ceased operations in 2025 against 11 openings. Following one in 2023 and zero in 2024. On a base of 31 at the start of the year that is a 12.9% departure rate. It arrives in the same year that the network's growth slowed from +14 to +7.

The network tripled from 11 studios to 38 in three years. Openings of 7, 14 and 11. With 29 of 38 trading a full calendar year, this is a young system. The performance figures describe a population where a substantial share of studios are still in their first or second year.

The franchisor projects 3 company-owned openings. Having held zero to date, and having stated that it provides zero performance data for company or affiliate studios. For an existing owner, company units entering the system is a development worth tracking, since it changes both the benchmark set and the franchisor's own exposure.

Questions we get asked

Questions owners ask.

What should a studio be billing?

The 29 studios trading all of 2025 averaged $301,873 of sales with a median of $264,135, ranging from $137,477 to $572,049. By third: $456,057, $256,451 and $181,027, with medians of $453,406, $253,027 and $173,756. Only 38% of studios reached the average. Separately, three studios with four continuous years of trading averaged $492,986 of revenue, $386,485 of expenses and $105,964 of profit.

What does it cost to run?

The one expense table covers four Massachusetts studios in their first full calendar year. Wages $156,437, rent and facility $52,279, franchise expenses $31,290, advertising and marketing $29,265, bank and card fees $7,161, office and supplies $4,129, insurance and professional services $3,213, travel $2,117 and other $1,541, $287,431 a year, or $23,953 a month. Against the revenue table, that base is 95.2% of the average studio’s sales, 112.1% of the middle third’s and 158.8% of the bottom third’s.

How many tables should a studio run?

The franchisor sets a required minimum monthly sales level by table count: $20,000 for one table, $35,000 for two, $50,000 for three and $65,000 for four. Below the level, the studio manager must attend a third-party training program costing up to $400 a month until the level is held for a full quarter. The investment rises only $12,234 from one table to four at the low end of the range. $69,061 at the high end. So capacity is cheap relative to the sales expectation attached to it. The average studio bills $25,156 a month, which sits between the one and two-table levels.

What does the brand cost each year?

A 6% Continuing Service Fee and a 2% Advertising and Development Fund contribution, both due by the Monday after each trading week. A local advertising requirement currently $2,500 a month. And a sales development representative fee of $1,200 a month. That is 22.7% of an average studio's revenue. Holding 80% table utilization for 90 days cuts the advertising requirement to $1,500 a month, taking the rate to 18.7%. The franchisor may instead raise it to $5,000 a month until 80% is reached. May add content manager and social media charges of up to $500 a month each, a reserved maximum of 36.6% at an average studio.

Who does bookkeeping for a StretchMed franchise?

The monthly close for this brand turns on one number: the fixed obligation. $44,400 a year of local advertising and sales development fees arrives whatever the studio bills. Rent and facility add $52,279 on top. So break-even has to be built from the fixed side. At an average studio’s $25,156 of monthly revenue there is very little room between the two. Table utilization belongs in the management pack alongside revenue. Because it is the measure that releases $12,000 a year of advertising requirement and the one the required sales levels are set against. That means tracking booked hours per table against the 67.2 a week that 80% utilization represents. Royalty and fund are due weekly, by the Monday after each trading week, so the cash calendar runs seven days while the books run monthly. And because the only expense benchmark on offer comes from four first-year studios in one state, an owner’s own ratios become the real benchmark quickly. Puts a premium on a consistent chart of accounts matching the nine expense categories from month one. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.

What this filing does not disclose

No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
No attainment figure. The filing does not say how many locations reached the average it publishes.

Questions worth putting to StretchMed

The filing answers what it answers. These are the gaps an owner or a buyer should close directly.

What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many StretchMed locations closed, were sold, or changed hands last year, and why?

Part of our Fitness Franchise Finance guide and the Assisted Stretching Franchise Finance guide · Āveran Franchise Resource Center

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Where these figures come from.

Every figure here comes from StretchMed Franchise, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. StretchMed® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.

Where this sits

the franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners

The same business, other brands

StretchMed reads against the rest of the assisted stretching group: Stretch Zone · StretchLab. The assisted stretching guide compares all of them on the same figures.

Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
What should I be looking at every week?The handful of numbers that move before the P&L does.
Do I need a bookkeeper, a controller, or a CFO?What each one owns, and the point at which the next one pays for itself.

Where to next

Compare brands, every brand in the library on one screen
What changes at ten units
Running the books across several units
Item 19, how to read Item 19 of an FDD
Fractional CFO, for the forecast behind a second location and the cash plan that carries it
Bookkeeping for franchise owners, what this looks like when someone else keeps the books
Fitness Franchise Finance, the category guide this breakdown sits in
Bookkeeping, monthly close built around the way your brand reports
Controller, when the numbers need someone reading them as well as recording them

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

If you want this done for you

What happens next

Everything above came out of a filing. Doing it on your own numbers means the books have to produce the same lines: sales, wages, occupancy, fees and what is left, by location, every month. That is the work.

The call, twenty minutesYou describe the business and where the numbers are letting you down. We tell you honestly whether we can help, and what we would start with. No pitch deck.
We look at the fileYou give us read access to the books as they are. We come back with what is wrong, what it will take to fix, and whether the answer is bookkeeping, controller work, or something else.
A written scope and a priceWhat we do each month, what you get, the date it lands, and the fee. Agreed before anything starts, and it does not move without you agreeing it.
Transition, then the first closeAccess, systems, and the opening balances. The first close lands on the date in the scope, and every one after it does too.

Start with the call →How an engagement runs

Averan is not a CPA firm and does not file taxes. Your CPA keeps that, and we keep the books they file from.