Pump It Up franchise unit economics
Pump It Up franchisees run indoor inflatable party venues that sell private birthday parties and events, open-play sessions, video game and vending play, merchandise and food.
Pump It Up franchise at a glance
Pump It Up’s Item 19 reports the average, median, highest and lowest annual sales for 2023 to 2025, sales by region for 2025, and 2024 EBITDA for 26 rotation units that filed full accounts.
Pump It Up franchisees averaged $658,892 of sales, with a median of $562,318, according to Item 19 of Pump It Up’s 2026 FDD, issued 20 April 2026. The 37 in that group are 95%* of Pump It Up’s 39 locations. A Pump It Up franchise costs $104,200 to $762,190 to open.
- A Pump It Up franchise costs $104,200 to $762,190 to open, including a $30,000 initial franchise fee, according to the brand's 2026 FDD.
- Pump It Up charges a royalty of 6% of sales and a 2% brand fund contribution.
- Pump It Up reported 39 franchised locations in its 2026 FDD.
- 51% of reporting Pump It Up locations reached the average.
- Pump It Up’s 26 rotation units that filed full 2024 accounts averaged EBITDA of 19.26% of revenue. Pump It Up’s FDD calls the line net operating income (EBITDA), earnings before interest, taxes, depreciation and amortization.
- At the average Pump It Up location, wages took 23%, rent and space costs took 20% and cost of goods took 14% of sales.
- Work out Pump It Up's fees at your own sales with the minimum fee calculator.
These figures come from Pump It Up's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Nine units left in three years and zero opened. Pump It Up went from 48 franchised businesses at the start of 2023 to 39 at the end of 2025, with three terminations in the last year and six closing for other reasons before that. The projected-openings table reads zero for the year ahead.
- The average unit lost $153,349 of annual revenue in two years. That is $658,892 against $812,241, a fall of 18.87%. The middle location fell 16.60% to $562,318. Across the group that is $24,379,004 against $34,114,122 *, a drop of $9,735,118.
- Rent is the widest cost line at Pump It Up, and it runs from 12% to 30% of revenue. That 18-point range is worth $165,077 a year on the $917,093 average of the Pump It Up units that filed accounts. On 10,000 square feet that is $16.51 a foot between the lowest and highest rent shares.
- The $12,000 minimum marketing charge applies below $600,000 of revenue, and the median unit bills $562,318. The greater of 2% or $12,000 crosses at exactly $600,000 *, so below that level the owner spends a fixed $12,000 a year on local marketing, and above it 2% of revenue. The 6% royalty and 2% brand fund apply at every level.
- The low-end build is 15.81% of what the average unit bills in a year. $104,200 against $658,892 *, where the next lightest build in indoor recreation is $891,500. At the 26 rotation units’ 2024 EBITDA margin of 19%, applied to the 37 units’ 2025 average sales, that build returns in 0.82 years while the $762,190 version takes 6.01 *.
How much does a Pump It Up franchise make?
The average Pump It Up unit reported $658,892 of revenue in the 2026 FDD, and the median reported $562,318. The brand’s disclosure document puts 2024 EBITDA for 26 units at 19.3% of revenue. Fees come off the top first, across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales and the shrink
Annual sales, 2023 to 2025
Three full years on the same measure, so the direction is readable.
| Year | Units | Average | Median | Highest | Lowest | Reaching the average | Group revenue * |
|---|---|---|---|---|---|---|---|
| 2025 | 37 | $658,892 | $562,318 | $1,748,951 | $258,095 | 19 of 37, 51% | $24,379,004 |
| 2024 | 40 | $735,075 | $630,533 | $1,902,095 | $240,494 | 17 of 40, 43% | $29,403,000 |
| 2023 | 42 | $812,241 | $674,222 | $1,883,523 | $259,812 | 17 of 42, 40% | $34,114,122 |
| Change across the three years * | −5 | −18.87% | −16.60% | n/a | n/a | n/a | −28.54% |
The filed rows are as the brand reported it; the group revenue column and the change row are marked. We multiplied each year’s average by its unit count.
The median sits at 85.3% of the average. $562,318 against $658,892 *, and 19 of 37 units clear the mean, so the average is pulled up by a handful of large units.
The highest-selling unit bills 6.78 times the lowest-selling units. $1,748,951 against $258,095 *, on 10,000 square feet that is $175 a foot against $26.
Sales by region, 2025
| Region | Units | Average | Median | Highest | Lowest | Reaching the regional average | Share of group revenue * |
|---|---|---|---|---|---|---|---|
| West | 11 | $950,345 | $869,974 | $1,748,951 | $377,207 | 5 of 11, 45% | 42.88% |
| Northeast | 5 | $671,692 | $616,872 | $1,012,361 | $342,649 | 2 of 5, 40% | 13.78% |
| South | 13 | $547,491 | $616,872 | $1,136,949 | $258,095 | 6 of 13, 46% | 29.19% |
| Midwest | 8 | $431,171 | $406,367 | $706,184 | $258,129 | 3 of 8, 38% | 14.15% |
| All 37 | 37 | $658,892 | $562,318 | $1,748,951 | $258,095 | 19 of 37, 51% | 100% |
Regional figures are as the brand reported it and the share column is marked *.
Eleven Western locations produce 42.88% of the group's sales. Pump It Up’s West region bills $10,453,795 of $24,379,004 from 29.7% of the locations, and the Midwest’s eight units take 14.15% of sales from 21.6% of the locations.
Every region fell across the three years. The Northeast lost 29.76%, the Midwest 21.95%, the South 14.80% and the West 13.31% *, so the decline is a system condition.
Top performers
What separates the top Pump It Up performers
Pump It Up splits its locations into groups instead of publishing one average. The top group averaged $950,345 a year. The lowest averaged $431,171. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $562,318. The average was $658,892. More than half the system is below the number the brand quotes.
Sales and profit drivers at Pump It Up
- Region.Pump It Up’s 11 West Region units averaged $950,345 in 2025 sales. Pump It Up’s 8 Midwest Region units averaged $431,171, a difference of $519,174. The 5 Northeast Pump It Up units averaged $671,692 and the 13 South units $547,491.
- Sales over three years.Pump It Up’s average sales per unit fell from $812,241 across 42 units in 2023 to $658,892 across 37 units in 2025. Pump It Up’s average fell $153,349, or 18.9%, over those two years. Pump It Up’s median unit fell from $674,222 to $562,318 over the same years.
- Rent and building cost.In Pump It Up’s 2024 profit table for 26 units, the unit with the highest EBITDA spent 16% of revenue on rent and building costs and kept 29% as EBITDA. The average of those 26 Pump It Up units spent 20% on rent and building costs and kept 19%.
Decided before you open
- Capacity.Locations run 9,000 to 11,000 square feet. Capacity is two arenas and two or three party rooms, times the party slots they run each week, times how many of those slots are booked. The build sets how much you can sell.
- Opening cost range.Opening costs $104,200 to $762,190, a 7.3× range inside one brand.
- Lease cost.Occupancy cost ran 20.0% of sales in this filing. Rent stays the same when sales fall, so it takes a larger share of sales at lower-selling locations.
- Fees and the minimum.Pump It Up sets no minimum royalty, so its 6% royalty and 2% brand fund contribution rise and fall with sales. Pump It Up requires each unit to spend the greater of 2% of gross revenues or $12,000 a year on local store marketing. The $12,000 minimum is more than 2% at any Pump It Up unit selling under $600,000 a year, and the median reporting Pump It Up unit sold $562,318 in 2025.
Live operating levers
- Wages.Wages take 23.0% of sales, against 2024 EBITDA of 19.3%. The levers at Pump It Up are staff productivity and scheduling staff against demand hour by hour.
- Occupancy cost.Rent and building costs take 20.0% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Sales depend on parties.A Pump It Up party plays in the arenas for a set time and then moves to a party room. Pump It Up units also sell Open Jump, camps and special events.
Context you underwrite around
- Locations included.These figures cover 37 of 39 locations. Pump It Up left out its 2 Single Units, which do not run the Rotation or Double Unit format.
Costs and profit
Revenue, costs and profit, 2024
Twenty-six units filed complete accounts for 2024, with eight cost lines as percentages of revenue for the highest-selling units, the middle one and the average.
| Line | Highest-selling unit | Middle unit | Average | On $917,093 of revenue * |
|---|---|---|---|---|
| Revenue | $1,917,540 | $1,094,381 | $917,093 | n/a |
| Rent and building | 16% | 30% | 20% | $183,419 |
| Labor | 26% | 10% | 23% | $210,931 |
| Cost of goods | 9% | 21% | 14% | $128,393 |
| Other | 13% | 10% | 13% | $119,222 |
| Utilities | 3% | 3% | 4% | $36,684 |
| Insurance | 0.3% | 4% | 3% | $27,513 |
| Merchant services | 3% | 3% | 3% | $27,513 |
| Repair and maintenance | 1% | 2% | 2% | $18,342 |
| profit | $552,240 | $144,110 | $176,617 | n/a |
| margin | 29% | 17% | 19% | 19.26% * |
Percentages, revenue and profit dollars are as the brand reported it; the dollar column and the 19.26% are marked *.
Rent and labor together take 43% of revenue. $394,350 at the average *, against a profit line of $176,617, so those two lines are 2.23 times the earnings they leave behind.
The rent line moves by 18 points across the printed accounts. The Pump It Up rent share is 12% at the highest Southern location and 30% at a middle one. That 18-point gap is worth $165,077 a year on average revenue, or $16.51 a square foot on a 10,000-foot box.
Revenue and profit by region, 2024
| Region | Units | Average revenue | Average profit | Margin | Rent | Labor | Cost of goods |
|---|---|---|---|---|---|---|---|
| Northeast | 4 | $1,135,347 | $211,943 | 22% | 18% | 21% | 17% |
| West | 8 | $1,115,972 | $232,422 | 19% | 19% | 25% | 12% |
| Midwest | 3 | $759,555 | $166,623 | 22% | 13% | 26% | 14% |
| South | 11 | $736,054 | $125,912 | 17% | 23% | 22% | 15% |
| All 26 * | 26 | $917,093 | $176,617 | 19.26% | 20% | 23% | 14% |
Regional rows are as the brand reported it and the bottom row is marked *, apart from its three percentage columns, which are as the brand reported them at the systemwide level.
The South has 11 of the 26 locations and keeps the smallest share of sales. Pump It Up’s South region keeps 17% on $736,054, which is $125,912 *, against the Midwest’s 22% on ten points less rent and four points more labor.
The regions that pay the most rent keep the least. Rent takes 13% of sales in the Midwest, 18% in the Northeast, 19% in the West and 23% in the South. Those regions keep 22%, 22%, 19% and 17% * of sales, in the same order.
Building the unit
Cost to open
| Line | Low | High | Share of the high column * |
|---|---|---|---|
| Building work | $0 | $450,000 | 58.96% |
| Additional funds, three months | $20,000 | $75,000 | 9.83% |
| Arena equipment, rides and safety mats | $30,000 | $49,500 | 6.49% |
| Start-up package | $29,000 | $41,515 | 5.44% |
| Prepaid rent, security and other deposits | $11,000 | $31,275 | 4.10% |
| Initial franchise fee | $30,000 | $30,000 | 3.93% |
| Real property | $0 | $21,200 | 2.78% |
| Legal and professional fees | $1,750 | $15,000 | 1.97% |
| Liability insurance and workers compensation deposit | $4,500 | $15,000 | 1.97% |
| Architect, engineer, permits and licenses | $0 | $10,000 | 1.31% |
| Exterior signage | $2,700 | $8,000 | 1.05% |
| Opening inventory and supplies | $2,500 | $5,000 | 0.66% |
| Computer and phone systems | $750 | $3,500 | 0.46% |
| Site evaluation fee | $0 | $3,500 | 0.46% |
| Travel and living while training | $0 | $2,700 | 0.35% |
| Preliminary design review | $2,000 | $2,000 | 0.26% |
| Total as the brand reported it | $104,200 | $762,190 | n/a |
| Lines added up * | $134,200 | $763,190 | 100% |
Every line amount is as the brand reported it and the share column is marked. That is measured against the added-up high column and reaches 100.02% on rounding.
The low-end build is $104,200. $104,200 against $891,500 *, and the whole high-end range still lands below that figure. Every other indoor recreation brand we have measured starts between $891,500 and $3,246,160.
At the 26 rotation units’ 2024 EBITDA margin of 19%, the cheapest build pays back in ten months. $126,892 a year is that 19.26% margin applied to the 37 units’ 2025 average of $658,892. 0.82 years against $104,200 and 6.01 years against $762,190, before interest, tax and inflatable replacement.
Building work is 59% of the high opening estimate and nothing in the low one. That is $450,000 against $0 *, so what a landlord contributes to the fit-out moves the entry price more than everything else on this table combined.
Fees and the system
Royalty, brand fund and minimum fees
Pump It Up charges a 6% royalty and a 2% brand fund contribution, both by direct debit, plus local marketing of the greater of 2% of revenue or $12,000. The $12,000 minimum turns the Pump It Up marketing percentage into a fixed cost for any unit under $600,000.
| Unit | Sales | Royalty at 6% | Brand fund at 2% | Local marketing |
|---|---|---|---|---|
| Highest-selling unit | $1,748,951 | $104,937 | $34,979 | $34,979 |
| West average | $950,345 | $57,021 | $19,007 | $19,007 |
| All 37, the average | $658,892 | $39,534 | $13,178 | $13,178 |
| All 37, the median | $562,318 | $33,739 | $11,246 | $12,000 |
| South average | $547,491 | $32,849 | $10,950 | $12,000 |
| Midwest average | $431,171 | $25,870 | $8,623 | $12,000 |
| Lowest-selling unit | $258,095 | $15,486 | $5,162 | $12,000 |
The 6%, the 2% and the local marketing requirement are as the brand reported it, as are the revenue figures. Every dollar amount is marked *.
The $12,000 local marketing minimum costs the lowest-selling unit $6,838 a year above 2% of its revenue. At $258,095 of billings, 2% would be $5,162 *.
At the average unit of $658,892, the 6% royalty and 2% brand fund are $52,711 a year. Local marketing at 2% adds $13,178 *, against $126,892 of EBITDA at that margin.
Franchised units opened and closed, 2023 to 2025
| Year | At start | Opened | Terminated | Failed to renew | Reacquired | Ceased for other reasons | At end | Change * | Transfers |
|---|---|---|---|---|---|---|---|---|---|
| 2023 | 48 | 0 | 0 | 0 | 0 | 2 | 46 | −4.17% | 3 |
| 2024 | 46 | 0 | 0 | 0 | 0 | 4 | 42 | −8.70% | 4 |
| 2025 | 42 | 0 | 3 | 0 | 0 | 0 | 39 | −7.14% | 0 |
Every column apart from change is as the brand reported it, and start less departures returns the filed year-end count in all three years.
Seven units changed hands across the three years and zero in the last one. 3, 4 and 0 transfers against a system of 39 *, secondary demand and primary demand have both gone quiet.
Departures shifted from voluntary to terminated. Six units ceased for other reasons in 2023 and 2024, then three were terminated in 2025 *, a different kind of exit, and one an owner reads as a change in how the agreement is being enforced.
Questions we get asked
Questions owners ask.
How much does a Pump It Up franchise make?
Pump It Up franchisees averaged $658,892 of sales, with a median of $562,318, according to Item 19 of Pump It Up’s 2026 FDD, issued 20 April 2026. The 37 in that group are 95%* of Pump It Up’s 39 locations. A Pump It Up franchise costs $104,200 to $762,190 to open.
What does a Pump It Up unit bill?
The 37 units reporting for 2025 averaged $658,892 with a median of $562,318, ranging from $258,095 to $1,748,951, and 19 of them cleared the average. Two years earlier the same measure ran $812,241 and $674,222 across 42 units.
What does a unit earn at Pump It Up?
Across the 26 locations that reported full accounts for 2024, EBITDA averaged $176,617 on sales of $917,093, which is 19%. The highest-selling locations earned $552,240 on $1,917,540, which is 29%. 31% of the group was above the average.
Where does the money go at Pump It Up?
At the average Pump It Up location, rent and occupancy cost take 20% of sales, wages 23%, products 14% and other costs 13%. Utilities, insurance, merchant services and repairs are separate lines that add 12% between them. Rent is the widest line, running 12% to 30% across the reported accounts.
What fees does Pump It Up charge?
Pump It Up charges a 6% royalty and a 2% brand fund contribution, both monthly by direct debit, plus local marketing of the greater of 2% of revenue or $12,000 a year. Above $600,000 of revenue that totals a flat 10%; below it the minimum pushes the share up, reaching 12.65% at the lowest-selling reporting unit.
How much does a Pump It Up franchise cost to open?
A Pump It Up location costs $104,200 to $762,190 to open as the brand reported it, on 9,000 to 11,000 square feet with ceilings of at least 18 feet. The franchise fee is $30,000, arena equipment $30,000 to $49,500. Building work runs from zero, where a landlord funds the whole fit-out, to $450,000 where the owner funds it.
What is happening to the Pump It Up system?
Owner-run businesses went from 48 at the start of 2023 to 39 at the end of 2025. No location opened in any of those three years. Projected openings for the year ahead are zero, and company-owned units stand at zero. Three units were terminated in 2025 and six ceased for other reasons in the two years before.
Questions worth putting to Pump It Up
These are questions the Pump It Up filing leaves open. An owner or a buyer can put them to Pump It Up directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does Pump It Up see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Pump It Up locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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We review your unit economics and cash forecast and build your reporting around rent against the 20% benchmark, labor against 23%. and EBITDA against the 19% the 26 reporting units earned in 2024.
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Pump It Up reads against the rest of the play and party venues group: Monster Mini Golf.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
Where these figures come from.
Every figure here comes from Pump It Up Holdings, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Pump It Up® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Pump It Up Holdings, LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.