Launch franchise unit economics
Launch franchisees run indoor family entertainment centers that sell trampoline admissions, attractions, arcade play, birthday parties, food and beverage and merchandise.
Launch franchise at a glance
Launch’s Item 19 reports 2025 sales for 14 parks under continuous ownership, with the median and the top and bottom quartile, and six cost lines and EBITDA for the ten that filed accounts.
Item 19 of Launch’s 2026 FDD, issued 1 May 2026, reports a median of $2,080,000 of sales in 2025 for the 14 Launch parks under continuous ownership through 2025. The 14 in that group are 50%* of Launch’s 28 locations. A Launch franchise costs $3,141,548 to $6,232,089 to open, including a $75,000 initial franchise fee.
- A Launch franchise costs $3,141,548 to $6,232,089 to open, including a $75,000 initial franchise fee, according to the brand's 2026 FDD.
- Launch charges a royalty of 6% of sales, a 2% brand fund contribution and a $100 monthly technology fee.
- On Averan's reading, Launch's franchise fees come to about 8% of sales.
- Seven of the 14 reporting Launch parks were at or above the $2,080,000 median.
- The ten Launch parks that filed accounts averaged reported EBITDA of 22% of revenue in 2025. Launch’s FDD defines it as earnings before interest, taxes, depreciation and amortization as the franchisees reported them, before owner pay.
- At the average Launch location, wages took 26%, rent and space costs took 17% and cost of goods took 17% of sales.
- Work out Launch's fees at your own sales with the minimum fee calculator.
- Launch’s six cost lines come to 78% of revenue and profit to 22%, which together make up the whole 100 points of revenue.
These figures come from Launch's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The published cost stack closes at exactly 100%. That is 17% cost of goods, 26% labor, 17% occupancy cost, 6% insurance, 3% marketing and 9% other, adding to 78%, against a reported 22% of profit *.
- Labor is the largest line at 26% and moves by 17 points. 18% to 35% across the ten parks that filed accounts, which is $353,600 of range at the median park *, more than three quarters of the profit line.
- Building costs move by 19 points, more than any other line. 5% to 24% of revenue, or $395,200 at the median park *, so the lease decides more here than the trading does.
- The 17% cost of goods has the 8% of franchise fees. Royalty and brand fund sit inside that line, leaving roughly 9 points for food, beverage, arcade redemption and merchandise *.
- The build is 1.51 to 3.00 times the median park’s revenue. $3,141,548 to $6,232,089 against $2,080,000 *, so at 22% profit the payback runs 6.87 to 13.62 years.
How much does a Launch franchise make?
The median Launch unit reported $2,080,000 of revenue in the 2026 FDD. The brand’s disclosure document puts reported EBITDA at 22% of revenue. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales
Annual sales and profit, 2025
Fourteen parks traded the whole of 2025 under one continuous owner, read as a top quartile, a bottom quartile and a median. The single highest and lowest parks sit at the edges.
| Measure | Parks | Sales | Against the median * | At 22% profit * |
|---|---|---|---|---|
| Highest park | 1 | $4,040,585 | 194.3% | $888,929 |
| Top quartile average | 3 | $3,565,993 | 171.4% | $784,518 |
| Median of the reporting parks | 14 | $2,080,000 | 100% | $457,600 |
| Bottom quartile average | 3 | $1,210,987 | 58.2% | $266,417 |
| Lowest park | 1 | $986,545 | 47.4% | $217,040 |
The revenue figures and park counts are as the brand reported it. The comparison and the profit column are marked *, applying the filed average profit of 22% of revenue to each line. The profit column is a scale, not a forecast, because the 22% comes from a smaller group of ten Launch parks.
The top quartile bills 2.94 times the bottom. $3,565,993 against $1,210,987 *, and the individual extremes run 4.10 times apart.
The gap between the quartiles is $2,355,006 of revenue. At the filed 22% that gap is worth $518,101 of EBITDA, 1.94 times the $266,417 a Launch bottom-quartile park earns at the same margin *.
Top performers
What separates the top Launch performers
Launch splits its locations into groups instead of publishing one average. The top group averaged $3,565,993 a year. The lowest averaged $1,210,987. Both run the same brand, on the same agreement, paying the same fees.
Sales and profit drivers at Launch
- Labor.Labor ran from 18% to 35% of sales across the 10 Launch parks that reported costs in 2025, with an average of 26%. On $2,000,000 of sales, that 17-point Launch range is $340,000 a year.
- Occupancy.Rent, property taxes, utilities and building upkeep ran from 5% to 24% of sales across the same 10 Launch parks, with an average of 17%. On $2,000,000 of sales, that 19-point Launch range is $380,000 a year.
- Format.Launch’s 14 reporting parks mix 10 Adventure Parks with 4 Family Entertainment Centers, and Launch now sells only the Family Entertainment Center. Launch’s FDD says the centers are generally larger and may cost more to open, and its Item 7 opening costs are for that format.
Decided before you open
- Opening cost range.Opening costs $3,141,548 to $6,232,089, a 2.0× range inside one brand.
- Lease cost.Occupancy cost ran 17.0% of sales in this filing. Rent stays the same when sales fall, so it takes a larger share of sales at lower-selling locations.
Live operating levers
- Wages.Wages take 26.0% of sales, against reported EBITDA of 22.0%. The levers at Launch are staff productivity and scheduling staff against demand hour by hour.
- Occupancy cost.Rent and building costs take 17.0% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Sales depend on admissions.The doors are open whether anyone comes or not, so the owner works on how many come through in an open hour and what each spends beyond the ticket.
- Gift cards.Launch requires each park to sell Launch’s standard gift cards and to honor gift cards issued by other Launch parks. A Launch gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
- Fees.Fees run about 8.0% of sales. Launch sets no minimum royalty, so its 6% royalty and 2% Brand Development Fund contribution rise and fall with sales. Launch also charges a technology fee of $100 per user a month.
Context you underwrite around
- Locations included.These figures cover 14 of 28 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
Discounts available
- Launch may modify the fee for owners converting an independent trampoline park or entertainment facility, case by case.
From Item 5 of the Launch 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Where the money goes
Operating costs as a share of sales, 2025
| Line | Average | Lowest | Highest | Spread in points * | At the $2,080,000 median * | The spread in dollars * |
|---|---|---|---|---|---|---|
| Labor | 26% | 18% | 35% | 17 | $540,800 | $353,600 |
| Cost of goods sold | 17% | 14% | 23% | 9 | $353,600 | $187,200 |
| Building costs | 17% | 5% | 24% | 19 | $353,600 | $395,200 |
| Other operating expenses | 9% | 5% | 12% | 7 | $187,200 | $145,600 |
| Insurance | 6% | 2% | 10% | 8 | $124,800 | $166,400 |
| Marketing and advertising | 3% | 1% | 7% | 6 | $62,400 | $124,800 |
| Total cost | 78% | n/a | n/a | n/a | $1,622,400 | n/a |
| EBITDA | 22% | 10% | 28% | 18 | $457,600 | $374,400 |
The percentages are as the brand reported it and everything else is marked *.
Labor and occupancy cost together average 43% of revenue. $894,400 at the median park *, and between them they take 36 points of range, against a profit line of 22.
The 17% cost of goods has about 8 points of brand charge. A 6% royalty and a 2% brand fund sit inside it *, leaving roughly 9 points for the food, drink, arcade redemption and merchandise actually sold.
Building costs are the widest line and the one fixed at signing. That is 5% to 24% of revenue *, a $395,200 range at the median park, and the only one of the six a franchisee sets once.
Launch park EBITDA runs from 10% to 28% of revenue. $208,000 to $582,400 at the median park *, with a median of 23%, so half the reporting parks sit above the average.
What the fees come to
Royalty, brand fund and local advertising
The royalty is 6% of total sales, the brand development fund 2%, both weekly by direct debit. Local advertising is a requirement of up to 5%, which the reporting parks met at 3%.
| Group | Sales | Royalty at 6% | Brand fund at 2% | To the brand | Local marketing at the filed 3% | All in, with local marketing | To the brand, share of revenue * |
|---|---|---|---|---|---|---|---|
| $4,040,585, the highest park | $4,040,585 | $242,435 | $80,812 | $323,247 | $121,218 | $444,465 | 8.00% |
| Top quartile | $3,565,993 | $213,960 | $71,320 | $285,280 | $106,980 | $392,260 | 8.00% |
| The median park | $2,080,000 | $124,800 | $41,600 | $166,400 | $62,400 | $228,800 | 8.00% |
| Bottom quartile | $1,210,987 | $72,659 | $24,220 | $96,879 | $36,330 | $133,209 | 8.00% |
| $986,545, the lowest park | $986,545 | $59,193 | $19,731 | $78,924 | $29,596 | $108,520 | 8.00% |
The 6% royalty, the 2% brand development fund, the up-to-5% local advertising requirement and the revenue figures are as the brand reported it. The local marketing column uses the 3% the reporting parks actually spent instead of the 5% ceiling. Every dollar amount is marked *.
Franchise fees take $166,400 from the median park. 8% of $2,080,000 *, which is 36.4% of the $457,600 that park earns at the filed margin.
Two more points of local advertising are available to be required. The gap between the 3% spent and the 5% ceiling is $41,600 a year at the median park *, and $80,812 at the largest.
Building the park
Cost to open a family entertainment center
| Line | Low | High | Share of the low column * |
|---|---|---|---|
| Building work | $1,500,000 | $2,443,274 | 47.75% |
| Attraction costs | $700,000 | $1,495,385 | 22.28% |
| Start-up equipment, furnishings and fixtures | $400,541 | $821,370 | 12.75% |
| Additional funds | $75,000 | $225,000 | 2.39% |
| Initial franchise fee | $75,000 | $75,000 | 2.39% |
| Construction drawings and documents | $71,000 | $80,000 | 2.26% |
| Rent, three months, and interest reserves | $55,000 | $295,052 | 1.75% |
| Security deposits | $50,000 | $110,000 | 1.59% |
| Build-up advertising | $50,000 | $60,000 | 1.59% |
| Initial inventory | $46,000 | $65,000 | 1.46% |
| Point-of-sale system and computers | $39,500 | $65,000 | 1.26% |
| Signage | $28,378 | $64,265 | 0.90% |
| Insurance | $22,277 | $48,373 | 0.71% |
| Travel and lodging during training | $10,000 | $10,000 | 0.32% |
| Licenses and permits including liquor | $8,752 | $63,970 | 0.28% |
| Site survey and due diligence | $5,000 | $10,000 | 0.16% |
| Professional fees | $5,000 | $15,000 | 0.16% |
| Technology fee | $100 | $400 | 0.00% |
| Additional equipment or attractions | $0 | $110,000 | 0.00% |
| Loan closing costs | $0 | $175,000 | 0.00% |
| Total | $3,141,548 | $6,232,089 | 100% |
Amounts are as the brand reported it and the share column is marked *; both columns add to their stated totals to the dollar.
Opening costs 1.51 times what a median park bills in a year. That is $3,141,548 against $2,080,000 *, rising to 3.00 times at the high end.
At 22% profit the payback runs 6.87 to 13.62 years. $457,600 a year against $3,141,548 and $6,232,089 *, before debt service, which the loan-closing line implies most owners have.
The build, the attractions and the fit-out are 82.78% of the entry cost. $2,600,541 of the $3,141,548 low column *, everything else together is $541,007.
Outlet movement and signed agreements, 2023 to 2025
| Year | Franchised at start | Opened | Ceased for other reasons | Franchised at end | Affiliate-owned | Total | Franchised share * | Transfers |
|---|---|---|---|---|---|---|---|---|
| 2023 | 20 | n/a | n/a | 21 | 6 | 27 | 77.8% | 0 |
| 2024 | 21 | 3 | 0 | 24 | 2 | 26 | 92.3% | 2 |
| 2025 | 24 | 6 | 2 | 28 | 1 | 29 | 96.6% | 2 |
Outlet counts are as the brand reported it and the franchised share is marked *.
The signed pipeline is larger than the trading system. That is 35 agreements against 28 parks *, with 9 projected to open in the coming year.
Questions we get asked
Questions owners ask.
How much does a Launch franchise make?
Item 19 of Launch’s 2026 FDD, issued 1 May 2026, reports a median of $2,080,000 of sales in 2025 for the 14 Launch parks under continuous ownership through 2025. The 14 in that group are 50%* of Launch’s 28 locations. A Launch franchise costs $3,141,548 to $6,232,089 to open, including a $75,000 initial franchise fee.
What does a Launch park bill?
The median of the fourteen reporting parks was $2,080,000 in 2025. The three highest averaged $3,565,993 and the three lowest $1,210,987, with individual parks running from $986,545 to $4,040,585. Seven of the fourteen sat at or above the median.
What does a Launch park keep?
Launch park EBITDA averaged 22% of revenue across the ten parks that filed accounts, with a median of 23% and a range of 10% to 28%. At the median park’s revenue that average is $457,600, before debt service, depreciation, amortization and owner compensation.
Where does the money go at Launch?
Labor 26% of revenue, cost of goods 17%, occupancy cost 17%, other operating expenses 9%, insurance 6% and marketing 3%, 78% in total. Cost of goods includes the royalty and brand fund as well as food, beverage, arcade redemption and merchandise.
Which cost line matters most at Launch?
Labor is the largest at 26% and runs from 18% to 35%. Building costs span the widest range at 5% to 24%, and they are the one line fixed when the lease is signed. At the median park those two ranges are worth $353,600 and $395,200.
What fees does Launch charge?
Launch charges a 6% royalty and a 2% brand development fund, both weekly by direct debit, so 8% of total sales. Local advertising is a requirement of up to 5%, which the reporting parks met at 3%. Technology is $100 a user a month. At the median park the brand’s 8% is $166,400 a year.
How much does a Launch franchise cost to open?
$3,141,548 to $6,232,089 for a Family Entertainment Center, of which $1,500,000 to $2,443,274 is building work and $700,000 to $1,495,385 is attractions. The franchise fee is $75,000 and stays $75,000 for later parks. A three-park development agreement totals $9,426,644 to $18,698,767.
Questions worth putting to Launch
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does Launch see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Launch locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Where does your park sit in the 78%?
We review your unit economics and cash forecast and build your reporting around labor against the 26% benchmark, occupancy cost against 17%, and profit against 22%.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Launch reads against the rest of the trampoline and adventure parks group: Altitude Trampoline Park · Big Air Trampoline Park · Sky Zone · Slick City · Urban Air.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from.
Every figure here comes from Launch Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Launch® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Launch Franchising, LLC, 2026 Franchise Disclosure Document, issued 1 May 2026.