Urban Air franchise unit economics
Urban Air franchisees run indoor adventure parks built around trampolines, ropes courses, climbing walls and go-karts, selling admissions, memberships, parties and food.
Urban Air franchise at a glance
Item 19 of Urban Air's 2026 FDD reports fiscal 2025 gross sales by quartile for the 81 2.0 Parks that traded a full year, with separate figures for 15 larger 2.5 Parks and for parks open one to three years.
Urban Air franchisees averaged $3,092,533 of sales in fiscal 2025, according to Item 19 of Urban Air’s 2026 FDD, issued 20 April 2026. The 81 in that group are 40%* of Urban Air’s 202 locations. Fees paid to Urban Air come to about 7%* of sales. An Urban Air franchise costs $2,852,887 to $5,441,558 to open.
- An Urban Air franchise costs $2,852,887 to $5,441,558 to open, including a $100,000 initial franchise fee, according to the brand's 2026 FDD.
- Urban Air charges a royalty of 7% of sales.
- Work out Urban Air's fees at your own sales with the minimum fee calculator.
These figures come from Urban Air's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Parks open one to three years bill 12.4% more than the whole group. That is $3,475,799 across 22 of them against $3,092,533 across all 81 *. The younger group sits above the system.
- The larger 2.5 format bills 17.1% more than the 2.0. That is $3,620,559 across 15 parks against $3,092,533 across 81 *, on a far pricier attractions package.
- The attractions package is 42.58% of what it costs to open. That is $1,214,760 of the $2,852,887 low column, bought from the franchisor’s own affiliate *, with an optional upgrade of up to $980,000 on top.
- 7% of sales goes to the brand. That is the royalty, $216,477 at the average park *. The owner also spends a required 5% on local marketing, $154,627, and the national fund sits at 0% with 1% of headroom under the combined cap.
- 165 signed agreements are waiting to open against 202 parks trading. That pipeline is 81.7% of the Urban Air operating system *, while ten parks closed during the 2025 fiscal year against nineteen that opened.
How much does an Urban Air franchise make?
The average Urban Air unit reported $3,092,533 of revenue in the 2026 FDD. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 7% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales, highest to lowest
Gross sales by quartile for 2.0 Parks, fiscal 2025
The quartiles cover the 81 Urban Air 2.0 parks that traded a full year. They stop at gross sales, so this page works from revenue alone.
| quartile | Parks | Average | Median | Highest | Lowest | Above the group average | The range inside the quarter * |
|---|---|---|---|---|---|---|---|
| Top | 21 | $4,684,848 | $4,049,044 | $11,315,595 | $3,561,976 | 4 of 21, 19.0% | 3.18× |
| Second | 20 | $3,091,470 | $3,118,996 | $3,423,610 | $2,870,986 | 11 of 20, 55.0% | 1.19× |
| Third | 20 | $2,553,650 | $2,530,756 | $2,861,538 | $2,282,242 | 8 of 20, 40.0% | 1.25× |
| Fourth | 20 | $1,960,549 | $2,045,676 | $2,273,226 | $1,300,951 | 13 of 20, 65.0% | 1.75× |
| All 81, weighted * | 81 | $3,092,533 | n/a | $11,315,595 | $1,300,951 | n/a | 8.70× |
The four quartile rows are as the brand reported it. The weighted all-park row and the range column are marked *. The weighted row weights each quartile average by its park count, and the range column divides each row’s highest by its lowest.
The top quartile ranges 3.18 times, against 1.19, 1.25 and 1.75 in the others. The Urban Air top quartile holds one park at $11,315,595 *, and that park at $11,315,595 bills 3.66 times the system average.
The middle 40 parks sit between $2,282,242 and $3,423,610. That is a 1.50-times range holding half the reporting system *. The second and third quartiles are the shape of an ordinary park here.
The top quartile averages 2.39 times the bottom. The Urban Air top quartile averages $4,684,848 against $1,960,549 for the bottom *, while individual parks run 8.70 times apart.
Top performers
What separates the top Urban Air performers
Urban Air splits its locations into groups instead of publishing one average. The top group averaged $4,684,848 a year. The lowest averaged $1,960,549. Both run the same brand, on the same agreement, paying the same fees.
Sales and profit drivers at Urban Air
- Park format.Urban Air’s 15 reporting 2.5 Parks out-sold its 81 reporting 2.0 Parks in every quartile in fiscal 2025. The lowest quarter of Urban Air 2.5 Parks averaged $2,704,012, against $1,960,549 for the lowest quarter of Urban Air 2.0 Parks, a difference of $743,463. The top Urban Air quarters averaged $5,266,717 and $4,684,848, a difference of $581,869. Each Urban Air 2.5 Park quarter holds three or four parks.
- Park age.Urban Air’s 2.0 Parks open one to three years out-sold the full group of 81 in every quartile in fiscal 2025. The lowest quarter of those newer Urban Air parks averaged $2,311,166 against $1,960,549, and their top Urban Air quarter averaged $5,523,771 against $4,684,848.
- One park at the top.Urban Air’s highest-selling 2.0 Park sold $11,315,595 in fiscal 2025. The top quarter of Urban Air 2.0 Parks averaged $4,684,848, and its median Urban Air park sold $4,049,044. Four of the 21 parks in that Urban Air quarter reached the quarter’s average.
Decided before you open
- Opening cost range.Opening costs $2,852,887 to $5,441,558, a 1.9× range inside one brand.
Live operating levers
- Memberships.Urban Air requires each park to join its multi-tier Membership Program. Urban Air collects the membership dues and pays them to the park less a Membership Program Fee, currently 1.25% of the park’s monthly membership sales, plus the park’s share of the program’s costs. Track how many Urban Air members join, how many cancel, and what each member spends beyond the plan.
- Fees.Fees run about 7.0% of sales. Urban Air sets no minimum royalty, so its 7% royalty rises and falls with sales.
Context you underwrite around
- Locations included.These figures cover 81 of 202 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Urban Air’s Item 19 publishes sales only, with no profit or cost figures for its parks. Ask the franchisor or current owners for cost and profit figures.
Top performers
How far apart the locations are
Urban Air reports its locations in performance groups, from the highest-selling to the lowest. The group-by-group figures are in the tables on the Model and Finance tabs.
Discounts available
- Under a development agreement, Urban Air charges $85,000 for the second park and $75,000 for the third.
- Urban Air takes 5% off the initial or development fee for active-duty U.S. military and honorably discharged veterans with at least 51% ownership.
- Urban Air takes 5% off the initial fee for current Urban Air and affiliated-brand franchisees in good standing.
From Item 5 of the Urban Air 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Format and age
Sales by reporting group, fiscal 2025
Two further tables cut the same reporting population differently. One takes the 2.0 Parks open between one and three years, the other the 15 parks built to the larger 2.5 specification.
| Group | Parks | Top quartile average | Second | Third | Fourth | Weighted average * | That compares with all 2.0 Parks * |
|---|---|---|---|---|---|---|---|
| All 2.0 Parks | 81 | $4,684,848 | $3,091,470 | $2,553,650 | $1,960,549 | $3,092,533 | 100% |
| 2.0 Parks open one to three years | 22 | $5,523,771 | $3,542,569 | $2,878,147 | $2,311,166 | $3,475,799 | 112.4% |
| 2.5 Parks | 15 | $5,266,717 | $3,714,314 | $3,208,733 | $2,704,012 | $3,620,559 | 117.1% |
Every quartile average and park count is as the brand reported it. The weighted average and the comparison are marked *, weighting each group’s quartile averages by its own park counts. Those run 21, 20, 20 and 20 for the first group, 5, 5, 6 and 6 for the second and 3, 4, 4 and 4 for the third. Urban Air’s note to its Table 2 says 23 parks, and the table’s four counts add to 22, so the second group’s average uses 22.
The younger group’s lowest-selling quartile beats the whole group’s. Younger Urban Air parks in the bottom quartile average $2,311,166 against $1,960,549 *, 17.9% higher at the bottom, which is where a system’s age usually shows.
Every quartile of the Urban Air 2.5 format beats the matching 2.0 quartile. In the bottom three quartiles the 2.5 Parks average $3,714,314, $3,208,733 and $2,704,012 against $3,091,470, $2,553,650 and $1,960,549 *, and the gap widens as you go down, from 20.1% to 37.9%.
A 2.5 Park’s lowest-selling quartile bills more than a 2.0 Park’s third. The Urban Air 2.5 bottom quartile averages $2,704,012 against $2,553,650 in the 2.0 third quartile *.
What the fees come to
Royalty and marketing fees
The royalty is 7% of monthly gross sales. The national advertising fund sits at 0% today. Local marketing is a required 5%, and the three advertising obligations together stay within 6% of sales.
| Group | Gross sales | Royalty at 7% | Local marketing at 5% | Together | At the 6% advertising cap * | Headroom * |
|---|---|---|---|---|---|---|
| $11,315,595, the highest park | $11,315,595 | $792,092 | $565,780 | $1,357,871 | $1,471,027 | $113,156 |
| Top quartile | $4,684,848 | $327,939 | $234,242 | $562,182 | $609,030 | $46,848 |
| 2.5 Parks, weighted | $3,620,559 | $253,439 | $181,028 | $434,467 | $470,673 | $36,206 |
| All 81, weighted | $3,092,533 | $216,477 | $154,627 | $371,104 | $402,029 | $30,925 |
| Second quartile | $3,091,470 | $216,403 | $154,574 | $370,976 | $401,891 | $30,915 |
| Third quartile | $2,553,650 | $178,756 | $127,682 | $306,438 | $331,974 | $25,537 |
| Fourth quartile | $1,960,549 | $137,238 | $98,027 | $235,266 | $254,871 | $19,605 |
| $1,300,951, the lowest park | $1,300,951 | $91,067 | $65,048 | $156,114 | $169,124 | $13,010 |
The 7% royalty, the 0% national fund, the 5% local marketing requirement and the 6% combined cap are as the brand reported it. The sales figures come from the filed quartiles and our weighted averages. Every dollar figure is marked *.
The brand’s charge is 7% of sales at every park. The Urban Air royalty runs from $91,067 at the lowest-selling park to $792,092 at the highest-selling *, the same 8.70-times range as sales.
The unused advertising point is worth $30,925 a year at the average park. That is 1% of sales between today’s 5% and the 6% cap *, and $113,156 at the largest.
Building the park
Cost to open a 2.0 Park
| Line | Low | High | Share of the low column * |
|---|---|---|---|
| Attractions | $1,214,760 | $1,618,650 | 42.58% |
| Building work | $853,613 | $2,225,980 | 29.92% |
| Additional funds, three months | $150,000 | $270,000 | 5.26% |
| Café equipment and furniture | $120,000 | $205,000 | 4.21% |
| Initial franchise fee | $100,000 | $100,000 | 3.51% |
| Architectural plans | $75,000 | $128,000 | 2.63% |
| Audio-visual equipment and installation | $71,902 | $299,141 | 2.52% |
| Furniture, fixtures and equipment | $60,000 | $69,000 | 2.10% |
| Pre-opening wages | $51,475 | $117,150 | 1.80% |
| Grand opening advertising | $45,000 | $60,000 | 1.58% |
| Security deposits, commercial lease | $25,000 | $70,000 | 0.88% |
| Initial inventory, food | $15,000 | $22,200 | 0.53% |
| Insurance | $13,087 | $77,437 | 0.46% |
| Exterior signage | $12,500 | $60,000 | 0.44% |
| Initial inventory, merchandise | $12,000 | $18,000 | 0.42% |
| Smallwares | $10,000 | $15,000 | 0.35% |
| Interior signage | $10,000 | $25,000 | 0.35% |
| Point-of-sale and computer systems | $4,000 | $5,000 | 0.14% |
| Professional fees | $4,000 | $10,000 | 0.14% |
| Other security deposits | $2,500 | $10,000 | 0.09% |
| Training expenses | $1,500 | $7,500 | 0.05% |
| Third-party inspection fees | $1,250 | $3,500 | 0.04% |
| Business license and government approval | $300 | $25,000 | 0.01% |
| Total | $2,852,887 | $5,441,558 | 100% |
Amounts are as the brand reported it and the share column is marked *; both columns add to their stated totals to the dollar.
Opening a 2.0 Park costs 92.3% of a year’s sales. That is $2,852,887 against $3,092,533 *, rising to 176.0% at the top of the range.
Attractions and the build are 72.50% of the entry cost. They are $2,068,373 of the $2,852,887 Urban Air low column *, and the attractions have a single approved supplier inside the brand.
Franchised outlets opened and closed, 2023 to 2025
| Year | At start | Opened | Terminated | Ceased for other reasons | At end | Company-owned | Closures as a share of the start * |
|---|---|---|---|---|---|---|---|
| 2023 | 161 | n/a | n/a | n/a | 179 | 4 | n/a |
| 2024 | 179 | 17 | 1 | 2 | 193 | 4 | 1.1% |
| 2025 | 193 | 19 | 0 | 10 | 202 | 4 | 5.2% |
Outlet counts are as the brand reported it and the closure share is marked *.
Closures went from two to ten in a year. Openings in those two years were 17 and 19 *, so net additions fell from 14 to 9 even as openings rose.
The signed pipeline is 81.7% of the trading system. That is 165 agreements against 202 parks *, with 22 projected to open in the coming year.
Questions we get asked
Questions owners ask.
How much does an Urban Air franchise make?
Urban Air franchisees averaged $3,092,533 of sales in fiscal 2025, according to Item 19 of Urban Air’s 2026 FDD, issued 20 April 2026. The 81 in that group are 40%* of Urban Air’s 202 locations. Fees paid to Urban Air come to about 7%* of sales. An Urban Air franchise costs $2,852,887 to $5,441,558 to open.
What does an Urban Air park bill?
The 81 reporting 2.0 Parks averaged $3,092,533 in the 2025 fiscal year. Ranked by sales, Urban Air's quarters averaged $4,684,848, $3,091,470, $2,553,650 and $1,960,549, with a range from $1,300,951 to $11,315,595. The 15 larger 2.5 Parks averaged $3,620,559.
Do newer parks bill less at Urban Air?
They bill more here. The 22 parks open between one and three years averaged $3,475,799. That is 12.4% above the $3,092,533 average of all 81 2.0 Parks. Their lowest-selling quartile averaged $2,311,166 against $1,960,549 across all 81.
What fees does Urban Air charge?
Urban Air charges a 7% royalty on monthly gross sales, paid to the brand, and requires a local marketing spend currently set at 5%, spent by the owner. The national advertising fund is at 0% today, and the fund, the local spend and any co-operative together stay within 6% of sales, so 1% of headroom remains. At the average park the royalty is $216,477 a year and the local marketing spend $154,627.
How much does an Urban Air franchise cost to open?
An Urban Air 2.0 Park costs $2,852,887 to $5,441,558 to open, of which $1,214,760 to $1,618,650 is the attractions package bought from the franchisor’s affiliate and $853,613 to $2,225,980 is the build. An optional attractions upgrade adds up to $980,000. A 2.5 Park is reported at $4,147,074 to $7,944,050. The franchise fee is $100,000.
What about costs and profit at Urban Air?
Everything stops at gross sales. Cost of sales, operating expenses and rent all sit outside the tables, so a park’s profitability has to be built from its own books.
How is the Urban Air system moving?
Franchised parks went 161, 179, 193 and 202 across three years, with 17 and 19 openings in the last two and closures rising from two to ten. Company-owned parks have held at four. At year end 165 agreements were signed with the park still unopened.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Urban Air
These are questions the Urban Air filing leaves open. An owner or a buyer can put them to Urban Air directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Urban Air see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Urban Air locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What does your park keep?
We review your unit economics and cash forecast and build your reporting around the cost lines left out, wages and occupancy cost against sales. Where you sit against the $3,092,533 quartile picture.
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Urban Air reads against the rest of the trampoline and adventure parks group: Altitude Trampoline Park · Big Air Trampoline Park · Launch · Sky Zone · Slick City.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from.
Every figure here comes from UATP Management, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Urban Air® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: UATP Management, LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.