Urban Air franchise unit economics
Urban Air franchisees run indoor adventure parks built around trampolines, ropes courses, climbing walls and go-karts, selling admissions, memberships, parties and food. The 81 reporting 2.0 Parks averaged $3,092,533 of gross sales in the 2025 fiscal year, and the 15 larger 2.5 Parks averaged $3,620,559. The attractions package alone runs $1,214,760 to $1,618,650 and is bought from the franchisor’s own affiliate.
- Primary source
- UATP Management, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 81 of 202 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
The parks open between one and three years bill 7.5% more than the whole reporting group, $3,324,677 against $3,092,533. The larger 2.5 format bills 17.1% more again. Both point the same way: in this system the newest and largest boxes are the ones carrying the averages.
- Parks open one to three years bill 7.5% more than the whole group. $3,324,677 across 23 of them against $3,092,533 across all 81 *. The younger group sits above the system.
- The larger 2.5 format bills 17.1% more than the 2.0. $3,620,559 across 15 parks against $3,092,533 across 81 *, on a far pricier attractions package.
- The attractions package is 42.58% of what it costs to open. $1,214,760 of the $2,852,887 low column, bought from the franchisor’s own affiliate *, with an optional upgrade of up to $980,000 on top.
- 12% of sales goes to the brand and its marketing. A 7% royalty and a required 5% of local marketing, which is $371,104 at the average park *, and the national fund sits at 0% with 1% of headroom under the combined cap.
- 165 signed agreements are waiting to open against 202 parks trading. 81.7% of the operating system *, while ten parks closed during the 2025 fiscal year against nineteen that opened.
How much does a Urban Air franchise make?
The average Urban Air unit reported $3,092,533 of revenue in the 2026 FDD. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 12% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales, best to worst
$3,092,533 across 81 parks.
quartiles cover the 81 2.0 Parks that traded a full year. They stop at gross sales, so this page works from revenue alone.
| quartile | Parks | Average | Median | Highest | Lowest | Above the group average | The range inside the quarter * |
|---|---|---|---|---|---|---|---|
| Top | 21 | $4,684,848 | $4,049,044 | $11,315,595 | $3,561,976 | 4 of 21, 19.0% | 3.18× |
| Second | 20 | $3,091,470 | $3,118,996 | $3,423,610 | $2,870,986 | 11 of 20, 55.0% | 1.19× |
| Third | 20 | $2,553,650 | $2,530,756 | $2,861,538 | $2,282,242 | 8 of 20, 40.0% | 1.25× |
| Fourth | 20 | $1,960,549 | $2,045,676 | $2,273,226 | $1,300,951 | 13 of 20, 65.0% | 1.75× |
| All 81, weighted * | 81 | $3,092,533 | n/a | $11,315,595 | $1,300,951 | n/a | 8.70× |
The four quartile rows are as the brand reported it. The weighted all-park row and the range column are marked. Weighting each quartile average by its park count and dividing each row’s highest by its lowest.
The top quartile contains more range than the other three combined. 3.18 times inside it against 1.19, 1.25 and 1.75 *, and one park at $11,315,595 bills 3.66 times the system average.
The middle 40 parks sit between $2,282,242 and $3,423,610. A 1.50-times group holding half the reporting system *. The second and third quartiles are the shape of an ordinary park here.
The top quartile averages 2.39 times the bottom. $4,684,848 against $1,960,549 *, while individual parks run 8.70 times apart.
Top performers
What separates the top Urban Air performers
Urban Air splits its locations into groups instead of publishing one average. The best group averaged $4,684,848 a year. The worst averaged $1,960,549. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Trade area and site.A 2.4× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- What you spend to open.Opening costs $2,852,887 to $5,441,558, a 1.9× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 12.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.81 of 202 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no median, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
Top performers
How far apart the locations are
Where these figures come from.
Every figure here comes from UATP Management, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Urban Air® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
If you want this done for you
What happens next
Everything above came out of a filing. Doing it on your own numbers means the books have to produce the same lines: sales, wages, occupancy, fees and what is left, by location, every month. That is the work.
- The call, twenty minutesYou describe the business and where the numbers are letting you down. We tell you honestly whether we can help, and what we would start with. No pitch deck.
- We look at the fileYou give us read access to the books as they are. We come back with what is wrong, what it will take to fix, and whether the answer is bookkeeping, controller work, or something else.
- A written scope and a priceWhat we do each month, what you get, the date it lands, and the fee. Agreed before anything starts, and it does not move without you agreeing it.
- Transition, then the first closeAccess, systems, and the opening balances. The first close lands on the date in the scope, and every one after it does too.
Averan is not a CPA firm and does not file taxes. Your CPA keeps that, and we keep the books they file from.