Bath Tune-Up franchise unit economics
Bath Tune-Up franchisees sell bathroom remodels from a vehicle and a small workspace, running a territory with a crew. Full bathroom remodels are 76.6% of revenue at $29,480 a sale, so the average territory’s $338,268 is about fifteen and a half jobs a year, one every three and a half weeks.
- Primary source
- Bath Tune-Up, 2026 Franchise Disclosure Document
- Items read
- Item 7 for cost to open; Item 19 for sales and any profit figure
- Population
- 40 of 53 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
A single territory averaged $338,268. Thirty-one territories held by multi-territory owners averaged $341,625 each, 1.0% apart. In this system the second piece of ground earns what the first does, and it costs $6,000 less fixed cost a year.
- A second territory earns the same as the first and costs $6,000 a year less to hold. $341,625 per territory against $338,268 *, on an advertising and technology minimum of $6,000 against $12,000.
- The published 6.0% to 5.0% royalty is 6.0% for every reporting territory. The 5% tier starts at $83,300 of monthly revenue ($999,600 a year) and the highest-selling single territory billed $503,464.
- The average territory completes about 15 and a half jobs a year. $338,268 range across six service lines at their published average sale prices *, one job every three and a half weeks, from about 42 estimates.
- The best margin percentage produces the smallest check. A vanity at 60.5% yields $4,387 of gross profit; a full bathroom at 47.4% yields $13,974 *, 3.2 times the money on 13.1 points less margin.
- Below $300,000 of annual revenue the royalty becomes an $18,000 flat charge. The $1,500 monthly minimum binds *. The lowest-selling reporting territory billed $96,384, where the fee load reaches 31.1%.
How much does a Bath Tune-Up franchise make?
The average Bath Tune-Up unit reported $338,268 of revenue in the 2026 FDD, and the median reported $398,540. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The job mix
Three quarters of the money is one job.
| Service line | Share of mix | Average sale | Median sale | Range | Gross profit | Gross profit per job * | Jobs a year * |
|---|---|---|---|---|---|---|---|
| Full bathroom remodel | 76.6% | $29,480 | $27,116 | $5,170 – $108,591 | 47.4% | $13,974 | 8.8 |
| Shower remodel | 8.7% | $14,983 | $15,486 | $2,011 – $45,239 | 46.3% | $6,937 | 2.0 |
| Tub or shower conversion | 8.2% | $17,665 | $16,445 | $2,820 – $63,264 | 49.4% | $8,727 | 1.6 |
| Miscellaneous | 3.0% | $4,964 | $2,047 | $207 – $56,305 | 53.7% | $2,666 | 2.0 |
| Bathtub remodel | 2.7% | $12,257 | $10,608 | $3,322 – $32,737 | 54.1% | $6,631 | 0.8 |
| Vanity only | 0.8% | $7,251 | $6,467 | $3,695 – $18,232 | 60.5% | $4,387 | 0.4 |
Shares, sale prices, ranges and gross profit percentages are as the brand reported it; the gross profit per job and jobs-a-year columns are marked *.
Full bathroom remodels are 76.6% of revenue at $29,480 a sale. Nine jobs a year have three quarters of the business *. Everything else (showers, conversions, tubs, vanities) adds up to about seven more jobs and a quarter of the money. So the sales effort has one target and five accompaniments.
The highest margin percentage produces the smallest check. A vanity at 60.5% yields $4,387 of gross profit; a full bathroom at 47.4% yields $13,974 *. That is 3.2 times the money on 13.1 points less margin, which settles any argument about chasing the better percentage.
Fifteen and a half jobs a year is the whole operating calendar. *, at each line's own average sale. One job every three and a half weeks, from roughly 42 estimates at the published 37% closing rate. A single additional full bathroom remodel adds $29,480, 8.7% of the average territory's revenue.
A full bathroom remodel ranges from $5,170 to $108,591. Twenty-one times. The median of $27,116 sits $2,364 below the average. So the line is priced tightly in the middle with a long upper tail. A single job at the top of that range is worth a third of an average territory's year.
Raising the closing rate from 37% to 45% adds three and a half jobs a year. The same 42 estimates converting at 45% gives 18.9 jobs against 15.5 *. At the mix's own average sale that is roughly $73,000 of additional revenue on identical lead flow.
Top performers
What separates the top Bath Tune-Up performers
Bath Tune-Up splits its locations into groups instead of publishing one average. The best group averaged $503,464 a year. The worst averaged $96,384. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Trade area and site.A 5.2× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $106,930 to $183,850, a 1.7× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Cost of what you sell.Products and materials take 51.0% of sales. Buying terms, price discipline and waste are where this is won, and each of them compounds at volume.
- Jobs, the operating driver.This model bills on jobs. Every job is won again, so the owner works on how many quotes turn into work and what the average job is worth when it does. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Membership and rebooking.A recurring plan turns a high-fixed-cost business from an appointment book into a subscription, which smooths the utilisation that drives the wage line. Rebooking before the customer leaves is what builds it, not marketing spend afterwards.
- Service and retail mix.Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
- Fees, and where the minimum bites.Fees run about 9.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.40 of 53 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
One territory or several
The second territory pays like the first.
| Measure | One territory, 2025 | One territory, 2024 | Two or more, 2025 | Two or more, 2024 |
|---|---|---|---|---|
| Franchisees | 9 | 9 | 12 | n/a |
| Territories | 9 | 9 | 31 | n/a |
| Average sales | $338,268 | $303,701 | $882,531 | $602,982 |
| Median sales | $398,540 | $274,762 | $669,233 | $449,382 |
| 75th percentile | $415,650 | $473,549 | $1,071,603 | $755,591 |
| Average of the middle 50% | $370,893 | $246,888 | $722,999 | $375,151 |
| 25th percentile | $309,342 | $206,879 | $452,310 | $214,821 |
| Lowest | $96,384 | n/a | $342,950 | n/a |
| Highest | $503,464 | n/a | $2,618,483 | n/a |
| Reaching their own average | 56% | n/a | 33% | n/a |
| Average per territory * | $338,268 | $303,701 | $341,625 | n/a |
Every published figure is as the brand reported it; the per-territory row is marked. Dividing the twelve multi-territory franchisees' combined sales by the 31 territories they hold.
A territory held alongside others bills $341,625; a territory held alone bills $338,268. A 1.0% difference *, and the multi-territory figure understates because some of those territories opened partway through the year. Most brands in this library show a second territory earning a fraction of the first; this one shows it earning the same.
The median single territory beats its own average by $60,272. $398,540 against $338,268. A $96,384 minimum drags the mean down, so the typical single-territory business trades 18% better than the published average implies, a rare direction for this figure.
The middle 50% of single territories sits between $309,342 and $415,650. A $106,308 group around an average of $370,893. Half the single-territory system trades inside a third of a turn, which is an unusually tight distribution and makes the two tails the whole pattern.
Multi-territory attainment is 33% against 56% for single-territory owners. Four of twelve against five of nine. A $2,618,483 high against a $342,950 low stretches the multi-territory mean, so that group's $882,531 describes a few large operations, its median is $669,233.
Single-territory sales grew 11.4% while multi-territory sales grew 46.4%. $303,701 to $338,268 against $602,982 to $882,531 *. Part of that is territories being added, and the single-territory 75th percentile fell 12.2% across the same year. So the top of the single-territory group went backwards while its middle advanced 45%.
Fees and what it costs to open
Six percent, and a minimum underneath it.
| Territory | Sales | Royalty | Advertising fund | Technology | Total | Share |
|---|---|---|---|---|---|---|
| Highest single | $503,464 | $30,208 | $6,000 | $6,000 | $42,208 | 8.4% |
| 75th percentile, single | $415,650 | $24,939 | $6,000 | $6,000 | $36,939 | 8.9% |
| Median single | $398,540 | $23,912 | $6,000 | $6,000 | $35,912 | 9.0% |
| Second or later territory, at the multi average | $341,625 | $20,498 | $3,416 | $3,000 | $26,914 | 7.9% |
| Average single | $338,268 | $20,296 | $6,000 | $6,000 | $32,296 | 9.5% |
| 25th percentile, single | $309,342 | $18,561 | $6,000 | $6,000 | $30,561 | 9.9% |
| Lowest single | $96,384 | $18,000 | $6,000 | $6,000 | $30,000 | 31.1% |
Ours, applying the published rates to filed sales.
The $1,500 monthly royalty minimum binds below $300,000 of annual revenue. *. The 25th percentile single territory bills $309,342, so roughly a quarter of the single-territory system sits at or under that line. the bottom quarter, at $96,384, pays $18,000 against a percentage that would produce $5,783.
The advertising minimum of $6,000 applies to every single-territory franchisee in the system. 1% reaches $6,000 only at $600,000 of annual revenue, and the highest-selling single territory billed $503,464 *. So the published 1% is a fixed $500 a month in practice, worth 1.2% at the top and 6.2% at the bottom.
The 5% royalty tier is unreachable at current trading levels. It starts at $83,300 of monthly revenue per territory ($999,600 a year) against a highest single territory of $503,464 *. The group quoted as "6.0% to 5.0%" is 6.0% for the whole reporting population.
A subsequent territory costs $6,000 of annual charges against a first territory's $12,000. $250 a month of advertising minimum and $250 of technology, against $500 and $500 *. Combined with per-territory revenue holding steady, that is the clearest case for a second territory anywhere in this library.
Working inside another franchisee's territory costs 100% of the sales made there. The entire amount, as an alternative to termination. At a full bathroom remodel's $29,480 average that is one job's whole revenue handed over, which makes the boundary a hard operating rule.
What it costs to open a territory.
| Item | Low | High |
|---|---|---|
| Initial territory fee | $45,000 | $45,000 |
| Initial franchise fee | $19,950 | $19,950 |
| Additional funds, before opening and first three months | $15,000 | $25,000 |
| Initial marketing, three months | $12,000 | $18,000 |
| Vehicle | $7,000 | $50,000 |
| Miscellaneous opening costs | $2,000 | $3,500 |
| Travel and living while training | $1,750 | $3,000 |
| Miscellaneous tools and office supplies | $1,000 | $3,000 |
| Auto insurance | $1,000 | $3,000 |
| Professional fees | $750 | $3,500 |
| Commercial general liability insurance | $500 | $2,400 |
| Office and work space | $500 | $3,000 |
| Lead safe certification | $300 | $500 |
| Contractor's license and bond | $150 | $3,000 |
| Credit card processing technology | $30 | $500 |
| Total | $106,930 | $183,850 |
As the brand reported it, reordered here by size.
$64,950 of the low column goes to the franchisor at signing. The $45,000 territory fee plus the $19,950 franchise fee, 61% of a $106,930 build *. The territory costs more than twice the franchise fee, and it buys ground that performs identically whether held alone or alongside others.
The vehicle line runs from $7,000 to $50,000 and moves the whole estimate. A $43,000 range on a build of $106,930 to $183,850, 56% of the entire range between the two columns *. Every other line together accounts for the remaining 44%.
Cash to run the business day to day of $15,000 to $25,000 covers the pre-opening period and three months. Against a minimum fee that reaches $2,500 a month once the minimums apply, plus $4,000 a month of required initial marketing *. With a job completing every three and a half weeks at maturity, the first quarter is likely to produce fewer than three of them.
The network of locations
Fifty-three territories, thirty owners.
| Year | Start | Opened | Terminations | Non-renewals | Ceased, other | End | Transfers |
|---|---|---|---|---|---|---|---|
| 2023 | 41 | 9 | 1 | 0 | 1 | 48 | 7 |
| 2024 | 48 | 9 | 6 | 0 | 3 | 48 | 1 |
| 2025 | 48 | 12 | 3 | 1 | 3 | 53 | 1 |
| Three years | 41 | 30 | 10 | 1 | 7 | 53 | 9 |
As the brand reported it; the three-year row is marked *.
Thirty territories opened across three years against 18 exits. A net 12 added, taking the system from 41 to 53. Openings accelerated to 12 in 2025 while exits held at 7, which is the first year in the series where growth clearly outran members leaving.
Colorado went from two territories to ten in two years. Four opened in 2024 and five in 2025, with one arriving by relocation from Texas. That single state accounts for roughly a third of all openings in the period, so the brand's growth is concentrated.
Thirty franchisees hold 53 territories. An average of 1.77 each *. Twelve of the 21 reporting franchisees hold more than one. That alongside the flat per-territory revenue suggests the system is being built by existing owners adding ground.
Questions we get asked
Questions owners ask.
What should a Bath Tune-Up territory be billing?
Nine franchisees holding a single territory throughout 2025 averaged $338,268 with a median of $398,540, a 25th percentile of $309,342, a 75th percentile of $415,650, a low of $96,384 and a high of $503,464; 56% reached the average. Twelve franchisees holding 31 territories between them averaged $882,531 across all their territories. A median of $669,233, a low of $342,950 and a high of $2,618,483; 33% reached that average. Dividing the multi-territory group's combined sales by its 31 territories gives $341,625 a territory, which is marked *. There were 53 franchised territories at 31 December 2025 and zero company-owned.
Is a second territory worth taking?
The published figures argue yes, which is unusual. A territory held alongside others averaged $341,625 against $338,268 for one held alone (1.0% apart, marked *) where most brands show a second territory earning a fraction of the first. The multi-territory figure also understates, because territories that opened partway through 2025 are inside it at less than a full year. The fee structure points the same way: a subsequent territory pays $250 a month of advertising minimum and $250 of technology against $500 and $500 for a first. Zero franchise fee is payable under a subsequent franchise agreement. A second territory signed at the same time as the first has a $35,000 territory fee against $45,000.
What work makes the money?
Full bathroom remodels are 76.6% of the mix at an average sale of $29,480 and a 47.4% gross profit. That is $13,974 a job and is marked *. Shower remodels are 8.7% at $14,983 and 46.3%, tub or shower conversions 8.2% at $17,665 and 49.4%, miscellaneous work 3.0% at $4,964 and 53.7%, bathtub remodels 2.7% at $12,257 and 54.1%. Vanity-only sales 0.8% at $7,251 and 60.5%. Applying those shares to the average single territory's $338,268 gives about 15.5 jobs a year, one every three and a half weeks. That runs from roughly 42 estimates at the published 37% closing rate. Cost of goods averaged 51% of retail with gross profit at 49%, split between labor at 28% and products at 24%.
What does the brand take?
The royalty is the greater of 6% of the prior month's sales up to $83,300 and 5% above. That is a minimum of $500 a month per territory in months four to twelve and $1,500 a month thereafter. Zero minimum in the first three months. Since $83,300 a month annualizes to $999,600 and the highest-selling single territory billed $503,464, the effective rate is 6% throughout the reporting population, which is marked *. The advertising fund takes the greater of 1% or $500 a month on a first agreement and the greater of 1% or $250 on a second. May rise to the greater of 2% or $500. Technology costs $500 a month for the first territory and $250 for each further one. Renewal is $5,000 a territory and transfers cost $5,000 a territory or 6% of the sale price, capped at $50,000. A further $15,000 where the buyer came from the franchisor's own database. Selling inside another franchisee's territory costs 100% of those sales.
Who does bookkeeping for a Bath Tune-Up franchise?
Three mechanics shape the close. Revenue is recognized for royalty purposes in the month of the earlier of final-invoice payment or 90 days after the final invoice is issued. Every earlier invoice to that customer aggregated into the same month. So a $29,480 remodel invoiced in stages lands as one lump on a date set by the collection. Makes the royalty the accrual lumpy and the monthly comparison misleading unless it is smoothed deliberately. Second, two of the three franchisor charges are minimums. The $500 monthly minimum advertising charge applies to every reporting single territory and the $1,500 minimum royalty applies below $300,000 of annual revenue. So the fee line is largely fixed and belongs in the fixed-cost block. Third, the published gross profit subtracts labor and product cost alone, at 28% and 24% of retail. Everything else (vehicle, rent, insurance, royalties, advertising and taxes) sits below it. So the 49% benchmark needs rebuilding before it means anything against a set of books. Underneath all of it, fifteen jobs a year makes each one a material event. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
Questions worth putting to Bath Tune-Up
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Bath Tune-Up locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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