How much does a Snapology franchise make?

The average Snapology unit reported $113,332 of revenue in the 2026 FDD. The filing discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 13% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid,

Breakdown

Snapology franchise unit economics

Snapology franchisees run a home-based mobile business delivering brick-based STEM classes, camps and parties for children at schools, libraries and community centers inside a protected area. The 29 businesses on the territory size sold today (up to 50,000 children) averaged $77,917 of gross sales in 2025 with a median of $51,447. The minimum royalty of $7,200 a year sits at double the 7% that a median business would otherwise pay.

By Scott Engler · Averan Advisors · Source: Snapology, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 22 September 2026

Where these figures come from

Primary source: Snapology, LLC, 2026 Franchise Disclosure Document
Items read: Items 5 and 6 for fees; Item 19 for sales and any profit figure; Item 20 for the location count
Population: 53 of 129 locations
Our calculations: Marked on the page with an asterisk. Method
Last reviewed: 26 September 2026

Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.

Key idea

The 29 businesses running the territory size sold today (up to 50,000 children) averaged $77,917 of gross sales in 2025 against a median of $51,447. At that median the minimum royalty of $7,200 is double the 7% rate, and brand and marketing charges take 24.2% of every dollar billed.

Units reporting53 of 129 businesses, 2025

Average, territories to 50,000$77,917

Median, territories to 50,000$51,447

Franchise and marketing fees24.2% at the median

The territory sold today averages $77,917 and the median does $51,447.29 of the 53 reporting businesses sit at 50,000 children or fewer. The top quartile that averages $279,820 sits on territories of 132,714 children, 2.65 times the size now offered *.
Small territories earn more for each child inside them.$2,567 of sales for every thousand children at 50,000 and below, against $1,377 above it *, 1.86 times, so how hard a territory is worked beats how large it is.
The minimum royalty of $7,200 is double what 7% would ask of a median business.$3,601 at 7% of $51,447 *, and 7% overtakes the minimum only at $102,857 of sales, which just two of the four quartiles reach.
Brand and marketing charges take 24.2% of a median business.$12,472 on $51,447 *, a $7,200 minimum royalty, a $1,200 brand fund minimum, $2,572 of required local marketing and $1,500 of technology, all ahead of a single dollar of delivery cost.
29 businesses left in three years against 73 that opened.2024 alone lost 15 of the 103 it started with, which is 14.6% *, and 26 of those 29 departures were booked as ceasing for other reasons.

Top performers

What separates the top Snapology performers

Snapology splits its locations into groups instead of publishing one average. The best group averaged $279,820 a year. The worst averaged $20,842. Both run the same brand, on the same agreement, paying the same fees.

Decided before you open

Trade area and site.A 13.4× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
What you spend to open.Opening costs $74,950 to $105,600, a 1.4× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.

Live operating levers

Enrolment, the operating driver.This model bills on enrolment. The licence fixes how many places exist, so what is left is how many are filled, what each is priced at, and how long a family stays. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
Fees, and where the minimum bites.Fees run about 13.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.

Context you underwrite around

The reporting screen.53 of 129 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no median, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.

Top performers

How far apart the locations are

First quartile

This filing does not split its locations into performance bands, so the gap between the highest and lowest Snapology location is not disclosed. What it does publish is on the Model and Finance tabs.

Best to worst, by sales

Thirteen times the sales from top to bottom.

First quartile

$279,820

Second quartile

$99,862

Third quartile

$59,918

Fourth quartile

$20,842

2025 gross sales and territory size by quartile, 53 full-time businesses, as the brand reported it, with the weighted row added *Averan calculation
quartile	Businesses	Average sales	Median sales	High	Low	Average territory, children
First quartile	13	$279,820	$185,154	$602,333	$134,513	132,714
Second quartile	13	$99,862	$95,905	$134,473	$78,635	52,466
Third quartile	13	$59,918	$57,139	$75,795	$47,459	57,066
Fourth quartile	14	$20,842	$18,451	$45,381	$2,289	32,236
All 53, weighted *	53	$113,332	n/a	$602,333	$2,289	67,934
Territories to 50,000 children	29	$77,917	$51,447	$602,333	$2,289	30,348

Every quartile figure and the 29-business row are as the brand reported it, and the weighted all-53 row is marked *.

The top quartile averages 13.4 times the bottom one. $279,820 against $20,842 *, and the two middle quartiles land at $99,862 and $59,918. So the shape of this system is one strong group, two working groups and a tail.

The territory now on offer holds 29 of the 53 reporting businesses. Averaging $77,917 with a median of $51,447, $35,415 below the weighted average of all 53 *, because the larger historic territories sit in the quarter above.

The highest-selling business in the whole system runs a small territory. $602,333 on a protected area of 50,000 children or fewer. The same ceiling an owner buys today, which is the single most useful fact on this page.

Half the system is doing under $59,918. The third and fourth quartiles together hold 27 of the 53, at a $7,200 minimum royalty that is 12% of sales in the third quartile and 34.5% in the fourth *.

The bottom quartile averages $20,842 across 14 businesses. On territories averaging 32,236 children, $646 of sales for every thousand children *, against $2,108 in the top quartile, so the gap is three times the yield.

Sales for each child

The unit that matters is a thousand children.

Sales for every thousand children of protected area. The sales and territory figures are as the brand reported it and the yield column is *Averan calculation
Group	Businesses	Average sales	Average territory	Sales a thousand children *
First quartile	13	$279,820	132,714	$2,108
Second quartile	13	$99,862	52,466	$1,903
Third quartile	13	$59,918	57,066	$1,050
Fourth quartile	14	$20,842	32,236	$647
Territories to 50,000 children	29	$77,917	30,348	$2,567
Territories above 50,000 children *	24	$156,125	113,350	$1,377

The quartile and 29-business rows are as the brand reported it. The yield column and the whole above-50,000 row are marked *.

A small territory yields 1.86 times what a large one does. $2,567 a thousand children against $1,377 *. The same finding the quartiles hint at, stated plainly: coverage intensity beats territory size in this model.

On the median small territory the yield is $1,628. $51,447 across 31,605 children *, still ahead of the $1,377 that large territories average, and the honest number to plan a first year against.

The second quartile earns nearly as much a child as the first. $1,903 against $2,108, on territories less than half the size. So the step from $99,862 to $279,820 is mostly territory. The step down to $1,050 in the third quartile is the opposite.

Moving from the fourth-quartile yield to the second is worth $40,488. $647 to $1,903 across a 32,236-child territory *, which at a $200 camp week is 202 more enrollments a year, about four a week.

The third quartile holds bigger territories than the second and earns less from them. 57,066 children against 52,466, for $59,918 against $99,862, 59,800 more children across the quarter producing $39,944 less *, which is the clearest evidence that the constraint here is sites and weeks booked.

What the fees come to

Two of the four charges have minimums, and minimums are what bite.

The brand and marketing load at three revenue levels. The rates and minimums are as the brand reported it and the dollar columns are *Averan calculation
Charge	Rate	On $51,447 *	On $77,917 *	On $279,820 *
Royalty	7% or $600 a month, the greater	$7,200	$7,200	$19,587
Brand fund	1% or $100 a month, the greater	$1,200	$1,200	$2,798
Local marketing	5% of gross sales	$2,572	$3,896	$13,991
Technology	$125 a month	$1,500	$1,500	$1,500
Total	n/a	$12,472, 24.2%	$13,796, 17.7%	$37,877, 13.5%

Every rate and minimum is as the brand reported it at the current settings for a first-year business. The dollar totals and shares are marked *.

The minimum royalty climbs from $7,200 to $13,200 across the term. $600 a month in year one rising to $1,100 from month 61 *, 7% overtakes those at $102,857 and $188,571 of sales, so two thirds of the reporting system pays the minimum.

The load falls by 10.7 points from the median to the top quartile. 24.2% at $51,447 down to 13.5% at $279,820 *, growth in this brand buys fee relief as directly as it buys revenue, which is rare and worth planning around.

Local marketing at 5% is set by the brand alone. It runs to a 6% ceiling, and the brand fund plus local marketing together are capped at 6% of gross sales in any twelve months. The current setting of 1% and 5% sits exactly at that cap, so the marketing obligation has zero headroom left in it.

The brand fund minimum of $1,200 outruns its own 1% rate below $120,000 of sales. *, which covers three of the four quartiles, and at $20,842 of sales that minimum alone is 5.8% of revenue.

Opening costs $74,950 to $105,600 on a $40,000 fee. With $62,000 to $75,000 of that going to the brand or its affiliates, against a median business billing $51,447. So the entry price is well over a year of revenue for the middle of the system *.

Openings and departures

Seventy-three opened and twenty-nine left.

Franchised outlet counts for 2023 to 2025, as the brand reported it, with the corrected 2023 closure count and the net column, Item 20 of the 2026 FDD*Averan calculation
Year	At start	Opened	Terminations	Ceased, other	At end	Net *
2023	85	27	1	8	103	+18
2024	103	32	1	14	120	+17
2025	120	14	1	4	129	+9

Every figure is as the brand reported it apart from the 2023 ceased-other count. The state rows put at 8 instead of the 6 printed in the totals. The net column, both marked *.

Openings fell from 32 to 14 in a year. A 56.2% drop *, against 15 agreements signed and awaiting opening at year end and 15 more projected. So the pipeline is roughly the size of a single recent year.

2024 lost 15 of the 103 businesses it started with. 14.6% *, the heaviest year of the three, concentrated in Florida with 5 and Texas with 4.

26 of the 29 departures were booked as ceasing for other reasons. Against 3 terminations, zero non-renewals and zero reacquisitions, so owners are walking away, which is a different signal about a business than a termination is.

Eight businesses changed hands in 2025, up from 2 in 2024. Four of them in Massachusetts and two in North Carolina. A resale has a fee of 4% of the purchase price or the $40,000 franchise fee, whichever is greater.

The protected area is expressly non-exclusive and may overlap another owner’s. Protection holds only where the areas fail to overlap, marketing outside it needs written consent. An affiliated tutoring brand may run STEM classes inside it. So the boundary is a marketing restriction on you more than a wall around you.

Questions we get asked

Questions an owner asks.

What does a Snapology business bill?

Across 53 full-time businesses reporting a full 2025, the four quartiles averaged $279,820, $99,862, $59,918 and $20,842, which weights to $113,332. For the 29 businesses on a territory of 50,000 children or fewer, the size sold today, the average was $77,917 and the median $51,447. The highest was $602,333 and the lowest $2,289.

What does the brand take?

7% of gross sales in royalty or a monthly minimum, whichever is greater, $600 a month in year one, rising in steps to $1,100 from month 61. Plus a brand fund at 1% or $100 a month, whichever is greater, and a local marketing requirement currently at 5% of gross sales. The brand fund and local marketing together are capped at 6%. Technology runs $125 a month against a $500 ceiling.

When does the minimum royalty stop biting?

At $102,857 of gross sales in the first year, where 7% overtakes the $600 monthly minimum. By month 61 the minimum is $1,100 and the crossover moves to $188,571. The median business on the territory size sold today bills $51,447, so it pays $7,200 against $3,601 at the rate.

Does a bigger territory produce more?

Less for each child in it. Territories of 50,000 children and under average $2,567 of sales for every thousand children; territories above 50,000 average $1,377. The third quartile holds larger territories than the second and bills $39,944 less. The highest-selling business in the system, at $602,333, runs a territory of 50,000 children or fewer.

What does it cost to open?

$74,950 to $105,600 on a $40,000 initial franchise fee, of which $62,000 to $75,000 goes to the brand or its affiliates. That includes a $12,000 to $20,000 inventory and equipment package and a grand opening spend of $10,000 to $15,000, both paid to the brand. The business runs from a home office, so there is zero build-out. A development agreement for two or three businesses runs $115,950 to $183,600.

Is the territory exclusive?

The protected area is expressly non-exclusive. It may overlap another franchisee’s area so long as the overlap itself stays free of another Snapology business, an affiliated tutoring brand may deliver STEM classes inside it. Marketing outside it requires written consent. Protection is free of any sales-volume or market-penetration condition.

How stable is the system?

129 franchised businesses at the end of 2025, up from 85 two years earlier. Across the three years 73 opened and 29 left, 3 terminations and 26 booked as ceasing for other reasons. 2024 lost 15 of the 103 it started with. Openings fell from 32 in 2024 to 14 in 2025, with 15 signed and awaiting opening at year end.

Which two numbers should run monthly?

Gross sales for every thousand children of protected area, against $1,628 for the median small territory and $2,567 for the group average. Because that is the yield measure the quartiles are really sorted by. And gross sales against $8,571 a month, which is where 7% overtakes the first-year minimum royalty.

What this filing does not disclose

No median. Only an average is published, which a few large locations can lift on their own.
No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
No attainment figure. The filing does not say how many locations reached the average it publishes.

Questions worth putting to Snapology

The filing answers what it answers. These are the gaps an owner or a buyer should close directly.

What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many Snapology locations closed, were sold, or changed hands last year, and why?

Part of our Childcare & Education Franchise Finance guide and the STEM And Coding Franchise Finance guide · Āveran Franchise Resource Center

Run your own numbers.

The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.

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What is your territory yielding a child?

A structured review of your unit economics, cash forecast. Reporting, built around sales for every thousand children of protected area, the minimum royalty that applies to your year. The point where 7% finally overtakes it.

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Where this sits

the franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners

The same business, other brands

Snapology reads against the rest of the stem and coding group: Bricks 4 Kidz · Challenge Island · Code Ninjas · Engineering For Kids. The stem and coding guide compares all of them on the same figures.

Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
At what point do spreadsheets stop coping?What changes at around ten units, and why lenders care.
I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.

Where to next

Compare brands, every brand in the library on one screen
Item 19, how to read Item 19 of an FDD
What Items 5 and 6 must disclose
Checking the franchisor’s own finances
Fractional CFO, for the forecast behind a second location and the cash plan that carries it
Bookkeeping for franchise owners, what this looks like when someone else keeps the books
Āveran Franchise Resource Center, every breakdown in the library
Bookkeeping, monthly close built around the way your brand reports
Controller, when the numbers need someone reading them as well as recording them

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

Snapology franchise unit economics

How much does a Snapology franchise make?

What separates the top Snapology performers

Decided before you open

Live operating levers

Context you underwrite around

How far apart the locations are

Thirteen times the sales from top to bottom.

The unit that matters is a thousand children.

Two of the four charges have minimums, and minimums are what bite.

Seventy-three opened and twenty-nine left.

Questions an owner asks.

What does a Snapology business bill?

What does the brand take?

When does the minimum royalty stop biting?

Does a bigger territory produce more?

What does it cost to open?

Is the territory exclusive?

How stable is the system?

Which two numbers should run monthly?

Questions worth putting to Snapology

Run your own numbers.

What is your territory yielding a child?

Questions owners ask next

Where these figures come from.

What happens next

Snapology franchise unit economics

How much does a Snapology franchise make?

What separates the top Snapology performers

Decided before you open

Live operating levers

Context you underwrite around

How far apart the locations are

Thirteen times the sales from top to bottom.

The unit that matters is a thousand children.

Two of the four charges have minimums, and minimums are what bite.

Seventy-three opened and twenty-nine left.

Questions an owner asks.

What does a Snapology business bill?

What does the brand take?

When does the minimum royalty stop biting?

Does a bigger territory produce more?

What does it cost to open?

Is the territory exclusive?

How stable is the system?

Which two numbers should run monthly?

Questions worth putting to Snapology

Run your own numbers.

What is your territory yielding a child?

Questions owners ask next

Other stem and coding brands

Second territories and multi-unit owners, in other categories

Where these figures come from.

What happens next