Snapology franchise unit economics
Snapology franchisees run home-based mobile businesses that sell brick-based STEM classes, camps, birthday parties and events for children at schools, libraries and community centers.
Snapology in the news
- Unleashed Brands Reports Strong First Half of 2026 with 73 Franchise Agreements Across Seven Brands · Webull (PR Newswire) ·
The Snapology headline above is the publisher's own and links to the publisher. Averan Advisors checked this Snapology link on 11 October 2026. Franchise news lists news on 95 brands, including Snapology. Snapology is in the STEM and Coding franchise guide.
Snapology franchise at a glance
Snapology’s Item 19 reports 2025 gross sales and average territory size by quartile for 53 full-time businesses, and a separate row for the 29 businesses on territories of up to 50,000 children.
Snapology franchisees averaged $113,332 of sales in 2025, according to Item 19 of Snapology’s 2026 FDD, issued 30 April 2026. The 53 in that group are 41%* of Snapology’s 129 locations. Fees paid to Snapology come to about 8%* of sales. A Snapology franchise costs $74,950 to $105,600 to open.
- A Snapology franchise costs $74,950 to $105,600 to open, including a $40,000 initial franchise fee, according to the brand's 2026 FDD.
- Snapology charges a royalty of 7% of sales, a 1% brand fund contribution and a $125 monthly technology fee.
- Snapology reported 129 franchised locations in its 2026 FDD.
- Work out Snapology's fees at your own sales with the minimum fee calculator.
These figures come from Snapology's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The territory sold today averages $77,917 and the median does $51,447.29 of the 53 reporting businesses sit at 50,000 children or fewer. The top quartile that averages $279,820 sits on territories of 132,714 children, 2.65 times the size now offered *.
- Small territories earn more for each child inside them.$2,567 of sales for every thousand children at 50,000 and below, against $1,377 above it *, 1.86 times, so how hard a territory is worked beats how large it is.
- The minimum royalty of $7,200 is double what 7% would charge a median business.$3,601 at 7% of $51,447 *, and 7% overtakes the minimum only at $102,857 of sales, which only the Snapology first-quartile average of $279,820 clears.
- Charges paid to the brand take 19.2% of a median business.That is $9,900 on $51,447 *, a $7,200 minimum royalty, a $1,200 brand fund minimum and $1,500 of technology, all ahead of a single dollar of delivery cost. Required local marketing adds $2,572.
- 29 businesses left in three years against 73 that opened.2024 alone lost 15 of the 103 it started with, which is 14.6% *, and 26 of those 29 departures were booked as ceasing for other reasons.
How much does a Snapology franchise make?
The average Snapology unit reported $113,332 of revenue in the 2026 FDD. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 8% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Snapology performers
Snapology splits its locations into groups instead of publishing one average. The top group averaged $279,820 a year. The lowest averaged $20,842. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Site and trade area.The top band sells 13.4× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $74,950 to $105,600, a 1.4× range inside one brand.
- Fees and the minimum.Fees run about 8.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Enrollment.The license sets the number of places. Track how many are filled, the price of each, and how long families stay.
Context you underwrite around
- Locations included.These figures cover 53 of 129 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations and no attainment figure. Ask the franchisor or current owners for cost and profit figures.
Top performers
How far apart the locations are
Snapology reports its locations in performance groups, from the highest-selling to the lowest. The group-by-group figures are in the tables on the Model and Finance tabs.
Discounts available
- Snapology charges $36,000 for the second business and $32,000 for the third under a development agreement, versus $40,000 for one.
- Snapology takes 5% off the initial franchise fee and development fee for active-duty U.S. military and honorably discharged veterans holding at least 51%.
- Snapology takes 5% off the initial franchise fee for current franchisees of Snapology and its affiliated brands in good standing.
From Item 5 of the Snapology 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Highest to lowest, by sales
Gross sales and territory size by quartile, 2025
| quartile | Businesses | Average sales | Median sales | High | Low | Average territory, children |
|---|---|---|---|---|---|---|
| First quartile | 13 | $279,820 | $185,154 | $602,333 | $134,513 | 132,714 |
| Second quartile | 13 | $99,862 | $95,905 | $134,473 | $78,635 | 52,466 |
| Third quartile | 13 | $59,918 | $57,139 | $75,795 | $47,459 | 57,066 |
| Fourth quartile | 14 | $20,842 | $18,451 | $45,381 | $2,289 | 32,236 |
| All 53, weighted * | 53 | $113,332 | n/a | $602,333 | $2,289 | 67,934 |
| Territories to 50,000 children | 29 | $77,917 | $51,447 | $602,333 | $2,289 | 30,348 |
Every quartile figure and the 29-business row are as the brand reported it, and the weighted all-53 row is marked *.
The top quartile averages 13.4 times the bottom one. That is $279,820 against $20,842 *, and the two middle quartiles land at $99,862 and $59,918. So this system splits into one high-selling group, two middle groups and a tail.
The territory now on offer holds 29 of the 53 reporting businesses. Averaging $77,917 with a median of $51,447, $35,415 below the weighted average of all 53 *, because the larger historic territories sit in the quarter above.
The highest-selling business in the whole system runs a small territory. That is $602,333 on a protected area of 50,000 children or fewer. The same ceiling an owner buys today, which is the single most useful fact on this page.
Just over half the Snapology system, 27 of 53 businesses, sells $75,795 or less. The third and fourth quartiles together hold 27 of the 53, at a $7,200 minimum royalty that is 12% of sales in the third quartile and 34.5% in the fourth *.
The bottom quartile averages $20,842 across 14 businesses. On territories averaging 32,236 children, $646 of sales for every thousand children *, against $2,108 in the top quartile, so the gap is three times the yield.
Sales for each child
Sales per thousand children in the territory
| Group | Businesses | Average sales | Average territory | Sales a thousand children * |
|---|---|---|---|---|
| First quartile | 13 | $279,820 | 132,714 | $2,108 |
| Second quartile | 13 | $99,862 | 52,466 | $1,903 |
| Third quartile | 13 | $59,918 | 57,066 | $1,050 |
| Fourth quartile | 14 | $20,842 | 32,236 | $647 |
| Territories to 50,000 children | 29 | $77,917 | 30,348 | $2,567 |
| Territories above 50,000 children * | 24 | $156,125 | 113,350 | $1,377 |
The quartile and 29-business rows are as the brand reported it. The yield column and the whole above-50,000 row are marked *.
A small territory yields 1.86 times what a large one does. That is $2,567 a thousand children against $1,377 *. The same finding the quartiles hint at, stated plainly: coverage intensity beats territory size in this model.
On the median small territory the yield is $1,628. That is $51,447 across 31,605 children *, still ahead of the $1,377 that large territories average, and the honest number to plan a first year against.
The second quartile earns $1,903 a thousand children, $205 less than the first. That compares with $2,108, on territories less than half the size. So the step from $99,862 to $279,820 is mostly territory. The step down to $1,050 in the third quartile is the opposite.
Moving from the fourth-quartile yield to the second is worth $40,488. $647 to $1,903 across a 32,236-child territory *, which at a $200 camp week is 202 more enrollments a year, about four a week.
The third quartile holds bigger territories than the second and earns less from them. 57,066 children against 52,466, for $59,918 against $99,862, 59,800 more children across the quarter producing $39,944 less *, which is the clearest evidence that the constraint here is sites and weeks booked.
What the fees come to
Brand and marketing fees by revenue level
| Charge | Rate | On $51,447 * | On $77,917 * | On $279,820 * |
|---|---|---|---|---|
| Royalty | 7% or $600 a month, the greater | $7,200 | $7,200 | $19,587 |
| Brand fund | 1% or $100 a month, the greater | $1,200 | $1,200 | $2,798 |
| Local marketing | 5% of gross sales | $2,572 | $3,896 | $13,991 |
| Technology | $125 a month | $1,500 | $1,500 | $1,500 |
| Paid to the brand | n/a | $9,900, 19.2% | $9,900, 12.7% | $23,885, 8.5% |
| Total with local marketing | n/a | $12,472, 24.2% | $13,796, 17.7% | $37,877, 13.5% |
Every rate and minimum is as the brand reported it at the current settings for a first-year business. The dollar totals and shares are marked *.
The minimum royalty climbs from $7,200 to $13,200 across the term. $600 a month in year one rising to $1,100 from month 61 *, 7% overtakes those at $102,857 and $188,571 of sales, so two thirds of the reporting system pays the minimum.
Fees paid to the brand fall by 10.7 points of sales from the median to the top quartile. 19.2% at $51,447 down to 8.5% at $279,820 *, growth in this brand buys fee relief as directly as it buys revenue, which is rare and worth planning around.
Local marketing at 5% is set by the brand alone. It runs to a 6% ceiling, and the brand fund plus local marketing together are capped at 6% of gross sales in any twelve months. The current setting of 1% and 5% sits exactly at that cap, so the marketing obligation has no headroom left in it.
The brand fund minimum of $1,200 exceeds its own 1% rate below $120,000 of sales *. That covers three of the four quartiles, and at $20,842 of sales that minimum alone is 5.8% of revenue.
Opening costs $74,950 to $105,600 on a $40,000 fee. $62,000 to $75,000 of that goes to the brand or its affiliates, against a median business billing $51,447. So the entry price is well over a year of revenue for the middle of the system *.
Openings and departures
Units opened and closed, 2023 to 2025
| Year | At start | Opened | Terminations | Ceased, other | At end | Net * |
|---|---|---|---|---|---|---|
| 2023 | 85 | 27 | 1 | 8 | 103 | +18 |
| 2024 | 103 | 32 | 1 | 14 | 120 | +17 |
| 2025 | 120 | 14 | 1 | 4 | 129 | +9 |
Every figure is as the brand reported it apart from the 2023 ceased-other count. The state rows put that count at 8 instead of the 6 printed in the totals. The net column is also marked *.
Openings fell from 32 to 14 in a year. That is a 56.2% drop *, against 15 agreements signed and awaiting opening at year end and 15 more projected. So the pipeline is roughly the size of a single recent year.
2024 lost 15 of the 103 businesses it started with. That is 14.6% *, the heaviest year of the three, concentrated in Florida with 5 and Texas with 4.
26 of the 29 departures were booked as ceasing for other reasons. Against 3 terminations, zero non-renewals and zero reacquisitions, so owners are walking away, which is a different signal about a business than a termination is.
Eight businesses changed hands in 2025, up from 2 in 2024. Four of them were in Massachusetts and two in North Carolina. A resale has a fee of 4% of the purchase price or the $40,000 franchise fee, whichever is greater.
The protected area is expressly non-exclusive and may overlap another owner’s. Protection holds only where the areas fail to overlap, and marketing outside it needs written consent. An affiliated tutoring brand may run STEM classes inside it. So the boundary is a marketing restriction on you more than a wall around you.
Questions we get asked
Questions an owner asks
How much does a Snapology franchise make?
Snapology franchisees averaged $113,332 of sales in 2025, according to Item 19 of Snapology’s 2026 FDD, issued 30 April 2026. The 53 in that group are 41%* of Snapology’s 129 locations. Fees paid to Snapology come to about 8%* of sales. A Snapology franchise costs $74,950 to $105,600 to open.
What does a Snapology business bill?
Across 53 full-time businesses reporting a full 2025, the four quartiles averaged $279,820, $99,862, $59,918 and $20,842, which weights to $113,332. For the 29 businesses on a territory of 50,000 children or fewer, the size sold today, the average was $77,917 and the median $51,447. The highest was $602,333 and the lowest $2,289.
What fees does Snapology charge?
Snapology charges a royalty of 7% of gross sales or a monthly minimum, whichever is greater, $600 a month in year one, rising in steps to $1,100 from month 61. There is also a brand fund at 1% or $100 a month, whichever is greater, and a local marketing requirement currently at 5% of gross sales. The brand fund and local marketing together are capped at 6%. Technology runs $125 a month against a $500 ceiling.
When does the minimum royalty stop biting at Snapology?
At $102,857 of gross sales in the first year, where 7% overtakes the $600 monthly minimum. By month 61 the minimum is $1,100 and the crossover moves to $188,571. The median business on the territory size sold today bills $51,447, so it pays $7,200 against $3,601 at the rate.
Does a bigger territory produce more at Snapology?
Each child in it brings in less. Territories of 50,000 children and under average $2,567 of sales for every thousand children, and territories above 50,000 average $1,377. The third quartile holds larger territories than the second and bills $39,944 less. The highest-selling business in the system, at $602,333, runs a territory of 50,000 children or fewer.
How much does a Snapology franchise cost to open?
A Snapology franchise costs $74,950 to $105,600 to open on a $40,000 initial franchise fee, and $62,000 to $75,000 of that goes to the brand or its affiliates. That includes a $12,000 to $20,000 inventory and equipment package and a grand opening spend of $10,000 to $15,000, both paid to the brand. The business runs from a home office, so there is no build-out. A development agreement for two or three businesses runs $115,950 to $183,600.
Is the Snapology territory exclusive?
The protected area is expressly non-exclusive. It may overlap another franchisee’s area so long as the overlap itself stays free of another Snapology business. An affiliated tutoring brand may deliver STEM classes inside a Snapology area. Marketing outside it requires written consent. Protection is free of any sales-volume or market-penetration condition.
How stable is the Snapology system?
Snapology had 129 franchised businesses at the end of 2025, up from 85 two years earlier. Across the three years, 73 opened and 29 left: 3 terminations and 26 recorded as closing for other reasons. 2024 lost 15 of the 103 it started with. Openings fell from 32 in 2024 to 14 in 2025, with 15 signed and awaiting opening at year end.
Which two numbers should run monthly at Snapology?
Track gross sales for every thousand children of protected area, against $1,628 for the median small territory and $2,567 for the group average, because that is the yield measure the quartiles are really sorted by. Then track gross sales against $8,571 a month, which is where 7% overtakes the first-year minimum royalty.
- The filing gives no median. Only an average is published, which a few large locations can lift on their own.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Snapology
These are questions the Snapology filing leaves open. An owner or a buyer can put them to Snapology directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Snapology see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Snapology locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is your territory yielding a child?
We review your unit economics and cash forecast and build your reporting around sales for every thousand children of protected area, the minimum royalty that applies to your year. The point where 7% finally overtakes it.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Snapology reads against the rest of the stem and coding group: Bricks 4 Kidz · Challenge Island · Code Ninjas · Engineering For Kids. The stem and coding guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
Where these figures come from.
Every figure here comes from Snapology, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Snapology® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Snapology, LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.