ServiceMaster Restore franchise unit economics
ServiceMaster Restore franchisees run disaster restoration businesses that bill water, fire and storm damage work to insurers and property managers.
ServiceMaster Restore franchise at a glance
ServiceMaster Restore’s Item 19 reports 2025 revenue and sales activity for 428 ownership groups by optional sales program, and the same measures for the 126 single-franchise ownership groups.
ServiceMaster Restore franchisees averaged $3,146,371 of sales in fiscal 2025, with a median of $1,893,622, according to Item 19 of ServiceMaster Restore’s 2026 FDD, issued 30 April 2026. The 428 in that group are 22%* of ServiceMaster Restore’s 1,910 locations. Fees paid to ServiceMaster Restore come to about 12%* of sales.
- A ServiceMaster Restore franchise costs $287,800 to $474,340 to open, including a $72,500 initial franchise fee, according to the brand's 2026 FDD.
- ServiceMaster Restore charges a royalty of 10% of sales and a 2% brand fund contribution.
- ServiceMaster Restore reported 1,910 franchised locations in its 2026 FDD.
- Work out ServiceMaster Restore's fees at your own sales with the minimum fee calculator.
These figures come from ServiceMaster Restore's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Revenue per franchise rises 4.3 times across the program groups, in step with recorded sales activity.That is $1,193,437 at 412 activities a franchise down to $280,612 at zero *.
- The median ownership group recorded zero months with 30 or more sales activities.That compares with 11.4 of 12 months in the top program group.
- A single-franchise owner bills $1,024,401; a franchise inside a multi-franchise group bills $767,407.That is 33% more from one license *.
- Signing the construction amendment takes construction revenue outside the royalty base.Construction is 24% of gross service sales on average and 86% at the highest, worth 2.4 to 8.6 points of revenue *.
- The system fell from 2,071 franchises to 1,910 in three years.Of the 1,910, 618 still operate under Former Licenses the franchisor is converting.
How much does a ServiceMaster Restore franchise make?
The average ServiceMaster Restore unit reported $3,146,371 of revenue in the 2026 FDD, and the median reported $1,893,622. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 12% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top ServiceMaster Restore performers
ServiceMaster Restore splits its locations into groups instead of publishing one average. The top group averaged $23,093,004 a year. The lowest averaged $387,244. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $1,893,622. The average was $3,146,371. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 59.6× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Capacity is the number of vans, times the hours they run, times how full their schedules are. The build sets how much you can sell.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $287,800 to $474,340, a 1.6× range inside one brand.
- Fees and the minimum.Fees run about 12.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Claims.The work is done first and the carrier pays later, so you fund wages and materials until the claim is paid. Track days to collect.
Context you underwrite around
- Locations included.These figures cover 428 of 1910 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Sales activity
Performance indicators by optional program, 2025
| Program group | Active franchises each | Average group revenue | Revenue per franchise * | Sales activities | Activities per franchise * | Months with 30+ activities | Construction share | Lead rejection |
|---|---|---|---|---|---|---|---|---|
| SRM program | 19.35 | $23,093,004 | $1,193,437 | 7,972 | 412 | 11.4 | 39% | 2% |
| CRT program | 6.26 | $5,765,888 | $921,068 | 1,637 | 262 | 7.3 | 26% | 3% |
| QRV program | 3.25 | $1,926,188 | $592,673 | 346 | 106 | 1.8 | 24% | 13% |
| Zero optional programs | 1.38 | $387,244 | $280,612 | 0 | 0 | 0.0 | 13% | 0% |
| All 428 groups | 4.10 | $3,146,371 | $767,407 | 801 | 195 | 2.6 | 24% | 10% |
| All 428, median | 3 | $1,893,622 | n/a | 0 | n/a | 0 | 22% | 3% |
Every published figure is as the brand reported it, taking the average row of each measure. The per-franchise columns are marked *, dividing by the group's average active franchise count.
Revenue per franchise runs $1,193,437, $921,068, $592,673 and $280,612 down the program groups *. That is a difference of 4.3 times. Recorded sales activity follows the same order: 412, 262, 106 and none. Whether the calls cause the revenue or the revenue funds the calls, the two move together at every step.
The median group recorded zero months with 30 or more sales activities. That median covers all 428 ServiceMaster Restore ownership groups. The SRM group averaged 11.4 of 12 and the CRT group 7.3. Half this system either makes fewer than 30 sales calls a month or does not log them. Owners outside the programs have no obligation to log.
Revenue per recorded sales activity falls as activity rises: $2,897, $3,522 and $5,567 *. The busiest groups earn the least per call, which is what saturation looks like. The useful reading is the other way round. At the QRV level each recorded activity sits alongside $5,567 of annual revenue. So the first hundred calls are the valuable ones.
Lead rejection runs 0% to 100% across the system, averaging 10%. The QRV group rejects 13% of referred leads and the top two groups reject 2% and 3%. One group rejected every lead it was sent. Since the franchisor requires a quick accept or reject, this measure records capacity as much as choice.
Construction is 24% of gross service sales on average and 39% in the top group. The median is 22% and the highest is 86%. The groups doing the most construction are also the largest, which points at the rebuild work following the mitigation.
Single franchise
Single-franchise ownership groups, 2025
| Program group | Groups | Average revenue | Median | Range | Sales activities | Months with 30+ | Construction share |
|---|---|---|---|---|---|---|---|
| CRT program | 5 | $3,106,288 | $1,196,406 | $826,557 – $6,724,737 | 333 | 2.6 | 17% |
| QRV program | 83 | $1,230,755 | $805,281 | $30,000 – $7,333,823 | 145 | 1.0 | 21% |
| Zero optional programs | 38 | $299,748 | $131,497 | $3,834 – $1,491,297 | 0 | 0.0 | 10% |
| All 126 single groups | 126 | $1,024,401 | $590,674 | $3,834 – $7,333,823 | 109 | 0.8 | 18% |
As the brand reported it.
A single-franchise owner bills $1,024,401 against $767,407 for a franchise inside a multi-franchise group. That is 33% more *. The pattern repeats the one this library keeps finding: ownership groups get larger by adding licenses and less productive per license as they do.
Unenrolled single-franchise groups average $299,748; those in the CRT program average $3,106,288. That is ten times as much, on one license each. That is the same comparison as the system table with scale removed entirely, and the gap is wider.
The median single-franchise group bills $590,674 against an average of $1,024,401. Only 28.6% reach the average, and the lowest bills $3,834 against a highest of $7,333,823. A single Restore franchise can be a seven-figure business or effectively dormant.
38 of 126 single-franchise groups are enrolled in zero optional programs. That is 30%. Their median is $131,497, against $805,281 for the 83 in the QRV program. The programs have entry requirements a new owner is unlikely to meet in year one, so a new owner starts outside them.
Fees & construction
Annual brand cost across the reported range
| Business | Gross service sales | Royalty at 10% | Ad fund at 2% | Local advertising at 2% | Paid to the brand | Share |
|---|---|---|---|---|---|---|
| All groups average | $3,146,371 | $314,637 | $62,927 | $62,927 | $377,564 | 12.0% |
| All groups median | $1,893,622 | $189,362 | $37,872 | $37,872 | $227,234 | 12.0% |
| Single-franchise average | $1,024,401 | $102,440 | $20,488 | $20,488 | $122,928 | 12.0% |
| Single-franchise median | $590,674 | $59,067 | $11,813 | $11,813 | $70,880 | 12.0% |
| Unenrolled single average | $299,748 | $29,975 | $5,995 | $5,995 | $35,970 | 12.0% |
| Lowest-selling reporting | $3,834 | $9,000 | $77 | $77 | $9,077 | 236.8% |
We built these figures by applying the published rates to the filed revenue.
The fees paid to the brand take 12.0% of gross service sales. That is 10% royalty and 2% advertising fund. The owner also commits 2% to local advertising up to $7.5 million of group sales, and 3.5% on the portion above that. Unlike most filings in this library there is no volume relief here.
A new franchise pays $60,000 of initial local advertising in its first twelve months. That fee is $5,000 a month, paid to the franchisor or its affiliate on top of the 12% royalty and advertising fund. Owners outside the programs average $299,748. The first-year fee alone is 20.0% of that *, and it is charged above the minimum royalty. That is waived for four months and then charged at $250.
An untimely renewal costs 2.5 points until it completes. That is 12.5% against 10%. On the single-franchise average that is $25,610 a year *, a meaningful sum attached to paperwork, and worth a diary entry well before the term ends.
The construction exclusion
| Group | Construction share | Royalty points saved * | Worth at that group's revenue * |
|---|---|---|---|
| Highest reported | 86% | 8.6 | n/a |
| SRM program average | 39% | 3.9 | $900,627 |
| CRT program average | 26% | 2.6 | $149,913 |
| All groups average | 24% | 2.4 | $75,513 |
| All groups median | 22% | 2.2 | $41,660 |
| Unenrolled average | 13% | 1.3 | $5,034 |
Construction shares are as the brand reported it. The points saved and dollar values are marked *, applying each group's construction share to the 10% royalty and then to that group's own average revenue.
Excluding construction from the royalty base is worth 2.4 points of revenue at the system average *. On a group billing $3,146,371 that is $75,513 a year, and on the SRM group's $23,093,004 it is $900,627. For a business where construction is 39% of sales, this single clause is worth more than the entire advertising fund contribution.
The ServiceMaster Restore construction share runs from 0% to 86%. The median is 22% and the average is 24%. Half the system does under a quarter of its work as construction. That means half the system gets little from the exclusion and the other half gets a great deal.
The groups with the most construction are the largest. That is 39% at the SRM group, 26% at CRT, 24% at QRV and 13% among the unenrolled. Rebuild work follows mitigation work, and the capacity to take it on is the difference between a $23m group and a $387,244 one.
The network and what it costs to open
Franchised outlets, 2023 to 2025
| Year | Start | End | Net change |
|---|---|---|---|
| 2023 | 2,071 | 1,952 | −119 |
| 2024 | 1,952 | 1,932 | −20 |
| 2025 | 1,932 | 1,910 | −22 |
As the brand reported it.
The count fell 161 in three years, and 119 of that came in 2023. Losses slowed to 20 and 22 in the two years since. Read against the license composition, part of the decline is consolidation: 618 Former Licenses are being folded into single Disaster Restoration Licenses as they renew.
462 ownership groups hold 1,910 franchises, 4.1 each. Of those ServiceMaster Restore groups, 133 hold exactly one. So the system is roughly 30% single-license owners and 70% multi-license groups, with the largest holding 100 franchises.
17 ownership groups ceased operating all their franchises during 2025. Another 10 single-franchise groups also closed. None of them had opened within the prior twelve months, so these were established businesses leaving.
Opening a franchise
| Item | Low | High |
|---|---|---|
| Equipment and supplies | $85,000 | $150,000 |
| Additional funds, first three months | $80,000 | $135,000 |
| Initial franchise fee | $72,500 | $72,500 |
| Insurance | $10,000 | $26,000 |
| Real estate | $8,000 | $25,000 |
| Professional fees | $5,000 | $15,000 |
| Truck | $9,000 | $13,500 |
| Grand opening advertising | $10,000 | $12,000 |
| Miscellaneous opening expenses | $1,000 | $10,000 |
| Travel during training | $4,000 | $7,000 |
| Technology system | $1,800 | $3,000 |
| Certifications | $0 | $340 |
| Total | $287,800 | $474,340 |
As the brand reported it, reordered here by size.
Discounts available
- ServiceMaster Restore charges $62,000 each for two to four franchises bought at the same time and $55,000 each for five or more, versus $72,500 for one.
- ServiceMaster Restore takes 20% off the initial franchise fee when honorably discharged U.S. Armed Forces veterans own at least 51%.
- ServiceMaster Restore takes 15% off for existing ServiceMaster Restore franchisees, franchisor employees, and referred employees of Restore franchisees.
- ServiceMaster Restore takes 15% off for conversion franchises (only one of the percentage discounts can be used).
From Item 5 of the ServiceMaster Restore 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Equipment and supplies at $85,000 to $150,000 is the largest line. It costs more than the franchise fee. Restoration runs on drying equipment, air movers, dehumidifiers and containment, and that kit has to be on the truck before the first claim arrives.
The build is 0.28 to 0.46 times the single-franchise average revenue. That is $287,800 to $474,340 against $1,024,401 *. Against the 126 single groups' median of $590,674 it is 0.49 to 0.80 times, a heavier entry than the averages suggest.
Buying five franchises at once cuts the fee to $55,000 each. That is 24% off $72,500, or $87,500 saved across five. A single-franchise owner bills $1,024,401. A franchise inside a group bills $767,407. The discount is the cheapest part of a decision whose expensive part comes later.
Working capital (cash to run the business day to day) of $80,000 to $135,000 covers three months. It is the largest working-capital line among the home services brands in this library. Restoration is insurance-funded with long collection cycles, and the royalty is charged on revenue billed.
Questions we get asked
Questions owners ask.
How much does a ServiceMaster Restore franchise make?
ServiceMaster Restore franchisees averaged $3,146,371 of sales in fiscal 2025, with a median of $1,893,622, according to Item 19 of ServiceMaster Restore’s 2026 FDD, issued 30 April 2026. The 428 in that group are 22%* of ServiceMaster Restore’s 1,910 locations. Fees paid to ServiceMaster Restore come to about 12%* of sales.
What should a ServiceMaster Restore business be billing?
The 428 ownership groups with at least one active franchise through 2025 averaged $3,146,371 of service sales. Half sold less than $1,893,622, across an average of 4.10 active franchises each, $767,407 a franchise. The 126 single-franchise groups averaged $1,024,401 with a median of $590,674, ranging from $3,834 to $7,333,823, and 28.6% reached the average. By optional program, group averages ran $23,093,004 for SRM, $5,765,888 for CRT, $1,926,188 for QRV and $387,244 for the unenrolled.
What is the sales activity figure and why does it matter at ServiceMaster Restore?
A sales activity means a logged visit, call, networking event, text or email. It has to be with an insurance adjuster, agent, claims professional, property manager or facility manager, recorded in the approved system. Groups in the SRM program averaged 7,972 a year, 412 per franchise, and billed $1,193,437 a franchise. Groups enrolled in zero optional programs logged zero and billed $280,612. The median group across all 428 logged zero months with 30 or more activities.
What fees does ServiceMaster Restore charge?
The royalty is $750 a month or 10% of monthly service sales, whichever is higher. The minimum is waived for a new owner's first four months and set at $250 a month through month twelve. The advertising fund contribution is 2% of gross service sales on the first $7.5 million of group sales in a calendar year. Local advertising must be 2% of the first $7.5 million of sales and 3.5% above that. Anything unspent is paid into the advertising fund, and the two ServiceMaster Restore advertising elements are capped together at 4%. A new franchise also pays an initial local advertising fee of $5,000 a month for its first twelve months. An untimely renewal raises the royalty to 12.5% until the renewal completes. Where the Construction Services Amendment is signed, construction revenue sits outside the royalty base.
How is gross service sales defined at ServiceMaster Restore?
Broadly. It covers everything billed, received or earned by the owner, by companies they are connected to, by related parties and by subcontractors, in connection with the franchise or the marks. ServiceMaster Restore also counts revenue relating to similar services, revenue from co-branding activity and income from third parties, including rebates and referral fees from vendors. It is reported monthly on the accrual basis in the month the work was billed, regardless of when or whether it is collected. The brand allows deductions for bad debt, coupons, sales tax and a named list of subcontracted work. That list covers asbestos removal, duct cleaning, electrical work, painting, plumbing, roof cleaning and tree removal, plus rented equipment, storage and certain permits.
Who does bookkeeping for a ServiceMaster Restore franchise?
Three features make the close consequential. Royalty is charged on revenue billed, and restoration collects through insurers over months. So the fee falls due on work whose cash has yet to arrive. That makes the receivables ledger a cash-planning document. Second, the approved deduction list is long and specific. Bad debt, coupons, sales tax, rented equipment, storage, certain permits and a named set of subcontracted specialities each reduce the royalty base. So the chart of accounts has to mirror that list. Third, where the Construction Services Amendment has been signed, construction revenue sits outside the royalty base entirely. That is worth 2.4 points of revenue at the system’s average construction share. So the split between mitigation and reconstruction has to be clean at job level. The document reports no costs, so the only way to know what a job leaves is to cost each job. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to ServiceMaster Restore
These are questions the ServiceMaster Restore filing leaves open. An owner or a buyer can put them to ServiceMaster Restore directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does ServiceMaster Restore see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many ServiceMaster Restore locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many sales calls did your team log last month at ServiceMaster Restore?
We review your unit economics and cash forecast and build your reporting around the activity measure this brand puts on record and the construction split that decides your royalty base.
Talk to AveranWhere these figures come from.
Every figure here comes from ServiceMaster Clean/Restore SPE LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. ServiceMaster Restore® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: ServiceMaster Clean/Restore SPE LLC, 2026 Franchise Disclosure Document, issued 30 April 2026.
the franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
ServiceMaster Restore reads against the rest of the restoration group: 1-800 WATER DAMAGE · DRYmedic · Paul Davis · PuroClean · Rainbow Restoration · Restoration 1. The restoration guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.