Storm Guard franchise unit economics

How much does a Storm Guard franchise make?

The average Storm Guard unit reported $2,415,395 of revenue in the 2026 FDD, and the median reported $1,746,868. The brand’s disclosure document puts EBITDA plus owner compensation at 12.7% of revenue. Fees come off the top first, at about 7% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.

Jobs and territory

Jobs and revenue per dwelling

Income and dwelling counts are as the brand reported it; every other column is marked *.

250 jobs a year separate the top 15% from the bottom 15%. That is 292.5 against 43.0, about five jobs a week *. At $19,378.90 apiece that is $4,834,211 of income. Every other difference, from the 8.8 points of cost of goods to the $1,264,705 swing in profit, follows from those five jobs.

Revenue per dwelling runs $4.07 to $16.97, 4.2 times, while territory size runs 1.63 times. That is 205,101 dwellings at the bottom against 334,093 at the top *. The bottom group holds two full standard territories and works them at less than a quarter of the intensity the top group manages. Ground is plentiful here; the constraint is the selling.

The median franchisee earns $7.70 a year from each owner-occupied dwelling. That makes the planning arithmetic simple: a standard territory of 100,000 dwellings produces $770,000 at the system median, $407,000 at the low end and $1,697,000 at the high end *. Multiply the dwelling count on offer by $7.70 before relying on anything else.

The median franchisee completes 1.7 substantial jobs a week. That is 90.1 a year. Against a year-three requirement of $2,000,000 of gross sales, they need 13.1 more *, one extra job every four weeks. Stated that way, the gap between the median business and the contract is a scheduling problem.

The bottom 15% needs 60 more jobs a year to reach the $2,000,000 requirement. That is $1,166,081 of income *, more than doubling what they do now. For that group the requirement is the strategic question. The sales line they are already carrying at 16.5% of income says the organization to sell it is largely built.

Top performers

What separates the top Storm Guard performers

Profit and loss

Profit and loss, 2025

Dollar figures are as the brand reported it; the share column and the residual row are marked *.

After every cost including the owner's own pay, the average business left $101,946. That is 4.2% of income *. The headline $306,650 is that residual plus $204,704 of owner compensation and one-off items added back, two thirds of the figure. Both numbers are useful, but they answer different questions. One is what the job pays an owner-operator, the other is what the business earns on its own.

The top 15% keeps $729,775 after owner pay; the bottom 15% loses $230,770. That is 12.9% of income against a negative 27.7% *. The lowest single franchisee reported a loss of $209,565 even on the add-backs basis, and the highest reported $1,210,313.

Cost of goods runs 52.0% at the average and 58.6% at the bottom 15%. That compares with 49.8% at the top. That 8.8-point range is worth $73,385 on the bottom group's own income *, more than half the distance between their loss and break-even. Buying and estimating discipline shows up here before anything else does.

Sales costs $137,632 at the bottom 15% and $137,923 at the median. Those are almost the same dollars, on income of $833,919 against $1,746,868. So the bottom group is carrying a full sales organization on half the revenue, 16.5% of income against 7.9%. Bringing that line to the median share would save $71,752, which is 61% of their $117,045 loss *.

Supplier and manufacturer rebates averaged $42,723 a franchisee. That is 1.77% of average income, and 41.9% of the $101,946 residual *. The rebates are discretionary and most owners book them inside cost of goods. So anyone tracking gross profit without separating rebate income is measuring buying performance and negotiated rebates as one number.

General and administrative takes 12.6% of income and includes the owner's salary. That is $304,036 at the average, $622,611 at the top, $161,558 at the bottom. Since owner pay sits inside this line and is then added back above, an owner comparing their own G&A against these figures should confirm they are counting their own compensation the same way.

Fees & the minimum

Royalty schedule and minimum revenue requirement

Rates, requirements and fees are as the brand reported it; the dollar minimum royalties are marked. We applied the 6.25% first-bracket rate to each stated sales target.

The year-three requirement of $2,000,000 sits $253,132 above the median franchisee's income. Miss it and royalty is charged on $2,000,000 anyway, $125,000 against the $109,179 that 6.25% of actual sales would produce, an extra $15,821 and an effective rate of 7.16% *. The requirement and the minimum royalty are the same number seen twice.

Reported royalty and brand development runs 6.4% of income at the average and 7.6% at the bottom 15%. The published Storm Guard schedule is 6.25% plus 0.75%, which is 7.00% on the first $4,000,000. The bottom group pays the highest rate of the four and the median pays the lowest at 5.1%, a range the rebate program and differing agreement vintages would account for. That is a reason to model the published schedule.

Crossing $4,000,000 of annual sales cuts the marginal rate to 5%. The top 15% averages $5,668,130, so $1,668,130 of their sales sits in the 5% bracket, worth $20,852 against a flat 6.25% *. In jobs, reaching the 5% bracket takes 206 a year, which is 4.0 a week.

The rebate pays 0.5% on sales between $2,000,001 and $4,000,000. The rebate is worth up to $10,000 a year, and it requires being current on every obligation with no outstanding balance. That ties a real sum of money to administrative tidiness (reporting on time, paying on time) which is the cheapest money on offer here.

Local advertising requirement against marketing spend

Income and marketing figures are as the brand reported it; the share and difference columns are marked *.

The median franchisee reports $42,948 of marketing against a mature requirement of $90,000. That is less than half *. Some of that group will still be inside their first two years at the lower figure. Some spend sits in the sales line. But an owner past year two should read $7,500 a month as a minimum with collection behind it.

The bottom 15% spends 7.93% of income on marketing and the top 15% spends 2.95%. That is $66,138 against $167,437. The top group spends 2.5 times the dollars and less than half the percentage. The Storm Guard requirement is the same $90,000 whatever the revenue behind it.

At the median, the minimum advertising charge plus the minimum royalty come to $215,000 a year. That is 12.3% of income *, against median profit plus owner compensation of $146,368. Both minimums arrive in the third year, and both are set in dollars.

The network and what it costs to open

Franchised businesses, 2023 to 2025

As the brand reported it; every row reconciles exactly.

Storm Guard had zero departures in 2024 and 2025. Four terminations in 2023 took the system from 38 to 34. A network of 35 businesses that kept every one of them across 2024 and 2025 is unusual. It matters here because the reporting population is small enough that a single exit would move every average on this page.

Three agreements sit signed and unopened against zero projected openings. Storm Guard recorded one opening in three years. This is a system consolidating, which for an existing owner means the territory next door is more likely to stay unsold than to arrive as a neighbor.

One business transfers a year. The transfer fee is $12,500 to a new franchisee and $2,500 to an existing one, a fifth of the price. The gap shows that Storm Guard prices a sale to an existing franchisee lower. An owner planning an exit should read that gap as part of the valuation conversation.

Buying the territory

As the brand reported it, reordered here by size.

The build is 0.12 to 0.14 times the median franchisee's income. That is $209,300 to $247,600 against $1,746,868 *. Storm Guard has one of the lowest entry prices in this library relative to revenue, because it has no retail space and no plant. The capital goes into fee, opening package and working cash.

$105,000 to $115,000 of the build goes to the franchisor. That is the $65,000 fee plus the $40,000 to $50,000 opening package, half of the whole range. The opening package covers signs, clothing, banners, door hangers, brochures, tarping equipment, a vehicle wrap, technology setup and an initial marketing campaign, so it is inventory and launch marketing.

A fifth territory costs $38,000 against $65,000 for a first. That is 42% less *. Set against the finding that the bottom 15% already holds 2.05 standard territories and works them at $4.07 a dwelling, cheaper ground is the easiest thing to buy here and the hardest to use.

Working capital (cash to run the business day to day) is a flat $75,000 for three months. That is $25,000 a month, against a mature advertising requirement of $7,500 a month and a minimum royalty that starts in year three. On a business where the median completes 1.7 jobs a week and collections follow insurance timelines, the three-month framing deserves testing against a slower start.

Questions we get asked

Questions owners ask.