PuroClean franchise unit economics
PuroClean franchisees run property restoration businesses that bill mitigation and reconstruction work after water, fire, smoke, mold and biohazard losses, largely to property insurers.
PuroClean in the news
- PuroClean’s Franchise Development Momentum Accelerates as a New Generation of Entrepreneurs Fuels 2026 Growth · Franchising.com ·
The PuroClean headline above is the publisher's own and links to the publisher. Averan Advisors checked this PuroClean link on 11 October 2026. Franchise news lists news on 95 brands, including PuroClean. PuroClean is in the Restoration franchise guide.
PuroClean franchise at a glance
PuroClean’s Item 19 reports 2025 revenue by tier for all 393 franchisees, then separately for franchisees with and without a business development rep, and for 8 conversion franchisees.
PuroClean franchisees averaged $941,644 of sales in 2025, with a median of $500,496, according to Item 19 of PuroClean’s 2026 FDD, issued 20 April 2026. The 393 in that group are 91%* of PuroClean’s 433 locations. Fees paid to PuroClean come to about 12.59%* of sales. A PuroClean franchise costs $108,503 to $277,118 to open.
- A PuroClean franchise costs $108,503 to $277,118 to open, including a $59,000 initial franchise fee, according to the brand's 2026 FDD.
- PuroClean charges a royalty of 10% of sales and a 2% brand fund contribution.
- PuroClean reported 433 franchised locations in its 2026 FDD.
- 28% of reporting PuroClean locations reached the average.
- Work out PuroClean's fees at your own sales with the minimum fee calculator.
These figures come from PuroClean's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Franchisees employing a business development rep average 2.44 times the revenue. $1,488,476 across 148 of them against $611,312 across 245 *, and on medians the gap is wider still at 2.64 times, $870,962 against $329,911.
- The royalty steps from 10% down to 3% and resets every January. Eight brackets of $250,000 each, so the effective rate is 9.23% at a franchisee without a rep and 7.52% at one with *. The extra revenue has a 6.33% marginal rate.
- The bottom tenth of the system has a median of $398. Across 39 franchisees averaging $15,287, against a top tenth averaging $4,276,094 *, and the lowest figure in every single table is $0.
- A converted independent restoration business bills more at 2.6 years than the system does at 5.7. $1,066,124 across 8 conversion franchisees against $941,644 systemwide *, so the book of insurance relationships travels with the owner.
- Only 28% of franchisees clear their own system average. 112 of 393, and the median sits at 53.2% of the mean *, one of the most right-skewed distributions in this library.
How much does a PuroClean franchise make?
The average PuroClean unit reported $941,644 of revenue in the 2026 FDD, and the median reported $500,496. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 12.6% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Every location, lowest to highest
Gross sales by tier, 2025
| Tier | Franchisees | Average years trading | Average | Median | Highest | Lowest | Median as a share of the average * |
|---|---|---|---|---|---|---|---|
| Top 10% | 39 | 10.3 | $4,276,094 | $3,735,330 | $20,337,574 | $2,141,536 | 87.4% |
| Top 25% | 98 | 8.0 | $2,563,500 | $1,725,542 | $20,337,574 | $1,077,722 | 67.3% |
| Top 50% | 197 | 7.2 | $1,652,139 | $1,073,445 | $20,337,574 | $500,496 | 65.0% |
| All franchisees | 393 | 5.7 | $941,644 | $500,496 | $20,337,574 | $0 | 53.2% |
| Bottom 50% | 196 | 4.2 | $227,523 | $242,969 | $495,673 | $0 | 106.8% |
| Bottom 25% | 98 | 3.8 | $100,895 | $99,743 | $242,919 | $0 | 98.9% |
| Bottom 10% | 39 | 5.0 | $15,287 | $398 | $65,583 | $0 | 2.6% |
Every figure apart from the right-hand column is as the brand reported it; that column is marked *.
The top tenth bills 280 times the bottom tenth. $4,276,094 against $15,287 *, and outlet to outlet the range runs from $20,337,574 to zero, which is the widest distribution in this library.
Years open falls from 10.3 at the top tenth to 3.8 in the bottom quarter. PuroClean's top tenth has been open 10.3 years on average, the next two tiers 8.0 and 7.2 years, and the lower halves 4.2 and 3.8 years *. The exception is PuroClean's bottom tenth at 5.0 years, so those franchisees have had time and still bill $398 at the median.
The median is 53.2% of the average across the whole system. $500,496 against $941,644 *, so the published average describes a franchisee in the upper third.
Inside the bottom half the median sits above the mean. $242,969 against $227,523 *, which happens because a cluster at or near zero drags the average below the middle franchisee.
Top performers
What separates the top PuroClean performers
PuroClean splits its locations into groups instead of publishing one average. The top group averaged $4,276,094 a year. The lowest averaged $15,287. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $500,496. The average was $941,644. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 279.7× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $108,503 to $277,118, a 2.6× range inside one brand.
- Fees and the minimum.Fees run about 12.6% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Claims.The work is done first and the carrier pays later, so you fund wages and materials until the claim is paid. Track days to collect.
Context you underwrite around
- Locations included.These figures cover 393 of 433 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
The one hire
Sales with and without a business development rep, 2025
A business development rep, in this brand’s definition, is an employee the franchisee hires to make repeat contact calls on insurance agents, adjusters and property managers. The same revenue tables appear three times: for everyone, for those who employ one, and for the rest.
| Group | Franchisees | Average years trading | Average gross sales | Median | Highest | Clearing the average | Against the other group * |
|---|---|---|---|---|---|---|---|
| With a development rep | 148 | 6.1 | $1,488,476 | $870,962 | $20,337,574 | 41 of 148, 28% | 2.44× |
| Without one | 245 | 5.4 | $611,312 | $329,911 | $8,553,907 | 78 of 245, 32% | n/a |
| All franchisees | 393 | 5.7 | $941,644 | $500,496 | $20,337,574 | 112 of 393, 28% | n/a |
| Conversion contracts | 8 | 2.6 | $1,066,124 | $861,979 | $2,314,505 | 3 of 8, 38% | 1.13× the system |
Every figure apart from the right-hand column is as the brand reported it; that column is marked *.
On medians the gap is wider than on averages. PuroClean franchisees with a rep have a median 2.64 times those without, against 2.44 times on averages * ($870,962 against $329,911), so the effect shows up in the middle of each group.
The rep-employing group’s top tenth averages $5,974,998. Against $2,657,989 for the top tenth without one *, so the gap holds at 2.25 times even among the highest-selling franchisees in each group.
At the bottom the two PuroClean groups differ most. In the bottom tenth, owners with a sales rep averaged $139,788 and those without averaged $2,593 *. The middle figures were $143,724 and $0. The lowest-selling owners without a rep are trading very little.
Conversion franchisees average $1,066,124 after 2.6 years. PuroClean's conversion franchisees average $1,066,124 after 2.6 years of trading, and the system averages $941,644 after 5.7 years *. The insurance relationships come with the owner.
A royalty that resets
Mitigation royalty brackets
The royalty on mitigation work is charged in eight brackets of $250,000 each, stepping down as the calendar year’s cumulative receipts rise. On 1 January the rate resets to 10% and the climb begins again.
| Cumulative total sales in the calendar year | Rate on that step | Where a franchisee at this level sits * |
|---|---|---|
| First $249,999.99 | 10% | Bottom half, $227,523 |
| $250,000 to $499,999.99 | 9% | Without a rep, the median, $329,911 |
| $500,000 to $749,999.99 | 8% | System median, $500,496; without a rep, $611,312 |
| $750,000 to $999,999.99 | 7% | System average, $941,644 |
| $1,000,000 to $1,249,999.99 | 6% | n/a |
| $1,250,000 to $1,499,999.99 | 5% | With a rep, $1,488,476 |
| $1,500,000 to $1,749,999.99 | 4% | n/a |
| $1,750,000 and above | 3% | Top quartile, $2,563,500 |
| Franchisee | total sales | Royalty for the year | Effective royalty rate | With marketing and supply at 4% |
|---|---|---|---|---|
| Bottom quartile average | $100,895 | $10,090 | 10.00% | 14.00% |
| Without a rep, the median | $329,911 | $32,192 | 9.76% | 13.76% |
| Without a rep, the average | $611,312 | $56,405 | 9.23% | 13.23% |
| All franchisees, the average | $941,644 | $80,915 | 8.59% | 12.59% |
| With a rep, the average | $1,488,476 | $111,924 | 7.52% | 11.52% |
| Top quartile average | $2,563,500 | $146,905 | 5.73% | 9.73% |
| The largest franchisee | $20,337,574 | $680,127 | 3.34% | 7.34% |
The brackets and rates are as the brand reported it. Every dollar amount and both rate columns are marked *, applying the published ladder to each level of receipts.
The rep-employing franchisee pays 1.71 points less of its revenue in royalty. The rates are 7.52% and 9.23% *. Part of the cost of hiring a rep comes back as a lower royalty rate.
On the extra revenue a rep brings, the marginal royalty is 6.33%. $55,519 of additional royalty on $877,164 of additional receipts *, well below the 10% a franchisee pays on its first quarter of a million.
The January reset is the part to plan around. Every owner starts each year at 10%, whatever they billed the year before *. The first quarter costs the most, and a seasonal or storm-driven year pays differently from a level one on identical annual receipts.
Opening and the system
Cost to open and outlet growth
| Route in | Initial franchise fee | With finance options | With purchase of vehicle and equipment |
|---|---|---|---|
| New franchise | $59,000 | $108,503 to $152,618 | $233,503 to $277,118 |
| Conversion of an existing business | $29,500 to $59,000 | $56,298 to $152,518 | $56,298 to $277,018 |
All figures are as the brand reported it.
Discounts available
- PuroClean takes 25% off the initial franchise fee for honorably discharged U.S. military veterans who request it at signing (VetFran).
- PuroClean charges existing franchisees $25,000 instead of $59,000 for an additional franchise.
- PuroClean gives conversion franchisees 5% off per $200,000 of the existing business's mitigation and reconstruction receipts, up to 50% ($29,500).
From Item 5 of the PuroClean 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
| Year | Franchised at start | Franchised at end | Net change | Growth * | Company-owned |
|---|---|---|---|---|---|
| 2023 | 351 | 403 | +52 | +14.8% | 0 |
| 2024 | 403 | 411 | +8 | +2.0% | 0 |
| 2025 | 411 | 433 | +22 | +5.4% | 0 |
Every column apart from growth is as the brand reported it.
Entry is 11.5% of what an average franchisee bills in a year. $108,503 against $941,644 *, and even the fully purchased version at $233,503 is a quarter of a year’s receipts.
A conversion can enter for a quarter of what a new franchise costs. A PuroClean conversion costs $56,298 to enter, and a new franchise costs $233,503 on the purchase route *. The eight conversions bill above the system average after less than half its average years open.
Questions we get asked
Questions owners ask.
How much does a PuroClean franchise make?
PuroClean franchisees averaged $941,644 of sales in 2025, with a median of $500,496, according to Item 19 of PuroClean’s 2026 FDD, issued 20 April 2026. The 393 in that group are 91%* of PuroClean’s 433 locations. Fees paid to PuroClean come to about 12.59%* of sales. A PuroClean franchise costs $108,503 to $277,118 to open.
What does a PuroClean franchisee bill?
The 393 franchisees reporting for 2025 averaged $941,644 with a median of $500,496, ranging from $20,337,574 down to zero. By tier the averages run $4,276,094 at the top tenth, $2,563,500 at the top quartile, $227,523 at the bottom half and $15,287 at the bottom tenth.
Does hiring a PuroClean business development rep pay?
The 148 franchisees employing one averaged $1,488,476 against $611,312 for the 245 without, which is 2.44 times, and on medians 2.64 times. The two go together. Owners with a rep have traded 6.1 years against 5.4, and an owner already billing more can more easily afford the salary.
What fees does PuroClean charge?
PuroClean charges a royalty on mitigation work that starts at 10% of the first $249,999.99 of the calendar year’s receipts and steps down through eight brackets to 3% above $1,750,000, resetting to 10% each January. Add a 2% marketing fee and a 2% minimum equipment and supply purchase requirement. In effective terms that is 12.59% all in at the system average and 11.52% at a franchisee with a development rep.
How much does a PuroClean franchise cost to open?
A PuroClean franchise costs $108,503 to $152,618 to open with finance options, or $233,503 to $277,118 when the owner buys the vehicle and equipment outright, including a $59,000 franchise fee. A conversion of an existing restoration business pays $29,500 to $59,000 and can enter from $56,298, because it already owns the vehicles and equipment.
How long does it take to build at PuroClean?
Years in business follow the same order: 10.3 on average in the top tenth, 8.0 in the top quartile and 7.2 in the top half. The lower halves average 4.2 and 3.8 years. The exception is the bottom tenth at 5.0 years, which has had the time and still shows a median of $398.
Is converting an existing business better than starting one at PuroClean?
On these figures the eight conversion franchisees averaged $1,066,124 at 2.6 average years trading, above the whole system’s $941,644 at 5.7 years. Eight is a small group, but the direction is what an owner would expect: the insurance and property manager relationships move with the business.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to PuroClean
These are questions the PuroClean filing leaves open. An owner or a buyer can put them to PuroClean directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does PuroClean see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many PuroClean locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Would a development rep pay for itself in your business?
We review your unit economics and cash forecast and build your reporting around the $1,488,476 and $611,312 benchmarks, your effective royalty rate against the ten-to-three ladder. The cash it takes to have a salaried hire before the work arrives.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
PuroClean reads against the rest of the restoration group: 1-800 WATER DAMAGE · DRYmedic · Paul Davis · Rainbow Restoration · Restoration 1 · ServiceMaster Restore. The restoration guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
Where these figures come from.
Every figure here comes from PuroSystems, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. PuroClean® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: PuroSystems, LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.