Maid Brigade franchise unit economics
Maid Brigade franchisees run team-supervised residential cleaning businesses. Across 67 franchisees holding 254 territories the average was $946,763 against a median of $637,111, which is $249,737 for each territory. A franchisee holding a single territory produced $463,961 from it, 85.8% more than the system manages for each territory it holds.
- Primary source
- MB Franchise Holdings, Inc., 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 67 of 71 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
A franchisee holding one territory billed $463,961 from it, while the system as a whole produces $249,737 for each territory it holds, and every one of the nine multi-territory groups sits below the single-territory one on that measure. The royalty makes it sharper still, because the rate bracket is set territory by territory, with each territory’s sales standing alone.
- One territory produces $463,961. Ten territories produce $58,609 each. $586,092 split across ten *, and every one of the nine multi-territory groups earns less for each territory than the single-territory group does.
- The royalty bracket is set territory by territory, so splitting revenue keeps you at the top rate. 6.9% applies below $300,000 and each territory’s sales stand alone *, so a franchisee billing $1,129,214 across four territories stays in the 6.9% group that a single territory billing the same would have left long ago.
- The mature minimum royalty is 7.29% of what an average territory bills. $350 a week, which is $18,200 a year, against $249,737 *, above the 6.9% headline, and it governs outright in four of the ten groups.
- A single-territory owner pays 19.64% of revenue in fees and mandated marketing. $27,838 of royalty, $9,279 to the brand fund, $48,000 of required local marketing and $6,000 of recruitment advertising against $463,961 *, three quarters of it is spend the owner directs.
- The lowest-selling business in the system bills $59,232 against $54,000 of mandated marketing. 91.2% of its revenue *. The clearest illustration here of what a fixed commitment does to a small business.
How much does a Maid Brigade franchise make?
The average Maid Brigade unit reported $946,763 of revenue in the 2026 FDD, and the median reported $637,111. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 19.6% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Maid Brigade performers
Maid Brigade splits its locations into groups instead of publishing one average. The best group averaged $3,736,316 a year. The worst averaged $433,527. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $637,111. The average was $946,763. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 8.6× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $154,575 to $189,600, a 1.2× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Accounts, the operating driver.This model bills on accounts. An account signed this year still bills next year, so keeping accounts matters more than winning them. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 19.6% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.67 of 71 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations. Anything below the sales line has to come from the franchisor or from owners you call.
Territories owned
More territories, less from each one.
| Territories owned | Franchisees | Territories | Average | Median | Range | Revenue a territory * |
|---|---|---|---|---|---|---|
| 1 | 13 | 13 | $463,961 | $388,298 | $59,232 to $1,331,850 | $463,961 |
| 2 | 16 | 32 | $433,527 | $491,794 | $95,216 to $830,386 | $216,764 |
| 3 | 11 | 33 | $931,740 | $717,310 | $204,169 to $2,087,375 | $310,580 |
| 4 | 8 | 32 | $1,129,214 | $1,122,814 | $413,075 to $1,746,868 | $282,304 |
| 5 | 7 | 35 | $1,435,491 | $1,352,433 | $372,351 to $3,037,087 | $287,098 |
| 6 | 5 | 30 | $930,109 | $1,063,317 | $269,288 to $1,606,511 | $155,018 |
| 7 | 2 | 14 | $2,495,575 | $2,495,575 | $2,155,134 to $2,836,015 | $356,511 |
| 9 | 1 | 9 | $2,847,377 | $2,847,377 | n/a | $316,375 |
| 10 | 2 | 20 | $586,092 | $586,092 | $527,005 to $645,180 | $58,609 |
| More than 10 | 2 | 36 | $3,736,316 | $3,736,316 | $1,713,643 to $5,758,990 | $207,573 |
| All franchisees | 67 | 254 | $946,763 | $637,111 | $59,232 to $5,758,990 | $249,737 |
Every column apart from the right-hand one is as the brand reported it; that column is marked. Dividing each group’s average by its average territory count.
A single territory in one owner’s hands out-produces the system average territory by 85.8%. $463,961 against $249,737 *, and against the two-territory group’s $216,764, it is 2.14 times.
The second territory is the one that costs the most. Revenue for each territory falls from $463,961 to $216,764 between the one and two territory groups *, then recovers to $310,580 at three, so the step from one to two is where the drop happens, and scale beyond that runs flat.
Two franchisees hold 20 territories between them and bill $58,609 from each. $586,092 apiece across ten territories each *, less than a quarter of the system’s own average for a territory, and the clearest case of ground held.
The median franchisee bills 67.3% of the average. $637,111 against $946,763 *, across a range running 97.2 times from $59,232 to $5,758,990, so the mean here describes the largest holders.
Attainment runs highest in the smaller groups. 56% of the two-territory group and 60% of the six-territory group reach their own averages, against 38% of the single-territory group and 37% of the system *. The small groups are bunched, and the system as a whole is stretched by a handful of large holders.
A royalty measured per territory
The rate falls with size, and size is measured one territory at a time.
| Annual gross sales in a territory | Rate | Which groups sit here, by revenue a territory * |
|---|---|---|
| $0 to $299,999 | 6.9% | 2, 4, 5, 6, 10 and more than 10 territories, and the system average territory at $249,737 |
| $300,000 to $699,999 | 6.0% | 1, 3, 7 and 9 territories |
| $700,000 to $899,000 | 5.0% | n/a |
| $900,000 to $1,499,999 | 4.5% | n/a |
| $1,500,000 to $1,999,999 | 4.0% | n/a |
| $2,000,000 and above | 3.5% | n/a |
Rates and brackets are as the brand reported it; the placement column is marked *, using each group’s revenue for a territory from the previous tab.
| Weeks after opening | Minimum a week | A year * | Sales at which 6.9% takes over * |
|---|---|---|---|
| 1 to 52 | $0 | $0 | n/a |
| 53 to 104 | $200 | $10,400 | $150,725 |
| 105 to 208 | $275 | $14,300 | $207,246 |
| 209 and beyond | $350 | $18,200 | $263,768 |
Weekly minimums are as the brand reported it; the two right-hand columns are marked *.
The average territory in this system bills below the point where the percentage takes over. $249,737 against a break-even of $263,768 *, so a typical territory at year five pays $18,200, which is 7.29% of its sales against 6.9%.
Four of the ten groups pay the minimum. The two, six, ten and more-than-ten territory groups *, between them 25 franchisees holding 118 territories, which is 46.5% of every territory in the system.
At the ten-territory group the minimum is 31.05% of what a territory bills. $18,200 against $58,609 *, against $4,044 if the 6.9% rate applied, so the minimum costs those owners 4.5 times the published royalty.
A single territory billing $1,129,214 would pay 4.5%; four territories billing it between them pay 6.9%. The same revenue, the same owner *, which makes the territory count a pricing decision as much as a growth one.
The committed spend
$54,000 a year of spending you commit to before you open.
| Line | As the brand reported it | At $463,961 of sales * | As a share * |
|---|---|---|---|
| Royalty | 6.0% at this sales level | $27,838 | 6.00% |
| Brand fund | 2% of gross sales | $9,279 | 2.00% |
| Local marketing commitment | $4,000 a month | $48,000 | 10.35% |
| Employee advertising commitment | $500 a month | $6,000 | 1.29% |
| All of it | n/a | $91,117 | 19.64% |
Rates and amounts are as the brand reported it; the two right-hand columns are marked *, applied to the single-territory group’s $463,961 average.
The committed marketing is 1.45 times what the brand itself takes. $54,000 against $37,117 of royalty and brand fund *, so the larger question for an owner is what the spend buys.
At the lowest-selling business in the system the commitment is 91.2% of revenue. $54,000 against $59,232 of gross sales *, and at the single-territory median of $388,298 it is 13.91%.
Entry costs 17 to 21 weeks of a single-territory business’s sales. $154,575 to $189,600 against $463,961 *, of which $103,600 to $108,600 goes to the brand at signing, including a $39,600 marketing fee paid up front.
A second franchise bought at the same time costs $10,000 less and a third $15,000 less. Against a $49,900 initial fee *, discounts of 20.0% and 30.1%, which is the brand pricing exactly the expansion the revenue table argues with.
The network of locations
A settled system that the franchisor has stepped out of.
| Year | Franchised at start | Franchised at end | Company-owned at start | Company-owned at end | Total at end |
|---|---|---|---|---|---|
| 2023 | 68 | 71 | 2 | 2 | 73 |
| 2024 | 71 | 69 | 2 | 3 | 72 |
| 2025 | 69 | 71 | 3 | 0 | 71 |
Counts are as the brand reported it.
The system holds 71 franchisees and 275 territories, so the average owner runs 3.9 of them. *, and on the revenue table, that is the point at which each territory is producing about $282,304 against the $463,961 a single territory manages.
The franchisor now owns zero businesses of its own. Two in 2023, three in 2024, then all three sold to franchisees in 2025 *, so every figure from here on will describe franchisees alone.
Three years of movement produced three more franchisees. 68 to 71 *, against 2 signed agreements waiting and 2 projected openings, which is a system holding its shape.
21 of the 275 territories sit outside the performance tables. Held by the 4 franchisees excluded as new or newly converted *, 7.6% of the ground the brand covers.
Questions we get asked
Questions owners ask.
What does a Maid Brigade franchisee bill?
The 67 franchisees reporting a full 2025 averaged $946,763 against a median of $637,111, with a range running $59,232 to $5,758,990. Those 67 held 254 territories between them, so the system produces $249,737 for each territory on our reading.
Does owning more territories help?
In total sales, yes. For each territory, the numbers point the other way. A single-territory franchisee averaged $463,961, while every one of the nine multi-territory groups produced less for each territory held. That runs from $356,511 at seven territories down to $58,609 at ten.
What does the brand take?
A royalty on a sliding scale from 6.9% below $300,000 of annual sales down to 3.5% above $2,000,000, plus a 2% brand fund fee. The rate bracket is worked out for each territory separately and each territory’s sales stand alone. So six of the ten published groups sit in the top 6.9% group.
Is there a minimum royalty?
Yes, from the second year. It runs $200 a week in weeks 53 to 104, $275 through week 208 and $350 thereafter. Half a cent for each qualified household above 30,000, capped at $750 a week. At $350 a week that is $18,200 a year. The percentage only takes over above $263,768 of sales in a territory, which is more than the system’s own $249,737 average.
What else am I committed to spending?
$4,000 a month on local marketing and $500 a month on advertising for cleaners, which is $54,000 a year. A $3,000 monthly credit applies during the first twelve months against a marketing fee paid at signing. Any shortfall against the local marketing commitment is payable to the brand.
What does all of that cost at my size?
At the single-territory group’s $463,961, royalty, brand fund and both commitments come to $91,117, which is 19.64% of revenue. At that group’s median of $388,298 the two commitments alone are 13.91%, and at the lowest-selling business in the system they are 91.2%.
What does it cost to open?
$154,575 to $189,600, of which $103,600 to $108,600 goes to the brand. A $49,900 franchise fee, a $9,100 onboarding fee, a $5,000 startup package, a $39,600 marketing fee and a territory fee of up to $5,000. Three months of additional funds run $33,000 to $43,000.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Maid Brigade
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Maid Brigade locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is each territory actually producing?
A structured review of your unit economics, cash forecast. Reporting, built around revenue for each territory against the system’s $249,737, your effective royalty against the $18,200 weekly minimum. Your committed marketing against what it brings back.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Maid Brigade reads against the rest of the commercial cleaning group: Aire-Master · Anago Cleaning Systems · City Wide Facility Solutions · Coverall · Enviro-Master · JAN-PRO. The commercial cleaning guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- At what point do spreadsheets stop coping?What changes at around ten units, and why lenders care.
- I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.