Maid Brigade franchise unit economics
Maid Brigade franchisees run team-supervised cleaning businesses that serve recurring residential and commercial accounts across one or more territories.
Maid Brigade franchise at a glance
Maid Brigade's Item 19 reports 2025 gross sales for 67 franchisees grouped by the number of territories each one owns, with no profit or cost data.
Maid Brigade franchisees averaged $946,763 of sales in 2025, with a median of $637,111, according to Item 19 of Maid Brigade’s 2026 FDD, issued 24 April 2026. The 67 in that group are 94%* of Maid Brigade’s 71 locations. Fees paid to Maid Brigade come to 9.12%* of single-territory sales. A Maid Brigade franchise costs $154,575 to $189,600 to open.
- A Maid Brigade franchise costs $154,575 to $189,600 to open, including a $49,900 initial franchise fee, according to the brand's 2026 FDD.
- Maid Brigade charges a royalty of 6.9% of sales and a 2% brand fund contribution.
- 37% of reporting Maid Brigade locations reached the average.
- Work out Maid Brigade's fees at your own sales with the minimum fee calculator.
These figures come from Maid Brigade's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- One territory produces $463,961. Ten territories produce $58,609 each. The ten-territory owners average $586,092 split across ten territories*, and at Maid Brigade every one of the nine multi-territory groups earns less for each territory than the single-territory group does.
- The royalty bracket is set territory by territory, so splitting revenue keeps you at the top rate. 6.9% applies below $300,000 and each territory’s sales stand alone *, so a franchisee billing $1,129,214 across four territories stays in the 6.9% group that a single territory billing the same would have left long ago.
- The mature minimum royalty is 7.29% of what an average territory bills. Maid Brigade’s $350 weekly minimum is $18,200 a year against a $249,737 average territory*, above the 6.9% headline rate, and it governs in four of the ten groups.
- A single-territory owner pays 9.29% of revenue in royalty, brand fund and the employee advertising commitment. That is $27,838 of royalty, $9,279 to the brand fund and $6,000 of recruitment advertising against $463,961 of sales*. Required local marketing adds $48,000, a further 10.35%.
- The lowest-selling business in the system bills $59,232 against $54,000 of mandated marketing. That is 91.2% of its revenue*, because Maid Brigade’s marketing commitment is fixed in dollars.
How much does a Maid Brigade franchise make?
The average Maid Brigade unit reported $946,763 of revenue in the 2026 FDD, and the median reported $637,111. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 9.1% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Top performers
What separates the top Maid Brigade performers
Maid Brigade splits its locations into groups instead of publishing one average. The top group averaged $3,736,316 a year. The lowest averaged $433,527. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $637,111. The average was $946,763. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 8.6× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $154,575 to $189,600, a 1.2× range inside one brand.
- Fees and the minimum.Fees run about 9.1% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Accounts.Accounts bill year after year. Track how many you keep as well as how many you win.
Context you underwrite around
- Locations included.These figures cover 67 of 71 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
Discounts available
- Maid Brigade takes 10% off the fee when a 50%+ owner is an honorably discharged U.S. military veteran.
- Maid Brigade takes $10,000 off the second franchise and $15,000 off the third and later when bought at the same time as the first.
From Item 5 of the Maid Brigade 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Territories owned
Revenue by territories owned, 2025
| Territories owned | Franchisees | Territories | Average | Median | Range | Revenue a territory * |
|---|---|---|---|---|---|---|
| 1 | 13 | 13 | $463,961 | $388,298 | $59,232 to $1,331,850 | $463,961 |
| 2 | 16 | 32 | $433,527 | $491,794 | $95,216 to $830,386 | $216,764 |
| 3 | 11 | 33 | $931,740 | $717,310 | $204,169 to $2,087,375 | $310,580 |
| 4 | 8 | 32 | $1,129,214 | $1,122,814 | $413,075 to $1,746,868 | $282,304 |
| 5 | 7 | 35 | $1,435,491 | $1,352,433 | $372,351 to $3,037,087 | $287,098 |
| 6 | 5 | 30 | $930,109 | $1,063,317 | $269,288 to $1,606,511 | $155,018 |
| 7 | 2 | 14 | $2,495,575 | $2,495,575 | $2,155,134 to $2,836,015 | $356,511 |
| 9 | 1 | 9 | $2,847,377 | $2,847,377 | n/a | $316,375 |
| 10 | 2 | 20 | $586,092 | $586,092 | $527,005 to $645,180 | $58,609 |
| More than 10 | 2 | 36 | $3,736,316 | $3,736,316 | $1,713,643 to $5,758,990 | $207,573 |
| All franchisees | 67 | 254 | $946,763 | $637,111 | $59,232 to $5,758,990 | $249,737 |
Every column apart from the right-hand one is as the brand reported it; that column is marked. We divided each group’s average by its average territory count.
A single territory in one owner’s hands out-produces the system average territory by 85.8%. That is $463,961 against $249,737*, and against the two-territory group’s $216,764 it is 2.14 times.
Revenue for each territory falls from $463,961 at one territory to $216,764 at two. At Maid Brigade it recovers to $310,580* at three territories, then runs from $58,609 to $356,511 across the larger groups.
Two franchisees hold 20 territories between them and bill $58,609 from each. That is $586,092 apiece across ten territories each *, less than a quarter of the Maid Brigade average of $249,737 for a territory.
The median franchisee bills 67.3% of the average. That is $637,111 against $946,763*, across a range running 97.2 times from $59,232 to $5,758,990, so the Maid Brigade average is pulled up by the largest holders.
Attainment runs highest in the smaller groups. 56% of the two-territory group and 60% of the six-territory group reach their own averages, against 38% of the single-territory group and 37% of the system *. The small groups are bunched, and the system as a whole is stretched by a handful of large holders.
A royalty measured per territory
Royalty rates by size
| Annual gross sales in a territory | Rate | Which groups sit here, by revenue a territory * |
|---|---|---|
| $0 to $299,999 | 6.9% | 2, 4, 5, 6, 10 and more than 10 territories, and the system average territory at $249,737 |
| $300,000 to $699,999 | 6.0% | 1, 3, 7 and 9 territories |
| $700,000 to $899,000 | 5.0% | n/a |
| $900,000 to $1,499,999 | 4.5% | n/a |
| $1,500,000 to $1,999,999 | 4.0% | n/a |
| $2,000,000 and above | 3.5% | n/a |
Rates and brackets are as the brand reported it; the placement column is marked *, using each group’s revenue for a territory from the previous tab.
| Weeks after opening | Minimum a week | A year * | Sales at which 6.9% takes over * |
|---|---|---|---|
| 1 to 52 | $0 | $0 | n/a |
| 53 to 104 | $200 | $10,400 | $150,725 |
| 105 to 208 | $275 | $14,300 | $207,246 |
| 209 and beyond | $350 | $18,200 | $263,768 |
Weekly minimums are as the brand reported it; the two right-hand columns are marked *.
The average territory in this system bills below the point where the percentage takes over. That is $249,737 against a break-even of $263,768*, so a typical territory at year five pays $18,200, which is 7.29% of its sales against 6.9%.
Four of the ten groups pay the minimum. They are the two, six, ten and more-than-ten territory groups*, with 25 Maid Brigade franchisees holding 118 territories between them, which is 46.5% of every territory in the system.
At the ten-territory group the minimum is 31.05% of what a territory bills. That is $18,200 against $58,609*, against $4,044 if the 6.9% rate applied, so the minimum costs those owners 4.5 times the published royalty.
A single territory billing $1,129,214 would pay 4.5%; four territories billing it between them pay 6.9%. The revenue and the owner are the same*, so at Maid Brigade the territory count sets the royalty rate as well as the growth plan.
The committed spend
Fees and required spending for one territory
| Line | As the brand reported it | At $463,961 of sales * | As a share * |
|---|---|---|---|
| Royalty | 6.0% at this sales level | $27,838 | 6.00% |
| Brand fund | 2% of gross sales | $9,279 | 2.00% |
| Local marketing commitment | $4,000 a month | $48,000 | 10.35% |
| Employee advertising commitment | $500 a month | $6,000 | 1.29% |
| Royalty, brand fund and employee advertising | n/a | $43,117 | 9.29% |
Rates and amounts are as the brand reported it; the two right-hand columns are marked *, applied to the single-territory group’s $463,961 average.
The committed marketing is 1.45 times what the brand itself takes. That is $54,000 against $37,117 of royalty and brand fund*, so the larger question for an owner is what the spend buys.
At the lowest-selling business in the system the commitment is 91.2% of revenue. That is $54,000 against $59,232 of gross sales*, and at the single-territory median of $388,298 it is 13.91%.
Entry costs 17 to 21 weeks of a single-territory business’s sales. That is $154,575 to $189,600 against $463,961*, of which $103,600 to $108,600 goes to the brand at signing, including a $39,600 marketing fee paid up front.
A second franchise bought at the same time costs $10,000 less and a third $15,000 less. Against Maid Brigade’s $49,900 initial fee, those are discounts of 20.0% and 30.1%*, on the same multi-territory expansion that the revenue table shows earning less for each territory.
The network of locations
Outlets opened and closed, 2023 to 2025
| Year | Franchised at start | Franchised at end | Company-owned at start | Company-owned at end | Total at end |
|---|---|---|---|---|---|
| 2023 | 68 | 71 | 2 | 2 | 73 |
| 2024 | 71 | 69 | 2 | 3 | 72 |
| 2025 | 69 | 71 | 3 | 0 | 71 |
Counts are as the brand reported it.
The system holds 71 franchisees and 275 territories, so the average owner runs 3.9 of them *. On the revenue table, that is the point at which each territory is producing about $282,304 against the $463,961 a single territory manages.
The franchisor now owns zero businesses of its own. Maid Brigade owned two in 2023 and three in 2024, then sold all three to franchisees in 2025*, so every figure from here on will describe franchisees alone.
Three years of movement produced three more franchisees. Maid Brigade went from 68 to 71 franchisees*, with 2 signed agreements waiting and 2 projected openings.
21 of the 275 territories sit outside the performance tables. They are held by the 4 franchisees excluded as new or newly converted*, and they are 7.6% of Maid Brigade’s territories.
Questions we get asked
Questions owners ask.
How much does a Maid Brigade franchise make?
Maid Brigade franchisees averaged $946,763 of sales in 2025, with a median of $637,111, according to Item 19 of Maid Brigade’s 2026 FDD, issued 24 April 2026. The 67 in that group are 94%* of Maid Brigade’s 71 locations. Fees paid to Maid Brigade come to 9.12%* of single-territory sales. A Maid Brigade franchise costs $154,575 to $189,600 to open.
What does a Maid Brigade franchisee bill?
The 67 franchisees reporting a full 2025 averaged $946,763 against a median of $637,111, with a range running $59,232 to $5,758,990. Those 67 held 254 territories between them, so the system produces $249,737 for each territory on our reading.
Does owning more territories help at Maid Brigade?
In total sales, yes. For each territory, the numbers point the other way. A single-territory franchisee averaged $463,961, while every one of the nine multi-territory groups produced less for each territory held. That runs from $356,511 at seven territories down to $58,609 at ten.
What fees does Maid Brigade charge?
Maid Brigade charges a royalty on a sliding scale from 6.9% below $300,000 of annual sales down to 3.5% above $2,000,000, plus a 2% brand fund fee. The rate bracket is worked out for each territory separately and each territory’s sales stand alone. So six of the ten published groups sit in the top 6.9% group.
Is there a minimum royalty at Maid Brigade?
Yes. Maid Brigade charges a minimum royalty from the second year. The weekly minimum is $200 in weeks 53 to 104, $275 through week 208 and $350 after that, each plus half a cent for every qualified household above 30,000, with the minimum capped at $750 a week. At $350 a week that is $18,200 a year. The percentage only takes over above $263,768 of sales in a territory, which is more than the system’s own $249,737 average.
What else am I committed to spending at Maid Brigade?
Maid Brigade owners commit to $4,000 a month on local marketing and $500 a month on advertising for cleaners, which is $54,000 a year. A $3,000 monthly credit applies during the first twelve months against a marketing fee paid at signing. Any shortfall against the local marketing commitment is payable to the brand.
What does all of that cost at my size at Maid Brigade?
At the single-territory group’s $463,961, royalty, brand fund and the employee advertising commitment come to $43,117, which is 9.29% of revenue. The local marketing commitment adds $48,000. At that group’s median of $388,298 the two commitments alone are 13.91%, and at the lowest-selling business in the system they are 91.2%.
How much does a Maid Brigade franchise cost to open?
A Maid Brigade franchise costs $154,575 to $189,600 to open, of which $103,600 to $108,600 goes to the brand. That is a $49,900 franchise fee, a $9,100 onboarding fee, a $5,000 startup package, a $39,600 marketing fee and a territory fee of up to $5,000. Three months of additional funds run $33,000 to $43,000.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Maid Brigade
These are questions the Maid Brigade filing leaves open. An owner or a buyer can put them to Maid Brigade directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Maid Brigade see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Maid Brigade locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is each territory actually producing?
We review your unit economics and cash forecast and build your reporting around revenue for each territory against the system’s $249,737, your effective royalty against the $18,200 weekly minimum. Your committed marketing against what it brings back.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Maid Brigade reads against the rest of the commercial cleaning group: Anago Cleaning Systems · Coverall · Enviro-Master · JAN-PRO. The commercial cleaning guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
Where these figures come from.
Every figure here comes from MB Franchise Holdings, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Maid Brigade® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: MB Franchise Holdings, Inc., 2026 Franchise Disclosure Document, issued 24 April 2026.