Coverall franchise unit economics
Coverall franchisees buy a package of commercial cleaning accounts measured in monthly billing volume, $3,000 to $10,000 a month, costing $15,570 to $40,320. Royalty and a support fee take 15% before the money is remitted. Of the 174 packages whose delivery window had closed in 2025, 114 were filled on time.
- Primary source
- Coverall North America, Inc., 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 329 of 5669 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
You buy billing. A package of $3,000 to $10,000 a month of cleaning accounts, priced at 4.03 to 5.19 times one month’s volume. The brand bills your customers, deducts 15%, and remits the rest, and of the 174 packages whose delivery window had closed in 2025, 114 arrived on time.
- Fifteen percent is deducted before the money reaches you. A 5% royalty plus a 10% support fee, $5,400 a year on a $3,000 package and $18,000 on a $10,000 one *.
- The largest package is the cheapest accounts in the system. 4.03 times a month’s billing against 5.19 for the smallest and 4.5 for accounts bought later *.
- 114 of 174 expired windows were filled on time. 65.5% *, and 61.3% on the smallest package *, which 72.3% of buyers take *.
- The delivery window runs to 330 business days. About 15.7 months on the largest package * and 5.7 on the smallest, so the accounts you bought may be more than a year away.
- The fee is 39.5% to 50.9% of a first year’s billing after the deduction. *, before wages, supplies, vehicle or insurance.
How much does a Coverall franchise make?
The 2026 FDD for Coverall does not publish unit revenue in a form that answers this directly. What it does publish is below. The royalty and support fee come to 15% of billings. A package costs 4.03 to 5.19 months of billings. Filled on time, window closed: 114 of 174; Delivery window: 120 to 330 business days.
Top performers
What separates the top Coverall performers
Coverall publishes no revenue figures, so neither the average nor the spread between locations is disclosed.
Decided before you open
- Territory, and how much of it is real.This model sells from a territory rather than a building. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $17,986 to $64,280, a 3.6× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Accounts, the operating driver.This model bills on accounts. An account signed this year still bills next year, so keeping accounts matters more than winning them. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 15.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.329 of 5669 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no median, no performance bands, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
- What the rest of the category shows.Across the 66 Home Services brands in this library that do publish bands, the top group sells 8.9× the bottom at the typical brand, and a median 35% of locations reach their own average *. Assume a spread of that order here until the franchisor shows you otherwise.
Buying work from the brand
The price of an account falls as you buy more of them.
| Package | Monthly billing offered | Fee | Months of billing * | Window, business days | Fee as a share of first-year billing after the deduction * |
|---|---|---|---|---|---|
| P-3,000 | $3,000 | $15,570 | 5.19 | 120 | 50.9% |
| P-4,000 | $4,000 | $19,635 | 4.91 | 150 | 48.1% |
| P-5,000 | $5,000 | $22,890 | 4.58 | 180 | 44.9% |
| P-7,000 | $7,000 | $29,925 | 4.28 | 240 | 41.9% |
| P-10,000 | $10,000 | $40,320 | 4.03 | 330 | 39.5% |
The brand reported the volumes, fees and time limits. We divided the fee by one month's and one year's billings net of the 15% deduction, marked *.
Accounts bought later cost 4.5 times a month’s volume. With a contractual maximum of 5.0, so the P-10,000 package at 4.03 undercuts the price of adding business afterwards *.
Paying the fee in cash earns a 5% discount. $778.50 on the smallest package and $2,016 on the largest, and the brand finances the balance over 12 to 30 months at 6%, 9% or 12%.
The smallest package needs $4,000 down and the largest $22,256.64. A 5.6-fold difference on a 3.3-fold difference in volume *, so the cheaper accounts also demand proportionally more cash.
Opening costs $17,986 to $64,280 in total. With $16,668 to $45,660 of that going to the brand. The rest is equipment, a vehicle and four months of insurance.
The work is done from home with zero premises requirement. Which is why the whole investment outside the package is under $24,000 even at the top of the range *.
Did the money arrive?
Two thirds of the closed windows delivered on time.
| Package | Sold | Window still open | Window closed * | Filled in time | On time * |
|---|---|---|---|---|---|
| P-3,000 | 238 | 96 | 142 | 87 | 61.3% |
| P-4,000 | 50 | 25 | 25 | 21 | 84.0% |
| P-5,000 | 18 | 13 | 5 | 4 | 80.0% |
| P-7,000 | 14 | 13 | 1 | 1 | 100% |
| P-10,000 | 9 | 8 | 1 | 1 | 100% |
| Total | 329 | 155 | 174 | 114 | 65.5% |
Every count is as the brand reported it and the closed-window and on-time columns subtract and divide those counts, marked *.
Forty-six franchisees accepted the brand’s performance instead. Often having asked for a delay themselves, 26.4% of the closed windows *.
Thirteen packages were adjusted by agreement. Through a recalculated fee or an extension of time, 7.5% of the closed windows *, with one franchisee still in disagreement.
The smallest package has the lowest-selling record and the most buyers. 61.3% on time across 142 closed windows, against 84% on the next size up *.
Nearly half of all 2025 buyers were still waiting at year end. 155 of 329 *, consistent with windows that run from 5.7 to 15.7 months *.
This measures delivery. Revenue, cost and profit figures are absent, so the question this answers is whether the accounts arrive.
The fifteen percent
The brand bills your customer and keeps fifteen cents.
| Charge | Rate | $3,000 a month | $5,000 a month | $10,000 a month |
|---|---|---|---|---|
| Royalty | 5% of gross dollar volume | $1,800 | $3,000 | $6,000 |
| Support fee | 10% of gross dollar volume | $3,600 | $6,000 | $12,000 |
| Total deducted a year | 15% | $5,400 | $9,000 | $18,000 |
| Remitted to the owner | 85% | $30,600 | $51,000 | $102,000 |
| Advertising fund | Zero | $0 | $0 | $0 |
The 5% and 10% rates are as the brand reported it and the dollar figures apply them to twelve months of each package volume, marked *.
The support fee is twice the royalty. Covering billing, collection, cash-flow protection and customer relations, so the brand is doing the invoicing and the chasing as well as licensing the name.
Advertising obligations are absent entirely. With zero fund, zero council, zero cooperative and zero required spend. But the brand also reserves the internet exclusively. So online marketing stays out of the owner’s hands.
Zero minimum royalty and zero performance quota apply. So a quiet month costs the owner revenue, unusual and genuinely favourable.
Optional insurance runs $116 to $369.96 a month. With accident cover at 2.4% of volume capped at $600, which on a $10,000 package is $240 a month *.
Every payment moves by electronic transfer, at up to $9.95 a time. Participation is mandatory, a small charge on a model where the brand controls the cash.
The network of locations
Five and a half thousand outlets, and a quarter of them replaced in three years.
| Year | Start | Opened | Terminated | Ceased, other | End | Transfers |
|---|---|---|---|---|---|---|
| 2023 | 5,916 | 473 | 541 | 178 | 5,654 | 36 |
| 2024 | 5,654 | 520 | 447 | 139 | 5,588 | 0 |
| 2025 | 5,588 | 429 | 341 | 21 | 5,669 | 18 |
| Three years | n/a | 1,422 | 1,329 | 338 | n/a | 54 |
Every figure is as the brand reported it, with zero company-owned outlets and franchised counts including those held under the brand's master franchisees.
Some 1,696 outlets left in three years against 1,422 arriving. *, roughly 30% of the system replaced, on a base that finished slightly larger than it started.
2025 reversed two years of decline. Up 81 outlets, with terminations falling from 541 to 341 and other closures from 178 to 21, the steadiest year of the three.
Thirty-three agreements are signed and waiting, with 619 projected. Which would be an 11% addition to the current estate *.
Territory here is a service area. The brand aims to offer customers within about 30 miles of your location, awards many franchises in the same area, and grants zero exclusivity.
The internet is reserved to the brand entirely. Owners may market offline and their own materials need approval, so account growth runs through the brand’s sales team.
Questions we get asked
Questions an owner asks.
What exactly am I buying?
Monthly billing volume. Packages run from $3,000 to $10,000 a month of cleaning accounts, costing $15,570 to $40,320. On our reading that is 5.19 months of billing at the smallest package and 4.03 at the largest.
What does the brand take?
A 5% royalty and a 10% support fee, both deducted from what it collects on your behalf before remitting the balance. So 15% stays with the brand. There is zero advertising fund, zero minimum royalty and zero performance quota.
How long until the accounts arrive?
Between 120 and 330 business days depending on package size, roughly 5.7 to 15.7 months on our reading. In 2025, 155 of the 329 franchises sold were still inside that window at year end.
How often is the package delivered on time?
Of the 174 whose window had closed, 114 were filled in time, 65.5% on our reading. Another 46 franchisees accepted the brand's performance, often having asked for a delay, 13 packages were adjusted by agreement and one franchisee remained in disagreement.
Does package size change that?
On the closed windows, yes. The $3,000 package was filled on time in 61.3% of cases against 84% for the $4,000 package on our reading. That matters because 238 of the 329 buyers took the smallest one.
What does it cost to open?
$17,986 to $64,280 in total, of which $16,668 to $45,660 goes to the brand. The work is home-based with zero premises requirement, and the brand finances part of the fee over 12 to 30 months at 6%, 9% or 12%.
What about revenue and profit?
Both stay out of the disclosure. What is measured is whether packages were delivered on time. So build your own model from the package volume down. 15% off the top, then labor, supplies, vehicle and insurance.
Which two numbers should run monthly?
Gross dollar volume against the package you bought, because the deduction and your income both scale off it. Labor hours per thousand dollars billed. Because that is the only cost you control and the one that decides whether 85% is enough.
- No revenue figures. The filing makes no financial performance representation, so there is no disclosed sales number for any location.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No range. The filing does not show the highest and lowest locations, so the spread inside the system is unknown.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
- No ramp. The filing does not show how a new location builds up, so the first-year curve has to be assumed.
Questions worth putting to Coverall
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Coverall locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Is your package full?
A structured review of your unit economics, cash forecast. Reporting, built around 15% deducted before remittance, packages priced at 4.03 to 5.19 months of billing. A delivery window that can run 15.7 months.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Coverall reads against the rest of the commercial cleaning group: Aire-Master · Anago Cleaning Systems · City Wide Facility Solutions · Enviro-Master · JAN-PRO · Maid Brigade. The commercial cleaning guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- At what point do spreadsheets stop coping?What changes at around ten units, and why lenders care.
- I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.