Coverall franchise unit economics
Coverall franchisees buy packages of commercial cleaning accounts measured in monthly billing volume, and Coverall bills those customers and remits the billing less its fees.
Coverall franchise at a glance
Item 19 of Coverall’s 2026 FDD, issued 30 March 2026, reports how Coverall delivered account packages, and of the 174 packages whose delivery window had closed in 2025, 114 were filled on time. A Coverall franchise costs $17,986 to $64,280 to open, including a $15,570 initial franchise fee. Coverall charges a royalty of 5% of sales.
- Coverall reported 5,669 franchised locations in its 2026 FDD.
- Work out Coverall's fees at your own sales with the minimum fee calculator.
These figures come from Coverall's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Fifteen percent is deducted before the money reaches you. That is a 5% royalty plus a 10% support fee, $5,400 a year on a $3,000 package and $18,000 on a $10,000 one *.
- The largest package has the lowest price per month of billing. That is 4.03 times a month’s billing against 5.19 for the smallest and 4.5 for accounts bought later *.
- 114 of 174 expired windows were filled on time. That is 65.5% *, and 61.3% on the smallest package *, which 72.3% of buyers take *.
- The delivery window runs to 330 business days. About 15.7 months on the largest package * and 5.7 on the smallest, so the accounts you bought may be more than a year away.
- The fee is 39.5% to 50.9% of a first year’s billing after the deduction. * That is before wages, supplies, vehicle or insurance.
How much does a Coverall franchise make?
The 2026 FDD for Coverall does not publish unit revenue in a form that answers this directly. What it does publish is below. The royalty and support fee come to 15% of billings. A package costs 4.03 to 5.19 months of billings. Filled on time, window closed: 114 of 174; Delivery window: 120 to 330 business days.
Top performers
What separates the top Coverall performers
Coverall publishes no revenue figures, so neither the average nor the spread between locations is disclosed.
Decided before you open
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $17,986 to $64,280, a 3.6× range inside one brand.
Live operating levers
- Accounts.Accounts bill year after year. Track how many you keep as well as how many you win.
- Fees.Coverall’s fees run about 15.0% of sales, and Coverall sets no minimum royalty.
Context you underwrite around
- Locations included.The delivery figures cover the 329 Coverall franchises sold in 2025, out of 5,669 franchised outlets. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no median, no performance bands, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
- Sales spread in the category.Across 66 Home Services brands in this library, the top group sells 8.9× the bottom at the typical brand, and a median 35% of locations reach their own average *. Ask the franchisor for this brand’s spread.
Discounts available
- Coverall takes 5% off the initial franchise fee when it is paid in full in cash.
- Coverall takes 10% off the initial franchise fee for qualified honorably discharged veterans.
- Coverall takes 25% off for veterans who obtain an 85% SBA loan guaranty under the IFA VetFran Program.
From Item 5 of the Coverall 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Buying work from the brand
Account packages and their prices
| Package | Monthly billing offered | Fee | Months of billing * | Window, business days | Fee as a share of first-year billing after the deduction * |
|---|---|---|---|---|---|
| P-3,000 | $3,000 | $15,570 | 5.19 | 120 | 50.9% |
| P-4,000 | $4,000 | $19,635 | 4.91 | 150 | 48.1% |
| P-5,000 | $5,000 | $22,890 | 4.58 | 180 | 44.9% |
| P-7,000 | $7,000 | $29,925 | 4.28 | 240 | 41.9% |
| P-10,000 | $10,000 | $40,320 | 4.03 | 330 | 39.5% |
The brand reported the volumes, fees and time limits. We divided the fee by one month's and one year's billings net of the 15% deduction, marked *.
Accounts bought later cost 4.5 times a month’s volume. The contract maximum is 5.0, so the P-10,000 package at 4.03 costs less than adding business afterwards *.
Paying the fee in cash earns a 5% discount. $778.50 on the smallest package and $2,016 on the largest, and the brand finances the balance over 12 to 30 months at 6%, 9% or 12%.
The smallest package needs $4,000 down and the largest $22,256.64. That is a 5.6-fold difference in cash down on a 3.3-fold difference in volume *, so the largest Coverall package demands proportionally more cash up front.
Opening costs $17,986 to $64,280 in total. Of that, $16,668 to $45,660 goes to the brand. The rest is equipment, a vehicle and four months of insurance.
The work is done from home with no premises requirement. So the whole investment outside the package is under $24,000 even at the top of the range *.
Did the money arrive?
Package fulfilment, 2025
| Package | Sold | Window still open | Window closed * | Filled in time | On time * |
|---|---|---|---|---|---|
| P-3,000 | 238 | 96 | 142 | 87 | 61.3% |
| P-4,000 | 50 | 25 | 25 | 21 | 84.0% |
| P-5,000 | 18 | 13 | 5 | 4 | 80.0% |
| P-7,000 | 14 | 13 | 1 | 1 | 100% |
| P-10,000 | 9 | 8 | 1 | 1 | 100% |
| Total | 329 | 155 | 174 | 114 | 65.5% |
Every count is as the brand reported it and the closed-window and on-time columns subtract and divide those counts, marked *.
Forty-six franchisees accepted the brand’s performance instead. Many had asked for a delay themselves, and they make up 26.4% of the closed windows *.
Thirteen packages were adjusted by agreement. They were adjusted through a recalculated fee or an extension of time, 7.5% of the closed windows *, with one franchisee still in disagreement.
The smallest package has the lowest on-time record and the most buyers. That is 61.3% on time across 142 closed windows, against 84% on the next size up *.
Nearly half of all 2025 buyers were still waiting at year end. 155 of 329 *, consistent with windows that run from 5.7 to 15.7 months *.
This measures delivery. Revenue, cost and profit figures are absent, so the question this answers is whether the accounts arrive.
The fifteen percent
Billing deduction across the package range
| Charge | Rate | $3,000 a month | $5,000 a month | $10,000 a month |
|---|---|---|---|---|
| Royalty | 5% of gross dollar volume | $1,800 | $3,000 | $6,000 |
| Support fee | 10% of gross dollar volume | $3,600 | $6,000 | $12,000 |
| Total deducted a year | 15% | $5,400 | $9,000 | $18,000 |
| Remitted to the owner | 85% | $30,600 | $51,000 | $102,000 |
| Advertising fund | Zero | $0 | $0 | $0 |
The 5% and 10% rates are as the brand reported it and the dollar figures apply them to twelve months of each package volume, marked *.
The support fee is twice the royalty. Covering billing, collection, cash-flow protection and customer relations, so the brand is doing the invoicing and the chasing as well as licensing the name.
Advertising obligations are absent entirely. Coverall has no fund, no council, no cooperative and no required spend. But the brand also reserves the internet exclusively. So online marketing stays out of the owner’s hands.
No minimum royalty and no performance quota apply. So a quiet month at Coverall costs the owner only the revenue it lost, with no minimum fee on top.
Optional insurance runs $116 to $369.96 a month. With accident cover at 2.4% of volume capped at $600, which on a $10,000 package is $240 a month *.
Every payment moves by electronic transfer, at up to $9.95 a time. Participation is mandatory, a small charge on a model where the brand controls the cash.
The network of locations
Franchised outlets, 2023 to 2025
| Year | Start | Opened | Terminated | Ceased, other | End | Transfers |
|---|---|---|---|---|---|---|
| 2023 | 5,916 | 473 | 541 | 178 | 5,654 | 36 |
| 2024 | 5,654 | 520 | 447 | 139 | 5,588 | 0 |
| 2025 | 5,588 | 429 | 341 | 21 | 5,669 | 18 |
| Three years | n/a | 1,422 | 1,329 | 338 | n/a | 54 |
Every figure is as the brand reported it, with zero company-owned outlets and franchised counts including those held under the brand's master franchisees.
Some 1,696 outlets left in three years against 1,422 arriving *. That is roughly 30% of the system replaced, on a base that fell from 5,916 to 5,669.
Coverall added 81 outlets in 2025 after two years of decline. Coverall added 81 outlets, as terminations fell from 541 to 341 and other closures from 178 to 21.
Thirty-three agreements are signed and waiting, with 619 projected. The 619 projected openings would be an 11% addition to the current estate *.
Territory here is a service area. The brand aims to offer customers within about 30 miles of your location, awards many franchises in the same area, and grants no exclusivity.
The internet is reserved to the brand entirely. Owners may market offline and their own materials need approval, so account growth runs through the brand’s sales team.
Questions we get asked
Questions an owner asks
How much does a Coverall franchise make?
Item 19 of Coverall’s 2026 FDD, issued 30 March 2026, reports how Coverall delivered account packages, and of the 174 packages whose delivery window had closed in 2025, 114 were filled on time. A Coverall franchise costs $17,986 to $64,280 to open, including a $15,570 initial franchise fee. Coverall charges a royalty of 5% of sales.
What exactly am I buying at Coverall?
Coverall sizes packages by monthly billing volume. Packages run from $3,000 to $10,000 a month of cleaning accounts, costing $15,570 to $40,320. On our reading that is 5.19 months of billing at the smallest package and 4.03 at the largest.
What fees does Coverall charge?
A 5% royalty and a 10% support fee, both deducted from what it collects on your behalf before remitting the balance. So 15% stays with the brand. There is no advertising fund, no minimum royalty and no performance quota.
How long until the accounts arrive at Coverall?
Delivery takes between 120 and 330 business days depending on package size, roughly 5.7 to 15.7 months on our reading. In 2025, 155 of the 329 franchises sold were still inside that window at year end.
How often is the package delivered on time at Coverall?
Of the 174 whose window had closed, 114 were filled in time, 65.5% on our reading. Another 46 franchisees accepted the brand's performance, often having asked for a delay, 13 packages were adjusted by agreement and one franchisee remained in disagreement.
Does package size change that at Coverall?
On the closed windows, yes. The $3,000 package was filled on time in 61.3% of cases against 84% for the $4,000 package on our reading. That matters because 238 of the 329 buyers took the smallest one.
How much does a Coverall franchise cost to open?
$17,986 to $64,280 in total, of which $16,668 to $45,660 goes to the brand. The work is home-based with no premises requirement, and the brand finances part of the fee over 12 to 30 months at 6%, 9% or 12%.
What about revenue and profit at Coverall?
Both stay out of the disclosure. What is measured is whether packages were delivered on time. So build your own model from the package volume down. Take 15% off the top, then labor, supplies, vehicle and insurance.
Which two numbers should run monthly at Coverall?
Track gross dollar volume against the package you bought, because the deduction and your income both scale off it. Then track labor hours per thousand dollars billed, because that is the only cost you control and the one that decides whether 85% is enough.
- The filing gives no revenue figures. The filing makes no financial performance representation, so there is no disclosed sales number for any location.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no range. The filing does not show the highest and lowest locations, so the spread inside the system is unknown.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
- The filing shows no ramp. The filing does not show how a new location builds up, so the first-year curve has to be assumed.
Questions worth putting to Coverall
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Coverall locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Is your package full?
We review your unit economics and cash forecast and build your reporting around 15% deducted before remittance, packages priced at 4.03 to 5.19 months of billing. A delivery window that can run 15.7 months.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Coverall reads against the rest of the commercial cleaning group: Anago Cleaning Systems · Enviro-Master · JAN-PRO · Maid Brigade. The commercial cleaning guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
Where these figures come from.
Every figure here comes from Coverall North America. Inc.’s 2026 FDD and is unaudited by us, we are unaffiliated with the brand, calculations of our own are marked with an asterisk where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Coverall® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Coverall North America, Inc., 2026 Franchise Disclosure Document, issued 30 March 2026.