Mighty Dog Roofing franchise unit economics
Mighty Dog Roofing franchisees sell and install roofing, gutters, siding and windows for homeowners and commercial customers across protected territories, pricing each project by estimate.
Mighty Dog Roofing franchise at a glance
Item 19 of the 2026 FDD reports 2025 gross sales for 70 businesses that each held several territories: an average of $1,468,568 a business and a median of $963,683. It reports one business with a single territory separately, and it gives no cost or profit figures.
Mighty Dog Roofing franchisees averaged $1,468,568 of sales in 2025, with a median of $963,683, according to Item 19 of Mighty Dog Roofing’s 2026 FDD, issued 20 April 2026. Fees paid to Mighty Dog Roofing come to about 6.72%* of sales. A Mighty Dog Roofing franchise costs $173,672 to $225,816 to open.
- A Mighty Dog Roofing franchise costs $173,672 to $225,816 to open in one protected territory, according to the brand’s 2026 FDD; two or three territories cost $223,672 to $320,816.
- Mighty Dog Roofing’s top quartile billed $888,450 a territory and its bottom quartile $84,101 a territory, both Averan calculations from the filed aggregates.
- A Mighty Dog Roofing business with a single territory reported $6,263,187 of gross sales in 2025 from 1,053 estimates and 408 jobs sold.
- Mighty Dog Roofing charges a royalty of 6% of gross revenues collected up to $1,000,000 of year-to-date revenue, stepping down to 2% above $7,000,000, with a minimum of $500 a month per territory from the first anniversary.
- Mighty Dog Roofing does not currently collect a brand fund contribution; local advertising must be at least $2,000 a month or 5% of monthly gross revenues collected, whichever is greater.
- Mighty Dog Roofing reported 329 franchised territories at the end of 2025, down from 403, after 26 openings and 100 terminations.
These figures come from Mighty Dog Roofing's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The per-territory figures ($888,450 and $84,101) divide each quartile’s filed aggregate gross sales by its filed territory count and are Averan calculations.
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Talk to Averan → Averan Mighty Dog Roofing Conversion Package →- The median business billed $963,683, and 21 of the 70 businesses (30.0%) exceeded the $1,468,568 average. The total for all 70 businesses was $102,799,776. Business gross sales ranged from $34,670 to $6,658,555.
- Gross sales per territory ranged from $84,101 in the bottom quartile to $888,450 in the top quartile.* The quartiles held 65 and 69 territories respectively. The system figure across all 277 territories is $371,118 a territory*.
- The second quartile held more territories than the top quartile and billed less. It held 80 territories against 69, which is 15.9% more*, and billed $23,172,487 against $61,303,043, which is 62.2% less*.
- The one single-territory business reported $6,263,187 of gross sales from 1,053 estimates. It closed 38.8% of its estimates, against a 48.4% average across the 70 businesses, and its average ticket was $15,351. Its estimate count is 3.63 times the 290 average*.
- The territory count fell from 403 to 329 during 2025. Franchisees opened 26 territories and 100 were terminated. In 2024 there were 75 openings and 36 terminations, and in 2023 there were 147 openings and 15 terminations.
Gross sales
How much does a Mighty Dog Roofing franchise make?
| Quartile | Businesses | Territories | Aggregate gross sales | Average a business | Median | Per territory* |
|---|---|---|---|---|---|---|
| Top quartile | 17 | 69 | $61,303,043 | $3,606,061 | $3,243,423 | $888,450 |
| Second quartile | 18 | 80 | $23,172,487 | $1,287,360 | $1,242,389 | $289,656 |
| Third quartile | 17 | 63 | $12,857,666 | $756,333 | $776,307 | $204,090 |
| Bottom quartile | 18 | 65 | $5,466,580 | $303,699 | $324,283 | $84,101 |
| All 70 | 70 | 277 | $102,799,776 | $1,468,568 | $963,683 | $371,118 |
Business, territory and sales figures as filed. Gross sales are reported through the franchisor’s software, exclude tips paid directly to subcontractors and sales tax, and are not prepared under generally accepted accounting principles. The per-territory column divides each group’s aggregate by its territory count and is marked *.
The 70 multi-territory businesses reported average gross sales of $1,468,568 in 2025. The median was $963,683. These businesses held 277 territories between them and operated for all of 2025.
Item 19 covers 71 of the 74 franchisees at the end of 2025. The three left out had not operated for the whole year. Of the 71, 70 held several territories and one held a single territory; the single-territory business is reported in its own table.
The average business held 3.96 territories.* By quartile, the top group held 4.06 territories a business, the second 4.44, the third 3.71 and the bottom 3.61*.
Residential work made up 84.0% of gross sales. Residential jobs brought in $86,377,647 and commercial jobs $16,422,129 across the 70 businesses.
Item 19 gives no cost, expense or profit figures. The FDD states this in its notes to Table 4.
Estimates and close ratio
Estimates, close ratio and job size
| Measure | Average | Median | Lowest | Highest | Single-territory business |
|---|---|---|---|---|---|
| Total estimates | 290 | 253 | 11 | 1,505 | 1,053 |
| Close ratio | 48.4% | 45.4% | 7.1% | 100.0% | 38.8% |
| Average job size | $11,145 | $11,106 | $4,210 | $30,079 | $15,351 |
Figures as filed. Close ratio is the share of estimates written that turned into invoices. The single-territory business reports an average ticket of $15,351 and 408 jobs sold.
The average business wrote 290 estimates in 2025 and closed 48.4% of them. The median was 253 estimates and a 45.4% close ratio. The average job size was $11,145 and the median $11,106.
Estimates ranged from 11 to 1,505 a business. Close ratio ranged from 7.1% to 100.0% and average job size from $4,210 to $30,079. Of the 70 businesses, 25 exceeded the average estimate count, 29 the average close ratio and 35 the average job size.
The single-territory business, MDR-157, launched in 2022 and reported $6,263,187 of gross sales. It wrote 1,053 estimates, sold 408 jobs and closed 38.8%, with an average ticket of $15,351. Residential sales were $6,011,223, or 96.0% of the total.
408 jobs at $15,351 comes to $6,263,208*, which is $21 above the gross sales the FDD reports for that business*. The difference is consistent with rounding of the average ticket.
The single-territory business wrote 3.63 times the average estimate count* and closed at a lower rate than the 48.4% average. Its gross sales are 7.05 times the top quartile’s $888,450 a territory*.
Quartile spread
Spread of gross sales within each quartile, 2025
| Quartile | Highest | Lowest | Median | Exceeding group average |
|---|---|---|---|---|
| Top quartile | $6,658,555 | $1,837,868 | $3,243,423 | 7 (41.2%) |
| Second quartile | $1,799,626 | $1,010,480 | $1,242,389 | 8 (44.4%) |
| Third quartile | $916,887 | $541,009 | $776,307 | 10 (58.8%) |
| Bottom quartile | $528,289 | $34,670 | $324,283 | 10 (55.6%) |
| All 70 | $6,658,555 | $34,670 | $963,683 | 21 (30.0%) |
Figures as filed. Quartiles are set by each business’s 2025 gross sales. A business may have added or given up territories during the year; the table counts territories operated for the whole year.
The top quartile’s average of $3,606,061 is 11.9 times the bottom quartile’s $303,699.* Per territory the ratio is 10.6 to 1*. The top quartile held 4.06 territories a business and the bottom 3.61*.
The second quartile held the most territories of any quartile, 80, and averaged $289,656 a territory.* The top quartile held 69 territories and averaged $888,450 a territory*, which is 3.07 times the second quartile’s figure*.
The lowest business in the top quartile billed $1,837,868. The highest in the second quartile billed $1,799,626, and the highest in the bottom quartile $528,289.
The lowest business in the system billed $34,670 for the year. It sits in the bottom quartile, where the median was $324,283.
Brand charges
Brand charges
| Charge | As filed | At the $1,468,568 average* |
|---|---|---|
| Royalty | 6% of gross revenues collected to $1,000,000 year to date, 5% to $3,000,000, 4% to $5,000,000, 3% to $7,000,000, 2% above; minimum $500 a month per territory from the first anniversary | $83,428 (5.68%) |
| Brand Fund contribution | Currently not assessed; up to 3% if re-established | $0 |
| Local advertising | $20,000 in the first 90 days, then the greater of $2,000 a month or 5% of monthly gross revenues collected | $73,428 (5.00%) |
| Technology Fee | $692 a month | $8,304 |
| Special Software Fee | $300 a month | $3,600 |
| Contact Center Fee | $200 a month (AI) or $300 a month (live agent), plus set-up | $2,400 |
| Digital Management Fee | $500 a month | $6,000 |
| Accounting Services Fee, software and payroll | $499 a month, plus $89 a month per software user and $77 a month for payroll | $7,980 |
| Owens Corning membership | $2,500 a year | $2,500 |
| Annual Conference | $1,000 a person | $1,000 |
| Paid to the franchisor or its affiliate (royalty, Technology Fee, $499 a month Accounting Services Fee and conference) | $98,720 (6.72%) |
Rates as filed. The right-hand column applies them to the $1,468,568 average business, assumes Item 19 gross sales equal gross revenues collected, and takes the lower contact center option, one software user and one conference attendee; it is an Averan calculation. The other charges in the table are not in the total paid to the franchisor. The multi-unit addendum sets one Technology, Special Software, Contact Center, Digital Management and Accounting Services Fee per owner. Late fees, renewal and transfer fees and optional services are not included.
The royalty rate steps down as a business’s calendar-year revenue rises. It is 6% to $1,000,000, 5% to $3,000,000, 4% to $5,000,000, 3% to $7,000,000 and 2% above, and resets each January. For an owner with several franchise agreements, the tier is set by combined revenue across all territories.
Applied to 2025 gross sales, the effective royalty is 6.00% at the bottom and third quartile averages, 5.78% at the second quartile average, 5.68% at the system average and 5.11% at the top quartile average.* At the highest business, $6,658,555, it is 4.35%*.
The minimum royalty is $500 a month for each territory, from the first anniversary. The franchisor may raise it by up to 10% a year from the sixth year. At the bottom quartile’s $84,101 a territory, a 6% royalty comes to $5,046 a year*, below the $6,000 annual minimum for one territory*.
Fixed charges come to $31,784 a year before any sales.* That covers technology, special software, the contact center, digital management, accounting, the Owens Corning membership and one conference place. It is 2.16% of the system average and 10.47% of the bottom quartile average*.
Royalty and fixed charges together come to 7.85% of sales at the system average and 16.47% at the bottom quartile average.* Local advertising adds at least 5% at each level. The multi-unit addendum combines the fixed software and service fees into one charge per owner; it keeps the minimum royalty per territory and does not address the local advertising requirement.
The Brand Fund contribution is not currently collected. If the franchisor re-establishes it, it may charge up to 3% of monthly gross revenues collected, and the fund contribution plus the royalty may not exceed the royalty rate in force before the fund was re-established.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $59,500 | $59,500 |
| Brand Marketing Fee | $15,500 | $15,500 |
| ZeePartnerships Fee | $5,000 | $5,000 |
| Tuition Fee | $4,995 | $4,995 |
| Travel and living expenses while training | $1,500 | $3,500 |
| Insurance (90 days) | $4,500 | $10,000 |
| Opening package | $12,150 | $14,580 |
| Vehicles | $15,366 | $17,670 |
| Rent and utilities (90 days) | $200 | $2,500 |
| Licenses, certificates and permits | $3,200 | $10,000 |
| Professional fees | $1,000 | $10,500 |
| Initial marketing and local advertising (90 days) | $20,000 | $20,000 |
| Technology Fee | $2,076 | $2,076 |
| Special Software Fee | $900 | $900 |
| Contact Center Fee | $850 | $1,660 |
| Digital Management Fee | $1,500 | $1,500 |
| Accounting Services Fee | $2,435 | $2,435 |
| Dues and subscriptions | $3,000 | $3,500 |
| Additional funds (90 days) | $20,000 | $40,000 |
| Total | $173,672 | $225,816 |
Figures as filed. Both columns add to the printed totals. Table B of Item 7 gives $223,672 to $320,816 for two or three territories and $298,672 to $400,816 for four or five, run from one location.
One territory costs $173,672 to $225,816 to open. That includes $84,995 paid to the franchisor or its affiliates before opening: the $59,500 initial fee, the $15,500 Brand Marketing Fee, the $4,995 tuition fee and the $5,000 ZeePartnerships Fee.
The initial franchise fee falls for each added territory. It is $59,500 for the first territory, $40,000 for the second, $35,000 for the third and $30,000 each for the fourth and fifth, or $194,500 for five. Each territory holds about 50,000 owner-occupied homes; homes above that count cost $1.19 each.
Multi-territory owners pay one Brand Marketing Fee, one tuition fee and one ZeePartnerships Fee. They sign a separate franchise agreement for each territory.
Franchisees typically open within 30 days after Phase III training, which generally takes place five months after signing. The franchise agreement requires opening within six months of signing.
Locations
Locations, 2023 to 2025
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End |
|---|---|---|---|---|---|---|---|
| 2023 | 232 | 147 | 15 | 0 | 0 | 0 | 364 |
| 2024 | 364 | 75 | 36 | 0 | 0 | 0 | 403 |
| 2025 | 403 | 26 | 100 | 0 | 0 | 0 | 329 |
Figures as filed. Transfers to new owners were 27 in 2023, 20 in 2024 and 27 in 2025. Three company-owned territories in Missouri closed in 2024; there were none at the end of 2025.
The franchised territory count fell from 403 to 329 in 2025. Franchisees opened 26 territories and 100 were terminated, which is 24.8% of the territories at the start of the year*.
The count rose in the two years before. It went from 232 to 364 in 2023 and to 403 in 2024. Terminations were 15 in 2023 and 36 in 2024.
At the end of 2025, 15 territories were signed but not open. The franchisor projects 25 new franchised territories in 2026 and no company-owned ones.
Item 19 and Item 20 give different year-end counts. Item 19 describes 74 franchisees across 331 territories at 31 December 2025; Item 20 reports 329 franchised territories.
Questions we get asked
Questions owners ask
How much does it cost to open a Mighty Dog Roofing franchise?
The 2026 FDD estimates $173,672 to $225,816 for one business in one protected territory, including a $59,500 initial franchise fee and $20,000 of initial local advertising. Two or three territories run from one location cost $223,672 to $320,816, and four or five cost $298,672 to $400,816.
What fees does a Mighty Dog Roofing franchisee pay?
A royalty of 6% of gross revenues collected up to $1,000,000 of calendar-year revenue, stepping down to 5%, 4%, 3% and 2% at higher levels, with a $500 monthly minimum per territory from the first anniversary. Local advertising must be the greater of $2,000 a month or 5% of monthly gross revenues collected. Monthly fees include $692 for technology, $300 for special software, $500 for digital management, $499 for accounting services and $200 or $300 for the contact center. No brand fund contribution is currently collected.
How much does a Mighty Dog Roofing franchise make?
Item 19 reports 2025 gross sales for 70 businesses that each held several territories: an average of $1,468,568 and a median of $963,683, with 21 of the 70 above the average. Quartile averages ran from $3,606,061 at the top to $303,699 at the bottom. Item 19 gives no cost or profit figures.
How much does a Mighty Dog Roofing territory bring in?
Across all 277 territories the 70 businesses billed $371,118 a territory, an Averan calculation. The top quartile billed $888,450 a territory and the bottom quartile $84,101. One business with a single territory reported $6,263,187.
How many Mighty Dog Roofing locations are there?
Item 20 counts each protected territory as an outlet. There were 329 franchised territories and no company-owned ones at the end of 2025, down from 403 at the start of the year. In 2025, 26 territories opened and 100 were terminated, and 15 more were signed but not open.
What does the Item 19 gross sales figure include?
It is all revenue the businesses reported through the franchisor’s software in 2025, excluding tips paid directly to subcontractors and sales tax collected from customers. Franchisees do not have to use generally accepted accounting principles when reporting it.
Questions worth putting to Mighty Dog Roofing
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Mighty Dog Roofing see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Mighty Dog Roofing locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Reporting for a Mighty Dog Roofing owner
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from MDR United LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Mighty Dog Roofing is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: MDR United LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.