Floor Crafters franchise unit economics
Floor Crafters franchisees sell and install flooring for homeowners from a branded van that serves as a mobile showroom, in a protected territory.
Floor Crafters franchise at a glance
The 2026 FDD reports sales for one business: the founding affiliate in Boulder and Broomfield counties, Colorado, which averaged $2,501,091 of gross sales a year across 2023 to 2025 at 44% gross profit. No franchisee revenue is disclosed, and the affiliate pays none of the franchise fees.
The Floor Crafters founding affiliate averaged $2,501,091 of gross sales a year across 2023 to 2025, at a gross profit rate of 44%, according to Item 19 of Floor Crafters’ 2026 FDD, issued 1 April 2026. Fees paid to Floor Crafters come to about 8.2%* of sales. A Floor Crafters franchise costs $142,905 to $185,180 to open.
- A Floor Crafters franchise costs $142,905 to $185,180 to open, including a $59,900 initial franchise fee, according to the brand’s 2026 FDD.
- Floor Crafters charges a royalty of the greater of 7% of gross sales or a fixed monthly minimum that rises from $700 to $2,000 a territory with months in operation.
- A Floor Crafters franchisee also pays a $4,000 monthly minimum of digital marketing ad spend, a $2,500 monthly marketing management fee and $525 a month for business management software.
- A Floor Crafters franchisee must spend the greater of 1% of gross sales or $950 a month on local advertising in the territory.
- On Averan’s reading, the charges paid to the brand come to 8.20%* of sales at the affiliate’s average and 22.00%* of sales at the $200,000 first-year quota.
- Floor Crafters had 6 franchised outlets and 2 company-owned outlets at the end of 2025, with no terminations, non-renewals or closures in 2023 to 2025.
These figures come from Floor Crafters's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 8.20% and 22.00% fee shares are Averan calculations.
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Talk to Averan → Averan Floor Crafters Conversion Package →- No franchisee revenue is disclosed. Item 19 says two franchisees opened in the middle of 2025 and are left out because they had less than 12 months of figures. The figures shown are the founding affiliate’s, which is not under a franchise agreement.
- The affiliate’s sales fell 31.1%* in 2024 and rose 17.7%* in 2025. Gross sales were $3,002,293 in 2023, $2,067,310 in 2024 and $2,433,670 in 2025. The gross profit rate rose each year, from 42% to 43.5% to 46%.
- Three monthly charges do not move with sales. Digital marketing ad spend of at least $4,000 a month, the $2,500 marketing management fee and $525 of business management software come to $84,300* a year for a franchisee with one or two territories. The digital marketing minimum rises with the number of territories, to $96,000 a year at seven or more.
- The first-year quota is $200,000 of gross sales per territory. It rises to $300,000 in the second full calendar year and $400,000 in the third, then by at least 10% a year until sales reach $1,500,000. At $200,000, the charges paid to the brand come to $44,000*, or 22.00%* of sales.
- The affiliate’s area is about twice the size of a franchise territory. Item 19 puts Boulder and Broomfield counties at about 219,000 dwellings, and a franchisee’s protected territory holds about 100,000. The affiliate has been open more than nine years, and Item 19 says its principals have over 30 years in flooring sales and installation.
Affiliate sales
How much does a Floor Crafters franchise make?
| Year | Gross sales | Cost of goods sold | Gross profit | Gross profit rate |
|---|---|---|---|---|
| 2023 | $3,002,293 | $1,731,811 | $1,270,580 | 42% |
| 2024 | $2,067,310 | $1,168,975 | $898,335 | 43.5% |
| 2025 | $2,433,670 | $1,304,976 | $1,128,694 | 46% |
| Total | $7,503,273 | $4,205,762 | $3,297,609 | 44% |
| Average | $2,501,091 | $1,401,920 | $1,099,203 | 44% |
Figures as printed, rounded to the nearest dollar by the franchisor. Cost of goods sold includes flooring materials, the direct labor of selling and installing, and other direct expenses. The affiliate’s installers are independent contractors.
The Floor Crafters FDD reports sales for one business, the founding affiliate. It averaged $2,501,091 of gross sales a year across 2023 to 2025, with average gross profit of $1,099,203, or 44%. No franchised outlet’s sales are reported.
The affiliate does not pay the franchise fees. Item 19 says it pays no royalty, digital marketing startup fee, digital marketing ad spend, marketing management fee or local advertising administrative fee, is not limited to a territory and is not subject to the quota.
The affiliate serves Boulder and Broomfield counties, Colorado, about 219,000 dwellings. Item 19 says it concentrates its business in Boulder County. A franchisee’s protected territory holds about 100,000 dwellings.
Gross profit is sales less cost of goods sold, before overhead. Item 19 does not report the affiliate’s vehicle, office, insurance, software or owner costs, so no profit figure is published. Cost of goods sold came to 56.05%* of sales over the three years.
Item 19 says the affiliate changed from a store to a mobile showroom in April 2020. It says the affiliate pays the same as a franchisee for flooring supplies such as carpet and wood-based products, and that this may change without notice.
Year to year
Affiliate sales by year, 2023 to 2025
| Year | Gross sales | Change from prior year * | Gross profit | Change from prior year * | Gross profit rate |
|---|---|---|---|---|---|
| 2023 | $3,002,293 | – | $1,270,580 | – | 42% |
| 2024 | $2,067,310 | −31.1% | $898,335 | −29.3% | 43.5% |
| 2025 | $2,433,670 | +17.7% | $1,128,694 | +25.6% | 46% |
Sales and gross profit as printed. Year-on-year changes are Averan calculations, marked *.
Item 19 does not split results across locations, because it reports one business. The spread it does show is across three years at the same affiliate.
The affiliate’s sales fell $934,983* in 2024 and rose $366,360* in 2025. 2025 sales were 18.9%* below 2023. Gross profit moved in the same direction, down 29.3%* and then up 25.6%*.
The gross profit rate rose in each year, from 42% to 43.5% to 46%. The three-year rate is 44%. Item 19 says a franchisee’s gross profit will depend on the cost of employees and contractors, the type of flooring sold and installation fees, among other factors.
Brand charges
Brand charges
| Charge | As printed | A year at $200,000 of sales, the first-year quota * | A year at $2,501,091, the affiliate average * |
|---|---|---|---|
| Royalty | Greater of 7% of gross sales or a fixed monthly minimum by months in operation | $14,000 | $175,076 |
| Digital marketing ad spend | Minimum $4,000 a month; $48,000 a year minimum at 1–2 territories | $48,000 | $48,000 |
| Marketing management fee | $2,500 a month | $30,000 | $30,000 |
| Local advertising (spent in the territory) | Greater of 1% of gross sales or $950 a month | $11,400 | $25,011 |
| Business management software | $525 a month | $6,300 | $6,300 |
| Local advertising administrative fee | $900 a month, charged only if the franchisor takes over local advertising | Not included | Not included |
| Regional and national brand fees | Currently none | $0 | $0 |
| Paid to the brand (royalty and marketing management fee), and share of sales | $44,000, 22.00% of sales | $205,076, 8.20% of sales |
Amounts a year are Averan calculations from the printed rates, marked *. The digital marketing ad spend, local advertising and software are paid to vendors and are not in the total paid to the brand. At $200,000 the 7% royalty exceeds the monthly minimum for any month up to month 24, which covers the first full calendar year. The annual product sample update package, $1,200 to $1,800 a year, is not included.
Floor Crafters charges a royalty of the greater of 7% of gross sales or a fixed monthly minimum. The minimum is $0 for months 1 to 6 and rises to $2,000 a month per territory from month 61 for an owner of one or two territories. The royalty is collected by electronic transfer on the fifth business day of the following month.
Three charges are fixed amounts a month: $84,300* a year at one or two territories. They are digital marketing ad spend of at least $4,000 a month, the marketing management fee of $2,500 and the business management software license of $525. Item 6 says the franchisor may raise the ad spend and the marketing management fee by any amount after 60 days’ written notice.
The minimum digital marketing ad spend rises with the number of territories. It is $48,000 a year for 1 to 2 territories, $60,000 for 3 to 4, $72,000 for 5, $84,000 for 6 and $96,000 for 7 or more. Item 11 says the franchisor collected no digital marketing ad spend in 2025.
The $900 local advertising administrative fee applies only in one case. Item 6 says it is due if the franchisee misses the local advertising minimum for two consecutive quarters and the franchisor takes over local advertising. It is not counted in the totals above.
At the affiliate’s $2,501,091 average, the charges paid to the brand come to $205,076*, or 8.20%* of sales. At the $200,000 first-year quota they come to $44,000*, or 22.00%*. With the digital ad spend, local advertising and software paid to vendors, the brand-required charges come to $284,387* at the average and $109,700* at $200,000. Applying the affiliate’s 44% gross profit rate, $200,000 of sales gives $88,000* of gross profit, $21,700* less than those charges.
On the same 44% rate, gross profit equals the brand-required charges at $258,649* of sales a year while the 7% royalty applies, and at $272,045* from month 61, when the $2,000 monthly minimum royalty applies. These figures cover brand-required charges only, not vehicle, insurance, office or owner costs.
Minimum royalty and quota
Minimum royalty and sales quota
| Months in operation | 2 territories or fewer | 3 territories | 4 territories | 5 or more territories |
|---|---|---|---|---|
| 1–6 | $0 | $0 | $0 | $0 |
| 7–12 | $700 | $1,000 | $1,300 | $1,600 |
| 13–24 | $1,000 | $1,300 | $1,600 | $1,900 |
| 25–36 | $1,300 | $1,600 | $1,900 | $2,200 |
| 37–48 | $1,600 | $1,900 | $2,200 | $2,500 |
| 49–60 | $1,800 | $2,100 | $2,400 | $2,700 |
| 61 and after | $2,000 | $2,300 | $2,600 | $2,900 |
Figures as printed. The royalty each month is the greater of 7% of gross sales or this minimum, calculated per territory.
From month 61, the $2,000 monthly minimum royalty is $24,000* a year, equal to 7% of $342,857* of sales. Below that level of sales the minimum applies. The minimum is charged on each territory, and it is higher per territory for owners of three or more.
Each territory must reach $200,000 of gross sales in the first full calendar year after opening. The quota is $300,000 in the second full calendar year and $400,000 in the third. After that, gross sales must rise by at least 10% a year over the prior year’s sales until they reach $1,500,000, which must then be kept.
If sales rise exactly 10% a year from $400,000, they pass $1,500,000 in the 17th* full calendar year. Sales from one territory cannot be counted toward another territory’s quota, and Item 12 says a breach of the quota under one agreement is a breach of all of an owner’s agreements.
If a territory misses its quota, Item 12 lets the franchisor choose the remedy. The options it lists include remedial training, reducing the size of one or more territories, or terminating one or more franchise agreements.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $53,910 | $59,900 |
| Startup package (samples, marketing materials, racks, vehicle wrap) | $37,500 | $37,500 |
| Digital marketing program startup fee | $7,500 | $7,500 |
| Digital marketing ad spend, one month | $4,000 | $4,000 |
| Marketing management fee, one month | $2,500 | $2,500 |
| Vehicle, three months of payments | $1,620 | $4,040 |
| Vehicle license, title and insurance | $900 | $2,500 |
| Computer system and software | $1,575 | $3,945 |
| Training expense | $1,800 | $3,000 |
| Rent, three months (optional warehouse) | $0 | $10,000 |
| Real estate security deposit | $0 | $3,000 |
| Leasehold improvements | $0 | $2,000 |
| Utility deposits | $0 | $500 |
| VoIP phone system | $0 | $295 |
| Legal and other professionals | $500 | $2,000 |
| Governmental fees | $500 | $1,000 |
| Insurance, three months | $600 | $1,500 |
| Additional funds, three months | $30,000 | $40,000 |
| Total | $142,905 | $185,180 |
Figures as printed. The low franchise fee reflects the 10% discount for an honorably discharged veteran. Additional funds do not include an owner’s salary or draw.
A single Floor Crafters territory costs $142,905 to $185,180 to open. Of that, $97,410 to $106,900 is paid to the franchisor or its affiliate. Both columns of the table add to the printed totals.
Premises are optional. Item 7 says a franchisee may work from home or lease an office or warehouse; the recommended warehouse is 1,000 to 2,000 square feet, estimated at $12 to $20 a square foot including triple-net costs. The low column assumes no warehouse.
The van is a new Ram cargo van bought or leased from a Dodge dealer, at a retail price of around $50,000. Item 7 counts three months of lease or loan payments, $540 or about $680 a month, not the purchase price.
Item 7 Note 3 describes a Grand Opening Marketing Program fee paid to an approved vendor at least 45 days before opening. The table does not show a separate amount for it. Digital marketing ad spend begins in the third month after opening, which is why the table counts one month of it.
Owners awarded two to four territories at once pay a lower fee for each added territory. The fees are $59,900 for the first, $45,900 for the second, $39,900 for the third and $35,900 for the fourth, $181,600 in all. Item 7 estimates $231,335 to $398,295 to open two to four territories.
The typical time from signing to opening is 60 to 120 days. The franchise agreement requires the business to open within 120 days.
Locations
Locations, 2023 to 2025
| Year | Franchised at start | Opened | Terminated | Non-renewed | Reacquired | Ceased other | Franchised at end | Company-owned at end |
|---|---|---|---|---|---|---|---|---|
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2024 | 0 | 2 | 0 | 0 | 0 | 0 | 2 | 1 |
| 2025 | 2 | 4 | 0 | 0 | 0 | 0 | 6 | 2 |
Totals rows as printed. Company-owned includes the business owned by the founding affiliate. No transfers were recorded in any year.
Floor Crafters had 6 franchised outlets and 2 company-owned outlets at the end of 2025. All franchised outlets opened in 2024 and 2025, and all are in Colorado. The franchisor began offering franchises in November 2023.
No outlets were terminated, not renewed, reacquired, closed or transferred in 2023 to 2025. Item 20 projects 10 franchised openings and no company-owned openings in the next fiscal year, with no agreements signed but not opened at the end of 2025.
Some Item 20 rows do not match their totals. The Colorado row of the franchised table records no openings in 2025 and 2 outlets at year end, while the totals row records 4 openings and 6 outlets. The company-owned table shows the same kind of gap. The systemwide summary puts total outlets at 4 at the end of 2024, where 2 franchised and 1 company-owned make 3*.
Item 19 says two franchisees opened in the middle of 2025. Item 20 records 2 franchised openings in 2024 and 4 in 2025.
Questions we get asked
Questions owners ask
How much does a Floor Crafters franchise make?
The Floor Crafters founding affiliate averaged $2,501,091 of gross sales a year across 2023 to 2025, at a gross profit rate of 44%, according to Item 19 of Floor Crafters’ 2026 FDD, issued 1 April 2026. Fees paid to Floor Crafters come to about 8.2%* of sales. A Floor Crafters franchise costs $142,905 to $185,180 to open.
How much does it cost to open a Floor Crafters franchise?
The 2026 FDD estimates $142,905 to $185,180 for one territory, including a $59,900 initial franchise fee and a $37,500 startup package. Premises are optional, so rent and deposits are $0 at the low end. Two to four territories awarded at once are estimated at $231,335 to $398,295.
What fees does Floor Crafters charge?
A royalty of the greater of 7% of gross sales or a fixed monthly minimum of up to $2,000 a territory, digital marketing ad spend of at least $4,000 a month, a $2,500 monthly marketing management fee and $525 a month for business management software. Franchisees must also spend the greater of 1% of gross sales or $950 a month on local advertising. On Averan’s reading the royalty and the marketing management fee, which are paid to the brand, come to 8.20%* of sales at the affiliate’s average.
What is the average revenue of a Floor Crafters franchise?
The FDD does not report franchisee revenue. It reports the founding affiliate, which averaged $2,501,091 of gross sales a year across 2023 to 2025 at 44% gross profit. The affiliate pays none of the franchise fees and covers about 219,000 dwellings.
Does Floor Crafters have a sales quota?
Yes. Each territory must reach $200,000 of gross sales in the first full calendar year, $300,000 in the second and $400,000 in the third, then grow at least 10% a year until it reaches $1,500,000. If a territory misses the quota, the franchisor may reduce the territory or terminate the agreement, among other remedies.
How many Floor Crafters locations are there?
At the end of 2025 there were 6 franchised outlets and 2 company-owned outlets, up from 2 franchised and 1 company-owned at the end of 2024. Item 20 records no terminations or closures, and projects 10 franchised openings in the next fiscal year.
How big is a Floor Crafters territory?
A protected territory holds about 100,000 residential dwellings, defined by ZIP codes or other boundaries. The franchisee may sell only within its protected territories, and the franchisor keeps the right to serve national accounts there.
Questions worth putting to Floor Crafters
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Floor Crafters see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Floor Crafters locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Floor Crafters USA Corp’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Floor Crafters is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Floor Crafters USA Corp, 2026 Franchise Disclosure Document, issued 1 April 2026.