Heroes Lawn Care franchise unit economics
Heroes Lawn Care franchisees run lawn care businesses that sell fertilization, irrigation and landscaping jobs in Protected Territories.
Heroes Lawn Care franchise at a glance
Heroes Lawn Care’s Item 19 reports 2025 gross sales, jobs and average ticket by service for 11 franchisees operating more than one Protected Territory, overall and by third.
Heroes Lawn Care reports that its 11 franchisees operating more than one Protected Territory for all of 2025 averaged $657,645 of gross sales, with a median of $395,443, according to Item 19 of Heroes Lawn Care’s 2026 FDD, issued 20 April 2026. The 11 in that group are 69%* of Heroes Lawn Care’s 16 franchisees.
- Heroes Lawn Care reports a highest franchisee at $2,968,775 and a lowest at $127,178 in 2025; 3 of the 11 exceeded the average.
- A Heroes Lawn Care franchise pays a flat Monthly Franchise Fee of $1,800 in year one, $2,100 in year two and $2,400 in years three to five, and no percentage royalty or brand fund.
- A Heroes Lawn Care franchise pays $28,800* a year in years three to five, which is 4.38%* of the $657,645 average.
- Heroes Lawn Care franchisees billed 54.3%* of 2025 gross sales from landscaping, 23.5%* from irrigation and 14.1%* from fertilization.
- A Heroes Lawn Care franchise costs $96,290 to $176,686 to open in one Protected Territory, according to Item 7.
- Heroes Lawn Care franchised territories went from 66 to 62 during 2025, with 20 opened and 24 terminated.
These figures come from Heroes Lawn Care's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. $28,800 (12 x $2,400), 4.38% ($28,800 / $657,645) and the service shares (each category / $7,234,096) are Averan calculations.
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Talk to Averan → Averan Heroes Lawn Care Conversion Package →- The 11 multi-territory franchisees averaged $657,645 of gross sales in 2025. The median was $395,443. Three of the 11 exceeded the average. The highest franchisee billed $2,968,775, which is 41.0%* of the group’s $7,234,096; the other ten averaged $426,532*.
- Per territory, the 41 territories averaged $176,441* of gross sales. The top third of franchisees billed $289,527* a territory and the bottom third $57,764*. Item 12 says a Protected Territory is typically about 200,000 people.
- The recurring brand charge is a flat Monthly Franchise Fee. It is $1,800 a month in year one, $2,100 in year two and $2,400 in years three to five. A franchisee with several Franchise Agreements pays one Monthly Franchise Fee. The FDD lists no royalty on sales, no brand fund and no required local advertising.
- Landscaping was 54.3%* of 2025 gross sales. Irrigation was 23.5%*, fertilization 14.1%* and other services 8.1%*. Item 19 reports 27,772* jobs across the four categories, an average of $260* a job.
- Franchised territories fell from 66 to 62 in 2025. Over 2023 to 2025, 101* territories opened and 59* were terminated. No territories were non-renewed, reacquired or closed for other reasons, and the franchisor owns no outlets.
Gross sales per franchisee
How much does a Heroes Lawn Care franchise make?
| Group | Franchisees | Territories | Average | Median | Highest | Lowest |
|---|---|---|---|---|---|---|
| Operating more than one Protected Territory | 11 | 41 | $657,645 | $395,443 | $2,968,775 | $127,178 |
| Operating a single Protected Territory (HLC-129, opened 2023) | 1 | 1 | $238,313 | – | – | – |
Source: Item 19, Tables 1 and 4. Gross sales are as reported by franchisees through the brand’s Software System; franchisees are not required to use generally accepted accounting principles. Gross sales exclude tips paid directly to staff or subcontractors and sales tax.
The 11 franchisees operating more than one Protected Territory averaged $657,645 of gross sales in 2025. Their median was $395,443. Three of the 11 exceeded the average. They held 41 territories between them.
Item 19 covers 12 of the brand’s 16 franchisees. At December 31, 2025 there were 16 franchisees across 62 Protected Territories. The 12 open for all of 2025 held 42 territories. The four excluded franchisees were not operating for the whole year.
One franchisee operated a single territory and is reported in its own tables. That business, opened in 2023, billed $238,313 in 2025. It is not included in the $657,645 average.
One franchisee billed $2,968,775, which is 41.0%* of the 11-franchisee total. Without it, the other ten averaged $426,532*.
Revenue is not profit. Item 19 states that it does not disclose any cost, expense or profit information. The FDD publishes no wage, rent or margin figures for franchisees.
Sales by service
Gross sales and jobs by service, 2025
| Service | Gross sales | Share of sales* | Average ticket | Jobs |
|---|---|---|---|---|
| Fertilization | $1,019,713 | 14.1%* | $125 | 8,132 |
| Irrigation | $1,697,538 | 23.5%* | $342 | 4,966 |
| Landscaping | $3,931,712 | 54.3%* | $309 | 12,719 |
| Other | $585,132 | 8.1%* | $299 | 1,955 |
| All services | $7,234,096 | 100% | $260* | 27,772* |
Source: Item 19, Tables 2 and 3, Total System rows. Shares divide each category by $7,234,096. The all-services job count is the sum of the four categories, and the all-services ticket divides $7,234,096 by that count. Item 19 says Other may include snow removal and mowing.
Landscaping produced $3,931,712, or 54.3%*, of the group’s 2025 gross sales. Irrigation produced $1,697,538 and fertilization $1,019,713. Item 1 describes the business as fertilization and irrigation services, with approved services that may include subcontracted hardscaping, soft-scaping and other general landscaping.
The mix differs by tercile. Landscaping was 60.7%* of the top third’s sales and 25.7%* of the middle third’s, where irrigation was the largest category at 42.0%*.
The 11 franchisees completed 27,772* jobs. Fertilization had the lowest average ticket, $125, across 8,132 jobs. Landscaping had 12,719 jobs at $309. The top third completed 18,011* jobs and the bottom third 3,262*.
By tercile
Gross sales by tercile, 2025
| Tercile | Franchisees | Territories | Total | Average | Median | Highest | Lowest | Per territory* |
|---|---|---|---|---|---|---|---|---|
| Top third | 4 | 18 | $5,211,490 | $1,302,873 | $810,707 | $2,968,775 | $621,301 | $289,527* |
| Middle third | 3 | 9 | $1,213,914 | $404,638 | $395,443 | $516,396 | $302,075 | $134,879* |
| Bottom third | 4 | 14 | $808,692 | $202,173 | $219,810 | $241,895 | $127,178 | $57,764* |
| Total system | 11 | 41 | $7,234,096 | $657,645 | $395,443 | $2,968,775 | $127,178 | $176,441* |
Source: Item 19, Table 1. The last column divides each group’s total by its territory count. Item 19 notes that some franchisees changed their number of territories during the year; the table counts territories operated for the whole year.
The top third of franchisees averaged $1,302,873 and the bottom third $202,173. The middle third averaged $404,638. One franchisee in each of the top and middle thirds exceeded its group average, and three of the four in the bottom third did.
Per territory, the top third billed $289,527* and the bottom third $57,764*. The top third held 18 territories across four franchisees and the bottom third 14 across four. Across all 41 territories the figure is $176,441*.
The single-territory franchisee billed $238,313 from one territory. Its mix was $103,994 of landscaping, $55,963 of fertilization, $39,726 of irrigation and $38,630 of other services, across 677* jobs (Item 19, Tables 4 and 5).
Brand charges
Brand charges
| Charge | Amount | A year* | Share of $657,645* |
|---|---|---|---|
| Monthly Franchise Fee, year 1 | $1,800 a month | $21,600* | 3.28%* |
| Monthly Franchise Fee, year 2 | $2,100 a month | $25,200* | 3.83%* |
| Monthly Franchise Fee, years 3 to 5 | $2,400 a month | $28,800* | 4.38%* |
| Royalty on sales, brand fund, advertising cooperative | None listed | – | – |
| Late payment | $100 an incident plus 1.5% interest a month | – | – |
| Renewal fee / transfer fee | 20% of the then-current Territory Fee each, capped at $30,000 | – | – |
| Termination Fee (if the franchisee ends the agreement) | Lesser of 24 months of the Monthly Franchise Fee or the fees left in the term | – | – |
| Cease Operations Fee | 50% of the Monthly Franchise Fee, each month | – | – |
Source: Item 6 table and notes 2, 3, 5, 6, 14 and 15; Item 11 for the advertising cooperative. A franchisee with more than one Franchise Agreement pays a single Monthly Franchise Fee. On renewal, the first-year fee may rise by up to 10% over the last year of the term.
The recurring brand charge is a flat fee, not a percentage of sales. In years three to five it is $28,800* a year. That is 4.38%* of the $657,645 average, 7.28%* of the $395,443 median, 0.97%* of the highest franchisee’s $2,968,775 and 22.65%* of the lowest franchisee’s $127,178.
One Monthly Franchise Fee covers all of a franchisee’s territories. Item 6 says a party to more than one Franchise Agreement pays a single Monthly Franchise Fee, whatever the number of agreements.
The FDD requires no local advertising spend and has no brand fund. Item 11 says the system has no regional advertising fund or cooperative. Item 7 includes $2,000 to $4,000 a month of optional marketing for the first three months.
Leaving the system early has a fee. A franchisee who ends the agreement pays the lesser of 24 months of the Monthly Franchise Fee or the fees left in the term, up to $57,600* at the $2,400 rate. Suspending operations costs 50% of the monthly fee, $1,200* a month at that rate.
The state risk page lists mandatory minimum payments. It says the franchisee must make these payments regardless of sales, and that failure to pay may lead to termination.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Territory Fee | $15,000 | $20,000 |
| Insurance, 90 days | $3,000 | $7,500 |
| Tuition Fee | $4,995 | $4,995 |
| Opening Package | $13,520 | $16,230 |
| Initial Inventory Package | $6,600 | $8,250 |
| Rent and utilities, 90 days | $600 | $10,000 |
| Vehicle: fertilizer truck, deposit and three payments | $17,575 | $20,211 |
| Licenses, certificates and permits | $500 | $3,000 |
| Professional fees | $1,000 | $10,500 |
| Dues and subscriptions | $0 | $1,500 |
| Leasehold improvements | $0 | $15,000 |
| Brand Marketing Fee | $2,500 | $2,500 |
| Marketing and advertising | $6,000 | $12,000 |
| ZeePartnerships Fee | $5,000 | $5,000 |
| Additional funds, 90 days | $20,000 | $40,000 |
| Total | $96,290 | $176,686 |
Source: Item 7, table A and notes. The cover page says $27,495 to $32,495 of the total is paid to the franchisor or its affiliates before opening. Two to three businesses are estimated at $111,290 to $236,686 and four to five at $161,290 to $296,686.
The Territory Fee is the greater of $15,000 or $100 for each 1,000 people in the Protected Territories. Each 200,000 people counts as one Protected Territory, so a full territory is $20,000, the high figure in Item 7. The fee is due on the Commencement Date, the first day of the month four full calendar months after the month of signing.
Three other one-time fees are paid to the franchisor within 45 days of signing. They are the $4,995 Tuition Fee, the $2,500 Brand Marketing Fee and the $5,000 ZeePartnerships Fee. Each is paid once, however many territories are bought.
Item 7 assumes one fertilizer truck, leased or financed. The vehicle costs $71,000 to $81,650 including wrap and upfit; the Item 7 line is the 20% deposit plus three monthly payments.
Additional funds of $20,000 to $40,000 cover about three months of wages. The estimate assumes one General Manager and one Install Technician and includes no owner’s draw. Item 7 suggests $10,000 to $20,000 more for each additional territory.
Item 11 says franchisees typically open within 30 days of the last training phase. That phase generally takes place about five months after signing, and the Franchise Agreement requires opening within six months.
Locations
Locations, 2023 to 2025
| Year | At start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | At end | Transfers |
|---|---|---|---|---|---|---|---|---|
| 2023 | 20 | 54 | 9 | 0 | 0 | 0 | 65 | 0 |
| 2024 | 65 | 27 | 26 | 0 | 0 | 0 | 66 | 3 |
| 2025 | 66 | 20 | 24 | 0 | 0 | 0 | 62 | 0 |
Source: Item 20, Tables 1 to 4. The franchisor and its affiliates own no outlets. At the end of 2025 two agreements in Indiana were signed but not open, and the franchisor projects five new franchised territories in Texas in 2026.
Franchised territories went from 20 at the start of 2023 to 62 at the end of 2025. Over the three years 101* territories opened and 59* were terminated. 2025 was the one year of the three in which the count fell, from 66 to 62.
Item 20 counts each Protected Territory as an outlet. The 62 territories at the end of 2025 belonged to 16 franchisees, according to Item 19. Texas had the most at 23.
The franchisor reported a net loss of $721,560 for 2025. It lost $1,291,794 in 2024, and its balance sheet shows a member’s deficit of $710,632 at December 31, 2025. The state risk page says the franchisor’s financial condition calls into question its financial ability to provide services and support.
Questions we get asked
Questions owners ask
How much does a Heroes Lawn Care franchise make?
Item 19 reports that the 11 franchisees operating more than one Protected Territory for all of 2025 averaged $657,645 of gross sales, with a median of $395,443. The highest billed $2,968,775 and the lowest $127,178. A single-territory franchisee billed $238,313. Item 19 gives no cost or profit figures.
How much does it cost to open a Heroes Lawn Care franchise?
Item 7 estimates $96,290 to $176,686 for one business in one Protected Territory. That includes the Territory Fee of $15,000 to $20,000, a fertilizer truck deposit and payments of $17,575 to $20,211, and $20,000 to $40,000 of additional funds for three months.
Does Heroes Lawn Care charge a royalty?
No percentage royalty is listed. The franchisee pays a flat Monthly Franchise Fee of $1,800 in year one, $2,100 in year two and $2,400 in years three to five, one fee however many territories are held. In years three to five that is $28,800* a year, 4.38%* of the $657,645 average.
Is there a brand fund or required advertising spend?
Item 11 says the system has no regional advertising fund or cooperative, and Item 7 says the franchisor does not require local marketing spend. There is a one-time $2,500 Brand Marketing Fee and a one-time $5,000 ZeePartnerships Fee.
How many Heroes Lawn Care locations are there?
Item 20 counts each Protected Territory as an outlet. There were 62 franchised territories at the end of 2025, held by 16 franchisees, down from 66 at the start of the year. The franchisor owns none.
What does leaving cost?
A franchisee who ends the agreement pays the lesser of 24 months of the Monthly Franchise Fee or the fees left in the term, up to $57,600* at the $2,400 rate. Suspending operations costs 50% of the monthly fee each month.
Questions worth putting to Heroes Lawn Care
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Heroes Lawn Care see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Heroes Lawn Care locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from HPB Lawn Care LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Heroes Lawn Care is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: HPB Lawn Care LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.