Lawn Pride franchise unit economics
Lawn Pride franchisees sell annual lawn treatment plans to residential and commercial customers in territories of targeted households.
Lawn Pride in the news
- Neighborly® Appoints Brent Korb as Chief Financial Officer · Franchising.com ·
The Lawn Pride headline above is the publisher's own and links to the publisher. Averan Advisors checked this Lawn Pride link on 11 October 2026. Franchise news lists news on 88 brands, including Lawn Pride. Lawn Pride is in the Lawn, Pest and Irrigation franchise guide.
Lawn Pride franchise at a glance
Lawn Pride’s Item 19 reports 2025 gross sales per residential customer and per commercial customer across 35 reporting franchised businesses.
Item 19 of Lawn Pride’s 2026 FDD, issued 1 April 2026, reports that across 35 reporting Lawn Pride franchised businesses a residential customer averaged $684 of gross sales in 2025, with a median of $433, and it does not report gross sales per business. A Lawn Pride franchise costs $141,215 to $243,890 to open.
- Lawn Pride reports that a commercial customer averaged $2,262 in 2025, with a median of $633.
- Lawn Pride does not disclose gross sales, costs or profit for a whole franchised business.
- A Lawn Pride franchise pays a license fee of 8% of gross sales and a MAP Fee of 2%, with a monthly minimum license fee from March to November that starts in year four.
- A Lawn Pride franchise must spend $80,000 on local marketing in year one and $52,500 in year two.
- A Lawn Pride franchise costs $141,215 to $243,890 to open, according to Item 7.
- Lawn Pride had 42 franchised businesses at the end of 2025, up from 35, with 9 opened and 2 terminated during the year.
- Lawn Pride’s average residential customer sits $251 above the median, and its average commercial customer, at $2,262, is 3.3 times the residential average.
These figures come from Lawn Pride's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Averan Lawn Pride Conversion Package →- A residential customer averaged $684 of gross sales in 2025 across the 35 reporting franchised businesses. The median was $433. Each figure is the average or median of the 35 businesses’ own per-customer averages, as Item 19 explains in its notes.
- A commercial customer averaged $2,262 and the median was $633. Both fell from 2024, when the commercial average was $2,628 and the median $756. The average fell 13.9%* in one year.
- Business-level averages per residential customer ranged from $28 to $20,500 in 2025. In 2024 the range was $29 to $5,914. Item 19 says 9 of the businesses in the 2025 figures first opened during 2025.
- The minimum license fee starts in year four and applies from March to November. It is $975 per Monthly Reporting Period in year four, $1,300 in year five and $1,755 from year six. Over the nine March to November periods that is $8,775*, $11,700* and $15,795* a year.
- Required local marketing is $80,000 in year one and $52,500 in year two. After that the brand may require at least $40,000 a year while gross sales are $525,000 or less, and at least 8% of gross sales above $525,000. This is in addition to the 2% MAP Fee.
Gross sales per customer
How much does a Lawn Pride franchise make?
| Customer type and year | Average | Median | Highest business | Lowest business |
|---|---|---|---|---|
| Residential, 2025 | $684 | $433 | $20,500 | $28 |
| Residential, 2024 | $702 | $450 | $5,914 | $29 |
| Commercial, 2025 | $2,262 | $633 | $21,488 | $75 |
| Commercial, 2024 | $2,628 | $756 | $38,186 | $63 |
Source: Item 19, Tables II.A and II.B. For each business the brand divided gross sales by its customer count; the average and median are taken across those business figures, and the highest and lowest are the highest and lowest business figures. Figures come from franchisees’ reports through the brand software and are not required to follow generally accepted accounting principles. They include Program Services and Upsell Services.
Item 19 does not report gross sales for a whole business. It reports gross sales per customer. The FDD gives no revenue, cost or profit figure for a franchised business, so this page does not state one.
A residential customer averaged $684 in 2025 and the median was $433. These figures cover 35 franchised Reporting Businesses for calendar 2025. In 2024 the residential average was $702 and the median $450.
A commercial customer averaged $2,262 in 2025 and the median was $633. The commercial average fell 13.9%* from $2,628 in 2024, and the median fell from $756.
A customer typically enrolls in an auto-renewing annual plan of five to 12 service visits. Payment is collected after each visit. Pricing is based on the square footage of the service area, with a minimum service fee normally set at $25. At the $433 residential median, five to 12 visits works out to $36* to $87* a visit.
Item 19 includes businesses that opened during 2025. It says 9 of the reporting franchised businesses first opened during the Reporting Period and so operated for less than a year.
Affiliate business
Gross sales per customer at the affiliate business, 2021 to 2025
| Year | Residential average | Residential median | Commercial average | Commercial median |
|---|---|---|---|---|
| 2021 | $1,341 | $545 | $2,657 | $743 |
| 2022 | $1,203 | $583 | $2,414 | $910 |
| 2023 | $1,005 | $591 | $2,192 | $867 |
| 2024 | $730 | $569 | $1,669 | $816 |
| 2025 | $724 | $565 | $1,635 | $827 |
Source: Item 19, Tables I.A and I.B. The business has operated since 1993 and its territory is estimated at 661,075 targeted households. Item 19 says data for services franchisees will not offer, such as snow removal and flying insect control, were excluded.
These figures are for one affiliate-operated business, not for franchisees. It has operated in Indianapolis since 1993, and its territory is estimated at 661,075 targeted households. A typical franchised territory has 45,000 to 70,000.
The residential average fell from $1,341 in 2021 to $724 in 2025, down 46.0%*. Over the same years the residential median moved from $545 to $565, up 3.7%*.
The commercial average fell from $2,657 to $1,635, down 38.5%*. The commercial median moved from $743 to $827, up 11.3%*. The highest commercial customer billed $46,056 in 2023 and $30,750 in 2025.
The affiliate’s 2025 residential median of $565 is $132* above the franchised median of $433. The FDD does not give a reason for the difference.
Spread across businesses
Highest and lowest business figures, 2024 and 2025
| Customer type and year | Highest business | Lowest business | Businesses at or above the average |
|---|---|---|---|
| Residential, 2025 | $20,500 | $28 | 21 (printed as 21/46%) |
| Residential, 2024 | $5,914 | $29 | Not stated |
| Commercial, 2025 | $21,488 | $75 | 6 (printed as 6/67%) |
| Commercial, 2024 | $38,186 | $63 | Not stated |
Source: Item 19, Tables II.A and II.B. Item 19 does not split businesses into quartiles or other bands and does not give each business’s customer count.
Item 19 does not divide the franchised businesses into performance bands. It gives the highest and lowest business-level figure per customer and the number of businesses at or above the average.
In 2025 the business-level average per residential customer ranged from $28 to $20,500. The commercial range was $75 to $21,488. In 2024 the residential range was $29 to $5,914 and the commercial range $63 to $38,186.
21 businesses reached at least the residential average and 6 reached at least the commercial average. Item 19 prints these as 21/46% and 6/67%. 21 of the 35 Reporting Businesses would be 60%*, so the printed percentages may use a different base. The FDD does not say how many businesses served commercial customers.
Brand charges
Brand charges
| Charge | Amount | A year* |
|---|---|---|
| License fee | 8% of weekly gross sales | – |
| Minimum license fee, agreement years 1 to 3 | None | – |
| Minimum license fee, year 4 | $975 per Monthly Reporting Period, March to November | $8,775* |
| Minimum license fee, year 5 | $1,300 per Monthly Reporting Period, March to November | $11,700* |
| Minimum license fee, years 6 to 10 | $1,755 per Monthly Reporting Period, March to November | $15,795* |
| Out of Territory License Fee | 15% of gross sales from work outside the territory or through the Preferred Lead Program | – |
| MAP Fee (brand fund) | 2% of gross sales | – |
| Local Marketing Groups | Up to 3% of gross sales, if designated; counts toward the local marketing requirement | – |
| Local Marketing Spend Requirement | $80,000 in year 1, $52,500 in year 2; then at least $40,000 at gross sales of $525,000 or less, or at least 8% above $525,000 | – |
| Software System Fees (Technology Package) | $186.95 a month | $2,243* |
| Business management software (Real Green), paid to the vendor | $379 a month | $4,548* |
| Call Center Program | $349.99 to $449.99 a month, plus $25 per booked appointment | $4,200* to $5,400* before appointment fees |
| HelpDesk or HelpDesk Plus, first 12 months | At least $200 or $400 a month | – |
| Transfer fee | Greater of $7,500 or 5% of the sale price | – |
| Renewal fee | $7,500 | – |
Source: Item 6 table, notes 3, 4 and 6, and the Fees Chart. Fees are paid weekly on the prior week’s gross sales. A Monthly Reporting Period is a four- or five-week period set by the brand each year. Yearly amounts multiply the monthly figure by nine March to November periods or by 12 months. Item 6 says software and call center fees may rise, and the brand does not expect rises above 30% a year.
The license fee is 8% of gross sales and the MAP Fee is 2%. Together these come to 10% of gross sales paid to the brand. At gross sales above $525,000, the franchisee also spends at least 8% of gross sales on required local marketing. Item 19 gives no gross sales figure for a business, so Averan has not stated fixed charges as a share of an average.
The minimum license fee starts in agreement year four and applies from March to November. It is $975 per Monthly Reporting Period in year four, $1,300 in year five and $1,755 in years six to 10. From year six the yearly minimum of $15,795* equals 8% of $197,438* of gross sales. At the $684 residential average that is 289* residential customers.
Required local marketing is $132,500* over the first two years. It is $80,000 in year one and $52,500 in year two. Contributions to a Local Marketing Group count toward it. At $525,000 of gross sales, the $40,000 minimum equals 7.6%* of sales.
Existing businesses that roll in pay a lower license fee at first. A roll-in of $200,000 to $599,999 of annual gross sales pays 4% in the first year and 6% in the second before reaching 8%. Larger roll-ins pay 4% for longer.
Several software and service fees are fixed monthly amounts. The Technology Package is $186.95 a month, Real Green is $379 a month, and the Call Center Program is $349.99 to $449.99 a month plus $25 per booked appointment. HelpDesk is required for the first 12 months, at a minimum of $200 a month.
Cost to open
Cost to open
| Line | Low | High |
|---|---|---|
| Initial franchise fee | $40,050 | $62,300 |
| Software set-up fee | $1,920 | $1,920 |
| Initial marketing spend | $10,000 | $15,000 |
| Real property lease | $0 | $2,000 |
| Vehicle (first month of lease or finance, plus spreader) | $2,920 | $3,200 |
| Tools, equipment, products, uniforms and supplies | $2,250 | $2,900 |
| Insurance | $1,050 | $2,250 |
| Computer, devices, phones and software setup | $925 | $2,500 |
| Additional funds, 3 months | $81,400 | $145,820 |
| Other lines (furnishings, training, inventory, advisors, permits) | $700 | $6,000 |
| Total | $141,215 | $243,890 |
Source: Item 7 table and notes. The other-lines row adds five smaller Item 7 lines. Of the totals, $41,300 to $63,550 is paid to the franchisor or its affiliates.
Item 7 puts the cost to open at $141,215 to $243,890. Of that, $41,300 to $63,550 is paid to the franchisor or its affiliates.
The initial franchise fee is $0.89 per targeted household. A typical territory has 45,000 to 70,000 targeted households, which makes the fee $40,050 to $62,300. In 2025 franchisees paid an average of $47,943, with a range of $40,769 to $55,118 after discounts.
Additional funds for three months are $81,400 to $145,820. Item 7 says this includes $56,000 to $60,000 of local marketing, one full-time seasonal employee, fuel, materials and three months of software, HelpDesk and call center fees. It does not include an owner’s salary.
Vehicles are leased or financed, and Item 7 counts one month of payments. Item 7 estimates $2,300 a month to lease a vehicle and $2,400 to finance one over 60 months, plus $713 a month for a ride-on spreader. Buying a vehicle outright is estimated at $84,000, plus $24,000 for the upfit and $7,000 for the wrap.
A franchisee may start from a garage or storage unit if zoning allows. Item 11 says franchisees typically open within 90 days of signing, and that opening may move to the start of the next season.
Locations
Locations, 2023 to 2025
| Year | Franchised at start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | Franchised at end | Affiliate-operated at end |
|---|---|---|---|---|---|---|---|---|
| 2023 | 0 | 5 | 0 | 0 | 0 | 0 | 5 | 1 |
| 2024 | 5 | 30 | 0 | 0 | 0 | 0 | 35 | 1 |
| 2025 | 35 | 9 | 2 | 0 | 0 | 0 | 42 | 2 |
| 2023–2025 | 0 | 44* | 2 | 0 | 0 | 0 | 42 | 2 |
Source: Item 20, Tables 1, 3 and 4. The total opened is the sum of the three years. Item 20 counts businesses that have opened an operating location. Table 5 lists 4 franchise agreements signed but not yet open at December 31, 2025, and 10 projected franchised openings in 2026.
Franchised businesses went from 5 at the end of 2023 to 35 at the end of 2024 and 42 at the end of 2025. The brand began franchising in January 2023.
In 2025, 9 franchised businesses opened and 2 were terminated. The terminations were in Florida and South Carolina. Two franchised businesses were transferred to new owners in Alabama in 2025.
Affiliate-operated businesses went from 1 to 2 in 2025. Item 20 shows one affiliate-operated business opened in Indiana. Item 1 states 1 affiliate-operated unit at December 31, 2025, while Items 19 and 20 state 2.
The largest state is Texas, with 16 franchised businesses at the end of 2025. Tennessee had 6, and North Carolina and South Carolina had 5 each.
Questions we get asked
Questions owners ask
How much does it cost to open a Lawn Pride franchise?
Item 7 puts the initial investment at $141,215 to $243,890. The initial franchise fee is $0.89 per targeted household, typically $40,050 to $62,300, and three months of additional funds are $81,400 to $145,820.
What fees does a Lawn Pride franchise pay?
A license fee of 8% of gross sales, a MAP Fee of 2%, and 15% on work outside the territory. From year four a minimum license fee applies from March to November, rising to $1,755 per Monthly Reporting Period from year six. Software and call center fees are charged monthly, and local marketing of $80,000 is required in year one.
How much does a Lawn Pride franchise make?
The FDD does not report gross sales for a whole business. It reports that across 35 reporting franchised businesses in 2025, a residential customer averaged $684 with a median of $433, and a commercial customer averaged $2,262 with a median of $633.
How many Lawn Pride locations are there?
At December 31, 2025 there were 42 franchised businesses and 2 affiliate-operated businesses, according to Item 20. Four more franchise agreements were signed but not yet open.
What does a Lawn Pride customer buy?
A customer typically enrolls in an auto-renewing annual plan of five to 12 visits covering fertilization, weed control and insect control, and may add services such as aeration, overseeding and grub control. Payment is collected after each visit, and price is based on the square footage of the service area.
How big is a Lawn Pride territory?
A territory has at least 45,000 targeted households, and a typical territory has 45,000 to 70,000. The territory is not exclusive. Even so, the brand will not grant another Lawn Pride franchise the right to market in it while the franchisee is in compliance.
Questions worth putting to Lawn Pride
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Lawn Pride see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Lawn Pride locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Other brands in the Lawn, Pest And Irrigation guide:
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Lawn Pride SPV LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Lawn Pride is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Lawn Pride SPV LLC, 2026 Franchise Disclosure Document, issued 1 April 2026.