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Breakdown

Martinizing Dry Cleaning franchise unit economics

Martinizing Dry Cleaning franchisees run dry cleaning Plants, Satellite Stores and Martinizing Delivers pick-up and delivery routes that sell dry cleaning and garment care to local customers.

Plants reporting40

Average sales$539,014

Total investment$40,900–$796,742

Martinizing Dry Cleaning franchise at a glance

The 2026 FDD publishes 2025 annual sales for 40 Plants, 38 Satellite Stores and 9 owners with one Plant and one Satellite Store each, plus controllable expenses for 11 owner groups.

Martinizing Dry Cleaning franchisees averaged $539,014 of sales in 2025, with a median of $425,455, according to Item 19 of Martinizing Dry Cleaning’s 2026 FDD, issued 2 April 2026. The 40 in that group are 61%* of Martinizing Dry Cleaning’s 66 Plants. Fees paid to Martinizing Dry Cleaning come to about 10.23%* of sales.

A Martinizing franchise costs $40,900 to $78,600 to open as a Martinizing Delivers route, $113,065 to $345,650 as a Satellite Store and $535,930 to $796,742 as a Plant.
Martinizing charges a royalty of 6% of gross revenue and a brand development fee of 2%, both paid weekly, plus a technology fee of up to $1,000 a month, and requires local marketing of at least 1% of gross revenue a year.
Martinizing reports that 38 Satellite Stores open at least one year averaged $376,665 of annual sales in 2025, with a median of $269,834.
Martinizing reports average controllable expenses for 11 owner groups with 12 Plants and 20 Satellite Stores: payroll was 37.40% of sales and net controllable income 47.51%, before rent and other costs the table leaves out.
A Martinizing franchise is one of 153 franchised outlets at the end of 2025, up from 137 at the start of 2023; there were no company-owned outlets and 9 signed agreements not yet open.
Martinizing recorded 35 departures from 2023 to 2025, 30 of them in the ceased-for-other-reasons column.

These figures come from Martinizing Dry Cleaning's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The total of 35 departures is an Averan sum of the Item 20 columns.

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By Scott Engler · Averan Advisors · Source: Martinizing International, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 16 October 2026

The headline average is for Plants open at least one year. Item 19 covers 40 of 66 Plants, 38 of 50 Satellite Stores and 14 of 37 Martinizing Delivers routes. It prints sales figures for Plants, Satellite Stores and Plant-plus-Satellite owners, but no separate sales figure for the routes.
Fewer than half of each group sold more than its average. 15 of 40 Plants, 37.5%*, and 10 of 38 Satellite Stores, 26.3%*, exceeded their group’s average. Each group’s median is below its average.
Net controllable income averaged 47.51% of sales across 11 owner groups. The table deducts payroll, cost of goods, insurance, marketing, maintenance and utilities. It leaves out rent, the royalty, professional fees, interest, depreciation and owner pay unless the owner works as a manager.
Most of the cost to open is paid to the franchisor. The cover page puts $387,930 to $427,792 of a Plant’s $535,930 to $796,742 as paid to the franchisor or its affiliates, 72.4%* of the low estimate. Most of it is the Start Up Supplies and Equipment Package of $292,430 to $318,292, bought from the franchisor.
Thirty of the 35 departures from 2023 to 2025 were in the ceased-for-other-reasons column. Item 20 also lists 3 terminations, 2 non-renewals and no reacquisitions over the three years. Openings were 38 in 2023, 1 in 2024 and 12 in 2025.

Annual sales by format

How much does a Martinizing Dry Cleaning franchise make?

Item 19 Sales Metrics, 2025 annual sales, franchised outlets open at least one year, 2026 FDD *Averan calculation
Measure	Plants	Satellite Stores	Plant plus Satellite owners
Highest	$1,852,890	$2,418,355	$4,271,246
Average	$539,014	$376,665	$1,129,113
Median	$425,455	$269,834	$741,971
Lowest	$69,059	$61,036	$361,516
Number reporting	40 locations	38 locations	9 owners
Above the average	15, or 37.5%*	10, or 26.3%*	2, or 22.2%*

Figures as printed, cents dropped. The FDD calls these Gross Sales in its note and counts outlets that exceeded Average Annual Net Sales. The Plant plus Satellite group is 9 owners with one Plant and one Satellite Store each, both open at least one year. Read from an image table on page 43.

The 40 Plants averaged $539,014 of annual sales in 2025. The median was $425,455. The highest Plant had $1,852,890 and the lowest $69,059. A Plant processes dry cleaning on its own premises and may also process for Satellite Stores.

The 38 Satellite Stores averaged $376,665. The median was $269,834, the highest $2,418,355 and the lowest $61,036. A Satellite Store is a drop-off and pick-up counter; its processing is done by a Martinizing Plant or an approved wholesaler.

The 9 owners with one Plant and one Satellite Store averaged $1,129,113 across both outlets. The median was $741,971. Two of the 9 exceeded the average.

Item 19 also charts monthly revenue, visits, visit price and new clients for 92 outlets. The 92 are the 40 Plants, 38 Satellite Stores and 14 Martinizing Delivers routes. The charts are printed without data labels. A table lists the outlets at or above the average visit price each month, from 30 (33%) in January and March to 38 (41%) in May.

Controllable expenses

Controllable expenses, 11 owner groups, 2025

Item 19 Average and Median Controllable Expenses, as a percentage of sales, 11 owner groups with 12 Plants and 20 Satellite Stores, 2026 FDD
Measure	Payroll incl. taxes and benefits	Cost of goods	Insurance	Marketing	Maintenance	Utilities	Net controllable income
Average	37.40%	6.64%	1.73%	1.69%	1.14%	3.89%	47.51%
Median	33.37%	6.72%	1.70%	1.82%	0.67%	3.28%	52.45%

Figures as printed. Self-reported by franchisees in a standard format. Read from image tables on page 45. The median net controllable income is 100% less the sum of the median lines, not the median owner’s result.

Net controllable income averaged 47.51% of sales. 7 of the 11 owner groups exceeded that average, and 3 of 11 exceeded the median of 52.45%. The 11 groups together operate 12 Plants and 20 Satellite Stores.

The table leaves out costs every owner pays. Item 19 lists rent, real estate taxes, common area charges, legal and accounting fees, interest, taxes, depreciation and amortization as costs not included. The table also has no royalty line; the royalty is 6% of gross revenue.

Marketing averaged 1.69% of sales. Item 19 says this line includes each outlet’s contributions to the Advertising and Development Fund. Item 6 sets the brand development fee at 2% of gross revenue and local marketing at a minimum of 1%.

Payroll averaged 37.40% and cost of goods 6.64%. Payroll includes salaries or wages, benefits and payroll taxes. Cost of goods covers detergents, solvents, spotting agents, hangers and poly, and excludes labor.

Spread of results

How 2025 sales spread across outlets

Item 19 2025 annual sales, highest and lowest against the average, 2026 FDD
Group	Lowest	Median	Average	Highest	Above the average
Plants (40)	$69,059	$425,455	$539,014	$1,852,890	15 of 40
Satellite Stores (38)	$61,036	$269,834	$376,665	$2,418,355	10 of 38
Plant plus Satellite owners (9)	$361,516	$741,971	$1,129,113	$4,271,246	2 of 9

Item 19 prints the highest, average, median and lowest figure for each group and the count above the average. It does not split outlets into quartiles or other bands.

Item 19 does not divide outlets into performance bands. It prints the highest, median, average and lowest annual sales for each group, and how many outlets exceeded the average.

The Plant median of $425,455 is $113,559* below the Plant average. 25 of the 40 Plants, 62.5%*, sold less than the average.

The highest Satellite Store, at $2,418,355, sold more than the highest Plant, at $1,852,890. The Satellite Store median of $269,834 is $106,831* below the Satellite Store average. Item 19 does not explain the spread.

The expense figures come from a different group. The sales table covers 40 Plants and 38 Satellite Stores; the controllable expense table covers 11 owner groups with 12 Plants and 20 Satellite Stores.

Brand charges

Recurring charges from Item 6, applied to the Plant average of $539,014 *Averan calculation
Charge	Rate	At $539,014 *
Royalty	6% of gross revenue, paid every Monday	$32,341
Brand development fee	2% of gross revenue, paid every Monday	$10,780
Technology fee	Up to $1,000 a month	$12,000
Local marketing (spent by the owner)	At least 1% of gross revenue a year	$5,390
Royalty, brand development and technology fee	8%* plus up to $12,000 a year	$55,121, or 10.23%*

Royalty, brand development fee and technology fee are paid to the franchisor, and part of the technology fee to third parties. With local marketing the total is 11.23%*. At the Satellite Store average of $376,665, the three charges come to 11.19%*.

The royalty is 6% of gross revenue and the brand development fee is 2%, both paid every Monday for the week ending the prior Sunday. The franchisor may debit the owner’s bank account for them and may estimate the amount if reports are not provided.

The technology fee is up to $1,000 a month. It covers point-of-sale licenses and, where used, route software. Item 6 says most locations need two point-of-sale licenses, typically costing less than $150 per license.

Local marketing is a minimum of 1% of gross revenue a year. If the owner does not spend it, the franchisor may spend it on the owner’s behalf. Item 6 sets no minimum royalty.

Other charges include a transfer fee of 80% of the then-current initial franchise fee and a successor fee of 25% at renewal. On a Plant that is $48,000* and $15,000*. The transfer fee may be waived if the buyer signs a new franchise agreement and pays an initial franchise fee. There is also a $500 monthly fee for late financial reports, interest of 18% a year on late payments, refresher training at $400 a day, and a store remodel of $2,000 to $10,000 no more often than every five years.

Cost to open

Item 7 estimated initial investment by model, 2026 FDD
Model	Initial franchise fee	Start Up Supplies and Equipment Package	Total investment	Paid to the franchisor or affiliates
Martinizing Delivers	$27,000	$3,800–$5,100	$40,900–$78,600	$36,800–$38,100
Satellite Store	$30,000	$26,325–$131,250	$113,065–$345,650	$79,125–$191,750
Plant	$60,000	$292,430–$318,292	$535,930–$796,742	$387,930–$427,792

Totals cover the first three months of operation. The paid-to-franchisor column is from the cover page.

A Plant costs $535,930 to $796,742 to open. The main lines are the $60,000 franchise fee, the $292,430 to $318,292 equipment package, leasehold improvements of $50,000 to $200,000, equipment installation of $50,000, freight of $13,000 to $20,000, a $12,000 grand opening marketing fee, and $20,000 to $40,000 of additional funds for three months. The low estimate assumes the landlord delivers ready space or a build-out allowance.

The equipment package is bought from the franchisor. It is refundable, less a 20% administrative fee, until purchase orders are submitted, about one week after the franchisor receives payment. The grand opening marketing fee is refundable less 20% up to twelve weeks before the scheduled opening. A Plant also pays $2,500 to the affiliate GreenEarth Cleaning, LLC for a license to its cleaning solution.

A Satellite Store costs $113,065 to $345,650 and a Martinizing Delivers route $40,900 to $78,600. A Satellite Store includes leasehold improvements of $20,000 to $100,000 and a $12,000 grand opening marketing fee. A Martinizing Delivers route runs from a delivery van; its vehicle line is $500 to $6,000.

An owner must open within 240 days of signing. The territory is set after site approval and typically covers about 20,000 residents or a United States zip code. To buy additional stores, an owner needs at least 20% liquid cash and 50% outside collateral on the total start-up cost.

Locations

Locations, 2023 to 2025

Item 20 franchised outlets, 2023 to 2025, 2026 FDD *Averan calculation
Year	Start	Opened	Terminated	Not renewed	Ceased, other reasons	End	Transfers
2023	137	38	0	0	12	163	8
2024	163	1	1	0	10	153	13
2025	153	12	2	2	8	153	6
2023 to 2025*	137	51	3	2	30	153	27

Item 20 reports no company-owned outlets in any of the three years. Transfers are sales from one franchisee to a new owner.

Martinizing had 153 franchised outlets at the end of 2025, up from 137 at the start of 2023. 51 opened and 35* left over the three years. Thirty of the departures are in the ceased-for-other-reasons column; there were 3 terminations, 2 non-renewals and no reacquisitions.

Openings were 38 in 2023, 1 in 2024 and 12 in 2025. The count rose to 163 at the end of 2023, fell to 153 at the end of 2024 and was 153 again at the end of 2025.

Nine franchise agreements were signed but not yet open at December 31, 2025. Two each are in California, Minnesota, New Jersey and Texas, and one is in Georgia. The franchisor projects 5 new franchised outlets in the next fiscal year.

California has the most outlets, 19 at the end of 2025, followed by Texas with 18 and Michigan with 17. The franchisor, Martinizing International, LLC, of Naples, Florida, was formed in 2021 and bought the business of a predecessor that offered Martinizing franchises from May 1978. Its parent, Clean Franchise Brands, LLC, is also the sole member of Next Step Franchising, LLC, the franchisor of Lapels.

Questions we get asked

Questions owners ask

How much does it cost to open a Martinizing franchise?

It depends on the model. Item 7 puts a Martinizing Delivers route at $40,900 to $78,600, a Satellite Store at $113,065 to $345,650 and a Plant at $535,930 to $796,742. Initial franchise fees are $27,000, $30,000 and $60,000.

What fees does a Martinizing franchisee pay?

A royalty of 6% of gross revenue and a brand development fee of 2%, both paid weekly, and a technology fee of up to $1,000 a month. Owners must also spend at least 1% of gross revenue on local marketing. At the Plant average, the royalty, brand development fee and full technology fee come to 10.23%* of sales.

How much does a Martinizing Plant make?

Item 19 reports that 40 Plants open at least one year averaged $539,014 of annual sales in 2025, with a median of $425,455. 15 of the 40 exceeded the average. The 38 reporting Satellite Stores averaged $376,665.

Does the Martinizing FDD show profit?

It shows controllable expenses for 11 owner groups that together operate 12 Plants and 20 Satellite Stores. Net controllable income averaged 47.51% of sales, with a median of 52.45%. The figure is before rent, the royalty, professional fees, interest, depreciation and owner pay.

How many Martinizing locations are there?

Item 20 lists 153 franchised outlets and no company-owned outlets at December 31, 2025. The count was 137 at the start of 2023 and 163 at the end of 2023. Nine signed agreements had not yet opened.

Does Item 19 cover Martinizing Delivers routes?

The monthly charts include 14 Martinizing Delivers routes open at least one year, out of 37. Item 19 prints no annual sales figure for the routes on their own.

Questions worth putting to Martinizing Dry Cleaning

These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.

Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
Which factors does Martinizing Dry Cleaning see in its highest-selling locations, such as territory, years open and staffing?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many Martinizing Dry Cleaning locations closed, were sold, or changed hands last year, and why?

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Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

Where these figures come from

Every figure here comes from Martinizing International, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Martinizing Dry Cleaning is a trademark of its owner. How Averan reads a Franchise Disclosure Document.

These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Martinizing International, LLC, 2026 Franchise Disclosure Document, issued 2 April 2026.