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Breakdown

Leisure Pools franchise unit economics

Leisure Pools elite dealers sell and install fiberglass swimming pools, spas and covers bought from the franchisor’s affiliate, usually working from home inside a Protected Territory.

Elite dealerships, end of 202515

Initial fee$100,000

Total investment$150,900–$287,000

Leisure Pools franchise at a glance

Leisure Pools’ 2026 FDD, issued 7 April 2026, makes no financial performance representation in Item 19, so it gives no sales or profit figure. A Leisure Pools elite dealership costs $150,900 to $287,000 to open, according to the FDD, and $100,000 of that is the Initial License Fee.

Leisure Pools charges no royalty based on sales and has no advertising fund; the recurring fee is a Monthly Brand Support Fee of $2,500, or $30,000 a year*.
Leisure Pools dealers must buy pools, spas, covers and related products from the franchisor’s affiliate, Explore Industries USA, Inc., which may earn a reasonable profit on those sales.
A Leisure Pools dealer keeps the full Protected Territory only by meeting yearly targets for purchase orders, pool covers, customer complaints and marketing spend; missing them allows termination or a cut of up to 75% of the territory.
Leisure Pools had 15 elite dealerships in the United States at December 31, 2025, all opened during 2025, and none company-owned.
Leisure Pools reports 4 dealer agreements signed but not opened and 21 projected new dealerships for the next fiscal year.

These figures come from Leisure Pools's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $30,000 a year is an Averan calculation: the $2,500 monthly fee times 12.

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By Scott Engler · Averan Advisors · Source: Explore Industries Elite USA, Inc., 2026 Franchise Disclosure Document (FDD) · Updated 16 October 2026

Item 19 contains no financial performance representation. The franchisor states that it does not make representations about future or past financial performance and does not authorize its staff to make any. A buyer of an existing dealership may be given that dealership’s actual records.
There is no percentage royalty and no advertising fund. The recurring fee is the Monthly Brand Support Fee of $2,500, which is $30,000 a year*. The franchisor may raise it once each calendar year by no more than the Consumer Price Index plus 10%.
The $100,000 Initial License Fee is 66.3%* of the low-end cost to open. At the high end of $287,000 it is 34.8%*. The franchisor currently offers a discount of $1,000 for each pool a dealer bought from its affiliates and installed, and $500 for each pool from a top competitor, in the last three years.
Item 8 puts purchases from the franchisor and its affiliates at about 40% to 60% of ongoing operating costs. Pools, spas, covers and related products are available only from the affiliate Explore Industries USA, Inc., which collected $3,706,187 from the sale of Products to Elite Dealers in 2025. Standard terms require payment in full before delivery.
Elite dealerships went from 0 to 15 during 2025. No dealership was terminated, not renewed, reacquired or closed in 2023 to 2025. Four dealer agreements were signed but not opened at the start of 2026, and 21 new dealerships are projected for the next fiscal year.

Revenue

What the Leisure Pools FDD discloses about revenue

The FDD makes no financial performance representation. Item 19 states that the franchisor does not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. The FDD gives no average revenue, median, range or profit figure for any dealership.

A buyer of an existing dealership may receive that dealership’s records. Item 19 says that if you are purchasing an existing outlet, the franchisor may provide you with the actual records of that outlet.

The affiliate Explore Industries USA, Inc. collected $3,706,187 from the sale of Products to Elite Dealers in 2025. Item 8 reports this figure. It is the affiliate’s revenue from dealers, not the dealers’ sales to homeowners.

The franchisor was incorporated in June 2025 and began franchising in February 2026. Its audited statements for June 2, 2025 to December 31, 2025 show a net loss of $29,456, and the notes say it collected $208,500 of license fee revenue on behalf of its affiliate. Item 1 says the affiliate tested elite dealerships from March 2025 and intends to transfer those dealer agreements to the franchisor.

The FDD gives no figure for pool prices, installation costs, wages or owner income. Item 7 says its three-month working capital estimate assumes no Gross Revenue in the first three months and excludes any wages the owner pays to themselves.

Term and territory

Term, territory and performance targets

Leisure Pools dealership terms
Provision	Terms
Initial term	10 years
Renewal	10 years, automatic unless either party gives 90 days’ written notice
Termination without cause	Either party, on 12 months’ written notice
Territory	Protected Territory of at least one zip code, set by population, age and income demographics, climate, serviceable area and sales goals; not exclusive
Premises	Usually the dealer’s residence; a retail location needs approval
Typical time to open	30 to 60 days from signing; products must be on sale within 60 days
Initial training	About 2 weeks, 30 classroom hours and 6 on-the-job hours; free for up to three people, $500 for each additional person
Performance targets	Yearly purchase orders and pool covers, a complaint limit, and an approved marketing plan and spend
Missing a target	Termination, or the Protected Territory cut by no more than 75%

Source: Leisure Pools 2026 FDD, Items 5, 11, 12 and 17, and the Dealer Agreement in Exhibit B.

The purchase-order and cover targets are written into each Dealer Agreement year by year. The schedule in the FDD form is blank for each of the ten years. Cover purchases are a set percentage of the purchase orders completed or required, whichever is greater; the agreement’s example is 20 purchase orders at 10%, which requires 2 covers. Targets for a renewal term may not be lower than Year 10.

The FDD states the complaint test in two ways. Item 12 says a dealer may have no more than 4 customer complaints. The Dealer Agreement KPI says the franchisor group must not receive complaints from 5% or more of the dealer’s customers in a KPI period, and its termination section lists more than four customer complaints filed with a state or federal authority or consumer agency in any twelve-month period.

The marketing target is a yearly plan and a spend set in the agreement. The dealer must submit a marketing plan each year, carry it out once accepted, and spend the advertising amount in the agreement, which rises each year by a percentage left blank in the form. There is no marketing fund.

The territory does not stop other dealers of the other brand. Item 12 says a Leisure Pools territory may contain Aviva Pools elite dealerships and the reverse. The franchisor group may also sell through contractors, national accounts and other channels inside the territory, and may sell products other than pools and in-ground spas directly to homeowners there. It may reduce the territory at renewal regardless of performance.

Item 17 gives both sides a right to end the agreement without cause on 12 months’ notice. If the franchisor terminates without cause, Item 5 says it refunds the Initial License Fee pro rata for the months left in the initial term.

Fee per pool

Brand support fee per pool sold

The $2,500 monthly fee spread over pools sold in a year, Averan calculation *Averan calculation
Pools sold in a year	Brand support fee a year	Fee per pool
10	$30,000*	$3,000*
20	$30,000*	$1,500*
30	$30,000*	$1,000*
50	$30,000*	$600*

Source: Leisure Pools 2026 FDD, Item 6: Monthly Brand Support Fee of $2,500 a month. The pool counts are examples, not FDD figures; the FDD gives no number of pools sold by any dealership.

Item 19 does not split dealerships by revenue, so this page shows how the flat fee spreads over pools sold. The fee is the same whatever the dealership sells. The franchisor may raise it once a calendar year by no more than the Consumer Price Index plus 10%.

The licence fee may be paid in installments, which adds $500 a month. Item 5 allows 50% at signing and the balance at $1,000 each time the dealer orders a pool, which clears the $50,000* balance after 50 pools*. The Additional Monthly Fee of $500 applies until then. At 20 pools a year that is 30 months and $15,000*; at 10 pools a year it is 60 months and $30,000*.

Discounts for past installations reduce the licence fee. Item 5 lists $1,000 for each fiberglass pool bought from the franchisor’s affiliates and installed, and $500 for each bought from a top competitor and installed, in the last three years. On those rates 100 affiliate pools* or 200 competitor pools* equal the $100,000 fee. The franchisor decides which competitors count and may stop either discount at any time.

Discounts and rebates on Products may differ between dealers. Item 6 says they may depend on a dealer’s geographic area, the number and types of pools sold and other factors the franchisor determines.

Brand charges

Fees in the 2026 FDD, Items 5 and 6
Fee	Amount	When
Initial License Fee	$100,000, less any discount for past installations	On signing
Initial License Fee, installment option	50% on signing, then $1,000 for each pool ordered	As pools are ordered
Additional Monthly Fee	$500 a month, only while the licence fee is paid in installments	Monthly
Royalty	None	N/A
Brand or advertising fund	None	N/A
Monthly Brand Support Fee	$2,500 a month; may rise once a year by up to CPI plus 10%	Monthly
Install Assist Fee	$5,000, if the franchisor decides the first installation needs assistance	When incurred
Additional training	Up to $2,500 per trainer per day; up to 5 days a year may be required	When incurred
Extra initial trainees	$500 for each person beyond three	Before training
Technical assistance	Currently $350 per drawing, optional	When incurred
Transfer fee	50% of the Initial License Fee then charged to new dealers	On transfer
Late payment interest	Lesser of 1.5% a month and the legal maximum; $30 for returned checks	When overdue

Source: Leisure Pools 2026 FDD, Items 5, 6 and 11. Averan has not computed total fees as a share of sales because the FDD gives no sales figure.

The Monthly Brand Support Fee is $30,000 a year* whatever the dealership sells. The FDD has no royalty or advertising fund charged as a percentage of sales. The state risk page lists mandatory minimum payments and required sales performance as risks of this franchise.

All Products must be bought from the franchisor or its affiliates. Item 6 says they reserve the right to earn a reasonable profit on those sales, and may consign Products, extend or change credit terms, or require cash on delivery. Item 8 says purchases from the franchisor group are about 15% to 20% of the purchases to open and 40% to 60% of the ongoing costs to operate.

The franchisor group may receive rebates from approved suppliers. Item 8 says these may range from 1% or 10% or more, and that at December 31, 2025 it had collected no rebates based on sales of products to Elite Dealers.

Marketing spend is set in each Dealer Agreement. The dealer must follow an approved yearly marketing plan with a minimum spend; there is no marketing fund or cooperative. Optional digital advertising services from the franchisor are charged at a variable cost.

Cost to open

Estimated initial investment, Item 7
Item	Low	High
Initial License Fee	$100,000	$100,000
Utility and security deposits	$500	$1,500
Leasehold improvements	$0	$0
Signage	$0	$10,000
Furniture and fixtures	$1,000	$10,000
Computers and tech set-up	$100	$7,500
Vehicles and vehicle signage	$1,000	$50,000
Insurance	$3,300	$11,500
Installation tools	$2,500	$5,000
Business licenses and permits	$500	$1,000
Professional fees	$1,500	$2,500
Initial inventory	$0	$5,000
Travel and living for initial training	$3,000	$9,000
Initial launch marketing	$5,000	$5,000
Marketing presentation folders	$1,000	$1,500
Additional funds, first 3 months	$31,550	$67,500
Total	$150,900	$287,000

Source: Leisure Pools 2026 FDD, Item 7. The high column adds to the printed total. The low column’s lines add to $150,950*, $50 above the printed $150,900 total.

The Initial License Fee is the largest line in both columns. It is 66.3%* of the low total and 34.8%* of the high total.

Leasehold improvements are $0 because the FDD assumes the dealership runs from the dealer’s home. A dealer who later leases a retail location needs the franchisor’s approval and pays the cost of fitting it out.

The working capital line covers the first 3 months and assumes no revenue in that time. It includes payroll for employees attending training, rent, utilities, fuel, repairs and other operating costs, and excludes wages paid to the owner and taxes.

The vehicle line has the widest range, $1,000 to $50,000. The dealer must already own, or buy or lease, a vehicle, and the figure includes vehicle signs and decals. The insurance line reflects required cover that includes $5 million of umbrella liability and, for Products not yet paid for, cargo insurance of at least $100,000 per occurrence.

Locations

Locations, 2023 to 2025

Franchised elite dealerships, Item 20
Year	Opened	End
2023	0	0
2024	0	0
2025	15	15

Source: Leisure Pools 2026 FDD, Item 20, Tables 1 and 3. Company-owned outlets were 0 in every year and there were no transfers. Item 20 does not split the count between Leisure Pools and Aviva Pools dealerships.

All 15 dealerships opened during 2025. Indiana had 4, Kentucky and Ohio had 2 each, and Colorado, Florida, Georgia, Massachusetts, Mississippi, South Carolina and Tennessee had 1 each. Item 1 adds 1 elite dealership operating in Canada at December 31, 2025.

The dealerships were set up by the affiliate under franchise exemptions. Item 1 says Explore Industries USA, Inc. tested elite dealerships from March 2025 (Leisure Pools) and May 2025 (Aviva Pools) until February 2026, and that the franchisor had granted no elite dealerships itself at the issuance date.

Four dealer agreements were signed but not opened at January 1, 2026. They are in Florida, Illinois, Kentucky and North Carolina. Item 20 projects 21 new franchised dealerships and no company-owned ones in the next fiscal year, with Texas the largest at 4.

No dealer has signed a confidentiality clause in the last three fiscal years. Item 20 says so, and there is no trademark-specific franchisee association.

Questions we get asked

Questions owners ask

How much does a Leisure Pools franchise make?

How much does it cost to open a Leisure Pools dealership?

The FDD estimates $150,900 to $287,000. That includes the $100,000 Initial License Fee and $31,550 to $67,500 of working capital for the first 3 months. Leasehold improvements are $0 because the dealership is expected to run from the dealer’s home.

What fees does Leisure Pools charge?

There is no percentage royalty and no advertising fund. The recurring fee is the Monthly Brand Support Fee of $2,500, which may rise once a year by up to CPI plus 10%. Dealers also buy all pools and Products from the franchisor’s affiliate, which may earn a profit on them.

What is the average revenue of a Leisure Pools dealership?

The FDD does not say. Item 19 makes no financial performance representation, so there is no average, median or profit figure for any dealership.

How many Leisure Pools dealerships are there?

Item 20 shows 15 franchised elite dealerships in the United States at December 31, 2025, all opened during 2025, and no company-owned outlets. The count is not split between the Leisure Pools and Aviva Pools brands.

Can the Protected Territory be reduced?

Yes. If the dealer misses the yearly targets for purchase orders, pool covers, complaints or marketing, the franchisor may terminate the agreement or cut the territory by no more than 75%. It may also reduce the territory at renewal regardless of performance.

Can the licence fee be paid over time?

In certain circumstances the franchisor may accept 50% at signing and $1,000 each time a pool is ordered. An Additional Monthly Fee of $500 applies while the balance is being paid.

Questions worth putting to Leisure Pools

These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.

Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
Which factors does Leisure Pools see in its highest-selling locations, such as territory, years open and staffing?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many Leisure Pools locations closed, were sold, or changed hands last year, and why?

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Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

Where these figures come from

Every figure here comes from Explore Industries Elite USA, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Leisure Pools is a trademark of its owner. How Averan reads a Franchise Disclosure Document.

These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Explore Industries Elite USA, Inc., 2026 Franchise Disclosure Document, issued 7 April 2026.