Liqua-Roof franchise unit economics

Job size

How much does a Liqua-Roof franchise make?

Job sizes as the brand reported them. The 25 jobs include produced jobs and signed jobs not yet produced. Halifax, Nova Scotia jobs are left out of job size because they were priced in Canadian dollars. The square-foot column divides each job by the high and low ends of the suggested retail price range and is marked *.

The Liqua-Roof FDD does not report annual revenue for a franchise. No Liqua-Roof franchise had operated a full fiscal year when the FDD was issued on 20 May 2026. Item 19 reports job size and gross margin from 35 roof resurfacing jobs signed under Spray-Net franchise agreements in Columbus, Pittsburgh and Halifax between January 2025 and April 2026.

The average job across the 25 US jobs was $9,608 and the median job was $6,770. Jobs ranged from $2,128 to $38,409. The FDD does not report how many jobs a business completed in a year.

Franchisees set their own prices. The suggested retail range is $2.50 to $2.85 a square foot on walkable roofs and $2.85 to $3.25 on non-walkable, higher-pitch roofs. The FDD positions the service at about 45% to 60% of the cost of a full roof replacement and cites a national average replacement cost of about $9,500 to $11,000 for an asphalt shingle roof of 2,000 to 2,500 square feet.

The median job of $6,770 is 61.5% to 71.3% of that $9,500 to $11,000 replacement range.* At the suggested prices, the median job works out to 2,083 to 2,708 square feet*.

The first-year minimum of $300,000 equals 31.2 jobs at the average job and 44.3 jobs at the median job.* Item 19 estimates 100 to 140 productive days a year in a seasonal market, which it defines from the climate of the three predecessor markets. At 31.2 jobs that is one job every 3.2 to 4.5 productive days*.

Gross margin

Gross margin across produced jobs

Gross margin as the brand defines it: revenue minus fully loaded product cost and fully loaded direct labor cost, with wages, payroll taxes, workers’ compensation and benefits in labor. It does not reflect royalties, marketing, technology fees, shipping or fixed costs.

Item 19 does not split results by location. It reports the spread across individual jobs: job size from $2,128 to $38,409, and gross margin from 40.6% to 73.1%.

The gross margin range is 32.5 percentage points.* The FDD names three drivers: roof pitch, since higher-pitch roofs carry more labor cost a square foot; job size, since larger jobs spread setup and mobilization time; and pricing toward the top of the suggested range.

The gross margin figure covers 24 produced jobs, and the job size figure covers 25 US jobs. The two groups overlap but are not the same: margin includes Halifax jobs, and job size includes signed jobs not yet produced.

Item 19 lists the costs that vary with sales outside the gross margin. They are the 7.0% royalty, the 2.0% Brand Development Fund, the 0.25% software component and shipping for product replenishment, estimated at about 2% to 5% of gross sales. Sales commissions are not required.

Brand charges

Brand charges

Each column applies the Item 6 rates and the first-year minimums for one territory to the sales level at the top, and is an Averan calculation. The brand reconciles the royalty minimum monthly; the table uses annual totals. Shipping, ongoing product purchases, the Sales Center fee and any digital marketing management fee are not included.

The royalty is 7% of gross sales or of the applicable minimum gross sales, whichever is greater. It is collected weekly. If royalties paid on actual sales in a month fall short of 7% of that month’s minimum, the franchisee pays the difference the following month.

The Brand Development Fund contribution is 2% of gross sales, subject to a minimum. For one territory the minimum is $9,000 in year one, $12,938 in year two and $15,188 in year three, rising to $21,370 in year ten. Each is 3% of that year’s minimum gross sales*.

The Local Advertising Requirement is $40,000 in year one for one territory, rising to $75,983.42 in year ten. At least 65% must go on digital marketing through approved suppliers, on a monthly pacing schedule the brand sets. If spending falls behind the schedule, the brand may invoice the shortfall and spend it. A further $10,000 a year of traditional marketing must include two home shows and $7,500 of print in three drops in March, April and May.

Fixed charges in year one come to $58,880 before any sales.* That is the local advertising and traditional marketing minimums, the $400 software base, Roof-Pal and the call center. With the royalty and fund minimums added, $88,880 plus 0.25% of sales is owed at any sales level up to $300,000*.

Other charges apply in some cases. Ongoing product purchases from the brand run 30% to 40% of gross sales. The Sales Center fee is 5% of a job’s gross sales when the brand books the job, which it may require if quotes are not given on time. A digital marketing management fee of up to $1,000 a month applies if the brand requires it. Non-compliance fees are $250, $500 and $1,000 for the first, second and third instance, plus $500 a week past 1 March for late annual financial statements. Renewal and transfer fees are $10,000 each.

The 54.1% average gross margin is measured before royalty, marketing, technology, shipping and fixed costs. The margin figure is an average of predecessor jobs, not a franchise result.

Minimum gross sales

Minimum gross sales and marketing minimums, one territory

Minimums as printed. The jobs column divides each minimum by the $9,608 average predecessor job and is marked *. Two territories start at $350,000 and three at $375,000 in year one.

The minimum gross sales for one territory rise 137.4% over the ten-year term.* The rise is 43.75% in year two and 17.39% in year three, then 5.0% a year from year four*.

Missing the minimum is grounds for the brand to require additional training and an accounting of all marketing spend. Gross sales below 70% of the applicable minimum are grounds to terminate the franchise agreement or reduce the number or size of the territories. A franchisee must sign a reduction addendum within 10 calendar days or the agreement terminates.

The territory is about 75,000 qualified single-family households with incomes above $60,000. It is not exclusive. While the franchisee complies with the agreement, the brand will not establish another Liqua-Roof business from a location inside it, and it keeps the right to sell through other channels such as e-commerce.

More territories cost less each and carry a lower first-year minimum per territory. Two territories cost $55,000 each ($110,000) with a year-one minimum of $350,000; three cost $45,000 each ($135,000) with a minimum of $375,000. By year ten the minimums are $938,067 and $1,234,641. A three-territory buyer also pays a further $10,000 Initial Marketing Investment in year two.

Cost to open

Cost to open

Main lines as printed. Other items are bookkeeping service, software, Roof-Pal and call center for three months, permits and professional fees, travel to training, storage space, computer hardware and vehicle lease payments; their sum is an Averan calculation from the printed lines.

The estimated cost to open one territory is $201,220 to $254,720. The cover states that $124,700 to $134,200 of this is paid to the franchisor or its affiliates. For two or three territories the range is $251,220 to $329,720.

The franchise fee, training fee and initial marketing investment total $105,000 at signing.* That is 52.2% of the low estimate and 41.2% of the high*. The $15,000 training fee covers initial training and two years after opening.

The Mobile Services Unit line is $2,000 if leased and $15,000 if bought. The low end of the vehicle lease line assumes the franchisee already owns a vehicle that can tow it.

Additional funds of $25,000 to $35,000 cover the first three months. They do not include a draw or salary for the owner. A veteran discount of $5,000 applies to the first territory’s franchise fee.

The brand estimates about 90 days from signing to opening. The business must open within 120 days of signing unless the brand grants an extension.

Locations

Locations, 2023 to 2025

Table 3’s All States row prints 1 outlet at the end of each year while its other columns and its Total row print 0; Table 1 prints 0. No agreements were signed but not opened at 31 December 2025.

Liqua-Roof reported no franchised or company-owned outlets from 2023 to 2025. The franchisor was formed in Delaware on 5 March 2026 and has offered franchises since May 2026.

Its affiliates run the Spray-Net franchise system. At 31 December 2025 the US Spray-Net franchisor had 35 franchises open and the Canadian one had 26. The Item 19 jobs were sold under certain of those Spray-Net agreements.

The franchise term is 10 years, with the right to be considered for one further 10-year term. The renewal fee is $10,000.

Questions we get asked

Questions owners ask