Stand Strong Fencing franchise unit economics

Gross sales by quartile

How much does a Stand Strong Fencing franchise make?

As the brand reported it, from figures franchisees entered in the brand’s software. Franchisees are not required to use generally accepted accounting principles.

The 22 franchisees open all of 2025 averaged $768,867 of gross sales, and the median was $718,863. The highest franchisee reported $1,534,074 and the lowest $222,673. 8 of the 22, or 36.4%, were above the average.

The figures are per franchisee, and every franchisee in the group held more than one territory. The 22 held 106 territories, 4.82 each on average*. The FDD treats each territory as one outlet in Item 20.

Item 19 leaves out 36 franchisees who were not operating for all of 2025. At 31 December 2025 the brand had 58 franchisees across 207 protected territories.

Item 19 reports sales and sales activity, and no costs. The FDD states that the figures do not disclose any cost, expense or profit information.

The top quartile averaged 3.13 times the bottom quartile*. $1,253,284 against $400,431. In the top quartile the median, $1,337,639, was above the average.

Estimates and jobs

Estimates, close ratio and job size, 2025

As the brand reported it. The close ratio is the share of estimates written that turned into invoices.

The average franchisee wrote 455 estimates in 2025 and closed 31.0% of them. At the averages that is about 141 jobs a year*. At $5,553 a job, 141 jobs make $783,251*, which is close to the $768,867 average gross sales. Averages of three separate measures do not multiply exactly to an average of sales, so this is a cross-check.

Estimates written had the widest spread of the three measures. They ran from 258 to 903, a 3.50 times range*. Job size ran 3.02 times from lowest to highest and the close ratio 2.57 times*.

11 of the 22 franchisees were above the average close ratio of 31.0%. The median close ratio was 30.6%. 8 franchisees were above the average estimate count and 10 above the average job size.

Residential jobs were $16,296,850, 96.3% of 2025 gross sales, and commercial jobs were $618,225, 3.7%. Table 2 gives these as system totals for the 22 franchisees. It does not show the split for any one franchisee.

Sales per territory

Sales per territory by quartile, 2025

Franchisee counts, territory counts and aggregate sales as the brand reported them. The last two columns divide one printed figure by another and are marked *. The FDD notes that some franchisees added or gave up territories during the year, and counts the territories operated for the whole year.

The second quartile sold $198,794 per territory and the top quartile $174,067*. Second-quartile franchisees held 3.83 territories each and top-quartile franchisees 7.2*. The top quartile had the highest sales per franchisee, and the second quartile the highest sales per territory.

The bottom quartile sold $100,108 per territory*. Its five franchisees held 20 territories, four each. At that level the 6% royalty and the $500 monthly minimum per territory come to almost the same amount.

From bottom to top quartile, sales per franchisee rose 3.13 times and sales per territory 1.74 times*. Part of the difference in sales per franchisee comes from the number of territories each franchisee held.

Item 19 sorts franchisees by total gross sales, and each quartile is a group of different franchisees in the same year. It does not show how a territory’s sales change as it ages.

Brand charges

Brand charges

Rates as the brand reported them. Each dollar figure applies the printed rates to that group’s printed average gross sales and printed territory count, and is marked *. The FDD states that a franchisee with several territories pays a single Technology Fee, Contact Center Fee and Accounting Services Fee; the other monthly charges are also counted once per franchisee here.

At the 2025 average of $768,867, the royalty and the listed charges paid to the franchisor and its affiliates come to $65,000 a year, or 8.45% of gross sales. That is an Averan calculation*. Local advertising ($38,443) and the charges paid to designated vendors ($8,592 to $9,192) come on top. The royalty at that level is $46,132, or 6% of sales*.

The royalty rate steps down as calendar year-to-date gross revenues rise, and all of a franchisee’s territories count together. At the top-quartile average of $1,253,284 the royalty works out to 5.80% of sales, and at the highest franchisee’s $1,534,074 to 5.65%*. The other three quartile averages are below $1,000,000 and stay at 6%.

The $500 monthly minimum applies to each territory. It equals 6% of $100,000 a year per territory*. At the bottom-quartile average, four territories carry $24,000 of minimums against $24,026 at 6%*. After the fifth year the franchisor may raise the minimum by up to 10% a year.

The fixed monthly charges and conference come to $27,460 to $28,060 a year*. That is 2.19% to 2.24% of sales at the top-quartile average and 6.86% to 7.01% at the bottom-quartile average*.

Local advertising is at least $24,000 a year after the first 90 days*. 5% of sales is higher than $2,000 a month once gross revenues collected pass $480,000 a year*. The Digital Management Fee is not counted toward the local advertising requirement.

No Brand Fund is charged at present. If one is established, the contribution is capped at 3% of monthly gross revenues collected, and the contribution plus the royalty may not exceed the royalty rate in force immediately before the fund starts.

Cost to open

Cost to open

As the brand reported it, reordered here by size.

The FDD estimates $164,249 to $247,913 to open one business in one protected territory, including the $59,500 initial franchise fee. The territory has a general population of about 200,000.

Additional territories cost less in initial fees. The second territory is $40,000, the third $35,000 and the fourth and fifth $30,000 each, so five territories total $194,500. The FDD gives $214,249 to $342,913 to open two to three businesses and $289,249 to $422,913 for four to five, from one approved location.

Fees paid to the franchisor before opening come to $84,995. That is the $59,500 franchise fee, the $15,500 Brand Marketing Fee, the $5,000 ZeePartnerships Fee and the $4,995 tuition fee. A franchisee buying several territories pays the last three once.

Population above the cumulative figure for the territories bought costs $0.30 a person. That is $300 per 1,000 people, against $150 per 1,000 people for a fourth or fifth territory at $30,000 for about 200,000 people*.

The vehicle line covers a deposit and three months of payments, not the purchase price. The FDD prices a wrapped and upfitted sales truck at $72,150 to $82,973*, financed over 60 months at 7.00%. In markets without a distributor that delivers to the job site, the franchisee may also need a trailer, a forklift and a leased property of about 1,500 to 2,000 square feet with a fenced yard. The $17,500 high end of the rent line assumes that leased property.

Franchisees typically open within 30 days after the last phase of training, which is about five months after signing. The franchise agreement requires opening within six months. The Illinois addendum requires initial franchise fees to be deferred, a condition the Illinois Attorney General imposed due to the franchisor’s financial condition.

Locations

Locations, 2023 to 2025

Counts as the brand reported them; each protected territory counts as one outlet. The total row sums the three years and is marked *. The brand reports no company-owned or affiliate-owned outlets.

Stand Strong Fencing had 207 franchised territories at the end of 2025, up from 10 at the end of 2023. The franchisor began offering franchises in June 2023. 216 territories opened over the three years*, 94 of them in 2025.

Nine territories were terminated, all in Georgia in 2025. Georgia went from 14 territories to 9. There were no non-renewals, reacquisitions or closures for other reasons in the three years.

Transfers between franchisees were 5 in 2024 and 36 in 2025. The 2024 transfers were in Georgia. The 2025 transfers were in Texas (22), North Carolina (7), New Jersey (4) and Utah (3).

39 franchise agreements were signed but not opened at the end of 2025. The franchisor projects 19 new franchised territories in the next fiscal year, with the largest numbers in Florida and Texas.

Questions we get asked

Questions owners ask