Pink Zebra Moving franchise unit economics
Pink Zebra Moving franchisees run local moving and packing crews from a leased office in protected territories.
Pink Zebra Moving franchise at a glance
Item 19 of the 2026 FDD lists 2025 booked revenue month by month for 13 named franchises, and revenue, expenses and net operating income for the six franchises that operated all of 2025 and reported expenses.
Pink Zebra Moving’s six full-year franchises in Item 19 averaged $1,072,327 in 2025 booked revenue, with a median of $792,705, according to Item 19 of Pink Zebra Moving’s 2026 FDD, issued 22 April 2026. Fees paid to Pink Zebra Moving come to about 9.68%* of sales. A Pink Zebra Moving franchise costs $128,368 to $260,679 to open.
- A Pink Zebra Moving franchise costs $128,368 to $260,679 to open for one territory, including the $30,000 initial franchise fee and a territory development fee of $22,500 to $45,000.
- Pink Zebra Moving charges a continuing license fee of 7% of Gross Revenue up to $1,500,000 a year, 6% from $1,500,000 to $3,000,000 and 5% above that, plus 1% to the Marketing and Advertising Fund.
- Pink Zebra Moving sets a minimum continuing license fee from the second year: $19,950 a year for one territory.*
- Pink Zebra Moving’s six full-year franchises averaged $135,904 in net operating income; the median was $50,022 and the lowest was a loss of $118,793.
- Pink Zebra Moving labor expense averaged $447,041 across the six full-year franchises, 41.7% of their average booked revenue.*
- Pink Zebra Moving had 19 franchised outlets and no company-owned outlets at the end of 2025, up from 2 franchised outlets at the start of 2023.
- Pink Zebra Moving franchisees run local moving and packing crews from a leased office of 1,000 to 2,000 square feet, in protected territories of 300,000 to 600,000 people.
These figures come from Pink Zebra Moving's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $19,950 minimum is the sum of the four quarterly minimums for one territory ($3,150 + $6,300 + $6,300 + $4,200). The 41.7% is $447,041 divided by $1,072,327.
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Talk to Averan → Averan Pink Zebra Moving Conversion Package →- Labor is the largest expense line. Labor averaged $447,041 across the six full-year franchises, 41.7% of average booked revenue.* At the franchise with the lowest net operating income it was $349,468, or 49.5% of its booked revenue.*
- Average net operating income was $135,904 and the median was $50,022. The franchise with the highest booked revenue, $2,549,280, reported $707,306, or 27.7%.* The lowest was a loss of $118,793 on $705,737.
- The franchise with the lowest booked revenue did not have the lowest net operating income. The franchise with the lowest booked revenue, $592,976, reported net operating income of $2,432. The franchise with the lowest net operating income booked $705,737 and lost $118,793.
- One of the 13 franchises in Chart 1 booked more than $1,500,000 in 2025. Hamilton booked $2,418,745 on two territories. It is the one franchise in Chart 1 with booked revenue above $1,500,000, where the license fee rate steps to 6%; at that figure its blended rate would be 6.62%.*
- Average marketing expense was $101,206. That is 9.4% of average booked revenue.* The required minimum for one territory after the first four months is $1,500 a month of local marketing spend plus the vendor’s $900 monthly charge and 20% of spend, or $32,400 a year.*
Revenue and profit
How much does a Pink Zebra Moving franchise make?
| Line | Average | Median | High | Low, by revenue | Low, by net operating income |
|---|---|---|---|---|---|
| Booked revenue | $1,072,327 | $792,705 | $2,549,280 | $592,976 | $705,737 |
| Total expenses | $925,761 | $822,582 | $1,844,432 | $588,349 | $824,530 |
| Net operating income | $135,904 | $50,022 | $707,306 | $2,432 | -$118,793 |
Source: Item 19, Charts 2A and 2B, 2026 FDD. Chart 2A sorts the six by booked revenue and Chart 2B by net operating income; the Average, Median and High columns are the same in both. Median figures are given line by line, so the median column does not describe one franchise.
Item 19 has two charts of 2025 results. Chart 1 lists twelve months of booked revenue for 13 named franchises open and operating for at least six months at the end of 2025, grouped by whether each holds one, two, three or four territories. Charts 2A and 2B give revenue, expenses and net operating income for the six franchises that operated a full year and reported expenses. The figures in the table above are for those six.
Booked Revenue is scheduled moving and packing work billable in the period. Item 19 says it may differ from Gross Revenue because of the timing of deposits and final payments, discounts and unpaid balances. Net operating income is defined as profit before interest, taxes, depreciation and amortization, calculated by subtracting operating expenses from gross revenue.
In the Average column, booked revenue minus total expenses is $146,566,* while net operating income is printed as $135,904. The High and the Low-by-revenue columns also differ from booked revenue minus total expenses. Item 19 does not explain the difference; its definition computes net operating income from gross revenue, not booked revenue.
The 13 franchises in Chart 1 booked $9,775,853 in 2025 between them, an average of $751,989 and a median of $632,211.* Those figures are Averan’s, from the named franchise rows. Two of the 13 opened during 2025: Carmel first booked revenue in April and Plano in July.
Expenses
Expenses as a share of booked revenue, 2025
| Line | Average | Share of revenue * | Median | High | Lowest net operating income | Share of revenue * |
|---|---|---|---|---|---|---|
| Booked revenue | $1,072,327 | 100% | $792,705 | $2,549,280 | $705,737 | 100% |
| Labor | $447,041 | 41.7% | $367,565 | $943,425 | $349,468 | 49.5% |
| Franchise expenses | $102,109 | 9.5% | $93,189 | $196,655 | $102,489 | 14.5% |
| Marketing | $101,206 | 9.4% | $81,107 | $132,575 | $89,470 | 12.7% |
| Trucks | $100,794 | 9.4% | $84,387 | $213,307 | $78,950 | 11.2% |
| Business expenses | $93,636 | 8.7% | $97,732 | $176,969 | $105,226 | 14.9% |
| Insurance | $57,722 | 5.4% | $54,594 | $101,425 | $80,749 | 11.4% |
| Customer experience | $15,567 | 1.5% | $9,270 | $54,284 | $11,146 | 1.6% |
| Long-distance moves | $6,614 | 0.6% | $6,945 | $25,792 | $7,032 | 1.0% |
| Other business expense | $1,073 | 0.1% | $2,552 | $0 | $0 | 0.0% |
| Total expenses | $925,761 | 86.3% | $822,582 | $1,844,432 | $824,530 | 116.8% |
| Net operating income | $135,904 | 12.7% | $50,022 | $707,306 | -$118,793 | -16.8% |
Source: Item 19, Charts 2A and 2B, 2026 FDD. Dollar figures as printed; the share columns are Averan’s, each line divided by the booked revenue at the top of its column. The average lines add to $925,762 against a printed total of $925,761.
Labor averaged $447,041, or 41.7% of average booked revenue.* The next four lines, franchise expenses, marketing, trucks and business expenses, were each between 8.7% and 9.5%.*
At the franchise with the lowest net operating income, every line from labor to insurance was a higher share of booked revenue than at the average.* Labor was 49.5% against 41.7%, business expenses 14.9% against 8.7%, insurance 11.4% against 5.4% and franchise expenses 14.5% against 9.5%.* Its booked revenue, $705,737, was 65.8% of the six-franchise average.*
Marketing averaged $101,206. For one territory, the required local marketing after the first four months comes to $32,400 a year: $1,500 a month of spend, the vendor’s $900 monthly charge and 20% of spend.* Item 19 does not say how many territories each of the six holds.
The franchise with the highest booked revenue, $2,549,280, reported net operating income of $707,306, or 27.7% of booked revenue.* Its labor expense was $943,425, 37.0% of booked revenue.*
By franchise
Booked revenue by franchise, 2025
| Franchise | Territories | 2025 booked revenue | Per territory * |
|---|---|---|---|
| Hamilton | 2 | $2,418,745 | $1,209,373 |
| Wilmington | 2 | $1,004,092 | $502,046 |
| Farmington | 3 | $840,664 | $280,222 |
| Somerset | 2 | $752,445 | $376,223 |
| Charlotte | 4 | $710,739 | $177,685 |
| Carmel (from April) | 2 | $680,011 | $340,006 |
| Grand Rapids | 2 | $632,211 | $316,106 |
| Chesterfield | 2 | $587,057 | $293,529 |
| Oklahoma City | 3 | $569,097 | $189,699 |
| Montgomery | 1 | $479,174 | $479,174 |
| Columbus/Auburn | 2 | $455,586 | $227,793 |
| Mobile | 2 | $448,801 | $224,401 |
| Plano (from July) | 2 | $197,225 | $98,613 |
| All 13 | 29 | $9,775,853 | $337,098 |
Source: Item 19, Chart 1, 2026 FDD. Franchise names, territory groups and annual totals as printed; the per-territory column and the totals row are Averan’s. Chart 1 also prints Low, Average, Median and High rows for each territory group; Averan does not use their annual totals, because they add up twelve monthly figures and the monthly averages do not always count the same franchises.
Booked revenue ran from $2,418,745 at Hamilton to $197,225 at Plano. Plano first booked revenue in July 2025 and Carmel in April. The 11 franchises that booked revenue in all twelve months averaged $808,965.*
Hamilton booked 24.7% of the 13 franchises’ combined booked revenue.* Its monthly booked revenue rose from $121,821 in January to $383,024 in November.
Booked revenue per territory was lower at franchises holding more territories. The one-territory franchise booked $479,174. The nine two-territory franchises averaged $398,677 a territory, the two three-territory franchises $234,960 and the four-territory franchise $177,685.* Each group has one to nine franchises, and Item 19 does not give the population of each territory.
June was the highest month and February the lowest. Across the 11 franchises that booked revenue in all twelve months, June booked $1,016,362 and February $417,200, 2.4 times as much.*
Item 19 prints one filed error in Chart 1. The two-territory High row shows $145,710.67 for May, while Hamilton’s own May figure, the highest in that group, is $146,710.67.
Brand charges
Brand charges
| Charge | Amount in the FDD | At $1,072,327 a year * |
|---|---|---|
| Continuing license fee | 7% of Gross Revenue on the first $1,500,000 a year, 6% from $1,500,000 to $3,000,000, 5% above $3,000,000 | $75,063 |
| Marketing and Advertising Fund | 1% of Gross Revenue | $10,723 |
| Local marketing spend | Greater of $2,500 a month or $0.025 times territory population divided by 12 for the first four months; then the greater of $1,500 a month or the same population formula | $18,000 |
| Local marketing vendor charge | Currently $900 a month plus 20% of Digital Marketing spend | $14,400 |
| Scheduling software | $499 a month for the first five users, $50 a month for an additional location | $5,988 |
| Telephone and communications | $175 a month | $2,100 |
| Training platform | $5 a seat a month (Item 7 assumes 8 users) | $480 |
| National conference | $1,000 a year for a single-territory franchise, plus travel | $1,000 |
| National Sales Center, optional | $250 set-up, then $150 a month plus up to $1.49 a minute | Not included |
| Paid to the brand, excluding the local marketing spend and scheduling software | $103,766, or 9.68% |
Source: Item 6 and Item 7 notes, 2026 FDD. The dollar column is Averan’s. Local marketing is shown at the $1,500 monthly minimum, which applies to a territory of up to 720,000 people*; the maximum territory is 600,000. Item 7 also lists required recruiting software at $79 a month, paid to the vendor, not included above.
At the six-franchise average of $1,072,327, the charges paid to the brand come to about $103,766 a year, or 9.68% of booked revenue. The local marketing spend and scheduling software add $23,988.* The license fee and fund are charged on Gross Revenue, which Item 19 says may differ from booked revenue.
Each lower license fee rate applies to the revenue above its threshold. Revenue up to $1,500,000 is charged at 7% and the part above it at 6%. At Hamilton’s $2,418,745 that would be $160,125, a blended 6.62%.*
A minimum continuing license fee applies after the first 12 months. It is assessed quarterly; for one territory the four quarters are $3,150, $6,300, $6,300 and $4,200, or $19,950 a year,* which equals 7% of $285,000.* For two territories it is $24,938 a year.* Item 6 says that missing the minimum twice in twelve months lets the franchisor terminate, shrink the territory or grant other franchises in it.
The license fee and fund fee are collected twice a month by electronic transfer. The payment due on the 5th covers Gross Revenue from the 16th to the end of the previous month, and the payment due on the 20th covers the 1st to the 15th of the current month.
Other charges apply in set cases. These include a transfer fee of 40% of the then-current initial franchise fee per territory, a successor fee of 5% of it, a $4,000 charge for missing the national conference, and a $500 charge for late reports or payments twice in twelve months.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Commercial moving trucks (two, financed: down payment and three payments) | $4,939 | $60,229 |
| Territory development fee | $22,500 | $45,000 |
| Additional funds, 3 months | $11,529 | $35,027 |
| Initial franchise fee | $30,000 | $30,000 |
| Insurance deposit | $5,255 | $21,807 |
| Local marketing services, four months | $15,600 | $15,600 |
| Fixtures, furnishings, equipment and computers | $7,500 | $10,000 |
| Office lease, utility and security deposit | $4,800 | $8,000 |
| Website development and hosting | $7,500 | $7,500 |
| Truck wrap, two trucks | $7,000 | $7,000 |
| Leasehold improvements | $1,000 | $5,000 |
| Pre-open marketing kit and Meta campaign | $5,000 | $5,000 |
| Scheduling software, four months | $1,996 | $1,996 |
| Nine other lines * | $3,749 | $8,520 |
| Total | $128,368 | $260,679 |
Source: Item 7, Chart A, 2026 FDD. Cents dropped. The nine other lines are licenses, legal and accounting, training travel, signage, telephone, the optional National Sales Center, uniforms, recruiting software and the training platform; their sum is Averan’s.
The two ends of the range differ most on trucks, additional funds, the territory development fee and insurance. The low truck figure assumes two used trucks at $15,000 each, financed with 10% down; the high figure assumes two new trucks at $125,000 each with 20% down.
Of the total, $65,860 to $88,360 is paid to the franchisor or its affiliate. The territory development fee is $0.075 a person of 2025 census population, from $22,500 at 300,000 people to $45,000 at 600,000.
Additional territories bought at the same time carry lower initial fees. The second territory’s initial franchise fee is $15,000 and the third to fifth are $10,000 each; each still carries its territory development fee. Item 7 estimates $169,171.90 to $389,520.22 for two adjacent territories run from one office.
The estimate excludes an owner’s salary or draw, financing charges and workers’ compensation insurance. The franchise must open within 240 days of signing the franchise agreement, or 120 days from receiving financing if that is earlier.
Locations
Locations, 2023 to 2025
| Year | Franchised at start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | Franchised at end | Company-owned at end | Transfers |
|---|---|---|---|---|---|---|---|---|---|
| 2023 | 2 | 8 | 0 | 0 | 0 | 1 | 9 | 0 | 1 |
| 2024 | 9 | 9 | 0 | 0 | 1 | 4 | 13 | 1 | 1 |
| 2025 | 13 | 8 | 0 | 0 | 0 | 2 | 19 | 0 | 1 |
| 2023–2025 | 2 | 25 | 0 | 0 | 1 | 7 | 19 | 0 | 3 |
Source: Item 20, Tables 1 to 4, 2026 FDD. The total row is Averan’s sum of the yearly figures.
Pink Zebra Moving had 19 franchised outlets and no company-owned outlets at the end of 2025. At the start of 2023 there were 2 franchised outlets and 1 company-owned outlet.
Over the three years, 25 franchised outlets opened and 7 ceased operations for other reasons.* No outlets were terminated or non-renewed. One was reacquired by the franchisor in 2024, in North Carolina, and sold to a franchisee in 2025.
At the end of 2025, one franchise agreement had been signed for an outlet not yet open, in Texas. The franchisor projects six new franchised outlets in the next fiscal year.
Item 19 and Item 20 count different things. Chart 1 lists 13 franchises holding 29 territories; Item 20 counts 19 franchised outlets at the end of 2025. The FDD does not reconcile the two counts.
Questions we get asked
Questions owners ask
How much does it cost to open a Pink Zebra Moving franchise?
Item 7 estimates $128,368 to $260,679 for one territory, including the $30,000 initial franchise fee and a territory development fee of $22,500 to $45,000. For two adjacent territories run from one office, the estimate is $169,171.90 to $389,520.22. Trucks are the line with the widest range, $4,939 to $60,229.
What fees does a Pink Zebra Moving franchisee pay?
A continuing license fee of 7% of Gross Revenue on the first $1,500,000 a year, 6% up to $3,000,000 and 5% above, plus 1% to the Marketing and Advertising Fund. Owners also pay for local marketing, at least $1,500 a month after the first four months plus a vendor charge of $900 a month and 20% of spend, scheduling software at $499 a month and telephone service at $175 a month. A minimum license fee applies from the second year.
How much does a Pink Zebra Moving franchise make?
Item 19 reports that the six franchises that operated all of 2025 and reported expenses averaged $1,072,327 in booked revenue, with a median of $792,705. Their average net operating income was $135,904 and the median was $50,022. Chart 1 separately lists 2025 booked revenue for 13 named franchises, from $197,225 to $2,418,745.
How many Pink Zebra Moving locations are there?
Item 20 reports 19 franchised outlets and no company-owned outlets at the end of 2025, up from 13 franchised outlets a year earlier. In 2025, 8 outlets opened and 2 ceased operations. One franchise agreement was signed but not yet open.
What does labor cost at a Pink Zebra Moving franchise?
Labor averaged $447,041 across the six full-year franchises in Item 19, or 41.7% of their average booked revenue.* At the franchise with the lowest net operating income, labor was $349,468, or 49.5% of its booked revenue.*
Is there a minimum royalty at Pink Zebra Moving?
Yes. After the first 12 months, a minimum continuing license fee is assessed each quarter. For one territory it comes to $19,950 a year;* for five territories the quarterly minimums are $7,690, $15,381, $15,381 and $10,254.
Questions worth putting to Pink Zebra Moving
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Pink Zebra Moving see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Pink Zebra Moving locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Reporting for a Pink Zebra Moving owner
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Pink Zebra Moving, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Pink Zebra Moving is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Pink Zebra Moving, LLC, 2026 Franchise Disclosure Document, issued 22 April 2026.