PaintEZ franchise unit economics
PaintEZ franchisees sell residential and commercial painting packages and services in a protected territory, working from an office that the franchisor recommends starting at home.
PaintEZ franchise at a glance
PaintEZ’s Item 19 reports 2025 revenue, net income and net profitability for 15 single-territory and 7 multiple-territory franchisees open all year, grouped by net income, with an average job price, and net income is before payroll for running the franchise.
PaintEZ’s 15 franchisees with one territory, open all of 2025, averaged $412,690 of revenue in 2025, with a median of $294,767, and its 7 franchisees with more than one territory averaged $485,638, according to Item 19 of PaintEZ’s 2026 FDD, issued 3 September 2026. Fees paid to PaintEZ come to about 10.88%* of the single-territory average. A PaintEZ franchise costs $105,200 to $189,200 to open.
- A PaintEZ franchise costs $105,200 to $189,200 to open for one territory, including the $50,000 initial franchise fee and the $5,000 training fee, according to the 2026 FDD.
- PaintEZ charges a royalty of 6% of annual gross sales up to $1,000,000, 5% from $1,000,001 to $2,000,000 and 4.5% above, plus a 1% Brand Management Fee.
- PaintEZ also charges a $400 monthly software and technology fee, a $350 monthly call center fee for each territory and $500 a month for required accounting services from a PaintEZ affiliate.
- Once a PaintEZ franchise has been open 12 months, PaintEZ charges $1,400 for each month in which its gross sales fall below $20,000.
- Each PaintEZ franchisee must spend 5% of gross sales on local advertising in the first year and the greater of 5% or $25,000 a year after that.
- Those 15 PaintEZ franchisees averaged $120,212 of net income in 2025, a PaintEZ figure that leaves out payroll for running the franchise.
- The 7 PaintEZ franchisees with more than one territory averaged $485,638 of revenue and $81,255 of net income in 2025.
- PaintEZ had 54 franchised outlets and 1 affiliate-owned outlet at the end of 2025, up from 9 franchised outlets at the start of 2023, with 5 signed PaintEZ franchises not yet open.
These figures come from PaintEZ's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The 15 PaintEZ single-territory franchisees averaged $412,690 of revenue in 2025, and the median was $294,767. Five of the 15 PaintEZ single-territory franchisees (33%) met or exceeded the average. PaintEZ single-territory revenue ranged from $103,807 to $1,004,063.
- The 15 PaintEZ single-territory franchisees averaged $120,212 of net income, 29.13%* of their average revenue. PaintEZ net income leaves out payroll for operating the franchise, because some PaintEZ franchisees manage the business themselves and others pay a project manager. The median PaintEZ single-territory net income was $83,706.
- The 7 PaintEZ multiple-territory franchisees averaged $485,638 of revenue and $81,255 of net income in 2025. The 7 PaintEZ multiple-territory franchisees held 16* territories, so their revenue comes to $212,467* a territory. PaintEZ counts each multiple-territory franchisee as one unit.
- The average PaintEZ job price was $5,512 across the 22 franchisees open all of 2025. The median PaintEZ job price was $6,104, and PaintEZ job prices ranged from $378 to $42,414. Nine of the 22 PaintEZ franchisees (41%) met or exceeded the average job price.
- PaintEZ’s royalty, Brand Management Fee and fixed monthly charges come to 10.88%* of the $412,690 single-territory average. The PaintEZ local advertising requirement adds $25,000 a year from the second year at that average, for 16.93%* in all.
Revenue
How much does a PaintEZ franchise make?
| Group | Franchisees | Average | Median | Lowest | Highest | Met or exceeded average |
|---|---|---|---|---|---|---|
| One territory, top group | 4 | $756,295.65 | $808,277.62 | $404,564.27 | $1,004,063.10 | 2 (50%) |
| One territory, mid-high group | 4 | $315,783.31 | $313,810.41 | $220,765.76 | $414,746.64 | 2 (50%) |
| One territory, mid-low group | 4 | $336,112.79 | $290,763.27 | $243,073.87 | $519,850.76 | 1 (25%) |
| One territory, bottom group | 3 | $185,858.67 | $175,545.95 | $103,807.29 | $278,222.77 | 2 (66%) |
| One territory, all | 15 | $412,689.53 | $294,767.49 | $103,807.29 | $1,004,063.10 | 5 (33%) |
| Multiple territories, top group | 2 | $938,215.71 | $938,215.71 | $470,830.42 | $1,405,601.00 | 1 (50%) |
| Multiple territories, mid-high group | 2 | $436,607.96 | $436,607.96 | $380,190.89 | $493,025.02 | 1 (50%) |
| Multiple territories, mid-low group | 2 | $206,803.39 | $206,803.39 | $138,602.04 | $275,004.73 | 1 (50%) |
| Multiple territories, bottom group | 1 | $236,211.67 | $236,211.67 | $236,211.67 | $236,211.67 | 1 (100%) |
| Multiple territories, all | 7 | $485,637.97 | $380,190.89 | $236,211.67 | $1,405,601.00 | 3 (43%) |
Figures as filed, from the PaintEZ software and unaudited; the text rounds them to whole dollars. Item 19 groups PaintEZ franchisees by net income. The PaintEZ multiple-territory total prints a lowest revenue of $236,211.67, while its mid-low group prints a lowest of $138,602.04. Item 19 left out the 31 PaintEZ outlets that opened during 2025 and 1 PaintEZ outlet that was closed for several months of 2025.
The 15 PaintEZ single-territory franchisees averaged $412,690 of revenue in 2025, at a median of $294,767. Five of the 15 PaintEZ single-territory franchisees, 33%, met or exceeded the average. The lowest PaintEZ single-territory franchisee had $103,807 and the highest $1,004,063.
The 7 PaintEZ multiple-territory franchisees averaged $485,638 of revenue, at a median of $380,191. PaintEZ multiple-territory revenue ranged up to $1,405,601. The PaintEZ multiple-territory average is $72,948*, or 17.7%*, above the single-territory average.
PaintEZ counts a franchisee with several territories as one unit. Item 19 notes put the 7 PaintEZ multiple-territory franchisees at 16* territories in all, so the PaintEZ multiple-territory group averaged $212,467* of revenue a territory.
PaintEZ grouped its franchisees by net income. Item 19 states that the PaintEZ mid-high and mid-low groups look alike on average revenue for that reason. The PaintEZ mid-low single-territory group averaged $336,113 of revenue, more than the mid-high group’s $315,783.
The 22 PaintEZ franchisees in Item 19 are the outlets open for all of 2025. PaintEZ had 54 franchised outlets at the end of 2025, and the 22 reporting PaintEZ franchisees are 40.7%* of them.
Net income
PaintEZ net income, 2025
| Group | Franchisees | Average net income | Median | Lowest | Highest | Average net profitability |
|---|---|---|---|---|---|---|
| One territory, top group | 4 | $279,128.00 | $269,058.04 | $126,563.48 | $451,832.43 | 35% |
| One territory, mid-high group | 4 | $105,502.27 | $108,326.67 | $83,706.43 | $121,649.29 | 35% |
| One territory, mid-low group | 4 | $58,765.84 | $54,197.74 | $44,000.18 | $82,667.71 | 20% |
| One territory, bottom group | 3 | $9,863.06 | $5,365.06 | −$11,525.03 | $35,749.16 | 2% |
| One territory, all | 15 | $120,211.57 | $83,706.43 | −$11,525.03 | $451,832.43 | 24% |
| Multiple territories, top group | 2 | $198,226.91 | $198,226.91 | $92,739.24 | $303,714.58 | 21% |
| Multiple territories, mid-high group | 2 | $66,321.50 | $66,321.50 | $43,513.42 | $89,129.57 | 16% |
| Multiple territories, mid-low group | 2 | $21,814.77 | $21,814.77 | $20,829.03 | $22,800.51 | 12% |
| Multiple territories, bottom group | 1 | −$3,943.03 | −$3,943.03 | −$3,943.03 | −$3,943.03 | −2% |
| Multiple territories, all | 7 | $81,254.76 | $43,513.42 | −$3,943.03 | $303,714.58 | 14% |
Figures as filed and unaudited. PaintEZ net income is revenue after overhead (royalties, insurance, accounting, technology fees, marketing and other costs) and cost of goods (subcontractor and material costs), before any payroll for operating the franchise. PaintEZ net profitability is each franchisee’s net income as a percentage of its revenue, averaged.
The 15 PaintEZ single-territory franchisees averaged $120,212 of net income in 2025, at a median of $83,706. Five of the 15 PaintEZ single-territory franchisees, 33%, met or exceeded the average. PaintEZ single-territory net income ranged from a loss of $11,525 to $451,832.
PaintEZ net income is before payroll for operating the franchise. Item 19 states that some PaintEZ franchisees are owner-managed and others have a paid project manager. The PaintEZ figure is after royalties, insurance, accounting, technology fees, marketing, subcontractors and materials.
The PaintEZ single-territory average net income is 29.13%* of the average revenue. Item 19 prints an average PaintEZ net profitability of 24% for the group, which averages each franchisee’s own percentage, and a median of 28%. Eight of the 15 PaintEZ single-territory franchisees, 53%, met or exceeded the 24% average.
The 7 PaintEZ multiple-territory franchisees averaged $81,255 of net income, at a median of $43,513. That PaintEZ average is 16.73%* of the group’s average revenue, and Item 19 prints an average net profitability of 14% for the PaintEZ multiple-territory group. One PaintEZ multiple-territory franchisee had a loss of $3,943.
The 3 PaintEZ single-territory franchisees in the bottom group averaged $9,863 of net income on $185,859 of revenue. The lowest PaintEZ single-territory result was a loss of $11,525, and the PaintEZ bottom group averaged a net profitability of 2%.
Top and bottom groups
PaintEZ top and bottom groups, 2025
| Measure | Top group (4) | Mid-high group (4) | Mid-low group (4) | Bottom group (3) |
|---|---|---|---|---|
| Average revenue | $756,295.65 | $315,783.31 | $336,112.79 | $185,858.67 |
| Highest revenue | $1,004,063.10 | $414,746.64 | $519,850.76 | $278,222.77 |
| Lowest revenue | $404,564.27 | $220,765.76 | $243,073.87 | $103,807.29 |
| Average net income | $279,128.00 | $105,502.27 | $58,765.84 | $9,863.06 |
| Average net profitability | 35% | 35% | 20% | 2% |
Figures as filed. Item 19 sorts PaintEZ franchisees into the four groups by net income. The PaintEZ bottom group’s revenue row prints 2 of 3 at or above its $185,858.67 average, while its median is $175,545.95.
The 4 PaintEZ single-territory franchisees in the top group averaged $756,296 of revenue and $279,128 of net income in 2025. The PaintEZ top group’s average revenue is 4.07* times the bottom group’s $185,859.
The highest PaintEZ single-territory franchisee had $1,004,063 of revenue and the lowest $103,807. The highest PaintEZ figure is 9.67* times the lowest. The highest PaintEZ single-territory net income was $451,832.
The PaintEZ top and mid-high groups both averaged a net profitability of 35%. The PaintEZ mid-high group averaged $315,783 of revenue and the PaintEZ mid-low group $336,113, because Item 19 sorts PaintEZ franchisees by net income.
The highest PaintEZ multiple-territory franchisee had $1,405,601 of revenue and $303,715 of net income. That PaintEZ franchisee is in the top multiple-territory group, whose 2 PaintEZ franchisees each hold 2 territories.
Brand charges
Brand charges
| Charge | Rate in the FDD | At $412,690 |
|---|---|---|
| Monthly Royalty Fee | 6% of annual gross sales to $1,000,000, 5% from $1,000,001 to $2,000,000 and 4.5% above | $24,761* |
| Monthly Brand Management Fee | 1% of gross sales | $4,127* |
| Software/Technology Fee | $400 a month, plus $500 at set up | $4,800* |
| Call Center Fee | $350 a month for each territory | $4,200* |
| Accounting Services | $500 a month to the affiliate EZ Accounting Pro, plus $250 at set up | $6,000* |
| Annual Convention and Trade Show | $1,000 a person; $2,000 if not attended | $1,000 |
| Failure to Meet Minimum Monthly Performance Fee | $1,400 for each month under $20,000 of gross sales, after 12 months open | $0* |
| Paid to the franchisor and affiliates, subtotal | $44,888 (10.88%)* | |
| Minimum Local Advertising Requirement | 5% of gross sales in the first year; greater of 5% or $25,000 a year after; spent by the franchisee | $25,000* |
| Total with local advertising | $69,888 (16.93%)* |
Rates as filed. The dollar column applies the PaintEZ rates to the single-territory average for one territory in the second year or later, assumes the same revenue each month and leaves out one-time set-up fees. The 5.5% PaintEZ National Account Services Fee applies to optional national account projects and is left out.
The PaintEZ royalty rate falls as a calendar year’s gross sales rise. PaintEZ charges 6% of annual gross sales up to $1,000,000, 5% from $1,000,001 to $2,000,000 and 4.5% above. At the $412,690 single-territory average the PaintEZ royalty is $24,761*, all at the 6% rate. PaintEZ royalties begin on the 91st day after the franchisee completes initial training.
PaintEZ charges $1,400 for each month a franchise misses $20,000 of gross sales, once the franchise has been open 12 months. The PaintEZ $1,400 fee equals 7%* of $20,000. The $412,690 PaintEZ single-territory average is $34,391* a month, above the PaintEZ requirement. The PaintEZ FDD lists mandatory minimum royalty or advertising payments among its state-required risks.
PaintEZ fixed monthly charges come to $1,250* a month for one territory. The PaintEZ total is the $400 software and technology fee, the $350 call center fee and the $500 accounting services fee. PaintEZ may raise fees other than the royalty and Brand Management Fee by up to 10% a year.
The PaintEZ local advertising requirement is spent by the franchisee. PaintEZ requires 5% of gross sales in the first year and the greater of 5% of gross sales or $25,000 a year after that. A PaintEZ franchisee who spends less must pay PaintEZ the difference.
PaintEZ earned $343,530 from sales of products and services to franchisees in 2025, 16.21% of its $2,119,554 of total revenue. PaintEZ is the supplier of the required call center and software. The PaintEZ FDD lists the franchisor’s financial condition among its state-required risks, and the Illinois and Maryland addenda require PaintEZ to defer initial fees for that reason.
Cost to open
Cost to open
| Line | Low | High |
|---|---|---|
| Initial franchise fee | $50,000 | $50,000 |
| Training fee | $5,000 | $5,000 |
| Travel and living expenses while training | $1,500 | $4,000 |
| Business address | $0 | $1,200 |
| Franchise premises deposits and rent | $0 | $200 |
| Opening inventory package | $4,000 | $4,000 |
| Grand opening marketing plan | $18,000 | $18,000 |
| State licenses and bonds | $0 | $1,500 |
| Supplies and equipment | $0 | $3,000 |
| Computer equipment | $0 | $2,500 |
| Dedicated business cell phone | $0 | $1,000 |
| Vehicle | $0 | $15,000 |
| Vehicle wrap | $2,500 | $5,000 |
| Insurance, 6 months | $2,000 | $7,000 |
| Miscellaneous opening costs | $2,200 | $6,800 |
| Employee compensation, 3 months | $0 | $40,000 |
| Additional funds, 3 months | $20,000 | $25,000 |
| Total | $105,200 | $189,200 |
Figures as filed. The PaintEZ estimate assumes an owner-operated franchise and excludes royalties and brand fees. Item 7 Note 6 puts the PaintEZ opening inventory package at around $3,500, while Item 5 and the table put it at $4,000.
Discounts available
- PaintEZ charges $40,000 for a second territory and $30,000 for a third and each later territory, against $50,000 for a single territory.
From Item 5 of the PaintEZ 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
One PaintEZ territory costs $105,200 to $189,200 to open. The PaintEZ total includes the $50,000 initial franchise fee, the $5,000 training fee and the $4,000 opening inventory package, the $59,000 paid to PaintEZ. The PaintEZ grand opening marketing plan is $18,000 at both ends.
PaintEZ recommends starting from a home office or a virtual office. The PaintEZ low estimate assumes a home office and a vehicle, computer and phone the franchisee already owns. A PaintEZ commercial office may range from about 90 square feet to a warehouse of about 1,000 square feet.
The PaintEZ additional funds of $20,000 to $25,000 cover amounts to pay the owner and other costs for about three months. PaintEZ estimates $0 to $40,000 of employee or subcontractor pay in the first three months, and recommends at least $10,000 of working capital for each PaintEZ franchise.
PaintEZ charges $40,000 for a second territory and $30,000 for a third and each later territory. Item 7 puts the PaintEZ total for two to three franchise units under an area development agreement at $167,200 to $439,000. The PaintEZ training fee applies to each unit unless all units open at the same time.
PaintEZ estimates 60 to 120 days from signing to opening. A PaintEZ franchisee is expected to finish training and open within 120 days of signing the franchise agreement.
Locations
Locations, 2023 to 2025
| Year | Start | Opened | Terminated | Not renewed | Reacquired | Ceased other | End | Transfers |
|---|---|---|---|---|---|---|---|---|
| 2023 | 9 | 10 | 0 | 0 | 0 | 0 | 19 | 1 |
| 2024 | 19 | 17 | 0 | 0 | 0 | 4 | 32 | 6 |
| 2025 | 32 | 31 | 0 | 0 | 0 | 9 | 54 | 3 |
Figures as filed. PaintEZ had 1 affiliate-owned outlet at the end of each year. At December 31, 2025, PaintEZ had 5 signed franchise agreements for outlets not yet open and projected 22 new franchised outlets in the next year.
PaintEZ franchised outlets rose from 9 at the start of 2023 to 54 at the end of 2025. Over the three years 58* PaintEZ outlets opened and 13* ceased operations for other reasons. No PaintEZ outlets were terminated, non-renewed or reacquired.
PaintEZ opened 31 franchised outlets in 2025, against 17 in 2024 and 10 in 2023. Item 19 left the 31 PaintEZ outlets opened in 2025 out of its figures because they were not open all year. Florida had 6 PaintEZ openings in 2025, the most of any state.
Eight* of the 9 PaintEZ outlets that ceased in 2025 were territories combined with a franchisee’s other territories, according to the Item 20 footnotes. The PaintEZ footnotes describe combined territories in Florida, Georgia, North Carolina, Texas and Utah. The 3 PaintEZ outlets in Alabama ceased in 2024.
PaintEZ outlets changed hands 3 times in 2025, 6 times in 2024 and once in 2023. Each of the 3 PaintEZ transfers in 2025 combined the territory with the buyer’s existing unit.
The PaintEZ affiliate-owned outlet is in Texas and is owned by the franchisor’s chief executive. PaintEZ began selling franchises in August 2016, under the EmeraldPro Painting name, and introduced the PaintEZ name in 2021.
Questions we get asked
Questions owners ask
How much does it cost to open a PaintEZ franchise?
The 2026 PaintEZ FDD estimates $105,200 to $189,200 for one owner-operated territory. That PaintEZ total includes the $50,000 initial franchise fee, the $5,000 training fee, the $4,000 opening inventory package, the $18,000 grand opening marketing plan and $20,000 to $25,000 of additional funds for three months. Item 7 puts the PaintEZ total for two to three units at $167,200 to $439,000.
What fees does PaintEZ charge?
PaintEZ charges a royalty of 6% of annual gross sales up to $1,000,000, stepping down to 5% and 4.5% above that, and a 1% Brand Management Fee. PaintEZ also charges $1,250* a month of software, call center and accounting fees for one territory, and $1,400 for any month under $20,000 of gross sales after the first year. On Averan’s reading, charges paid to PaintEZ and its affiliates come to about 10.88%* of the $412,690 single-territory average.
How much does a PaintEZ franchise make?
Item 19 reports that 15 PaintEZ franchisees with one territory, open all of 2025, averaged $412,690 of revenue, at a median of $294,767. The 7 PaintEZ franchisees with more than one territory averaged $485,638, at a median of $380,191.
Does PaintEZ report franchisee profit?
PaintEZ reports net income, which is revenue after overhead, royalties, subcontractors and materials and before any payroll for operating the franchise. The 15 PaintEZ single-territory franchisees averaged $120,212 of net income in 2025, 29.13%* of their average revenue, and the 7 PaintEZ multiple-territory franchisees averaged $81,255.
How big is a PaintEZ territory?
A PaintEZ territory generally has about 100,000 households and at least 300,000 people, depending on population density. PaintEZ sets no sales quota to keep the territory, and PaintEZ charges a $1,400 fee for any month under $20,000 of gross sales after the first year.
How many PaintEZ locations are there?
PaintEZ had 54 franchised outlets and 1 affiliate-owned outlet at the end of 2025. In 2025, 31 PaintEZ outlets opened and 9 ceased operations, most of them territories combined with a franchisee’s other territories. PaintEZ had 5 signed franchises not yet open at December 31, 2025.
Questions worth putting to PaintEZ
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- What separates the highest-selling locations from the lowest: territory, years open, staffing, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many PaintEZ locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from EmeraldPro Franchising, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. PaintEZ is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: EmeraldPro Franchising, Inc., 2026 Franchise Disclosure Document, issued 3 September 2026.