Premier Pool Service franchise unit economics

Revenue, 2025

How much does a Premier Pool Service franchise make?

Source: Item 19, the 2025 Gross Revenues and 2025 Weekly Accounts tables. Revenue and account figures as filed. The highest revenue and the highest account count need not belong to the same franchise. Gross revenue per weekly account is Averan’s: average revenue divided by average weekly accounts.

The 33 franchises open a full year averaged $658,605 of gross revenue in 2025. The median was $316,633. Item 19 excludes the 13 franchises that opened during 2025 and the 3 that permanently ceased operations in 2025. The figures are as reported by franchisees.

Item 19 reports gross revenue before any expenses. The FDD states that the figures do not account for payments to contractors, royalty fees, payroll, insurance, income taxes and other overhead. Item 19 publishes no cost, wage or profit figure.

The same franchises serviced an average of 204 weekly accounts, with a median of 74. The highest count was 1,508 and the lowest 4. Dividing the average revenue by the average account count gives $3,228* a weekly account for the year, a figure that includes repair and product sales as well as weekly service.

The filed tables label their totals inconsistently. The revenue table’s total row reads “All 34 Franchisees” with 33 in the count column; the accounts table reads “All 33 Franchisees” with 34 in the count column. The quartile counts, 8, 8, 8 and 9, add to 33, and the narrative and notes say 33.

First 12 months

First 12 months of revenue, franchises opened in 2024

Source: Item 19, third table, figures as filed. The average is Averan’s. Item 19 excludes 1 franchisee that began in 2024 and ceased operations before completing 12 months.

Nine franchises completed their first 12 months during 2025 and averaged $197,276*. The median was $176,584*, the fifth of the nine figures. The highest was $373,680 and the lowest $33,580.

The first-year average is 30.0%* of the 2025 system average. The first-year median is 55.8%* of the $316,633 system median. The first-year figures cover each franchise’s first 12 months, which run across 2024 and 2025, so they are not on the same calendar basis as the 2025 figures.

Four of the nine reported $260,005 or more in their first 12 months. Four reported $137,573 or less. Item 19 gives no account counts for this group.

Revenue by quartile

Revenue and weekly accounts by quartile, 2025

Source: Item 19, the 2025 Gross Revenues and 2025 Weekly Accounts tables, figures as filed. Revenue per account is Averan’s: each group’s average revenue divided by its average weekly accounts.

The top quartile averaged $1,751,249 and the bottom quartile $102,170. The top figure is 17.1* times the bottom. The second quartile averaged $578,214 and the third $272,340.

Average weekly accounts ran 581, 153, 65 and 33 from the top quartile down. The top quartile serviced 17.6* times the accounts of the bottom quartile. Median accounts by quartile were 541, 111, 59 and 30.

Gross revenue per weekly account ran from $3,014* to $4,190* across the quartiles. The third quartile had the highest figure and the top quartile the lowest.

The quartiles are ranked by revenue, and their account counts overlap. The top quartile’s lowest account count was 174, while the second quartile’s highest was 380 and its lowest 27. Revenue per account therefore varied between franchises within the same quartile.

Brand charges

Brand charges

Source: Item 6, rates as filed. Dollar columns and the 6.45% total are Averan’s: the rates applied to the Item 19 average and median gross revenue.

The royalty is 5.45% and the marketing fee 1% of monthly gross revenues. Together that is 6.45%*, or $42,480* at the $658,605 average. Item 6 lists no minimum royalty or minimum marketing fee.

The marketing fee can be raised to 4% and a technology fee of up to 1% can be introduced. At both upper limits the percentage charges would be 10.45%*, or $68,824* at the average and $33,088* at the median.

The initial franchise fee is set by territory size. Item 5 prices a territory in units of 3,000 estimated swimming pools, with a minimum of two units: $25,000 for the first two units, $10,000 a unit for units 3 to 5, $7,500 for units 6 to 10 and $5,000 beyond 10. The fees charged in 2025 ranged from $0 to $111,250. Item 7 describes the fee differently, as $25,000 plus $2.00 an estimated pool above 6,000, with a $60,000 maximum in any state.

A franchisee that already runs a pool service business receives a discount on the initial fee. Item 5 sets it at 0.0545 times the qualifying recurring revenue from existing accounts in the territory over the prior 12 months, and the franchisor audits it after the first 12 months.

The territory is not exclusive, and keeping it depends on minimum annual performance requirements. Item 12 says the franchisor sets these before signing with no specific formula. If a franchisee misses them, the franchisor may reduce or remove the territory rights, or terminate, on 30 days’ written notice.

Cost to open

Cost to open

Source: Item 7, figures as filed.

Item 7 puts the cost to open at $43,150 to $118,250. The initial franchise fee is $25,000 to $60,000 of that. The other lines come to $18,150* to $58,250*.

The low estimate assumes a home office and an existing vehicle. Rent is $0 at the low end, and the vehicle line is $0 if the franchisee’s own van or pickup meets the brand’s requirements. The high end assumes a lease with a $2,500 down payment and $500 a month.

Additional funds of $5,000 to $10,000 cover the first 3 months. Item 7 says they cover operating expenses, including payroll and vehicle costs, to the extent they exceed revenue, and exclude debt service. The franchisor does not offer financing.

A franchisee must open within 2 months of signing. Item 11 gives a typical time of 1 to 2 months. Initial training is held in Dallas, Texas, and the owner must obtain Certified Pool and Spa Operator certification within 12 months of signing.

Locations

Locations, 2023 to 2025

Source: Item 20, Tables 1, 3 and 4. Counts as filed; the three-year sums and the termination percentages are Averan’s. Non-renewals and other cessations were 0 in each year.

Franchised outlets went from 33 at the start of 2023 to 46 at the end of 2025. Over the three years 32 opened, 17 were terminated and 2 were reacquired. Thirteen opened in 2025, so 13 of the 46 are outside the Item 19 revenue figures.

The 2 company-owned outlets are franchises an affiliate took a majority interest in. In 2023 Premier Holdco acquired a majority interest in 2 Texas franchises; Item 20 counts them as reacquired, and the franchisee kept an interest. Both operate under the Pinnacle Pool Service mark, as do 4 franchised outlets.

One franchise transferred to a new owner in the three years. It was in Texas in 2023 and was later reacquired by Premier Holdco.

The franchisor projects 19 new franchised outlets in 2026 and reports no signed agreements awaiting opening. Texas had the most franchised outlets at the end of 2025, 10, followed by California with 9 and Florida with 6.

Item 20 has small inconsistencies. Table 1 shows 37 total outlets at the end of 2024 and 38 at the start of 2025; 36 franchised plus 2 company-owned is 38. Item 1 gives 35 franchised locations at December 31, 2024, against 36 in Item 20.

Questions we get asked

Questions owners ask