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Breakdown

Premier Pools & Spas franchise unit economics

Premier Pools & Spas franchisees run pool and spa construction businesses that sell and supervise custom pool and spa builds and remodels, and hire licensed contractors to do the building.

Franchises reporting108

Average gross revenue$4,016,212

Total investment$58,950–$122,190

Premier Pools & Spas franchise at a glance

The 2026 FDD reports Gross Revenues for 108 franchises open all of 2025, by quartile.

Premier Pools & Spas franchises open for all of 2025 averaged $4,016,212 of Gross Revenues, with a median of $3,052,327, across 108 franchises, according to Item 19 of Premier Pools & Spas’ 2026 FDD, issued 31 March 2026. The 108 in that group are 86%* of Premier Pools & Spas’ 125 franchised outlets.

A Premier Pools & Spas franchise costs $58,950 to $122,190 to open, including a $45,000 franchise fee, according to the 2026 FDD.
Premier Pools & Spas charges a royalty of 3.5% of Gross Revenues for the first 24 months and 4% after that, plus a marketing fee of currently 0.4% and a $200 monthly project management software fee.
Premier Pools & Spas requires local marketing of at least 1.25% of Gross Revenues each month.
At the $4,016,212 average, Averan puts the royalty, marketing fee and software fee at 4.46% of sales*, before the local marketing minimum.
Premier Pools & Spas quartile averages ran from $784,595 for the lowest 27 franchises to $8,936,187 for the highest 27.
Premier Pools & Spas reported 125 franchised outlets and one company-owned outlet at the end of 2025, with 16 of the franchised outlets trading as Pinnacle Pools & Spas.

These figures come from Premier Pools & Spas's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 4.46% fee share at the $4,016,212 average.

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By Scott Engler · Averan Advisors · Source: Premier Franchise Management LLC, 2026 Franchise Disclosure Document (FDD) · Updated 16 October 2026

The highest-revenue quartile averaged 11.4 times the lowest*. The top 27 franchises averaged $8,936,187 and the bottom 27 averaged $784,595. Single franchises ran from $153,604 to $16,402,127.
37% of franchises exceeded the $4,016,212 average. Forty of 108 were above it and 68 below. The median franchise reported $3,052,327.
Gross Revenues are before payments to contractors. Franchisees do not build pools themselves. They hire licensed and insured contractors, and Item 19 states that its figures do not account for those payments, royalties, payroll, insurance or other overhead.
Fees paid to the franchisor come to 4.46% of the average*. That covers the 4% royalty, the 0.4% marketing fee and $2,400 a year of project management software. The required 1.25% local marketing spend is on top of that.
Terminations matched openings over 2023 to 2025. Franchised outlets opened 56 times and were terminated 56 times* across the three years, and the count went from 126 to 125. Item 20 shows no transfers in any of the three years.

Average revenue

How much does a Premier Pools & Spas franchise make?

Gross Revenues, franchises open for all of 2025 (Item 19, Summary)
Measure	Figure
Franchises open for the full year 2025	108
Average Gross Revenues	$4,016,212
Median Gross Revenues	$3,052,327
Franchises above the average	40 (37%)
Franchises below the average	68 (63%)
Highest Gross Revenues	$16,402,127
Lowest Gross Revenues	$153,604

As printed in Item 19. Excludes 17 franchises that opened during 2025 and franchises that closed during 2025. Figures are franchisee-reported and cover Premier Pools & Spas and Pinnacle Pools & Spas franchises together; Item 19 does not separate the two names.

The 108 Premier Pools & Spas franchises open for all of 2025 averaged $4,016,212 of Gross Revenues, and the median was $3,052,327. Forty of them, 37%, exceeded the average. The highest franchise reported $16,402,127 and the lowest $153,604.

Gross Revenues are total sales before any expenses. Item 19 states that the figures do not account for payments to contractors, royalty fees, payroll, insurance, income taxes and other overhead. Franchisees sell and supervise pool and spa construction, and the building work is done by contractors they hire.

Item 19 publishes revenue figures and no cost figures. It gives no cost lines, margins or profit figures, and no figures for new franchises month by month.

The FDD gives two counts for 2025 closures. The opening paragraph of Item 19 excludes 15 franchises that closed permanently during 2025; explanatory note 1 refers to 17. Item 20 shows 15 terminations in 2025.

Territory

Territory and pool types

A territory is generally one to four counties. The franchisor sets it before signing based on the market size it believes the franchisee can serve, and Item 12 states there is no particular formula. The territory is not exclusive.

Each franchise is assigned construction pool types. The three methods are gunite, fiberglass and vinyl. The franchise agreement lists the pool types allocated and whether the franchisee may also sell remodeling.

Each franchise has Minimum Annual Performance Requirements. They are set before signing for each pool type and for remodeling. If a franchisee misses one, the franchisor may shrink the territory, remove a pool type or remodeling, or terminate on 30 days’ notice.

The business can run from a home office or vehicle. Item 7 puts rent at $0 to $20,000, with the high end for three months of a 2,500 square foot commercial space. The typical time from signing to opening is one to two months.

Spread of results

Gross Revenues by quartile, 2025

Gross Revenues per franchise by quartile, 2025, 108 franchises open all year (Item 19)
Quartile	Franchises	Average	Median	Highest	Lowest	Share above quartile average
Top 25%	27	$8,936,187	$7,906,436	$16,402,127	$5,171,042	41%
Second 25%	27	$3,989,482	$3,946,842	$4,981,962	$3,071,829	48%
Third 25%	27	$2,354,585	$2,507,701	$3,302,825	$1,390,568	52%
Fourth 25%	27	$784,595	$660,326	$1,372,119	$153,604	44%
All	108	$4,016,212	$3,052,327	$16,402,127	$153,604	37%

As printed in Item 19. The third quartile’s highest figure of $3,302,825 is printed above the second quartile’s lowest of $3,071,829. The overall median of $3,052,327 is the midpoint of $3,071,829 and $3,032,825*, so the printed $3,302,825 may be a transposed $3,032,825.

The top quarter averaged $8,936,187 and the bottom quarter averaged $784,595. That is 11.4 times*. The four quartile averages combine to the $4,016,212 system average*.

The top quarter spans $5,171,042 to $16,402,127. Its median was $7,906,436, and 11 of its 27 franchises were above the quartile average.

The middle two quarters averaged $3,989,482 and $2,354,585. In the third quarter the median of $2,507,701 sat above the average.

The bottom quarter spans $153,604 to $1,372,119. Its median was $660,326. Item 19 does not state how long these franchises had been open or which pool types they sell.

Brand charges

Recurring Premier Pools & Spas charges from Item 6 and Item 11, with Averan’s dollars at the $4,016,212 average and the $784,595 bottom-quartile average *Averan calculation
Charge	Rate in the FDD	At $4,016,212	At $784,595
Royalty	3.5% of Gross Revenues for the first 24 months, then 4%	$160,648*	$31,384*
Marketing fee	Currently 0.4% of Gross Revenues (can rise to 1%)	$16,065*	$3,138*
Project management software	$200 a month for the first user, $20 for each additional user	$2,400*	$2,400*
Paid to the franchisor		$179,113 (4.46%)*	$36,922 (4.71%)*
Local marketing minimum	At least 1.25% of Gross Revenues each month	$50,203*	$9,807*

Rates from Item 6 and Item 11. Dollar amounts and percentages are Averan calculations at the 4% royalty that applies from the 25th month, with one software user. A technology fee of up to 1% of Gross Revenues is in the agreement but not currently charged. The software fee may be paid to the franchisor or a third party.

At the $4,016,212 average, the royalty, marketing fee and software fee come to $179,113, or 4.46% of Gross Revenues*. The 1.25% local marketing minimum is spent by the franchisee on top of that.

The royalty is 3.5% for the first 24 months of operation and 4% after that. The marketing fee is set by the franchisor up to 1% of Gross Revenues and is currently 0.4%. In 2025 the marketing fund spent 65% on administrative expenses, 21% on software and email, 8% on print media and 6% on website work and video.

A technology fee of up to 1% of Gross Revenues is not currently charged. If it were introduced at 1%, it would add $40,162 at the average*.

Other fees are fixed or occasional. A transfer costs $10,000, a successor franchise costs 50% of the then-current franchise fee, and additional assistance is up to $500 a day.

Cost to open

Estimated initial investment (Item 7)
Line	Low	High
Initial franchise fee	$45,000	$45,000
Three months’ rent and security deposit	$0	$20,000
Additional funds, first three months	$5,000	$10,000
Insurance, first three months	$2,000	$8,750
Office expenses	$1,000	$8,500
Business licenses	$200	$8,000
Training expenses	$2,500	$6,000
Vehicle	$0	$5,000
Computer and communication equipment, software and services	$2,100	$5,000
Professional fees	$1,000	$3,000
Remodeling course	$0	$2,190
Uniforms	$150	$750
Total	$58,950	$122,190

As printed in Item 7, reordered by the high estimate. The low end assumes a home or mobile office, an existing vehicle and no remodeling course. A showroom is not included.

A Premier Pools & Spas franchise costs $58,950 to $122,190 to open, of which $45,000 is paid to the franchisor. The $45,000 franchise fee is 76% of the low estimate*.

The franchise fee is $45,000 and due at signing. Fees charged in 2025 ranged from $0 to $45,000. Half the fee is refunded if the franchisor terminates after a failed 90-day probation period, once post-term obligations are met.

Rent and office costs make up most of the gap between the low and high ends. The high end assumes three months of a 2,500 square foot commercial space at $2 a square foot a month plus a $5,000 deposit, and a leased vehicle.

The remodeling course is optional. The low estimate assumes the franchisee does not attend it and is not authorized to sell remodeling. The $5,000 to $10,000 of additional funds covers the first three months.

Locations

Locations, 2023 to 2025

Franchised outlets, 2023 to 2025 (Item 20, Tables 1 to 3 and 5)
Year	Start	Opened	Terminated	Ceased other	End
2023	126	22	22	0	126
2024	126	17	19	1	123
2025	123	17	15	0	125

As printed in Item 20. One company-owned outlet in California operated in each year. In 2024 one franchisee moved from Tennessee to Alabama; Item 20 counts it as one opening and one outlet that ceased operations, although it kept trading. Four franchise agreements were signed but not open at the end of 2025.

Premier Pools & Spas ended 2025 with 125 franchised outlets, up two from 123. Seventeen opened and 15 were terminated. With the company-owned outlet, the total was 126.

From 2023 to 2025, 56 outlets opened and 56 were terminated*. The FDD’s special risks page states that more than 28% of franchised outlets were terminated in the last three years. No outlet was transferred to a new owner in any of the three years.

16 of the 125 franchised outlets trade as Pinnacle Pools & Spas. The rest, and the company-owned outlet, trade as Premier Pools & Spas. The count was 14 at the end of 2023 and 15 at the end of 2024.

Texas, Florida and California held the most outlets at the end of 2025. Texas had 23, Florida 16 and California 14. The franchisor projects 26 new franchised outlets in the next fiscal year.

Questions we get asked

Questions owners ask

How much does a Premier Pools & Spas franchise cost to open?

Item 7 of the 2026 FDD puts the total at $58,950 to $122,190, including the $45,000 franchise fee. The low end assumes a home or mobile office and an existing vehicle. The high end includes three months of rent for a commercial space.

What fees does a Premier Pools & Spas franchisee pay?

A royalty of 3.5% of Gross Revenues for the first 24 months and 4% after that, a marketing fee of currently 0.4%, and $200 a month for project management software. Local marketing must be at least 1.25% of Gross Revenues. At the $4,016,212 average, Averan puts the royalty, marketing fee and software fee, which are paid to the franchisor, at 4.46% of revenue*.

How much revenue does a Premier Pools & Spas franchise make?

The 108 franchises open all of 2025 averaged $4,016,212 of Gross Revenues, with a median of $3,052,327. Quartile averages ran from $784,595 to $8,936,187. These figures are before payments to contractors and all other expenses.

Does the Premier Pools & Spas FDD show profit?

No. Item 19 reports Gross Revenues and no profit figures, and it states that the figures do not account for payments to contractors, royalties, payroll, insurance, income taxes or other overhead.

How many Premier Pools & Spas locations are there?

Item 20 reports 125 franchised outlets and one company-owned outlet at the end of 2025. Sixteen of the franchised outlets trade as Pinnacle Pools & Spas. Four more franchise agreements were signed but not open.

What is the difference between Premier Pools & Spas and Pinnacle Pools & Spas?

They are the same franchise sold under two names by Premier Franchise Management LLC. A franchisee uses whichever name is available in its area. The Item 19 and Item 20 figures cover both names together.

Questions worth putting to Premier Pools & Spas

These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.

Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
Which factors does Premier Pools & Spas see in its highest-selling locations, such as territory, years open and staffing?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many Premier Pools & Spas locations closed, were sold, or changed hands last year, and why?

Part of our Home and Commercial Services guide · Averan Franchise

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Where this sits

the franchise library, all 431 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners

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Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

Where these figures come from

Every figure here comes from Premier Franchise Management LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Premier Pools & Spas is a trademark of its owner. How Averan reads a Franchise Disclosure Document.

These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Premier Franchise Management LLC, 2026 Franchise Disclosure Document, issued 31 March 2026.