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Breakdown

Vibe House Pilates franchise unit economics

Vibe House Pilates franchisees run heated, music-driven mat Pilates studios that sell monthly memberships and class packs.

Affiliate-owned studios reporting2

Average sales a studio$914,054*

Margin after costs and imputed fees, affiliate studios37.8%

Total investment$297,100–$466,700

Vibe House Pilates franchise at a glance

The FDD from Vibe House Pilates Franchising, LLC, issued January 23, 2026, is the brand’s first: no franchised studio is open, and Item 19 reports on the 2 affiliate-owned studios in Crown Point and Valparaiso, Indiana.

Vibe House Pilates’ two affiliate studios reported $1,828,108 of combined gross sales in 2025, an average of $914,054* a studio, according to Item 19 of Vibe House Pilates’ 2026 FDD, issued 23 January 2026. Fees paid to Vibe House Pilates come to about 9.46%* of sales. A Vibe House Pilates franchise costs $297,100 to $466,700 to open.

A Vibe House Pilates franchise costs $297,100 to $466,700 to open, according to Item 7, and $72,700 to $102,700 of that is paid to the franchisor or its affiliates.
Vibe House Pilates had no franchised studios at the end of 2025; its affiliate Swet, LLC owned 2 studios in Indiana, which traded as Sweat 219 until October 31, 2025.
Vibe House Pilates’s two affiliate studios reported $1,828,108 of combined gross sales in 2025, an average of $914,054* a studio; Valparaiso opened in February 2025.
Vibe House Pilates’s Crown Point studio, the one studio open all of 2024, reported $753,558 of gross sales that year.
Vibe House Pilates charges a royalty of 7% of Gross Sales or $500 a week, whichever is greater, a 2% Brand Development Fund contribution and a $350 monthly technology fee.
Vibe House Pilates requires local advertising spending of 3% of Gross Sales or $2,500 a month, whichever is greater, and $30,000 of grand opening advertising.
Vibe House Pilates’s two affiliate studios kept 37.8%* of 2025 gross sales after cost of goods, the disclosed expenses and imputed franchise fees, before owner pay, financing and tax.

These figures come from Vibe House Pilates's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $914,054 average is 1,828,108 / 2. The 37.8% is 691,556 / 1,828,108.

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By Scott Engler · Averan Advisors · Source: Vibe House Pilates Franchising, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 16 October 2026

No franchised studio is open yet. The franchisor began offering franchises on the January 23, 2026 issue date. Every Item 19 figure comes from two studios owned by its affiliate Swet, LLC, about which the FDD says some trainers and instructors work at both.
The two affiliate studios reported $1,828,108 of gross sales in 2025. That is an average of $914,054* a studio. The studios report on one set of accounts, so the FDD does not give each studio’s 2025 sales, and Valparaiso was open from February.
Crown Point’s monthly revenue rose from $40,263 in January 2024 to $83,855 in December 2024. The studio opened in April 2023 and took in $36,345 in December 2023. In January 2025, still the one studio, it took in $93,718.
The local advertising minimum is $30,000* a year. Item 6 sets it at the greater of 3% of Gross Sales or $2,500 a month. Item 19 imputes 3%, which for Crown Point in 2024 is $22,607, or $7,393* less than the minimum.
Payroll was 27.9%* of 2025 gross sales and rent was 4.4%*. Payroll including tax was $510,028 and rent, including common area charges, was $80,767. Merchant and bank fees were $77,068, or 4.2%*.

Revenue

How much does a Vibe House Pilates franchise make?

Affiliate studio results, Item 19 Part I *Averan calculation
Line	2024, Crown Point	2025, both studios	Share of 2025 sales*
Gross sales	$753,558	$1,828,108	100%
Cost of goods sold	$14,163	$15,094	0.8%*
Payroll, including tax	$196,704	$510,028	27.9%*
Rent	$42,090	$80,767	4.4%*
Merchant and bank fees	$19,549	$77,068	4.2%*
Studio equipment and supplies	$46,191	$64,470	3.5%*
Advertising and marketing	$17,871	$43,132	2.4%*
Utilities	$18,167	$36,538	2.0%*
Dues and subscriptions	$18,625	$29,938	1.6%*
Repairs and maintenance	$16,471	$28,699	1.6%*
Office supplies, postage and software	$3,942	$16,399	0.9%*
Legal and professional fees	$5,382	$5,000	0.3%*
Training and development	$1,500	$1,119	0.1%*
Licenses	$381	$526	less than 0.1%*
Total disclosed expenses	$386,873	$893,684	48.9%*
Imputed franchise fees (royalty, brand fund, local advertising, technology)	$94,627*	$227,773*	12.5%*
Gross sales less COGS, disclosed expenses and imputed fees	$257,896	$691,556	37.8%*

Source: Item 19, Tables 1.A and 1.B, of the Vibe House Pilates FDD. The figures exclude owner compensation, financing, depreciation, income tax and other expenses the FDD lists. The 2025 column combines Crown Point for 12 months and Valparaiso from February.

Item 19 reports on two affiliate-owned studios and no franchised studios. Crown Point opened in April 2023 and is the one studio in the 2024 column. Valparaiso opened in February 2025, and from 2025 the two studios reported on one set of financial statements, so the FDD gives no 2025 figure for each studio.

Two studios reported $1,828,108 of gross sales in 2025. Divided by two that is $914,054* a studio, with Valparaiso open for 11 of the 12 months. Crown Point alone reported $753,558 for 2024.

Gross sales less cost of goods, disclosed expenses and imputed fees came to 37.8%* of sales in 2025 and 34.2%* in 2024. The imputed fees are the royalty at 7%, the brand fund at 2%, local advertising at 3% and the technology fee at $350 a month. The figures leave out owners’ compensation, financing costs and income tax.

Item 19 imputes local advertising at 3% of sales, and the Item 6 requirement is the greater of 3% or $2,500 a month. For Crown Point’s 2024 year the minimum is $30,000*, against $22,607 in the table. Using $30,000 the 2024 result is $250,503*, or 33.2%* of sales.

Three printed subtotals differ from their inputs by $1. Gross sales less COGS prints $1,813,013 for 2025 where $1,828,108 less $15,094 is $1,813,014*, and the 2024 line prints $352,523 where the inputs give $352,522*. Both expense columns add to their printed totals.

Monthly revenue

Monthly revenue, 2023 to 2025

Monthly gross revenue of the affiliate studios, Item 19 Part II
Month	2023, Crown Point	2024, Crown Point	2025
January	–	$40,263	$93,718 (1 studio)
February	–	$50,186	$129,589
March	$198	$51,745	$159,322
April	$17,103	$57,328	$133,815
May	$23,955	$65,202	$163,252
June	$21,676	$57,181	$160,700
July	$26,063	$66,187	$151,699
August	$29,144	$73,290	$158,573
September	$30,086	$55,952	$179,165
October	$33,988	$71,669	$165,894
November	$35,294	$88,087	$161,446
December	$36,345	$83,855	$172,219
Printed total	$253,851	$760,943	$1,829,392

Source: Item 19, Table 2. From February 2025 the column combines Crown Point and Valparaiso. The monthly figures add to $253,852* for 2023 and $760,945* for 2024. The printed 2024 total is $7,385* more than the $753,558 of 2024 gross sales in Part I, and the printed 2025 total is $1,284* more than Part I’s $1,828,108; the FDD does not explain either difference.

Crown Point took in $198 in March 2023, its opening month, and $36,345 in December 2023. Its monthly revenue was $40,263 in January 2024 and $83,855 in December 2024.

In January 2025, with one studio still open, revenue was $93,718. That is 2.3 times* January 2024. Valparaiso joined the figures in February 2025, and the two-studio months ran from $129,589 to $179,165.

September 2024 was lower than August and October. Crown Point took in $55,952 in September 2024, against $73,290 in August and $71,669 in October. In 2025, September was the highest month at $179,165.

Members and classes

Memberships and class attendance

Active memberships at December 31, 2025, Item 19 Part III
Type	Crown Point	Valparaiso	Multi-location	Total
Unlimited	331	186	9	526
Student	155	107	–	262
8 sessions a month	74	51	–	125
4 sessions a month	5	–	–	5
Class packs	–	–	611	611
Presale memberships at opening	100	133	–	–
Total active memberships	565	344	620	1,529

Source: Item 19, Tables 3.A, 3.B, 5.A and 5.B. Memberships excluding class packs were 289 at the end of 2023 and 421 at the end of 2024 (one studio), and 918 at the end of 2025 (two studios).

Item 19 does not split studios into bands or quartiles. It reports two studios, and for 2025 it gives memberships and attendance for each studio but sales for the two together.

Crown Point had 565 memberships at the end of 2025, against 421 for the single studio a year earlier. That is an increase of 34.2%*, in the year Valparaiso opened. Valparaiso opened with 133 presale memberships and had 344 at the end of 2025.

Unlimited memberships were 526 of 1,529, or 34.4%*. Class packs were 611, or 40.0%*. At the issue date both studios charged Tier 1 prices: $149 a month for unlimited, $119 for student or teacher, $99 for 8 sessions, and $28 for a single drop-in.

Crown Point ran 2,034 classes in 2025 with an average of 35 paid registrations; Valparaiso ran 1,482 with an average of 27. The stated class capacity is 40 at Crown Point and 32 at Valparaiso. Registrations include late cancellations and no-shows: of 71,075 Crown Point bookings, 8,996 were late cancellations and 122 were no-shows.

The 8:00 morning hour had the most classes at both studios. Crown Point ran 342 classes in that hour, averaging 38 paid registrations, and 39 classes at 7:00 in the evening, averaging 23. Valparaiso ran 292 classes at 8:00 and 28 at 11:00.

Brand charges

Recurring charges applied to the $914,054 per-studio average* *Averan calculation
Charge	Terms	At the average*	Share of revenue*
Royalty	Greater of 7% of Gross Sales or $500 a week; the minimum starts in month 13	$63,984*	7%
Brand Development Fund	2% of Gross Sales; may rise to 3% during the initial term	$18,281*	2%
Local advertising requirement	Greater of 3% of Gross Sales or $2,500 a month, spent by the owner	$30,000*	3.28%*
Technology fee	$350 a month per studio	$4,200*	0.46%*
Paid to the brand (royalty, fund and technology)		$86,465*	9.46%*

Source: Item 6 of the Vibe House Pilates FDD. Also charged: third-party business management software at $708 a month and QuickBooks Online at $37.50 a month, paid to suppliers. The grand opening requirement of $30,000 is a one-time cost and is in Item 7.

The royalty minimum is $26,000* a year and the local advertising minimum is $30,000* a year. The royalty minimum of $500 a week equals 7% at $371,429* of annual sales. The $2,500 monthly advertising minimum equals 3% at $1,000,000*.

At the $914,054* average the royalty, brand fund and technology fee paid to the brand total $86,465*, or 9.46%* of sales. The owner also spends the $30,000 advertising minimum, which applies at that level, since 3% of $914,054 is $27,422*. At Crown Point’s 2024 sales of $753,558 the charges paid to the brand total $72,020*, or 9.56%*.

The franchisor may raise the brand fund to 3% on 30 days’ notice and the technology fee by up to 10% a year. Renewal is for a further ten years on the then-current agreement, which may carry higher royalty or advertising fees. The initial term is ten years.

Cost to open

Estimated initial investment, single studio (Item 7)
Line	Low	High
Buildout and leasehold improvements	$110,000	$220,000
Initial franchise fee	$60,000	$60,000
Grand opening advertising	$30,000	$30,000
Audio-visual equipment	$15,000	$25,000
Signage	$15,000	$20,000
Additional funds, 3 months	$15,000	$20,000
Architect and design	$12,500	$17,500
Construction management	$0	$17,500
Initial retail inventory and uniforms	$8,000	$10,000
Class supplies, from the affiliate supplier	$7,500	$7,500
Initial training costs and expenses	$5,000	$7,500
Professional fees	$5,000	$7,000
Furniture, fixtures and equipment	$4,000	$6,000
Insurance	$3,000	$5,000
Lease deposits	$3,000	$5,000
Computer equipment	$1,600	$3,200
Licenses and permits	$1,000	$2,500
Office and studio supplies	$1,000	$2,000
Utilities	$500	$1,000
Total	$297,100	$466,700

Source: Item 7 of the Vibe House Pilates FDD. Both columns add to the printed totals. A development agreement for three studios is estimated at $372,100 to $541,700, including a $135,000 development fee.

Item 7 estimates $297,100 to $466,700 to open one studio. The cover page says $72,700 to $102,700 of that is paid to the franchisor or its affiliates. Item 5 puts the class supplies and affiliate inventory package at $12,700; Item 7 shows class supplies at $7,500 and retail inventory and uniforms as a separate line.

Buildout is the largest line at $110,000 to $220,000. The estimate assumes a vanilla box of about 1,600 to 2,000 square feet in a suburban area and a tenant improvement allowance of at least $25,000. The affiliate studios are about 2,500 square feet (Crown Point) and 1,590 square feet (Valparaiso).

The franchisor estimates 9 to 12 months from signing to opening, and the agreement requires opening within 12 months. The territory typically has a population of at least 50,000 or covers a three-mile radius.

Locations

Locations, 2023 to 2025

Studios by type and year (Item 20)
Year	Affiliate-owned, start	Affiliate-owned opened	Affiliate-owned, end
2023	0	1	1
2024	1	0	1
2025	1	1	2

Source: Item 20 of the Vibe House Pilates FDD. The franchisor counts the affiliate studios as company-owned outlets. Both are in Indiana.

Vibe House Pilates had 2 studios at the end of 2025, both owned by its affiliate. Crown Point opened in 2023 and Valparaiso in 2025. No studio closed or changed hands in the three years.

At December 31, 2025 there were no franchise agreements signed for studios not yet open. Item 20 projects no new franchised or company-owned studios for the next fiscal year.

Questions we get asked

Questions owners ask

How much does it cost to open a Vibe House Pilates franchise?

Item 7 estimates $297,100 to $466,700 for one studio, including the $60,000 franchise fee, $30,000 of grand opening advertising and $110,000 to $220,000 of buildout. Honorably discharged veterans receive a $5,000 discount on the franchise fee.

What fees does a Vibe House Pilates franchisee pay?

A royalty of 7% of Gross Sales or $500 a week, whichever is greater, with the minimum starting in month 13; a 2% Brand Development Fund contribution; and a $350 monthly technology fee. The owner must also spend the greater of 3% of Gross Sales or $2,500 a month on local advertising. At the $914,054* per-studio average the royalty, fund and technology fee total 9.46%* of sales.

How much revenue does a Vibe House Pilates studio make?

The two affiliate studios reported $1,828,108 of combined gross sales in 2025, an average of $914,054* a studio, with Valparaiso open from February. Crown Point alone reported $753,558 in 2024. No franchised studio has reported results.

What profit does Item 19 show?

Gross sales less cost of goods, disclosed expenses and imputed franchise fees was $691,556 in 2025, or 37.8%* of sales, and $257,896 in 2024. These figures exclude owners’ compensation, financing and income tax, and they impute local advertising at 3% where the requirement has a $2,500 monthly minimum.

How many Vibe House Pilates studios are there?

Two, both owned by the franchisor’s affiliate, in Crown Point and Valparaiso, Indiana, at the end of 2025. There were no franchised studios and no signed franchise agreements for studios not yet open.

How many members do the studios have?

At December 31, 2025 Crown Point had 565 memberships, Valparaiso 344, and 620 more were multi-location memberships or class packs, for 1,529 in all.

Questions worth putting to Vibe House Pilates

These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.

Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
Which factors does Vibe House Pilates see in its highest-selling locations, such as territory, years open and staffing?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many Vibe House Pilates locations closed, were sold, or changed hands last year, and why?

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Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

Where these figures come from

Every figure here comes from Vibe House Pilates Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Vibe House Pilates is a trademark of its owner. How Averan reads a Franchise Disclosure Document.

These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Vibe House Pilates Franchising, LLC, 2026 Franchise Disclosure Document, issued 23 January 2026.