BODYROK franchise unit economics
BODYROK franchisees run high intensity Pilates outlets that teach classes on at least 12 BODYROK Pilates Machines owned by the franchisor and sell fitness clothing, accessories and other merchandise.
BODYROK franchise at a glance
BODYROK’s 2026 FDD, issued 9 July 2026, makes no financial performance representation in Item 19, so it gives no sales or profit figure. A BODYROK outlet costs $289,800 to $1,053,500 to open, and $128,050 to $194,000 of that is paid to the franchisor and its affiliates.
- BODYROK charges a $40,000 initial franchise fee for one outlet, and a three-outlet development agreement prices the second and third outlets at $17,500 each.
- BODYROK charges an initial equipment and technology fee of $6,900 for each BODYROK Pilates Machine, and every BODYROK outlet must run at least 12 machines.
- BODYROK charges a royalty of 5% of Gross Revenues and a marketing and promotion fee of 1.5%, which BODYROK may raise to 2%.
- A BODYROK outlet pays a monthly equipment and technology fee of $140 for each machine, $1,680 a month* and $20,160 a year* at the 12-machine minimum.
- BODYROK had 60 franchised outlets and 19 company-owned outlets at the end of 2025, and had signed 45 franchise agreements for outlets not yet open.
These figures come from BODYROK's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $1,680 and $20,160 are Averan calculations: 12 machines x $140 a month, and that amount x 12 months.
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Talk to Averan → Averan BODYROK Conversion Package →- The BODYROK FDD contains no financial performance representation. Item 19 of the BODYROK FDD states that the franchisor does not make representations about past or future financial performance. A buyer of an existing BODYROK outlet may be given that outlet’s actual records.
- BODYROK owns the Pilates machines in each franchised outlet. A BODYROK franchisee pays $6,900 per BODYROK Pilates Machine up front and $140 per machine each month, and the franchisee does not own the machines. The BODYROK minimum of 12 machines sets the up-front fee at $82,800, and the BODYROK Item 7 high estimate of $138,000 covers 20 machines*.
- BODYROK receives $128,050 to $194,000 of the cost to open. At the low end that is 44.2%* of the BODYROK estimate of $289,800, and at the high end 18.4%* of $1,053,500. The largest BODYROK line paid to the franchisor is the initial equipment and technology fee of $82,800 to $138,000.
- A BODYROK outlet’s fixed costs come to $28,560 a year* at the minimums once local advertising starts in the third month. The BODYROK equipment and technology fee comes to $20,160 a year* at 12 machines, and the $700 monthly local advertising minimum comes to $8,400 a year*. A BODYROK outlet commits $28,560 a year* before any percentage fee.
- BODYROK had 60 franchised outlets open and 45 signed at the end of 2025. California had 30 of the 60 BODYROK franchised outlets and 16 of the 45 BODYROK agreements signed but not yet open at the end of 2025. BODYROK projects 28 new franchised outlets and 3 new company-owned outlets in 2026.
Revenue
What the BODYROK FDD discloses about revenue
The BODYROK FDD makes no financial performance representation. Item 19 of the BODYROK FDD says the franchisor does not make representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. The BODYROK FDD gives no average revenue, median, range or profit figure for any outlet.
A buyer of an existing BODYROK outlet may receive that outlet’s records. Item 19 says that if you are purchasing an existing outlet, BODYROK may provide the actual records of that outlet.
BODYROK sets no minimum sales level for an outlet. The BODYROK franchise agreement asks the franchisee to promote and develop the outlet, and it names no minimum sales figure for a single outlet.
BODYROK lists a payroll estimate for the first three months. The BODYROK Item 7 line for additional funds of $20,000 to $80,000 includes payroll costs of about $10,000 to $25,000 for the first three months of operation. That BODYROK estimate does not include an owner’s draw.
Outlet and territory
Outlet format, territory and opening timeline
| Term | BODYROK FDD |
|---|---|
| Business | High intensity Pilates and related fitness programs, plus fitness clothing, accessories and other merchandise |
| Minimum site size | 1,500 square feet |
| Equipment | At least 12 BODYROK Pilates Machines, used under the franchise agreement and not owned by the franchisee |
| Territory | Exclusive area based on population density, typically one-quarter mile in dense urban areas to two miles in rural areas |
| Typical time from signing to opening | About 180 days |
| Opening deadline | 365 days after the franchise agreement takes effect |
| Term | Five years, with the right to renew for three more five-year terms |
Source: BODYROK FDD, Items 1, 5, 7, 11 and 12. Under a BODYROK development agreement, the first outlet must open within 12 months, the second within 24 months and the third within 36 months.
A BODYROK territory is exclusive while the franchisee meets its material obligations. BODYROK agrees not to grant another BODYROK franchise or run a BODYROK outlet inside the territory. A BODYROK outlet may still compete for customers with BODYROK outlets near the territory and with other channels of distribution.
BODYROK Pilates Machines come from the franchisor. Item 8 of the BODYROK FDD requires franchisees to obtain the machines from BODYROK or its affiliate, and the franchisee pays the shipping costs, estimated at $1,000 to $7,000 in Item 7.
BODYROK affiliates own the company-owned BODYROK outlets. Item 1 of the BODYROK FDD says affiliates owned 20 BODYROK outlets at the issuance date, and Item 20 says one of the two company-owned outlets in Texas is being sold to a franchisee.
Outlets by state
Outlets open and signed, December 31, 2025
| State | Franchised, open | Company-owned, open | Signed, not yet open | Projected franchised openings, 2026 |
|---|---|---|---|---|
| Alabama | 1 | 0 | 2 | 0 |
| Arizona | 2 | 0 | 1 | 1 |
| California | 30 | 6 | 16 | 8 |
| Colorado | 0 | 0 | 1 | 0 |
| Connecticut | 0 | 0 | 1 | 1 |
| Florida | 3 | 0 | 5 | 0 |
| Georgia | 4 | 0 | 4 | 6 |
| Idaho | 1 | 0 | 0 | 0 |
| Illinois | 0 | 2 | 0 | 0 |
| Kentucky | 1 | 0 | 0 | 0 |
| Maryland | 0 | 0 | 1 | 0 |
| Massachusetts | 0 | 0 | 1 | 1 |
| Michigan | 0 | 0 | 1 | 1 |
| Montana | 1 | 0 | 0 | 0 |
| Nevada | 0 | 0 | 1 | 0 |
| New Jersey | 4 | 0 | 3 | 1 |
| New York | 1 | 9 | 0 | 2 |
| North Carolina | 1 | 0 | 1 | 1 |
| Pennsylvania | 0 | 0 | 0 | 1 |
| South Carolina | 2 | 0 | 0 | 0 |
| Tennessee | 7 | 0 | 0 | 1 |
| Texas | 0 | 2 | 2 | 2 |
| Utah | 2 | 0 | 1 | 0 |
| Washington | 0 | 0 | 4 | 2 |
| All | 60 | 19 | 45 | 28 |
Source: BODYROK FDD, Item 20, Tables 3, 4 and 5. Table 5 also projects three new company-owned outlets in New York in 2026. Item 19 gives no results by outlet, so this section shows where BODYROK outlets are open and signed.
BODYROK had 60 franchised outlets in 14 states at the end of 2025. California had 30 of the BODYROK franchised outlets, Tennessee had 7, and Georgia and New Jersey had 4 each.
BODYROK had 19 company-owned outlets in four states at the end of 2025. New York had 9 of the BODYROK company-owned outlets, California 6, Illinois 2 and Texas 2.
BODYROK had 45 agreements signed for outlets not yet open, in 16 states. California had 16 of the BODYROK signed agreements, Florida 5, and Georgia and Washington 4 each. The BODYROK FDD lists unopened franchises as a risk factor.
Brand charges
Brand charges
| Charge | Amount | When | A year |
|---|---|---|---|
| Royalty | 5% of monthly Gross Revenues | Monthly | – |
| Marketing and Promotion Fee | 1.5% of monthly Gross Revenues; may rise to 2% | Monthly | – |
| Monthly Equipment and Technology Fee | $140 a month for each BODYROK Pilates Machine; may rise by no more than 10% a year | Monthly | $20,160* at 12 machines |
| Local advertising | The greater of 1% of monthly Gross Revenues or $700, spent by the franchisee from the third month; may rise to 2% | Monthly | $8,400* at the minimum |
| Local or regional cooperative | Up to 2% of monthly Gross Revenues; not assessed now | Monthly if assessed | – |
| POS system | Up to $700 a month, paid to the designated vendor | Monthly | – |
| Music licensing | $330 to $577 a studio, collected by BODYROK for the licensing companies | Annually | $330 to $577 |
| Grand opening advertising | At least $2,500 in the 60 days before opening, plus free classes valued at $2,500 or more | Once | – |
| New instructor training | $1,500 per instructor, or $3,000 for on-site training | As incurred | – |
| Transfer fee | $5,000 | On transfer | – |
| Renewal fee | $3,000 | On renewal | – |
| Fixed charges before percentage fees, at the minimums | $1,680 a month of equipment and technology fees plus $700 a month of local advertising | $28,560* |
Source: BODYROK FDD, Items 5, 6 and 11. Annual amounts are Averan calculations at the current monthly rates. Without an Item 19 average there is no sales figure to divide by, so Averan does not compute a total fee as a percentage of sales; the royalty and marketing fee come to 6.5%* of Gross Revenues at current rates.
BODYROK percentage charges come to 6.5% of Gross Revenues. The BODYROK royalty is 5% and the marketing and promotion fee is 1.5%. BODYROK may raise the marketing and promotion fee to 2%, which would make the percentage charges 7%*.
The BODYROK equipment and technology fee is charged per machine. At the 12-machine minimum the BODYROK fee is $1,680 a month*, and at 20 machines it is $2,800 a month*, or $33,600 a year*. The BODYROK fee covers the use of the machines, digital content and playlists, and replacement straps and handles.
BODYROK local advertising is spent by the franchisee. BODYROK does not collect the local advertising amount. If a BODYROK franchisee spends less than the required amount, the franchisee must pay the difference to BODYROK for advertising.
BODYROK charges liquidated damages if it terminates a franchise agreement for breach. The BODYROK amount is the average monthly royalty over the prior 12 months multiplied by the lesser of 24 or the months left in the term.
Cost to open
Cost to open
| Line | Low | High | Paid to |
|---|---|---|---|
| Initial franchise fee | $40,000 | $40,000 | BODYROK |
| Initial equipment and technology fee | $82,800 | $138,000 | BODYROK |
| BODYROK Pilates Machine shipping | $1,000 | $7,000 | Designated vendor |
| On-site training fee and franchisor travel | $2,250 | $10,000 | BODYROK |
| Travel and living while training | $2,000 | $21,000 | Travel and lodging vendors |
| Additional instructor training | $5,000 | $9,000 | BODYROK, travel and lodging vendors |
| Real property lease | $12,000 | $120,000 | Landlord |
| Construction, leasehold improvements and decorating | $60,000 | $400,000 | Contractors and suppliers |
| Related equipment and accessories | $500 | $5,000 | Designated or approved suppliers |
| POS system, fixtures and other fixed assets | $50,000 | $150,000 | Designated and approved suppliers |
| Signage | $2,000 | $17,000 | Designated vendor |
| Insurance deposits and premiums | $500 | $3,000 | Insurance company |
| Professional fees | $500 | $5,000 | Attorneys and accountants |
| Inventory and supplies | $250 | $5,000 | Designated and approved vendors |
| Miscellaneous opening costs | $3,000 | $6,000 | Government agencies and utilities |
| Grand opening advertising and promotion | $2,500 | $7,500 | Advertisers |
| Design, layout, architecture and engineering | $5,500 | $30,000 | Designated vendor |
| Additional funds, three months | $20,000 | $80,000 | Employees, landlord and suppliers |
| Total as printed | $289,800 | $1,053,500 |
Source: BODYROK FDD, Item 7. The 18 lines add to the printed totals. The cover says $128,050 to $194,000 of the total is paid to the franchisor and its affiliates.
BODYROK estimates $289,800 to $1,053,500 to open one outlet. Of that, $128,050 to $194,000 is paid to BODYROK or its affiliates, which is 44.2%* of the low estimate and 18.4%* of the high estimate.
The BODYROK construction line assumes no landlord allowance at the high end. The BODYROK high estimate of $400,000 assumes the franchisee pays the whole construction cost and the premises are delivered with bare walls, a ceiling, electric, gas and HVAC in place.
The BODYROK fixtures line includes the equipment package. The BODYROK line of $50,000 to $150,000 covers the point-of-sale system, a business computer, printed materials, and an equipment package with the sound system, microphones, lighting, projectors and security cameras.
BODYROK reduces the franchise fee for a three-outlet commitment. A BODYROK development fee of $75,000 covers three outlets at $40,000, $17,500 and $17,500, and a fee of $80,000 covers two outlets at $40,000 each. The BODYROK FDD estimates $324,800 to $1,088,500 for the first outlet under a three-outlet agreement and $329,800 to $1,093,500 under a two-outlet agreement.
Locations
Locations, 2023 to 2025
| Year | Franchised, start | Franchised opened | Terminated, not renewed or ceased | Franchised, end | Company-owned, end | All outlets, end |
|---|---|---|---|---|---|---|
| 2023 | 14 | 4 | 0 | 18 | 12 | 30 |
| 2024 | 18 | 16 | 0 | 34 | 13 | 47 |
| 2025 | 34 | 26 | 0 | 60 | 19 | 79 |
Source: BODYROK FDD, Item 20, Tables 1, 3 and 4. The outlets in these tables were franchised by the predecessor or run by the predecessor’s affiliates. No franchised outlet was terminated, not renewed, reacquired or closed in the three years.
BODYROK grew from 30 outlets at the end of 2023 to 79 at the end of 2025. BODYROK franchised outlets rose from 18 to 60 over those two years, and BODYROK company-owned outlets rose from 12 to 19.
BODYROK opened 26 franchised outlets in 2025. Eleven of the BODYROK franchised openings in 2025 were in California. BODYROK company-owned outlets opened 7 and closed 1 in 2025, the closure in New York.
BODYROK transferred one franchised outlet in three years. The BODYROK transfer was in Montana in 2024.
The BODYROK franchised outlet table does not add up in two places. For 2023 the BODYROK state rows show 5 outlets opened and 19 at year end, against printed totals of 4 and 18. For 2024 the North Carolina row shows 2 opened and 1 at year end with no closure.
Questions we get asked
Questions owners ask
How much does it cost to open a BODYROK franchise?
The BODYROK FDD estimates $289,800 to $1,053,500 for one outlet. Of that, $128,050 to $194,000 is paid to BODYROK or its affiliates, including the $40,000 franchise fee and the $82,800 to $138,000 initial equipment and technology fee for the BODYROK Pilates Machines.
What fees does BODYROK charge?
BODYROK charges a royalty of 5% of Gross Revenues and a marketing and promotion fee of 1.5%, which may rise to 2%. BODYROK also charges $140 a month for each BODYROK Pilates Machine, and a BODYROK franchisee must spend the greater of 1% of Gross Revenues or $700 a month on local advertising.
How much does a BODYROK franchise make?
The BODYROK FDD does not say. Item 19 makes no financial performance representation, so there is no average, median or profit figure for any BODYROK outlet.
How many BODYROK locations are there?
BODYROK had 60 franchised outlets and 19 company-owned outlets at December 31, 2025, 79 in all. BODYROK had signed 45 more franchise agreements for outlets not yet open and projects 28 new franchised outlets in 2026.
Does a BODYROK franchisee own the Pilates machines?
A BODYROK franchisee does not own the BODYROK Pilates Machines. The BODYROK franchisee pays $6,900 per machine up front and $140 per machine each month to use at least 12 machines during the term of the franchise agreement.
How long does it take to open a BODYROK outlet?
BODYROK estimates about 180 days from signing to opening, and BODYROK may terminate the franchise agreement if the outlet has not opened within 365 days of the agreement taking effect.
Questions worth putting to BODYROK
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Will BODYROK provide the actual records of an existing outlet before a buyer signs?
- Which factors does BODYROK see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many BODYROK locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Reporting for a BODYROK owner
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Other brands in the Pilates, Barre And Yoga guide: Bar Method · barre3 · BODYBAR Pilates · Club Pilates · Pure Barre · Strong Pilates · Studio Pilates · Yoga Six.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from BODYROK Franchise USA, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. BODYROK is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: BODYROK Franchise USA, LLC, 2026 Franchise Disclosure Document, issued 9 July 2026.