Vaura franchise unit economics
Vaura franchisees run reformer Pilates studios that teach group, low impact classes on 21 reformers, with optional recovery amenities such as cold plunges and infrared saunas.
Vaura franchise at a glance
Vaura’s Item 19 reports monthly Gross Sales from March 2025 to February 2026 for the one franchised studio open 12 months, and no costs or profit.
Item 19 of Vaura’s 2026 FDD, issued 1 April 2026, reports monthly Gross Sales for one Vaura franchised studio, which add to $1,405,093* for the 12 months to 28 February 2026, from $110,820 to $129,785 a month. A Vaura studio costs $867,600 to $1,356,200 to open, including the $100,000 establishment fee. Vaura charges a royalty of 7% of Gross Sales.
- A Vaura studio costs $867,600 to $1,356,200 to open, including the $100,000 establishment fee and the $186,000 Equipment Pack, according to the 2026 FDD.
- Vaura charges a royalty of 7% of Gross Sales and a Brand Fund contribution of up to 2% of Gross Sales or $200 a month, whichever is higher.
- Vaura also charges a $2,500 monthly Marketing Fee for local advertising and a $500 monthly Technology Service Fee.
- That Vaura studio had $110,820 to $129,785 of Gross Sales a month, an average of $117,091*.
- Vaura had 2 franchised studios and no company-owned studios at the end of 2025, with 4 signed franchise agreements for studios not yet open.
These figures come from Vaura's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 12-month total and the monthly average are Averan calculations from the monthly figures in Item 19.
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Talk to Averan → Move your books and accounting to Averan →- The one Vaura studio in Item 19 had $1,405,093* of Gross Sales from March 2025 to February 2026. The Vaura studio opened in January 2024. A second Vaura studio opened in November 2025 and is not in Item 19.
- Monthly Vaura Gross Sales ran from $110,820 in January 2026 to $129,785 in May 2025. The Vaura studio’s monthly average was $117,091*, and 3 of the 12 Vaura months were above it. The highest Vaura month was $18,965*, or 17.1%*, above the lowest.
- Vaura percentage charges come to 9%* of Gross Sales. The Vaura royalty is 7% and the Brand Fund contribution up to 2%, with a $200 monthly minimum. The Vaura Marketing Fee, Technology Service Fee and two conference tickets add $37,200* a year.
- Vaura receives $363,200 to $414,800 of the cost to open. That is 41.9%* of the Vaura low estimate of $867,600 and 30.6%* of the high estimate of $1,356,200. The largest Vaura lines paid to the franchisor are the $186,000 Equipment Pack and the $100,000 establishment fee.
- Vaura had 2 franchised studios at the end of 2025 and 4 signed agreements for studios not yet open. The Vaura signed agreements are in California, Florida, Massachusetts and Texas. Vaura projects no new franchised studios in the next fiscal year.
Monthly Gross Sales
How much does a Vaura franchise make?
| Month | Gross Sales |
|---|---|
| March 2025 | $116,980 |
| April 2025 | $122,570 |
| May 2025 | $129,785 |
| June 2025 | $114,706 |
| July 2025 | $115,549 |
| August 2025 | $112,273 |
| September 2025 | $114,031 |
| October 2025 | $116,921 |
| November 2025 | $123,671 |
| December 2025 | $111,239 |
| January 2026 | $110,820 |
| February 2026 | $116,548 |
| 12 months | $1,405,093* |
Monthly figures as filed; the total is Averan’s sum. Gross Sales are as reported by the studio or franchisee and exclude any services Vaura names as outside Gross Sales. The studio opened in January 2024. Item 19 gives no costs or profit.
The one Vaura studio in Item 19 had $1,405,093* of Gross Sales from March 2025 to February 2026. The Vaura studio averaged $117,091* a month, at a median month of $116,049*.
Vaura reports a single studio. The Vaura FDD says this studio was the one franchised studio open 12 months at February 28, 2026. The other Vaura studio opened in November 2025.
Vaura counts Gross Sales on the royalty definition. The Vaura figure includes the selling price of all services and products, including internet sales, and excludes sales tax and tips.
The Vaura FDD gives no costs for the studio. Item 19 says Vaura franchisees do not report operating costs to the franchisor, so the Vaura FDD has no rent, payroll or profit figure.
Studio and territory
Vaura studio format, territory and opening timeline
| Term | Vaura FDD |
|---|---|
| Business | Group, low impact reformer Pilates classes, with optional recovery amenities |
| Studio size | 2,700 to 3,000 square feet, with a gym floor of at least 1,700 square feet |
| Equipment Pack | $186,000, including 21 reformers and the sound system, bought from the franchisor or its affiliate |
| Optional recovery amenities | $40,000 to $67,000, for up to 2 cold plunges, up to 2 infrared saunas, massage chairs and compression therapy |
| Protected Area | Generally a population of at least 15,000 |
| Time to open | About 12 months; the studio must open within 12 months of signing |
Source: Vaura FDD, Items 1, 5, 7, 11 and 12, and Schedule 1 to the Equipment Pack Addendum.
Vaura sells the Equipment Pack to each franchisee. The Vaura Equipment Pack costs $186,000 plus shipping, taxes and duties, and the price holds for 12 months from signing.
Vaura must approve a grand opening budget of at least $25,000. The Vaura grand opening spending runs from 120 days before opening to 30 days after, and Vaura may direct that the franchisee pay it to Vaura or an approved vendor.
Vaura is a subsidiary of F45 Training Holdings Inc., which does business as FIT House of Brands. Vaura began offering franchises in the United States in December 2023 and more widely in April 2024.
Highest and lowest months
Vaura highest and lowest months, March 2025 to February 2026
| Period | Gross Sales |
|---|---|
| March to May 2025 | $369,335* |
| June to August 2025 | $342,528* |
| September to November 2025 | $354,623* |
| December 2025 to February 2026 | $338,607* |
| Highest month, May 2025 | $129,785 |
| Lowest month, January 2026 | $110,820 |
Monthly figures as filed; quarterly sums are Averan’s. Item 19 reports one Vaura studio, so it shows no highest or lowest studio.
The highest Vaura month was May 2025, at $129,785, and the lowest January 2026, at $110,820. The Vaura gap between them is $18,965*, or 17.1%* of the lowest month.
The Vaura studio had $369,335* of Gross Sales from March to May 2025. The Vaura studio had $338,607* from December 2025 to February 2026.
Vaura can require a promotional program at studios below 80% of the system average. From six months after opening, a Vaura studio whose Gross Sales are under 80% of the average of Vaura studios open at least six months may have to pay for Vaura promotional programs, capped at the monthly royalty.
Brand charges
Brand charges
| Charge | Rate in the FDD | A year |
|---|---|---|
| Royalty Fee | 7% of Gross Sales | – |
| Brand Fund | Up to 2% of Gross Sales or $200 a month, whichever is higher | At least $2,400* |
| Marketing Fee | $2,500 a month, paid to the franchisor for local advertising | $30,000* |
| Technology Service Fee | $500 a month | $6,000* |
| Annual Conference | $600 a ticket, at least two tickets | $1,200* |
| Merchandise for resale | At least $1,500 every three months, bought from the franchisor | $6,000* |
| Fixed fees paid to the franchisor, before percentage fees | Marketing, technology and conference | $37,200* |
Rates as filed. With one studio in Item 19, Averan states no fee total as a share of average sales. The merchandise is stock bought for resale, so it is left out of the fixed fees. If Vaura stops collecting the Marketing Fee, the franchisee must spend at least $2,500 a month on local advertising.
Vaura percentage charges come to 9%* of Gross Sales. The Vaura royalty is 7% and the Brand Fund contribution up to 2%. The Vaura Brand Fund minimum of $200 a month, $2,400* a year, applies below $120,000* of annual Gross Sales.
Vaura collects a $2,500 monthly Marketing Fee for local advertising. Vaura or a vendor it names spends the Vaura Marketing Fee on local advertising for the studio. A Vaura co-op contribution, capped at $2,500 a month, is credited against the fee.
Vaura fixed fees come to $37,200* a year. That Vaura figure is the $30,000* Marketing Fee, the $6,000* Technology Service Fee and $1,200* for two conference tickets, which Vaura bills whether or not anyone attends.
Vaura also charges a $25,000 renewal fee and a transfer fee of 25% of the then-current establishment fee. At the current $100,000 establishment fee, the Vaura transfer fee is $25,000* plus costs.
Cost to open
Cost to open
| Line | Low | High |
|---|---|---|
| Establishment fee | $100,000 | $100,000 |
| Document preparation fee | $2,500 | $2,500 |
| Equipment Pack | $186,000 | $186,000 |
| Equipment Pack shipping, taxes and duties | $0 | $27,000 |
| Promotional merchandise | $3,000 | $3,000 |
| Induction Seminar | $1,500 | $1,500 |
| Head Trainer induction | $600 | $600 |
| On-site Training Fee | $11,000 | $15,000 |
| Travel and living during training | $4,500 | $9,000 |
| Real property | $5,000 | $25,000 |
| Architectural design, engineering and permit documents | $28,000 | $45,000 |
| Leasehold improvements | $339,000 | $650,000 |
| Utility deposits | $1,000 | $2,000 |
| Exterior and interior signage | $30,000 | $37,500 |
| Furniture, flooring, fixtures and other equipment | $23,000 | $27,000 |
| Office equipment and supplies | $1,000 | $3,000 |
| Computer system | $1,000 | $2,000 |
| Business licenses and permits | $1,000 | $3,000 |
| Professional services | $1,000 | $5,000 |
| Insurance | $1,000 | $4,000 |
| Grand opening | $25,000 | $25,000 |
| Music licenses | $1,000 | $14,000 |
| AED | $1,500 | $2,100 |
| Optional recovery amenities | $40,000 | $67,000 |
| Additional funds, 3 months | $60,000 | $100,000 |
| Total as printed | $867,600 | $1,356,200 |
Figures as filed; the 25 lines add to the printed totals. The totals include the optional recovery amenities. The cover says $363,200 to $414,800 is paid to the franchisor or its affiliates.
Discounts available
- Vaura may take up to 25% off the $100,000 establishment fee for approved US military veterans.
- Vaura collected establishment fees of $50,000 to $100,000 in 2025.
From Item 5 of the Vaura 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Vaura estimates $867,600 to $1,356,200 to open one studio. The Vaura totals include $40,000 to $67,000 of optional recovery amenities. Without them the Vaura estimate is $827,600 to $1,289,200*.
Vaura leasehold improvements are the largest line, at $339,000 to $650,000. The Vaura low estimate assumes the landlord covers nearly all hard construction costs, and the Vaura FDD expects a typical landlord allowance of about 30% of development costs in 2025.
Vaura receives $363,200 to $414,800 of the cost to open. That Vaura amount is 41.9%* of the low estimate and 30.6%* of the high estimate.
Vaura Item 5 and Item 7 print two sets of training fees. The Vaura Item 7 table uses a $1,500 Induction Seminar and an $11,000 to $15,000 On-site Training Fee. The Vaura Item 5 also describes an Induction Seminar of up to $1,000 and an on-site training fee of $4,000 to $11,000.
Vaura collected establishment fees of $50,000 to $100,000 in 2025. Vaura may take up to 25% off the establishment fee for approved US military veterans, which makes it $75,000*.
Locations
Locations, 2023 to 2025
| Year | Start | Opened | Terminated | Not renewed | Reacquired | Ceased other | End | Transfers |
|---|---|---|---|---|---|---|---|---|
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| 2025 | 1 | 1 | 0 | 0 | 0 | 0 | 2 | 0 |
Figures as filed. Vaura had no company-owned studios in the three years. At December 31, 2025, Vaura had 4 signed agreements for studios not yet open and projected no new franchised or company-owned studios in the next fiscal year.
Vaura had 2 franchised studios at the end of 2025. The first Vaura studio opened in New York in 2024 and the second in Texas in 2025. No Vaura studio closed or changed hands.
Vaura had 4 signed agreements for studios not yet open at the end of 2025. The Vaura signed agreements are in California, Florida, Massachusetts and Texas.
Vaura affiliates run the Vaura brand outside the United States. Vaura affiliates operate and franchise Vaura studios in Australia and offer Vaura franchises in Asia.
Questions we get asked
Questions owners ask
How much does it cost to open a Vaura franchise?
The 2026 Vaura FDD estimates $867,600 to $1,356,200 for one studio, including $40,000 to $67,000 of optional recovery amenities. That Vaura estimate includes the $100,000 establishment fee, the $186,000 Equipment Pack and $339,000 to $650,000 of leasehold improvements.
What fees does Vaura charge?
Vaura charges a royalty of 7% of Gross Sales and a Brand Fund contribution of up to 2% of Gross Sales or $200 a month, whichever is higher. Vaura also charges a $2,500 monthly Marketing Fee, a $500 monthly Technology Service Fee and $600 a ticket for at least two conference tickets.
How much does a Vaura franchise make?
Item 19 of the Vaura FDD reports one franchised studio, which had $1,405,093* of Gross Sales from March 2025 to February 2026, or $110,820 to $129,785 a month. One Vaura studio gives no average across studios.
Does the Vaura FDD show profit?
No. Vaura’s Item 19 reports monthly Gross Sales for one studio and says Vaura does not have franchisees’ operating costs.
How many Vaura locations are there?
Vaura had 2 franchised studios and no company-owned studios in the United States at the end of 2025, and 4 signed agreements for studios not yet open.
How long does it take to open a Vaura studio?
Vaura estimates about 12 months from signing to opening, and the Vaura studio must open within 12 months of signing unless Vaura grants an extension in writing.
Questions worth putting to Vaura
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- What separates the highest-selling locations from the lowest: territory, years open, staffing, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Vaura locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Reporting for a Vaura owner
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Vaura Incorporated’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Vaura is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Vaura Incorporated, 2026 Franchise Disclosure Document, issued 1 April 2026.