Fly Dance Fitness franchise unit economics

Five studios

How much does a Fly Dance Fitness franchise make?

Sales exclude taxes, tips and ClassPass sales. The franchised average is an Averan calculation across the four franchised studios; the affiliate studio is not included in it.

The four franchised studios recorded total sales of $106,776 to $298,564 in the 12 months to 31 March 2026. Their average was $167,038 and their median $131,407*. One of the four, College Park, sold more than the average.

The four studios opened in March and April 2025. Myrtle Beach and Johns Creek opened in March 2025, so their figures cover months 2 to 13. The FDD states that a new studio may need 12 to 36 months or more to reach stabilized membership and revenue.

Nine franchised studios were open at the end of 2025; Item 19 reports four of them. The FDD does not state why the other five are not included.

The affiliate-owned Sarasota studio has operated since August 2019 and recorded $243,232 on the booking platform over the same 12 months. Its adjusted profit and loss statement in Item 19 Part 1 covers calendar 2024 and 2025 and uses a different source, the studio’s accounting software.

Part 2 reports sales and activity, not costs. It shows no expenses, royalty, rent or wages for the franchised studios, and the franchisor states it does not collect franchisee profit and loss statements.

Affiliate studio P&L

Sarasota affiliate studio, adjusted profit and loss, 2024 and 2025

The other ten expense lines are alarm and security, dues and subscriptions, insurance, job supplies, accounting, licenses, meals and entertainment, sales tax paid, telephone and internet, and utilities; their sums are Averan calculations. The statements are unaudited and adjusted by the franchisor.

Income rose from $244,587 in 2024 to $274,296 in 2025, up 12.1%*, and printed net operating income went from $118,790 to $118,601. Total cost of goods sold, which includes contractors, rose from $34,416 to $53,595, rent from $30,750 to $36,270 and wages from $22,375 to $26,019.

The 2025 expense lines add to $106,900*, which is $4,801* more than the printed total of $102,099. On the lines as listed, 2025 net operating income is $113,800 and net income after the estimated royalty is $97,342, 35.5% of income*. The 2024 lines add to $91,382*, $1 above the printed total.

Two subtotals print $1 away from their parts. The 2024 total income of $244,587 is $1 above its parts, and the 2025 total studio sales of $267,913 is $1 above membership and retail sales combined*. 2025 gross profit prints $220,700 against income less cost of goods of $220,701*.

The figures are adjusted. Removed income includes a management fee, the instructor certification course, touring and virtual class subscriptions. Note 3 lists eleven items left out entirely, among them repairs and maintenance, legal and professional fees, employer health insurance, website costs, office supplies and cleaning, and travel. Advertising is shown at the $6,000 a year local minimum, and 2025 bank and card fees are shown at an estimated $4,800 in a year the studio’s actual figure was $0.

The payroll lines cover three part-time front-desk staff. Both owners’ salaries and a shared business development manager were removed. The FDD states that owner labor could add $30,000 to $100,000 or more. Taking those amounts off the $97,342 leaves $67,342, 24.6% of income, and −$2,658, −1.0%*.

In 2025, rent was 13.2% of income, wages 9.5% and total cost of goods sold 19.5%*. The FDD states the rent figures are specific to the Sarasota lease.

Studio by studio

Sales, visits and members by studio

All four columns are Averan calculations. Active members is a count at 31 March 2026; sales, visits and first visits cover the 12 months, so the member ratios mix a point in time with a full year.

Item 19 does not split studios into bands or quartiles; it lists each studio. The four franchised studios run from $106,776 to $298,564.

College Park sold 2.8 times what Broomfield sold*. The FDD gives College Park as approximately 2.7 times Johns Creek and 2 times Myrtle Beach, and states the reasons are not fully known; it names the local market, the owner’s background and network, local competition and marketing above the minimum as possible factors.

Active members per first visit ranged from 7.7% at Broomfield to 24.0% at the affiliate studio*. Broomfield recorded 956 first visits and held 74 members; Sarasota recorded 578 and held 139. Among the franchised studios, College Park had the highest ratio at 11.6%.

Autopay, the recurring membership billing, was 36.4% to 53.6% of sales*. Johns Creek had the highest share and Broomfield the lowest.

Johns Creek closed for about two and a half weeks in February 2026 after a pipe leak. The franchisor estimates the closure reduced February sales by about $7,000 to $9,000.

Brand charges

Brand charges

The annual figures are Averan calculations. Local advertising is taken at the $6,000 minimum because 2% of $167,038 is less than $6,000. It is spent by the owner and is not in the paid-to-the-brand row.

$500 a month of local advertising equals 2% of sales at $300,000 a year*. All four franchised studios in Item 19 sold less than that, so at their sales the $6,000 a year minimum applies.

At each studio’s own sales, royalty, technology fee and minimum local advertising came to $25,114 at College Park (8.41%), $16,219 at Myrtle Beach (10.79%), $13,949 at Johns Creek (12.40%) and $13,607 at Broomfield (12.74%)*. $7,200 a year of each total* is the technology fee and advertising minimum, which do not change with sales.

No brand fund contribution is charged now; the agreement allows up to 3% of gross sales. At 3%, Broomfield would pay $3,203 more a year, taking its royalty, technology fee and brand fund to $10,810, or 10.12% of sales*.

The initial franchise fee is $35,000. It includes up to 25 hours each with the approved architect and project manager. Fees charged in 2025 ranged from $25,000 to $35,000.

Other charges are event-based. Renewal and transfer are $5,000 each, additional initial training is $500 per person per session, Throw Down certification beyond four people is $199 each, and overdue amounts carry interest at the lesser of 2.5% a month or the legal maximum.

Cost to open

Cost to open

Both columns add to the printed totals (Averan check). Figures assume the premises are leased.

$35,600 of the investment is paid to the franchisor or an affiliate. That is the $35,000 fee and six months of the technology fee, 20.1% of the low total and 8.1% of the high*.

Leasehold improvements run from $60,000 to $258,000. They are 33.8% of the low total and 58.5% of the high*. The low estimate assumes the space is already in suitable condition or is a health club being converted.

The studio needs at least 1,800 square feet, with at least 1,500 of it as class space. The owner must open within 12 months of signing, and the FDD gives 12 months as the typical time.

Additional funds of $9,600 to $14,400 cover three months. The low figure is two part-time staff at 15 hours a week at $15 an hour, an instructor at $20 a class for 15 classes a week, and utilities, over 12 weeks.

The territory is exclusive and holds at least 50,000 people. It does not depend on sales volume. The franchise term is 10 years, with two renewals of five years each.

Locations

Locations, 2023 to 2025

No transfers in any of the three years.

All nine franchised studios opened in 2025. Three are in Florida and one each in Colorado, Georgia, South Carolina, Tennessee, Texas and Utah. None closed, was terminated or changed hands.

Eleven franchise agreements were signed but the studios were not open at 31 December 2025. The franchisor projects 18 new franchised studios in the next fiscal year and no new affiliate studios.

The franchisor has offered franchises since 1 May 2023. Its affiliate, You So Fly, LLC, has run the Sarasota studio since 2019.

Questions we get asked

Questions owners ask