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Breakdown

Live 2 B Healthy franchise unit economics

Live 2 B Healthy franchisees run fitness classes for older adults inside senior living communities, senior centers and similar sites from a home office, contracted with the sites and part paid by insurance.

Territories reporting17

Average gross sales$132,646.95

Total investment$77,685–$122,425

Live 2 B Healthy franchise at a glance

Live 2 B Healthy’s Item 19 reports 2025 gross sales for 17 protected territories open at least 12 months, and insurance payments and contract labor for nine businesses grouped in thirds.

Live 2 B Healthy reported average 2025 gross sales of $132,646.95 and a median of $129,000 per protected territory, across 17 territories open at least 12 months, according to Item 19 of Live 2 B Healthy’s 2026 FDD, issued 5 May 2026. Fees paid to Live 2 B Healthy come to about 15.57%* of sales.

A Live 2 B Healthy franchise for one protected territory costs $77,685 to $122,425 to open, according to Item 7 of the 2026 FDD.
Live 2 B Healthy charges a $55,000 initial franchise fee for one territory, falling to $200,000 for five territories.
Live 2 B Healthy charges a royalty of 7% of gross revenue or a monthly minimum of $500 to $1,000 a territory, whichever is greater, plus a 2% national advertising fee and a $500 monthly technology fee for each territory.
Live 2 B Healthy territories ranged from $29,861.25 to $709,055.99 of gross sales in 2025.
Live 2 B Healthy reported 28 protected territories in operation at the end of 2025, held by 20 franchisees, and no company-owned territories.

These figures come from Live 2 B Healthy's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 15.57% is an Averan calculation: a $12,000 royalty minimum, 2% national advertising and $6,000 of technology fees for a year, divided by the $132,646.95 average territory.

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By Scott Engler · Averan Advisors · Source: Live 2 B Healthy Senior Fitness, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 16 October 2026

Insurance paid 67.9%* of top-third revenue and 2.6%* of bottom-third revenue in 2025. At Location 1, the highest-revenue business, insurance paid $609,085.50 of $709,055.99, or 85.9%*. Three of the nine businesses show no insurance revenue, and those three averaged $94,209* of revenue.
Revenue after contract labor was 62.8%* to 66.7%* of sales across the three thirds. Top-third businesses averaged $484,101.77 of revenue and bottom-third businesses $46,533.33, a ratio of 10.4 to 1*. At single businesses, contract labor ran from 12.2%* of revenue at Location 5 to 55.0%* at Location 6.
The 7% royalty exceeds its $1,000 monthly minimum at $171,429* of territory revenue a year. The average territory reported $132,646.95 and the median $129,000, both below that level. From month 31, the royalty minimum, technology fee and local marketing minimum come to $24,000* a year for each territory.
The minimums are charged for each protected territory. Location 2 holds four territories and reported $402,336.56. If its revenue were split evenly and each territory paid the month-31 minimums, its royalty, fees and local marketing would be about $104,047*, or 25.9%* of revenue. Location 3, on one territory with $340,912.75, would owe about $42,682*, or 12.5%*.
Territories went from 21 to 28 in 2025, and franchisees from 11 to 20. Eleven territories opened in 2025 and four were not renewed. Item 20 reports no terminations in 2023 to 2025 and one non-renewal in each of 2023 and 2024.

Gross sales

How much does a Live 2 B Healthy franchise make?

2025 gross sales, 17 protected territories open at least 12 months
Measure	Amount
Total combined gross sales	$2,785,586.30
Average a territory	$132,646.95
Median a territory	$129,000.00
Highest territory	$709,055.99
Lowest territory	$29,861.25
Territories at or above the average	6 (38%)
Territories at or above the median	6 (48%)

Source: Live 2 B Healthy 2026 FDD, Item 19, 2025 Gross Sales Performance (pages 30 to 31). Prepared by the franchisor from franchisee information, not audited. Gross sales are revenue before any expenses.

The 17 protected territories open at least 12 months averaged $132,646.95 of gross sales in 2025, with a median of $129,000. The highest territory reported $709,055.99 and the lowest $29,861.25. Item 19 notes that the data includes franchised and affiliate-owned territories, while Item 20 reports no company-owned territories.

The printed average equals the total divided by 21, not by 17. $2,785,586.30 divided by 17 is $163,858*; divided by 21 it is $132,647*. Location 2 covers four territories, and 17 plus its three extra territories is 20, so the FDD does not show where 21 comes from. The two attainment counts are both 6, while the printed shares are 38% and 48%.

Item 19 publishes no expenses or profit. The FDD states that the figures do not include expenses or profits. The tables in the next section show contract labor, the one cost the FDD reports.

Insurance and labor

Revenue, insurance payments and contract labor by business, 2025

Nine businesses in the Item 19 thirds tables, 2025, ordered by revenue *Averan calculation
Business	Total revenue	Paid by insurance	Insurance share	Contract labor	Labor share	Revenue less contract labor
Location 1	$709,055.99	$609,085.50	85.9%*	$244,945.00	34.5%*	$464,110.99
Location 2 (four territories)	$402,336.56	$249,258.00	62.0%*	$90,204.50	22.4%*	$312,132.06
Location 3	$340,912.75	$127,091.75	37.3%*	$166,532.86	48.8%*	$174,379.89
Location 4	$236,954.33	$12,411.00	5.2%*	$101,434.62	42.8%*	$135,519.71
Location 5	$177,107.00	$72,197.00	40.8%*	$21,607.00	12.2%*	$155,500.00
Location 6	$172,887.44	none shown	0%	$95,088.92	55.0%*	$77,799.35
Location 7	$75,839.74	none shown	0%	$25,065.02	33.0%*	$50,774.72
Location 8	$33,899.00	none shown	0%	$10,820.00	31.9%*	$23,079.00
Location 9	$29,861.25	$3,661.25	12.3%*	$10,650.00	35.7%*	$19,211.25
Nine businesses	$2,178,854.06	$1,073,704.50	49.3%*	$766,347.92	35.17%*	$1,412,507.00

Source: Live 2 B Healthy 2026 FDD, Item 19, Top, Mid and Bottom 3rd Franchisees by Revenue (page 31). Shares and the totals row are Averan calculations. Location 6’s printed revenue less contract labor is $0.83 more than its revenue minus its contract labor; every other row reconciles.

Insurance paid $1,073,704.50* of the nine businesses’ $2,178,854.06* of revenue, 49.3%*. Location 1 received 85.9%* of its revenue from insurance and Location 2 62.0%*. Locations 6, 7 and 8 show no insurance revenue.

Contract labor was 35.17%* of the nine businesses’ combined revenue. At single businesses it ran from 12.2%* at Location 5 to 55.0%* at Location 6, two businesses whose revenue differs by $4,220*. Location 5 kept $155,500.00 after contract labor and Location 6 kept $77,799.35.

The FDD reports no cost line below contract labor. Owner pay, travel, insurance, software, the royalty and the other fees in the Brand charges section are not shown.

Thirds

Revenue by third, 2025

The nine businesses in thirds, as printed, with Averan shares *Averan calculation
Group	Average revenue	Total revenue	Insurance share	Contract labor share	Revenue less contract labor
Top third (Locations 1–3)	$484,101.77	$1,452,305.30	67.9%*	34.5%*	65.5%*
Middle third (Locations 4–6)	$195,649.59	$586,948.77	14.4%*	37.2%*	62.8%*
Bottom third (Locations 7–9)	$46,533.33	$139,599.99	2.6%*	33.3%*	66.7%*

Source: Live 2 B Healthy 2026 FDD, Item 19 (page 31). Averages and totals as printed; shares are Averan calculations from the printed group totals.

The top third averaged $484,101.77 of revenue in 2025 and the bottom third $46,533.33. The middle third averaged $195,649.59. The top-third average is 10.4* times the bottom-third average.

Revenue less contract labor was 65.5%* of sales in the top third, 62.8%* in the middle third and 66.7%* in the bottom third. The insurance share was 67.9%*, 14.4%* and 2.6%* in the same groups.

The thirds are drawn from nine businesses, not from the 17 territories. Location 2 covers four territories, so the nine businesses cover 12 territories. The FDD does not say how the nine were chosen from the reporting group.

Brand charges

Recurring charges for each protected territory *Averan calculation
Charge	Amount	A year at the minimum
Royalty, months 1 to 18	Greater of 7% of gross revenue or $500 a month	$6,000*
Royalty, months 19 to 30	Greater of 7% of gross revenue or $700 a month	$8,400*
Royalty, month 31 onward	Greater of 7% of gross revenue or $1,000 a month	$12,000*
National advertising fee	2% of gross revenue	none
Technology fee	$500 a month	$6,000*
Local marketing spend (paid to others, not to the brand)	Greater of 1% of gross revenue or $500 a month	$6,000*
Minimums from month 31	$2,000 a month	$24,000*

Source: Live 2 B Healthy 2026 FDD, Item 5 (page 8), Item 6 (pages 9 to 11) and Item 11 (page 20). Event charges: $500 software setup, $5,000 initial training for three trainees, $1,500 for each further trainee, $10,000 transfer, $5,000 renewal, interest at 18% a year plus $100 a week on late payments, and up to $1,000 for each notice of a violation.

At the average territory of $132,646.95, the royalty, national advertising fee and technology fee come to $20,653* a year, 15.57%* of sales. That uses the $12,000 royalty minimum from month 31, because 7% of the average is $9,285*. Adding the $6,000 local marketing minimum takes the total to 20.09%*. At the median of $129,000 the three charges are 15.95%* of sales.

The 7% royalty exceeds its month-31 minimum at $171,429* of territory revenue, and the 1% local marketing rate exceeds its minimum at $600,000*. Below those levels the territory pays the fixed amounts.

At the lowest territory, $29,861.25, the month-31 minimums and the 2% fee come to $24,597*. The same business (Location 9) reported $19,211.25 of revenue after contract labor.

The minimums apply to each territory, while the initial fee falls with the number of territories. The initial fee is $55,000 for one territory and $200,000 for five, $40,000* a territory. Location 2, with four territories and $402,336.56 of revenue, would pay about $104,047* a year in royalty, fees and local marketing at the month-31 minimums, 25.9%* of revenue, assuming its revenue is split evenly.

The marketing fund spent 50% on administration in 2025. The rest went 30% on media placement and 20% on design, development and production. Under Item 17, failing to pay royalties or other fees within 5 days after they are due is a default that cannot be cured.

Cost to open

Estimated initial investment, one protected territory
Item	Low	High
Initial franchise fee	$55,000	$55,000
Royalty before opening	$500	$1,500
Management software setup	$500	$500
Technology fee before opening	$500	$2,000
Initial training fee	$5,000	$5,000
Travel to initial training	$0	$6,000
Fitness equipment start-up package	$5,000	$10,000
Grand opening marketing package	$5,000	$15,000
Home office computer system	$500	$3,000
QuickBooks	$45	$200
Insurance	$100	$1,000
Licenses and permits	$500	$3,000
Background checks	$40	$225
Payments to contractors, including trainers	$0	$5,000
Additional funds, first 3 months	$5,000	$15,000
Total	$77,685	$122,425

Source: Live 2 B Healthy 2026 FDD, Item 7 (pages 12 to 13). No rent or utilities are included: the FDD expects owners to work from a home office and visit the communities.

One protected territory costs $77,685 to $122,425 to open, of which $71,500 to $89,000 is paid to the franchisor. The $55,000 initial fee is 70.8%* of the low estimate. Veterans receive a $2,500 discount on the first territory’s fee.

Each additional territory raises the estimate by the increase in the initial fee. The FDD prints $122,685 to $167,425 for two territories, $157,685 to $202,425 for three, $202,685 to $247,425 for four and $222,685 to $267,425 for five. The royalty minimum and technology fee start on each further territory once it opens or is due to open.

Each protected territory covers at least 120 senior communities. The territory is not exclusive, and keeping it does not depend on sales volume.

Locations

Locations, 2023 to 2025

Franchised protected territories, 2023 to 2025
Year	Start	Opened	Non-renewed	End	Transfers	Franchisees at year end
2023	23	0	1	22	1	11
2024	22	0	1	21	0	11
2025	21	11	4	28	2	20

Source: Live 2 B Healthy 2026 FDD, Item 20, Tables 1 to 3 and notes (pages 33 to 34). Table 1 prints 21 franchised territories at the end of 2025 in its franchised row and 28 in its total row; Table 3 and Item 1 give 28.

The system ended 2025 with 28 protected territories held by 20 franchisees. Three franchisees held more than one territory at the end of 2025, compared with 6 of 11 franchisees at the end of 2023.

No territories opened in 2023 or 2024, and 11 opened in 2025. Six were not renewed over the three years and none were terminated. Item 20 lists no signed agreements for territories not yet open and projects 33 new franchised territories in the next fiscal year.

Questions we get asked

Questions owners ask

How much does it cost to open a Live 2 B Healthy franchise?

The 2026 FDD estimates $77,685 to $122,425 for one protected territory, including the $55,000 initial fee. Five territories are estimated at $222,685 to $267,425. The estimate includes no rent, because the business runs from a home office.

What fees does a Live 2 B Healthy franchisee pay?

A royalty of 7% of gross revenue or a monthly minimum of $500, $700 and then $1,000 a territory, whichever is greater, a 2% national advertising fee and a $500 monthly technology fee for each territory. Owners must also spend the greater of 1% or $500 a month a territory on local marketing. At the average territory the royalty, advertising and technology fees come to 15.57%* of sales.

How much revenue does a Live 2 B Healthy territory make?

The 17 territories open at least 12 months averaged $132,646.95 of gross sales in 2025, and the median was $129,000. The range was $29,861.25 to $709,055.99. The FDD publishes no profit figure.

Does the Live 2 B Healthy FDD show costs?

It shows contract labor and insurance payments for nine businesses. Contract labor was 35.17%* of their combined revenue, and revenue left after contract labor was 62.8%* to 66.7%* of sales across the three thirds. No other costs are shown.

How many Live 2 B Healthy locations are there?

Item 20 reports 28 franchised protected territories held by 20 franchisees at the end of 2025, up from 21 territories at the start of the year. There are no company-owned territories.

How large is a protected territory?

Each protected territory has at least 120 senior communities, which include senior living communities, senior centers and community centers. The territory is not exclusive and is not changed at renewal or transfer.

Questions worth putting to Live 2 B Healthy

These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.

Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
Which factors does Live 2 B Healthy see in its highest-selling locations, such as territory, years open and staffing?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many Live 2 B Healthy locations closed, were sold, or changed hands last year, and why?

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the franchise library, all 431 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners

Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

Where these figures come from

Every figure here comes from Live 2 B Healthy Senior Fitness, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Live 2 B Healthy is a trademark of its owner. How Averan reads a Franchise Disclosure Document.

These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Live 2 B Healthy Senior Fitness, LLC, 2026 Franchise Disclosure Document, issued 5 May 2026.