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Breakdown

First Day Homecare franchise unit economics

First Day Homecare franchisees run home care agencies that provide personal care services and private duty nursing in the home, with pediatric applied behavior analysis (ABA) therapy offered on approval.

Affiliate-owned outlets reporting1

Gross revenue, affiliate outlet$11,521,897

Adjusted EBITDA margin, affiliate outlet16.36%

Total investment$143,780–$268,080

First Day Homecare franchise at a glance

The 2026 FDD publishes three years of revenue and expenses for one affiliate-owned outlet in Flint, Michigan, whose territory covers the whole state. No franchised outlet’s figures are published.

First Day Homecare’s Item 19 covers one affiliate-owned outlet in Michigan, which had gross revenue of $11,521,897 in 2025, according to Item 19 of First Day Homecare’s 2026 FDD, issued 20 April 2026. Fees paid to First Day Homecare come to about 6.03%* of sales. A First Day Homecare franchise costs $143,780 to $268,080 to open.

A First Day Homecare franchise costs $143,780 to $268,080 to open, including a $70,000 initial franchise fee for one territory of at least 350,000 people, according to the 2026 FDD.
First Day Homecare charges a royalty of 5% of gross revenue or a minimum monthly royalty, whichever is greater, collected on a 90-day delay.
First Day Homecare also charges a brand fund contribution of 1% of gross revenue (up to 2%) and a $300 monthly technology fee, and requires at least $1,200 a month of local marketing.
First Day Homecare’s Item 19 covers one affiliate-owned outlet, which had gross revenue of $11,521,897 in 2025 and adjusted EBITDA of $1,884,684, a 16.36% margin.
First Day Homecare’s affiliate outlet spent $7,665,312 on salaries and wages in 2025, 66.53%* of revenue, a figure that excludes payroll taxes and benefits.
First Day Homecare’s affiliate outlet covers the state of Michigan, about 10,700,000 people, which the FDD compares to about 4 franchised territories.
First Day Homecare had 21 franchised outlets and 1 affiliate-owned outlet at the end of 2025, with no terminations, closures or transfers from 2023 to 2025.

These figures come from First Day Homecare's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 66.53% wage share is an Averan calculation: salaries and wages of $7,665,312 divided by gross revenue of $11,521,897.

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By Scott Engler · Averan Advisors · Source: First Day Franchising, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 16 October 2026

No franchised outlet’s revenue is published. Item 19 says no franchised outlet operated for all of any measuring period, so all were excluded. The figures describe one affiliate-owned outlet in Flint, Michigan, owned by First Day Homecare, LLC, formed in March 2020.
The affiliate’s territory is the state of Michigan. Item 19 puts it at about 10,700,000 people and calls it similar in size to about 4 franchised territories. A standard territory is a minimum of 350,000 people, and 10,700,000 people is 30.6* territories at that minimum.
Salaries and wages were 66.53% of revenue in 2025. The line was $7,665,312* on revenue of $11,521,897. It covers office and field staff and excludes payroll taxes, retirement and insurance benefits and the owners’ pay. Each 1% of that wage bill is $76,653*.
The margin went from 17.54% in 2023 to 16.36% in 2025. Revenue rose 63.3%* over the two years and adjusted EBITDA rose 52.3%*. Salaries and wages went from 64.18%* to 66.53%* of revenue, while other operating expenses went from 10.85%* to 9.43%*.
The royalty is collected 90 days after the month it covers. The FDD’s example: the royalty on January revenue is collected on April 1. The minimum monthly royalty is $0 for the first six months, $500 a month for months 7 to 12 and $1,000 a month after that.

Affiliate outlet results

How much does a First Day Homecare franchise make?

Gross revenue and certain operating expenses for the affiliate-owned outlet, Item 19 of the 2026 FDD
Line	2023	2024	2025
Gross revenue	$7,054,838	$8,908,974	$11,521,897
Cost of goods sold	$1,500	$5,059	$9,679
Gross profit	$7,053,338	$8,903,914	$11,512,218
Rent	$34,662	$53,252	$42,527
Salaries and wages	$4,527,472	$5,883,176	$7,665,312
Advertising	$61,401	$88,734	$137,916
Other operating expenses	$765,726	$860,732	$1,086,865
Royalty (5%, imputed)	$352,742	$445,449	$576,095
Brand fund (1%, imputed)	$70,548	$89,090	$115,219
Technology fee (imputed)	$3,600	$3,600	$3,600
Adjusted EBITDA (if franchised)	$1,237,186	$1,479,881	$1,884,684

Figures as printed. The FDD gives adjusted EBITDA (if franchised) margins of 17.54%, 16.61% and 16.36%. The outlet paid no franchise fees; the FDD added the royalty, brand fund and technology fee it would pay under the current franchise agreement. The figures come from the outlet’s profit and loss reports.

The FDD publishes figures for one affiliate-owned outlet and no franchised outlets. The outlet operates from Flint, Michigan, and its territory covers the state. Gross revenue was $7,054,838 in 2023, $8,908,974 in 2024 and $11,521,897 in 2025.

Adjusted EBITDA was $1,884,684 in 2025, 16.36% of revenue. The FDD defines it as sales minus total expenses, before interest, taxes, depreciation and amortization. The owners run the business day to day, and their pay is inside the adjusted EBITDA figure, not in the wage line.

The 2023 lines add to $1,237,187*, one dollar more than the printed adjusted EBITDA of $1,237,186. The 2024 and 2025 columns add to their printed totals.

Costs as a share of revenue

Costs as a share of revenue, 2023 and 2025

Affiliate-owned outlet, each line divided by gross revenue (Averan calculation from Item 19) *Averan calculation
Line	2023	2025	Change
Salaries and wages	64.18%	66.53%	+2.35 points
Other operating expenses	10.85%	9.43%	−1.42 points
Royalty and brand fund	6.00%	6.00%	0
Advertising	0.87%	1.20%	+0.33 points
Rent	0.49%	0.37%	−0.12 points
Adjusted EBITDA (printed)	17.54%	16.36%	−1.18 points

Averan calculations from the Item 19 table, except the adjusted EBITDA margins, which are printed. Cost of goods sold was 0.08% of 2025 revenue and the technology fee 0.03%.

Salaries and wages were the largest cost in each year. They were 64.18%* of revenue in 2023, 66.04%* in 2024 and 66.53%* in 2025. The FDD says the line covers office and field staff and excludes payroll taxes and any retirement and insurance benefits.

Revenue rose 63.3%* from 2023 to 2025 and adjusted EBITDA rose 52.3%*. Other operating expenses fell from 10.85%* to 9.43%* of revenue over the same years, and wages rose by more, from 64.18%* to 66.53%*.

Advertising went from $61,401 to $137,916, up 124.6%*. The FDD says the line is the outlet’s actual local and digital marketing spend. Item 6 says franchisees’ marketing may include caregiver recruitment as well as lead generation.

Territory size

Territory size behind the Item 19 figures

The affiliate outlet’s 2025 figures divided by territory count, two ways (Averan calculation) *Averan calculation
Basis	Territories	Revenue a territory	Adjusted EBITDA a territory
“About 4 franchised territories”, Item 19	4	$2,880,474	$471,171
10,700,000 people at the 350,000 minimum, Item 12	30.6	$376,884	$61,649

Simple division of the affiliate outlet’s 2025 gross revenue ($11,521,897) and adjusted EBITDA ($1,884,684). The FDD publishes no per-territory figures, and these are not forecasts.

Item 19 does not split results across outlets, because it reports one outlet. It shows the same outlet over three years, so there are no bands, quartiles or ranges.

The FDD describes the affiliate’s territory in two ways that give different territory counts. Item 19 says it covers about 10,700,000 people and is similar in size to about 4 franchised territories, about 2,675,000* people each. Item 12 says a franchise territory is typically a minimum of 350,000 people; at that size, 10,700,000 people is 30.6* territories, 7.6* times as many.

A first territory costs $70,000 and covers at least 350,000 people. Two territories cost $135,000 and three cost $195,000, which is $15,000* or 7.1%* less than three at $70,000. Extra population costs $0.20 a person, the same rate as $70,000 for 350,000 people.

The territory is protected but not exclusive. While the franchisee is in compliance, the franchisor will not open or license another First Day Homecare franchise inside it. The franchisor keeps the right to sell through other channels, including the internet, catalog sales, telemarketing and other direct marketing, inside the territory. Territory boundaries do not change during the initial term if the population changes.

Brand charges

Recurring charges, Item 6 of the 2026 FDD, applied to the affiliate outlet’s 2025 revenue *Averan calculation
Charge	Amount	At $11,521,897 of revenue
Royalty	5% of gross revenue or the minimum monthly royalty, whichever is greater	$576,095
Brand fund	1% of gross revenue, up to 2%	$115,219
Technology fee	$300 a month	$3,600
Local marketing (owner spend)	At least $1,200 a month, of which $275 is paid to the franchisor	At least $14,400 a year
Royalty, brand fund and technology		$694,914, or 6.03%

Royalty, brand fund and technology amounts at $11,521,897 are as printed in Item 19. The total and the local marketing yearly figure are Averan calculations. Local marketing is money the owner spends, so it is not in the 6.03%.

Royalty, brand fund and technology fees were 6.03%* of the affiliate outlet’s 2025 revenue. The same three charges were 6.05%* in 2023 and 6.04%* in 2024.

The royalty has a minimum that rises after the first year. The minimum monthly royalty is $0 for months 0 to 6 after the business commencement date, $500 a month for months 7 to 12 and $1,000 a month after that. At 5%, the royalty is higher than the $1,000 minimum once yearly revenue passes $240,000*, and higher than the $500 minimum above $120,000*.

The royalty is collected on a 90-day delay. The FDD’s example: the royalty on gross revenue from January 1 to January 31 is collected on April 1. Payments are debited by ACH.

Local marketing is at least $1,200 a month. Of that, $275 a month is currently paid to the franchisor for a landing page and SEO management and counts toward the $1,200. The franchisor may raise the amount each year.

Other listed charges include a $500 lease review fee, $300 a person a day for additional trainees, $1,000 a day plus expenses for on-site training after opening, up to $1,200 a person for the annual conference, a $10,000 transfer fee, and a renewal fee of 10% of the then-current franchise fee. A franchisee who works in another franchisee’s territory pays that franchisee 5% of the revenue earned there.

Cost to open

Estimated initial investment for one territory, Item 7 of the 2026 FDD
Item	Low	High
Initial franchise fee	$70,000	$70,000
Additional funds, first 3 months	$40,000	$60,000
Insurance deposits and premiums	$15,000	$45,000
Leasehold improvements	$0	$30,000
Accreditation	$5,000	$15,000
Three months’ rent and security deposit	$4,000	$12,000
Professional fees	$2,500	$10,000
Government licenses	$200	$5,000
Furniture and fixtures	$500	$5,000
Travel and lodging for initial training	$500	$4,000
Technology fee and EMR system fee	$2,580	$2,580
Computer system	$0	$2,500
Learning management system	$1,500	$2,500
Opening inventory and supplies	$1,500	$2,500
Signage	$500	$2,000
Total	$143,780	$268,080

Figures as printed. Both columns add to the printed totals. The estimate assumes leased general office space and excludes buying real property.

The initial franchise fee is $70,000 of the $143,780 to $268,080 total. It covers one territory of at least 350,000 people, is due when the franchise agreement is signed and is not refundable.

Insurance deposits and premiums are $15,000 to $45,000. Accreditation is a further $5,000 to $15,000. The franchisee must be accredited by the Accreditation Commission for Health Care within 6 months of opening.

The office is general-use space of about 800 to 900 square feet. The low estimate assumes no build-out. The minimum signage is a decal with the logo and name. The franchisee contracts directly for the required EMR system, currently $560 a month, and the franchisor has access to it at all times.

Opening typically takes 3 to 6 months from signing. The franchisee must open within 9 months, or the franchisor may terminate the agreement without a refund. Opening requires state licensing, insurance, an approved site and completed training.

Locations

Locations, 2023 to 2025

Franchised outlets, Item 20 of the 2026 FDD
Year	Start	Opened	End
2023	0	0	0
2024	0	12	12
2025	12	9	21

Figures as printed. One affiliate-owned outlet in Michigan operated in all three years. There were no transfers.

First Day Homecare had 21 franchised outlets at the end of 2025. All opened in 2024 or 2025, and no outlet left the system from 2023 to 2025. Item 19 says 24 businesses were operated by franchisees at the FDD’s issuance date.

Five franchise agreements were signed but not opened at the end of 2025. Four are in Texas and one in North Carolina. The franchisor projects 10 new franchised outlets in the next fiscal year.

The franchisor began offering franchises in July 2023. First Day Franchising, LLC was formed in Michigan in May 2022. Because of its financial condition, Maryland requires initial fees there to be deferred until the franchisor completes its pre-opening obligations.

Questions we get asked

Questions owners ask

How much does it cost to open a First Day Homecare franchise?

The 2026 FDD estimates $143,780 to $268,080 for one territory. That includes the $70,000 initial franchise fee, $15,000 to $45,000 of insurance deposits and premiums, and $40,000 to $60,000 of additional funds for the first three months.

What fees does First Day Homecare charge?

The royalty is 5% of gross revenue or a minimum monthly royalty that rises to $1,000 after the first year, whichever is greater, collected on a 90-day delay. The brand fund contribution is 1% of gross revenue, up to 2%. There is a $300 monthly technology fee, and the owner must spend at least $1,200 a month on local marketing.

How much revenue does a First Day Homecare franchise make?

The FDD does not publish franchised outlets’ revenue. Item 19 reports one affiliate-owned outlet covering Michigan: $7,054,838 in 2023, $8,908,974 in 2024 and $11,521,897 in 2025. The FDD says its territory is similar in size to about 4 franchised territories.

Does the First Day Homecare FDD show profit?

Yes, for the affiliate outlet. Adjusted EBITDA, after royalty, brand fund and technology fees charged as if it were franchised, was $1,884,684 in 2025, a 16.36% margin. The wage line excludes payroll taxes, retirement and insurance benefits, and the owners’ pay sits inside the EBITDA figure.

How many First Day Homecare locations are there?

At the end of 2025 there were 21 franchised outlets and 1 affiliate-owned outlet. Five more franchise agreements were signed but not yet open, and no outlet closed or left the system from 2023 to 2025.

What territory does a First Day Homecare franchisee get?

A territory of at least 350,000 people, protected from other First Day franchises while the franchisee complies with the agreement. It is not exclusive: the franchisor may sell through other channels, such as the internet, inside it. Two territories cost $135,000 and three cost $195,000.

Questions worth putting to First Day Homecare

These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.

Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
Which factors does First Day Homecare see in its highest-selling locations, such as territory, years open and staffing?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many First Day Homecare locations closed, were sold, or changed hands last year, and why?

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Where this sits

the franchise library, all 431 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners

Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team. More about the team →

Where these figures come from

Every figure here comes from First Day Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. First Day Homecare is a trademark of its owner. How Averan reads a Franchise Disclosure Document.

These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: First Day Franchising, LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.