2nd Family franchise unit economics
2nd Family franchisees run non-medical home care businesses that bill seniors by the hour for caregivers who visit them at home, with one franchise agreement for each territory.
2nd Family franchise at a glance
In its 2026 FDD the franchisor reports revenue and expenses for the five businesses that operated all of 2025, its affiliate-owned business and four franchisees, which averaged $1,726,053 of revenue with a median of $1,583,533.
2nd Family’s five businesses open all of 2025, one affiliate-owned and four franchised, averaged $1,726,053 of revenue, with a median of $1,583,533, according to Item 19 of 2nd Family’s 2026 FDD, issued 19 March 2026. Fees paid to 2nd Family come to about 7.26%* of sales. A 2nd Family franchise costs $119,825 to $217,500 to open.
- A 2nd Family franchise costs $119,825 to $217,500 to open for one territory, including a $60,000 initial franchise fee, according to the brand’s 2026 FDD.
- 2nd Family charges a 5.5% royalty with a rising monthly minimum, a System Marketing Fund contribution of the greater of $500 a month or 1% of Gross Revenue, and $1,100 a month of system fees and required software.
- 2nd Family’s Item 19 prints revenue less disclosed expenses of 23% to 36% of revenue for those five businesses in 2025.
- 2nd Family had 24 franchised outlets and 1 affiliate-owned outlet at the end of 2025, up from 5 franchised at the start of the year.
- 2nd Family reported 23 signed franchise agreements for outlets not yet open at the end of 2025.
These figures come from 2nd Family's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 7.26% total is an Averan calculation: 5.5% royalty and 1% System Marketing Fund applied to the $1,726,053 average, plus $1,100 a month of internal system fees and required software, divided by $1,726,053.
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Talk to Averan → Averan 2nd Family Conversion Package →- One franchisee with one territory billed $1,583,533 in 2025 and kept 36% after the disclosed expenses. A franchisee with three territories billed $3,128,157 and kept 23%. That is $1,042,719 of revenue per territory*; Item 19 reports the three territories as one business.
- Caregiver and RN wages ran from 53.3% to 66.9% of revenue across the five businesses.* The business with the highest wage share kept the lowest share of revenue, 23%, and the business with the lowest wage share kept the highest, 36%. The other expense lines at those two businesses differ by less than 1.5 points of revenue.*
- Revenue per billed hour ran from $30.54 to $39.57 across the five businesses.* After caregiver and RN wages, $11.79 to $18.04 per billed hour remained.* These figures divide Item 19 revenue and wages by the billed hours in Item 19 Table 3A.
- The three franchisees that opened in 2022 and 2023 grew revenue 3.3 to 5.9 times from 2023 to 2024.* Item 19 prints compound annual growth of 119% to 201% for those three from 2023 to 2025. Four territories opened in 2025 reported first revenue one to three months after opening, with 2025 totals of $6,592 to $45,576.
- Franchised outlets rose from 5 to 24 in 2025, with 19 openings and no terminations. From 2023 to 2025 two franchised outlets ceased operations for other reasons, one in 2023 and one in 2024. There were no non-renewals, reacquisitions or transfers.
Revenue
How much does a 2nd Family franchise make?
| Business | Opened | Territories | 2023 | 2024 | 2025 | Growth a year, 2023–2025 |
|---|---|---|---|---|---|---|
| Affiliate-owned | 2012 | 1, larger than a franchised territory | $2,123,200 | $2,477,900 | $2,803,769 | 15% |
| Franchise 1 | 2020 | 2 to March 2025, 3 from April | $1,923,600 | $2,815,000 | $3,128,157 | 28% |
| Franchise 2 | 2022 | 1 | $104,600 | $516,960 | $584,186 | 136% |
| Franchise 3 | 2022 | 1 | $328,750 | $1,074,760 | $1,583,533 | 119% |
| Franchise 4 | 2023 | 1 | $58,490 | $343,110 | $530,620 | 201% |
| Average | $907,728 | $1,445,546 | $1,726,053 | |||
| Median | $328,750 | $516,960 | $1,583,533 |
Source: Item 19, Table 1, 2026 FDD. Growth is the compound annual growth rate as printed. Revenue is gross revenue from the home care software on a date-of-service basis, reported by the owners and unaudited. The one-territory count for Franchises 2 to 4 follows from Item 19’s statement that the 4 franchisees operated 6 territories.
The five businesses that operated all of 2025 averaged $1,726,053 of revenue, with a median of $1,583,533. The group is the affiliate-owned business, which has operated in Baltimore and the surrounding counties since 2012, and four franchisees. Franchisees with several territories report them as one business.
Without the affiliate, the four franchised businesses averaged $1,456,624.* Their median is $1,083,860.* Item 19 says the affiliate’s territory is larger than a franchised territory.
Franchise 1 operated 2 territories to March 2025 and 3 from April. Its $3,128,157 is $1,042,719 per territory at the year-end count.* Franchise 3 billed $1,583,533 from one territory.
The three franchisees that opened in 2022 and 2023 grew revenue 3.3 to 5.9 times from 2023 to 2024.* Franchise 2 went from $104,600 to $516,960, Franchise 3 from $328,750 to $1,074,760 and Franchise 4 from $58,490 to $343,110. Of the territories that opened in 2025, four reported 2025 revenue of $6,592 to $45,576.
Item 12 sets a minimum annual revenue for each territory count. One territory must reach $175,000 in year 2, $250,000 in year 3, $375,000 in year 4 and $500,000 from year 5; for 3 or more territories the minimums are $325,000 to $1,000,000. If an owner misses the minimum, the franchisor may reduce the territory or terminate the franchise agreement.
Expenses
2025 revenue and disclosed expenses
| Line | Affiliate-owned | Franchise 1 | Franchise 2 | Franchise 3 | Franchise 4 |
|---|---|---|---|---|---|
| Revenue | $2,803,769 | $3,128,157 | $584,186 | $1,583,533 | $530,620 |
| Caregiver and RN wages | $1,525,311 (54.4%*) | $2,093,072 (66.9%*) | $327,662 (56.1%*) | $844,218 (53.3%*) | $297,676 (56.1%*) |
| Non-caregiver wages, incl. offshore staffing | $287,589 (10.3%*) | $61,900 (2.0%*) | $41,501 (7.1%*) | $30,157 (1.9%*) | $24,680 (4.7%*) |
| Marketing and advertising | $11,575 (0.4%*) | $24,769 (0.8%*) | $19,735 (3.4%*) | $34,673 (2.2%*) | $5,630 (1.1%*) |
| Insurance | $88,524 (3.2%*) | $54,445 (1.7%*) | $6,407 (1.1%*) | $7,890 (0.5%*) | $14,381 (2.7%*) |
| Rent | $51,474 (1.8%*) | $10,024 (0.3%*) | $10,250 (1.8%*) | $7,650 (0.5%*) | $1,275 (0.2%*) |
| Royalties, 5.5%, imputed | $154,207 | $172,049 | $32,130 | $87,094 | $29,184 |
| Systems fee, $525 a month, imputed | $6,300 | $6,300 | $6,300 | $6,300 | $6,300 |
| Revenue less disclosed expenses | $678,788 (24%) | $705,597 (23%) | $140,200 (24%) | $565,550 (36%) | $151,495 (29%) |
Source: Item 19, Table 2, 2026 FDD. Dollar amounts and the bottom-line percentages are as printed. Shares of revenue marked * are Averan calculations dividing each line by the business’s revenue.
Revenue less disclosed expenses ran from $140,200 to $705,597 in 2025, or 23% to 36% of revenue. For the five businesses combined it was 26.0% of revenue.* The table does not list owner pay, the System Marketing Fund contribution, interest, taxes or depreciation, and the franchisor imputes the royalty and the systems fee.
Caregiver and RN wages were 53.3% of revenue at Franchise 3 and 66.9% at Franchise 1.* Franchise 3 kept 36% and Franchise 1 kept 23%. The other expense lines at the two businesses differ by less than 1.5 points of revenue.* On Franchise 3’s revenue, one point of wage share is $15,835 a year.*
Non-caregiver wages were 10.3% of revenue at the affiliate and 1.9% to 7.1% at the four franchisees.* The affiliate reported $287,589 on this line, which includes offshore staffing.
Item 19 imputes a systems fee of $525 a month. Item 6 lists internal system fees of $430 a month and required software of $670 a month for 2 users, $1,100 a month together. The table above uses the Item 19 figure.
Hours and clients
Billed hours, clients and caregivers, 2025
| Business | Billed hours | Revenue per billed hour * | Caregiver and RN wages per billed hour * | Difference per hour * | Clients served | Billed hours per client * |
|---|---|---|---|---|---|---|
| Affiliate-owned | 70,863 | $39.57 | $21.52 | $18.04 | 170 | 417 |
| Franchise 1 | 87,797 | $35.63 | $23.84 | $11.79 | 105 | 836 |
| Franchise 2 | 19,129 | $30.54 | $17.13 | $13.41 | 89 | 215 |
| Franchise 3 | 50,851 | $31.14 | $16.60 | $14.54 | 102 | 499 |
| Franchise 4 | 14,079 | $37.69 | $21.14 | $16.55 | 59 | 239 |
Source: Item 19, Tables 2, 3A and 3B, 2026 FDD. Billed hours and clients served are the 2025 totals as printed. Columns marked * are Averan calculations: revenue and caregiver and RN wages divided by billed hours, and billed hours divided by clients served.
Item 19 does not group businesses into bands or quartiles. It prints each of the five businesses. 2025 revenue ran from $530,620 at Franchise 4 to $3,128,157 at Franchise 1, a ratio of 5.9 to 1.*
Franchise 3 collected $31.14 per billed hour and Franchise 1 collected $35.63.* After caregiver and RN wages, Franchise 3 had $14.54 per hour left and Franchise 1 had $11.79.*
Franchise 1’s clients averaged 836 billed hours in 2025 and Franchise 2’s averaged 215.* Franchise 1 served 105 clients for $3,128,157; Franchise 2 served 89 for $584,186. Item 19 counts a client as served if the client received services at any point in the period.
Caregivers at Franchise 1 averaged 115.8 hours a month in 2025, and caregivers at the affiliate averaged 54.0. Franchise 2 went from 42.0 hours in 2023 to 66.9 in 2025, Franchise 3 from 37.0 to 68.2 and Franchise 4 from 33.0 to 66.2. The average counts caregivers who worked a shift in the month. In December, 69 caregivers had visits at Franchise 1 and 108 at the affiliate.
Brand charges
Brand charges
| Charge | Amount in Item 6 | At the $1,726,053 average * |
|---|---|---|
| Royalty | 5.5% of Gross Revenue, with a monthly minimum from month 10 | $94,933 |
| System Marketing Fund | Greater of $500 a month or 1% of Gross Revenue; up to 2% | $17,261 |
| Local advertising, paid to suppliers | From month 13, greater of $1,000 a month (may rise to $2,000) or 2% of Gross Revenues | $34,521 |
| Internal system fees | $430 a month | $5,160 |
| Required software, 2 users | $670 a month | $8,040 |
| Paid to the brand (all rows except local advertising) | 6.5% of revenue plus $1,100 a month | $125,394 (7.26% of revenue) |
Source: Item 6, 2026 FDD. The dollar column and the total are Averan calculations, marked *, applying the Item 6 rates to the Item 19 average of $1,726,053. Item 19 revenue is gross revenue from the home care software; Item 6 defines Gross Revenue separately, and the calculation treats them as equal.
Royalty and fund come to 6.5% of revenue, and the fixed system charges add $13,200 a year.* At the five-business average the total paid to the brand is about $125,394, or 7.26% of revenue, and local advertising paid to suppliers adds about $34,521.* A $5,000 System Platforms Charge is also due 30 days after opening.
The 5.5% royalty has a monthly minimum that rises over the first three years. It is $800 a month in months 10 to 12, $1,500 in months 13 to 24 and $2,500 in months 25 to 36, across all territories owned. From month 37 the $2,500 minimum applies to each territory. The minimum is higher than 5.5% of revenue below $327,273 a year in months 13 to 24 and below $545,455 a year in months 25 to 36.* For a three-territory owner from month 37, the minimum is $90,000 a year.*
Item 6 says the fund contribution may rise, with required local advertising and fund minimums together not exceeding 2% of Gross Revenue. The fee table lists 1% for the fund and 2% for local advertising, 3% together.* The table above uses the fee-table rates.
The initial franchise fee falls with each added territory. It is $60,000 for the first, $55,000 for the second, $45,000 each for the third to fifth and $40,000 each for the sixth to ninth, or $360,000 for nine. Honorably discharged U.S. veterans receive a $5,000 discount for one territory.
The franchise agreement requires the franchisor’s designated bookkeeping service from one month before opening to five months after. After that the owner may use a bookkeeping service of their choice that follows generally accepted accounting principles. Annual statements must be prepared by an independent certified public accountant.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $60,000 | $60,000 |
| Training travel, lodging and meals | $2,000 | $5,000 |
| Rent deposits | $3,000 | $8,000 |
| Utility deposits | $200 | $500 |
| Leasehold improvements | $0 | $3,000 |
| Office furniture, fixtures, equipment and supplies | $0 | $6,000 |
| Signage | $600 | $6,000 |
| Licenses and permits | $25 | $10,000 |
| Licensing consultant | $2,000 | $15,000 |
| Computer equipment | $1,500 | $3,000 |
| Software subscriptions | $5,000 | $11,000 |
| Initial inventory | $2,000 | $5,000 |
| Professional fees | $1,000 | $5,000 |
| Grand opening advertising | $10,000 | $20,000 |
| Insurance, one year | $7,500 | $15,000 |
| System Platforms Charge | $5,000 | $5,000 |
| Additional funds, 3 months | $20,000 | $40,000 |
| Total | $119,825 | $217,500 |
Source: Item 7, 2026 FDD. The franchisor based the estimates on its affiliate-owned outlet. The table for 2 to 9 territories totals $169,825 to $521,500.
One 2nd Family territory costs $119,825 to $217,500 to open, including the $60,000 initial franchise fee. Additional funds for the first three months are $20,000 to $40,000, and Item 7 notes that payroll is paid weekly. Grand opening advertising is $10,000 to $20,000; Item 6 requires at least $10,000 in the first 90 days.
For 2 to 9 territories, Item 7 totals $169,825 to $521,500. The franchise fee line is $110,000 to $360,000 and rent deposits are $3,000 to $12,000. One commercial office is required for every 2 territories. The cover page prints the low end as $160,825, which does not match the Item 7 total.
Item 11 estimates 120 to 180 days from signing the franchise agreement to opening. A business counts as open when the owner has completed training, hired and trained staff, obtained the required licenses and set up the office.
Locations
Locations, 2023 to 2025
| Year | Franchised at start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | Franchised at end | Affiliate-owned at end | Transfers |
|---|---|---|---|---|---|---|---|---|---|
| 2023 | 5 | 2 | 0 | 0 | 0 | 1 | 6 | 1 | 0 |
| 2024 | 6 | 0 | 0 | 0 | 0 | 1 | 5 | 1 | 0 |
| 2025 | 5 | 19 | 0 | 0 | 0 | 0 | 24 | 1 | 0 |
| 2023–2025 | 5 | 21 | 0 | 0 | 0 | 2 | 24 | 1 | 0 |
Source: Item 20, Tables 1 to 4, 2026 FDD. The 2023–2025 opened and ceased totals are Averan sums of the yearly figures.
Franchised outlets went from 5 to 24 during 2025. The 19 openings were in Florida (5), Colorado (4), Tennessee (3), North Carolina (2), and one each in Idaho, Illinois, Massachusetts, Pennsylvania and Texas. Item 19 describes the 24 outlets as 24 territories held by 12 franchisees.
Two franchised outlets ceased operations for other reasons from 2023 to 2025. One was in Texas in 2023 and one in New Jersey in 2024. There were no terminations, non-renewals, reacquisitions or transfers in the three years.
Item 20 lists 23 signed franchise agreements for outlets not yet open at the end of 2025. The franchisor projects 23 franchised openings in the next fiscal year and no company-owned openings. The affiliate-owned outlet in Maryland was the same one throughout 2023 to 2025.
Questions we get asked
Questions owners ask
How much does a 2nd Family franchise make?
2nd Family’s five businesses open all of 2025, one affiliate-owned and four franchised, averaged $1,726,053 of revenue, with a median of $1,583,533, according to Item 19 of 2nd Family’s 2026 FDD, issued 19 March 2026. Fees paid to 2nd Family come to about 7.26%* of sales. A 2nd Family franchise costs $119,825 to $217,500 to open.
How much does it cost to open a 2nd Family franchise?
The 2026 FDD estimates $119,825 to $217,500 for one territory, including the $60,000 initial franchise fee and $20,000 to $40,000 of additional funds for the first three months. For 2 to 9 territories the Item 7 total is $169,825 to $521,500.
What fees does a 2nd Family franchisee pay?
A 5.5% royalty with a monthly minimum that rises to $2,500, a System Marketing Fund contribution of the greater of $500 a month or 1% of Gross Revenue, internal system fees of $430 a month and required software of $670 a month. From month 13, local advertising must be at least the greater of $1,000 a month or 2% of Gross Revenues. On Averan’s calculation the royalty, fund, system fees and software, which are paid to the brand, come to about 7.26% of revenue at the 2025 average.
What is the average revenue of a 2nd Family franchise?
Item 19 reports that the five businesses open all of 2025, the affiliate-owned business and four franchisees, averaged $1,726,053 of revenue, with a median of $1,583,533. Without the affiliate the four franchisees averaged $1,456,624 on Averan’s calculation. One franchisee’s figure covers three territories.
How much of revenue do 2nd Family owners keep?
Item 19 prints revenue less disclosed expenses of 23% to 36% of revenue for the five businesses in 2025, or $140,200 to $705,597. Owner pay, the System Marketing Fund contribution, interest, taxes and depreciation are not listed in that table.
How many 2nd Family locations are there?
Item 20 reports 24 franchised outlets and 1 affiliate-owned outlet at the end of 2025, up from 5 franchised at the start of the year. Item 19 describes the franchised outlets as 24 territories held by 12 franchisees, and 23 more franchise agreements were signed but not yet open.
How big is a 2nd Family territory?
Each territory has a minimum of 30,000 residents aged 65 and over, based on the most recent census data and set by a third-party mapping service. Each territory has its own franchise agreement, and Item 12 sets minimum annual revenue that reaches $500,000 a year from year 5 for one territory.
Questions worth putting to 2nd Family
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does 2nd Family see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many 2nd Family locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Other brands in the Non-medical Home Care guide:
- 1Heart Caregiver Services
- Assisting Hands Home Care
- CareBuilders At Home
- Caring Senior Service
- ComForCare
- Comfort Keepers
- Executive Home Care
- FirstLight Home Care
- Griswold
- Home Helpers Home Care
- Home Instead
- Homewatch CareGivers
- Nurse Next Door
- Qualicare
- Right at Home
- Senior Helpers
- Seniors Helping Seniors
- SYNERGY HomeCare
- Visiting Angels
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from 2nd Family Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. 2nd Family is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: 2nd Family Franchising, LLC, 2026 Franchise Disclosure Document, issued 19 March 2026.