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Breakdown

Skin Experts by Brentwood Spa franchise unit economics

Skin Experts by Brentwood Spa franchisees run skincare spas that sell facials, add-on services, packages, memberships and QUL skincare products.

Company-owned spas reporting3

Average total sales$710,006

Total investment, new spa$477,700–$729,200

Skin Experts by Brentwood Spa franchise at a glance

Skin Experts by Brentwood Spa’s Item 19 reports 2025 total sales, new guests and invoices for each of its three company-owned spas, and gives no franchised spa figures.

Skin Experts by Brentwood Spa’s Item 19 covers its three company-owned spas, which averaged $710,006 of total sales in 2025, with a median of $656,306, according to Item 19 of Skin Experts by Brentwood Spa’s 2026 FDD, issued 27 March 2026. Fees paid to Skin Experts by Brentwood Spa come to about 2.54%* of sales.

A Skin Experts by Brentwood Spa franchise costs $477,700 to $729,200 to open as a new spa, or $367,200 to $584,200 as a conversion of an existing spa, according to Item 7.
Skin Experts by Brentwood Spa charges a flat Continuing Fee of $1,500 a month, raised each January by inflation, in place of a percentage royalty.
Skin Experts by Brentwood Spa requires $3,500 a month of local and online marketing, at least $2,000 of it digital, and franchisees pay a $50 monthly Zenoti processing fee.
Skin Experts by Brentwood Spa’s three company spas sold between $561,352 and $912,360 in 2025.
Skin Experts by Brentwood Spa had no franchised spas open at December 31, 2025, three company-owned spas, and two franchise agreements signed but not opened.
A Skin Experts by Brentwood Spa franchise must reach $300,000 of gross sales in its first 12 months, rising to $600,000 by the fourth year, or the franchisor may reduce or remove its protected territory.

These figures come from Skin Experts by Brentwood Spa's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.

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By Scott Engler · Averan Advisors · Source: Skin Experts By Brentwood Spa Franchise Inc., 2026 Franchise Disclosure Document (FDD) · Updated 16 October 2026

Item 19 covers three company-owned spas and no franchised spas. Item 20 shows no franchised spas open at the end of 2023, 2024 or 2025. The three spas are Shadow Lake and Lincoln in Nebraska and Brentwood in California.
The three spas averaged $710,006 of total sales in 2025, with a median of $656,306. Brentwood sold $912,360, Lincoln $656,306 and Shadow Lake $561,352. The gap between the highest and lowest is $351,008*.
Shadow Lake and Brentwood drew a similar number of new guests in 2025. Shadow Lake had 1,154 new guests and 5,853 invoices; Brentwood had 1,179 new guests and 8,347 invoices. That is 5.07* invoices per new guest at Shadow Lake and 7.08* at Brentwood.
The Continuing Fee paid to the brand is $1,500 a month, or $18,000 a year. On the $710,006 average that is 2.54%* of sales. With $3,500 of local and online marketing and the $50 Zenoti fee, the required monthly charges total $5,050, or $60,600 a year.
Minimum sales rise from $300,000 in year one to $600,000 in year four. After year four the requirement grows 5% a year, compounded, until year ten. Shadow Lake’s 2025 sales of $561,352 were $38,648* below the $600,000 year-four level.

Sales by spa

How much does a Skin Experts by Brentwood Spa franchise make?

Key performance indicators for the three company-owned spas, January 1 to December 31, 2025 (Item 19)
Spa	New guests	Invoices	Total sales
Shadow Lake	1,154	5,853	$561,352
Lincoln	955	6,069	$656,306
Brentwood	1,179	8,347	$912,360
Median	1,154	6,069	$656,306
Average	1,096	6,756	$710,006

Source: Skin Experts by Brentwood Spa 2026 FDD, Item 19. Cents dropped. Item 19 states the data was not prepared under generally accepted accounting principles and was not audited.

The three company-owned spas averaged $710,006 of total sales in 2025. The median was $656,306. Item 19 gives the figures for calendar 2025 and states that they were compiled from data received from the three franchisor-owned outlets. Item 1 says an affiliate, Brentwood Spa Inc., has operated the spas since 2022.

Item 19 publishes no cost, wage or profit figures. It defines gross profit margin on products and on services, but the table prints no gross profit figure. It states that operating costs such as wages, commissions, rent, utilities and administrative costs must be deducted from gross revenue to arrive at net income.

No franchised spa had opened by the end of 2025. Item 19 includes the line that some franchise partners have earned this amount, while Item 20 shows no franchised outlets in any of the three years. The figures describe spas run by the franchisor’s affiliate.

All three spas were open for the whole of 2025. Item 20 shows two company-owned spas opened in 2023, one in California and one in Nebraska, and a second Nebraska spa opened in 2024.

Sales per invoice

Average sale per invoice by line, 2025

Average sale per invoice for four lines at the three company-owned spas, 2025 (Item 19)
Spa	Add-on service	Product	Add-on package	Membership
Shadow Lake	$41.04	$89.18	$78.74	$162.92
Lincoln	$33.70	$108.45	$92.01	$218.20
Brentwood	$40.29	$109.51	$105.27	$179.60
Median	$40.29	$108.45	$92.01	$179.60
Average	$38.34	$102.38	$92.01	$186.91

Source: Skin Experts by Brentwood Spa 2026 FDD, Item 19. Item 19 does not say whether each figure is averaged over all invoices or over the invoices that included that line.

Membership has the highest average sale per invoice at all three spas. Lincoln’s membership figure, $218.20, is the highest of the three, and Shadow Lake’s, $162.92, the lowest.

The four line figures cannot be added together. At Shadow Lake they sum to $371.88*, while total sales divided by invoices is $95.91*. That suggests each figure is averaged over the invoices that included the line, but Item 19 does not say so.

Total sales per invoice was $95.91* at Shadow Lake, $108.14* at Lincoln and $109.30* at Brentwood. Shadow Lake had the highest add-on service figure, $41.04, and the lowest product, package and membership figures of the three.

Spread across spas

How sales differ across the three spas, 2025

Sales per invoice and per new guest, and fixed charges as a share of sales, 2025 *Averan calculation
Spa	Total sales	Sales per invoice	Invoices per new guest	Sales per new guest	$60,600 of fixed charges, including local marketing, as % of sales
Shadow Lake	$561,352	$95.91	5.07	$486.44	10.80%
Lincoln	$656,306	$108.14	6.35	$687.23	9.23%
Brentwood	$912,360	$109.30	7.08	$773.84	6.64%
Average	$710,006	$105.09	6.16	$647.82	8.54%

Source: Item 19 for total sales, invoices and new guests; Item 6 and Item 11 for the charges. Every column after total sales is an Averan calculation. The average row uses the three spas’ combined sales, invoices and new guests.

Brentwood sold $351,008* more than Shadow Lake in 2025 with 25* more new guests. Brentwood had 2,494* more invoices. It had 7.08* invoices per new guest against 5.07* at Shadow Lake, and $109.30* of sales per invoice against $95.91*.

Lincoln had the fewest new guests, 955, and the second-highest sales. Its 6,069 invoices came to 6.35* per new guest, and its sales per invoice was $108.14*.

The franchise agreement sets minimum gross sales of $300,000, $400,000, $500,000 and $600,000 for the first four 12-month periods. After that the $600,000 rises by 5% a year, compounded, until year ten. Brentwood and Lincoln sold more than $600,000 in 2025; Shadow Lake sold $38,648* less. A franchisee that misses a requirement may have its protected territory reduced or removed.

Brand charges

Recurring charges from Item 6 and Item 11, and their cost against the $710,006 average *Averan calculation
Charge	Amount	A year	% of $710,006 average
Continuing Fee, paid to the franchisor	$1,500 a month, raised each January by the prior year’s inflation (CPI)	$18,000*	2.54%*
Local and online marketing, paid to suppliers	$3,500 a month, at least $2,000 of it digital	$42,000*	5.92%*
Zenoti processing fee	$50 a month	$600	0.08%*
General Branding Fund	Up to 2% of gross sales, not implemented as of the issuance date	$0 today, $14,200* at 2%	0% today, 2% if implemented
Annual convention	$500 to $1,000 per franchise agreement, if held, whether or not you attend	$500 to $1,000	Not included
Total required today, including local marketing and the Zenoti fee	$5,050* a month	$60,600*	8.54%*

Source: Skin Experts by Brentwood Spa 2026 FDD, Item 6, Item 7 and Item 11. Annual amounts and percentages are Averan calculations. A regional branding cooperative is also allowed, at a pro rata share of costs, if 75% of franchises in a region consent; none is in place.

The brand charges a flat Continuing Fee of $1,500 a month, not a percentage of sales. It is raised on January 1 each year by the previous year’s inflation rate, measured by the Consumer Price Index. It is paid monthly, from the month the spa opens.

Franchisees must spend $3,500 a month on local and online marketing. At least $2,000 of it must go to digital marketing, such as Google search and Instagram. The rest can go to local publications, mall advertising and other channels in the brand’s Local and Online Marketing Policy.

Because the required charges are fixed, their share of sales falls as sales rise. The $60,600* a year is 10.80%* of Shadow Lake’s 2025 sales and 6.64%* of Brentwood’s. At the $300,000 year-one minimum it would be 20.20%* of sales.

The General Branding Fund can be set at up to 2% of gross sales. It had not been implemented as of the issuance date. At 2% of the $710,006 average it would add $14,200* a year and bring the amount paid to the brand to $32,200*, 4.54%* of the average.

Other Item 6 charges arise at set points. They include a $25,000 transfer fee, a $10,000 relocation fee, a renewal fee of the greater of $10,000 or 20% of the then-current initial franchise fee, and $500 to $1,500 for additional training. Franchisees also buy QUL products, equipment and devices from the franchisor’s affiliates.

Cost to open

Estimated initial investment, four-room model (Item 7) *Averan calculation
Line	New spa, low	New spa, high	Conversion, low	Conversion, high
Construction and remodeling	$250,000	$375,000	$150,000	$250,000
Furnishings	$47,000	$55,000	$47,000	$55,000
Initial franchise fee	$39,500	$44,500	$34,500	$39,500
Spa equipment	$30,000	$40,000	$30,000	$40,000
Employee wages, first three months	$21,000	$60,000	$21,000	$60,000
Inventory	$20,000	$35,000	$20,000	$35,000
Leased premises, deposit and three months’ rent	$16,000	$30,000	$12,000	$22,500
Signage	$12,000	$20,000	$12,000	$20,000
Local and online marketing, first three months	$10,500	$10,500	$10,500	$10,500
Pre-opening branding and promotion	$7,500	$12,000	$7,500	$12,000
Legal and accounting	$5,000	$10,000	$5,000	$8,000
Continuing Fee, first three months	$4,500	$4,500	$4,500	$4,500
All other lines	$14,200	$31,700	$12,700	$27,200
Printed total	$477,700	$729,200	$367,200	$584,200
Lines add to	$477,200*	$728,200*	$366,700*	$584,200

Source: Skin Experts by Brentwood Spa 2026 FDD, Item 7. All other lines (Averan sum*) covers training travel, computer hardware and software, supplies, insurance, utility deposits, licenses and permits, additional funds, the Zenoti fee and the on-site evaluation fee. Item 5 sets the initial franchise fee at $44,500 for a new location and $39,500 for a conversion; Item 7 prints $39,500 as the new-spa low and $34,500 as the conversion low without a stated reason.

A new spa costs $477,700 to $729,200 to open, according to Item 7. A conversion of an existing spa costs $367,200 to $584,200. Construction and remodeling is the largest line in both: $250,000 to $375,000 for a new spa and $150,000 to $250,000 for a conversion.

Three of the four printed totals are higher than the sum of their lines. The new-spa lines add to $477,200* and $728,200*, and the conversion low lines to $366,700*. The conversion high adds to the printed $584,200.

The initial franchise fee is $44,500 for a new location and $39,500 for a conversion. A franchisee opening 2 to 4 units has $10,000 deducted from each fee, and 5 to 8 units $15,000. Item 5 states the franchisor sold no franchises in its last fiscal year.

Item 7 covers the first three months of operation. The wages line excludes any salary paid to the owner. Item 7 also states that franchisees need opening working capital of about $20,000 to $50,000.

Item 11 puts the typical time from signing to opening at 6 to 12 months. If the spa has not opened by the end of the 12th full month, either side may terminate and no part of the initial franchise fee is returned.

Locations

Locations, 2023 to 2025

Outlets at December 31 (Item 20)
Type	2023	2024	2025
Franchised	0	0	0
Company-owned	2	3	3
Total	2	3	3

Source: Skin Experts by Brentwood Spa 2026 FDD, Item 20, Tables 1, 3 and 4. No terminations, non-renewals, reacquisitions, closures or transfers in any year.

The brand had three spas at December 31, 2025, all company-owned. One is in California and two are in Nebraska. Two opened in 2023 and one in 2024.

Two franchise agreements were signed but not opened at the end of 2025. One is in Michigan and one in Texas. Item 20 states that a third franchise agreement was signed in North Carolina on April 2, 2026. The franchisor projects four franchised openings in the next fiscal year: one in Michigan, one in North Carolina and two in Texas.

The franchisor was formed on January 16, 2024. Item 21 includes an audited start-up balance sheet dated February 5, 2024 and audited statements for 2024 and 2025.

The protected territory holds about 200,000 people and extends no more than 30 miles from the spa. It is not exclusive, and the franchisor has no proximity policy for locations outside it. The franchisor pays a 10% commission on its online product sales to customers who live in the territory.

Questions we get asked

Questions owners ask

How much does it cost to open a Skin Experts by Brentwood Spa franchise?

Item 7 of the 2026 FDD puts the total at $477,700 to $729,200 for a new spa and $367,200 to $584,200 for a conversion of an existing spa. Construction and remodeling is the largest line, at $250,000 to $375,000 for a new spa. The new-spa lines add to slightly less than the printed totals.

What fees does a Skin Experts by Brentwood Spa franchisee pay?

The Continuing Fee is a flat $1,500 a month, raised each January by inflation. Franchisees must also spend $3,500 a month on local and online marketing and pay a $50 monthly Zenoti processing fee. The Continuing Fee paid to the brand is $18,000* a year, or 2.54%* of the $710,006 average; with the marketing and Zenoti fee the required charges are $60,600* a year. A General Branding Fund of up to 2% of gross sales may be added; it was not in place at the issuance date.

How much revenue does a Skin Experts by Brentwood Spa make?

Item 19 covers the three company-owned spas in calendar 2025. They averaged $710,006 of total sales, with a median of $656,306, a high of $912,360 and a low of $561,352. No franchised spa had opened, so there are no franchisee figures.

Does the Skin Experts by Brentwood Spa FDD show profit?

No. Item 19 publishes total sales, new guest counts, invoice counts and average sale per invoice by line. It publishes no cost, wage or profit figures.

How many Skin Experts by Brentwood Spa locations are there?

Item 20 shows three spas at December 31, 2025, all company-owned: one in California and two in Nebraska. Two franchise agreements were signed but not opened, and a third was signed in April 2026.

Is there a minimum sales requirement?

Yes. The franchise agreement requires gross sales of $300,000 in the first 12 months, $400,000 in the second, $500,000 in the third and $600,000 in the fourth, then 5% more each year, compounded, until year ten. If a franchisee misses a requirement, the franchisor may reduce or remove the protected territory.

Questions worth putting to Skin Experts by Brentwood Spa

These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.

Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
Which factors does Skin Experts by Brentwood Spa see in its highest-selling locations, such as territory, years open and staffing?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many Skin Experts by Brentwood Spa locations closed, were sold, or changed hands last year, and why?

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Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

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Where these figures come from

Every figure here comes from Skin Experts By Brentwood Spa Franchise Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Skin Experts by Brentwood Spa is a trademark of its owner. How Averan reads a Franchise Disclosure Document.

These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Skin Experts By Brentwood Spa Franchise Inc., 2026 Franchise Disclosure Document, issued 27 March 2026.