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Breakdown

HB Wellness franchise unit economics

HB Wellness franchisees run protein smoothie shops that sell protein-based smoothies, other drinks and menu items for dine-in, carryout and delivery.

Company-owned shops reporting1

Gross sales, company shop$503,681

Adjusted EBITDA margin, company-owned shop32.49%

Total investment$198,900–$326,350

HB Wellness franchise at a glance

HB Wellness’ Item 19 reports 2024 and 2025 gross sales, EBITDA and Adjusted EBITDA for its one company-owned shop in Scottsdale, Arizona.

The HB Wellness company-owned shop had gross sales of $503,681 in 2025, down from $569,681 in 2024, according to Item 19 of HB Wellness’ 2026 FDD, issued 27 April 2026. Fees paid to HB Wellness come to about 5%* of sales. An HB Wellness franchise costs $198,900 to $326,350 to open.

HB Wellness had one location at the end of 2023, 2024 and 2025, a company-owned shop in Scottsdale, Arizona, and no franchised shops.
The HB Wellness company-owned shop had gross sales of $503,681 in 2025, down 11.6%* from $569,681 in 2024.
The HB Wellness company-owned shop reported EBITDA of $193,876, or 38.49% of sales, for 2025, and Adjusted EBITDA of $163,656, or 32.49%, after a 5% royalty and 1% local marketing are deducted.
An HB Wellness franchise pays a 5% royalty and must spend at least 1% of gross sales on local marketing. A marketing fund of up to 2% and a technology fee of up to $500 a month are not charged at present.
An HB Wellness franchise costs $198,900 to $326,350 to open, including the $30,000 initial franchise fee and $25,000 to $50,000 of opening inventory bought from the franchisor or its affiliates.
HB Franchise, LLC was formed on October 28, 2025 and began offering franchises on November 20, 2025. Item 20 reports six franchise agreements signed in 2026, after the end of the reporting period.

These figures come from HB Wellness's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 11.6% fall in sales is an Averan calculation: ($503,681 - $569,681) / $569,681.

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By Scott Engler · Averan Advisors · Source: HB Franchise, LLC, 2026 Franchise Disclosure Document (FDD) · Updated 16 October 2026

The one company-owned shop had gross sales of $503,681 in 2025. That is $66,000* or 11.6%* less than its $569,681 in 2024. The shop is about 1,200 square feet, sits in a business park and opened in 2013.
The shop’s EBITDA margin rose from 36.7% in 2024 to 38.49% in 2025. EBITDA fell 7.3%* in dollars, to $193,876. Cost of goods sold fell 18.4%*, advertising went from $2,613 to $0 and supplies from $6,288 to $362.
After the 5% royalty and 1% local marketing, Adjusted EBITDA was $163,656, or 32.49% of sales. The shop pays no royalty, so Item 19 deducts the royalty and local marketing a franchisee would pay. The marketing fund and technology fee are not deducted, because neither is charged at present.
The brand charges 5% of gross sales today and can raise that to 7%* plus $6,000* a year. On the 2025 sales of $503,681, the maximum paid to the brand comes to $41,258*, or 8.19%*. With the marketing fund and technology fee in place, 2025 Adjusted EBITDA would have been $147,582*, or 29.30%* of sales.
HB Wellness had no franchised shops at the end of 2023, 2024 or 2025. Item 20 reports six franchise agreements signed in 2026: one in Arizona, one in California and four in Florida. The franchisor was formed in October 2025 and its balance sheet at December 31, 2025 shows $149,000 of cash and no liabilities.

Company shop results

How much does an HB Wellness franchise make?

The company-owned shop in Scottsdale, Arizona, calendar years 2024 and 2025, as the brand reported it
Line	2024	% of sales	2025	% of sales
Gross sales	$569,681	100.0%	$503,681	100.0%
Cost of goods sold	$168,833	29.6%	$137,835	27.37%
Gross profit	$400,848	70.4%	$365,845	72.63%
Payroll cost	$111,748	19.6%	$104,760	20.8%
Rent	$37,185	6.5%	$37,185	7.38%
Credit card processing fees	$13,051	2.3%	$11,468	2.28%
Utilities	$9,648	1.7%	$9,510	1.89%
Supplies	$6,288	1.1%	$362	0.07%
Third party delivery fees	$4,537	0.8%	$4,537	0.9%
Advertising	$2,613	0.5%	$0	0%
Insurance	$2,573	0.5%	$2,573	0.51%
Office supplies	$1,901	0.3%	$185	0.04%
Licenses	$1,300	0.2%	$315	0.06%
Internet	$900	0.2%	$1,073	0.21%
EBITDA	$209,104	36.7%	$193,876	38.49%
Royalty fee at 5%	$28,484	5.0%	$25,184	5.0%
Local marketing	$3,084	0.5%	$5,036	1%
Adjusted EBITDA	$177,536	31.2%	$163,656	32.49%

Source: Item 19, Tables 1 and 2. Figures are not prepared under generally accepted accounting principles and are not audited; they were reported to the franchisor by its affiliate. Cents in the 2025 column are dropped. EBITDA is gross sales less cost of goods sold and the operating expenses listed. Adjusted EBITDA deducts the royalty and the local marketing a franchisee would pay.

The one company-owned shop had gross sales of $503,681 in 2025 and $569,681 in 2024. It is about 1,200 square feet, in a business park at the franchisor’s Scottsdale address, and opened in 2013. Item 19 calls it representative of the franchised business. HB Wellness had no franchised shops in either year, so there is no franchisee figure to report.

EBITDA was $193,876, or 38.49% of sales, in 2025. Item 19 states that EBITDA does not equal net income or profit. The figures leave out interest, taxes, depreciation, amortization and any pay to an owner beyond the payroll line.

Adjusted EBITDA was $163,656, or 32.49% of sales, in 2025. The shop does not pay a royalty, so Item 19 deducts the 5% royalty and the 1% local marketing minimum. In 2024 the local marketing deduction was $3,084, the gap between the shop’s $2,613 of advertising and the 1% minimum. In 2025 the shop spent $0 on advertising, so the full 1%, $5,036, was deducted.

Item 19 lists three ways a franchised shop may differ. The company shop has the management team’s experience, brand recognition in its local market, and no obligation to pay ongoing fees such as the royalty and the marketing fund fee.

2024 to 2025

Changes from 2024 to 2025

The company-owned shop, change in each line from 2024 to 2025, Averan calculation from Item 19 *Averan calculation
Line	2024	2025	Change*
Gross sales	$569,681	$503,681	-11.6%*
Cost of goods sold	$168,833	$137,835	-18.4%*
Gross profit	$400,848	$365,845	-8.7%*
Payroll cost	$111,748	$104,760	-6.3%*
Rent	$37,185	$37,185	No change
Credit card processing fees	$13,051	$11,468	-12.1%*
Utilities	$9,648	$9,510	-1.4%*
Supplies	$6,288	$362	-94.2%*
Advertising	$2,613	$0	-100%*
EBITDA	$209,104	$193,876	-7.3%*
Adjusted EBITDA	$177,536	$163,656	-7.8%*

Source: Item 19, Tables 1 and 2. Each change is Averan’s calculation: (2025 figure less 2024 figure) divided by the 2024 figure.

Item 19 reports one shop, so it does not split results into bands, quartiles or groups. What it shows is two years for the same shop, which this section compares.

Sales fell 11.6%* and EBITDA fell 7.3%*. Cost of goods sold fell 18.4%*, which took it from 29.6% to 27.37% of sales. Payroll cost fell 6.3%* and rose as a share of sales, from 19.6% to 20.8%.

Advertising went from $2,613 to $0 and supplies from $6,288 to $362. Office supplies fell from $1,901 to $185 and licenses from $1,300 to $315. Item 19 does not explain these changes.

Rent was $37,185 in both years. As a share of sales it rose from 6.5% to 7.38%. Insurance ($2,573) and third party delivery fees ($4,537) are also printed at the same amount in both years.

Brand charges

Recurring charges in Item 6, with Averan’s amounts on the company shop’s 2025 gross sales of $503,681 *Averan calculation
Charge	Item 6 amount	Charged at present	At the Item 6 maximum, on 2025 sales*
Royalty	5% of Gross Sales, weekly	$25,184	$25,184
Franchisee directed local marketing	At least 1% of Gross Sales, spent by the franchisee each month	$5,036	$5,036
Creative Worldwide Marketing Fund	Up to 2% of Gross Sales, weekly	Not charged	$10,074*
Technology fee	Up to $500 a month	Not charged	$6,000*
Advertising cooperative	Up to 0.5% of Gross Sales, counted toward local marketing	None formed	Within the 1%
Point of sale system fee	Amount not yet set by the franchisor	Not set	Not known
Online ordering, customer rewards and gift card fees	Amount not yet set by the franchisor	Not set	Not known
Paid to the brand (all but local marketing)		5% of sales, $25,184	$41,258, or 8.19% of sales

Source: Item 6 and the notes to Item 19. The royalty and local marketing amounts at present are the 2025 figures printed in Item 19, Table 2, with cents dropped. The maximum column and the totals are Averan’s calculations on $503,681: 2% of sales for the marketing fund and $500 times 12 for the technology fee.

An HB Wellness franchise pays a 5% royalty on gross sales each week. It must also spend at least 1% of gross sales each month on local marketing in its territory. The royalty is the one charge paid to the brand at present, 5% of sales. The FDD sets no minimum royalty in dollars.

Two charges are allowed but not charged at present. The Creative Worldwide Marketing Fund can be up to 2% of gross sales and the technology fee up to $500 a month. With both in place, the charges paid to the brand on the company shop’s 2025 sales would be $41,258*, or 8.19%*, and its Adjusted EBITDA would have been $147,582*, or 29.30%*.

Two fees have amounts the franchisor has not yet set. They are the point of sale system fee and the fees for online ordering, customer rewards and gift cards. Both apply for the term of the agreement.

Other fees are charged on events. They include an annual conference fee of up to $1,500, additional training at $1,000 per person per day, a $15,000 transfer fee and a $5,000 renewal fee. If the franchisor has to manage the shop, it charges 8% of gross sales plus its costs.

Cost to open

Estimated initial investment for one shop under a Franchise Agreement, Item 7
Line	Low	High	Paid to
Initial franchise fee	$30,000	$30,000	Franchisor
Construction and leasehold improvements	$55,000	$85,000	Contractors, suppliers, landlord
Lease deposits and rent, three months	$12,000	$18,000	Landlord
Furniture, fixtures and equipment	$25,000	$45,000	Suppliers
Signage	$2,500	$5,000	Suppliers
Computer, software and point of sale system	$11,000	$15,000	Suppliers
Grand opening marketing	$20,000	$40,000	Suppliers
Initial inventory	$25,000	$50,000	Franchisor, suppliers
Utility deposits	$1,500	$2,500	Suppliers
Insurance deposits, three months	$900	$1,200	Insurers
Travel for initial training	$4,000	$11,000	Airlines, hotels, restaurants
Professional fees	$5,500	$11,000	Attorneys, accountants, architects
General licenses and permits	$500	$650	Government
Additional funds, three months	$6,000	$12,000	Franchisor, employees, suppliers, landlord
Total	$198,900	$326,350

Source: Item 7, Table A. The cover page states that $55,000 to $80,000 of the total is paid to the franchisor or its affiliates. The estimate assumes a leased shop of 600 to 1,200 square feet delivered with HVAC, lighting and restrooms in place.

An HB Wellness shop costs $198,900 to $326,350 to open. Of that, $55,000 to $80,000 is paid to the franchisor or its affiliates: the $30,000 initial franchise fee and $25,000 to $50,000 of opening inventory of System Supplies.

Grand opening marketing of $20,000 to $40,000 is a required minimum. The plan must be approved before the franchisee can attend initial training.

Additional funds of $6,000 to $12,000 cover the first three months. They exclude any pay to the owner. For comparison, the company shop’s 2025 sales averaged $41,973* a month and its rent $3,099* a month.

The franchisor estimates nine to 12 months from signing to opening. The franchisee must secure an approved location and lease within 120 days and open within 12 months, or the franchisor may terminate the agreement. The territory is generally two miles by road around the shop and is not exclusive.

Multi-shop fees

Fees for more than one shop

Initial fees under a Multi-Unit Development Agreement, Item 5, with Averan’s totals *Averan calculation
Shops committed	Development Area Fee at signing	Initial franchise fees	Total fees*	Per shop*
3	$60,000	$30,000	$90,000*	$30,000*
10	$195,000*	$105,000*	$300,000*	$30,000*
20	$345,000	$255,000*	$600,000*	$30,000*

Source: Item 5 and Item 7, Table B. Below 10 shops, shops 2 and 3 carry a $30,000 Development Area Fee and no initial franchise fee, and shop 4 onward carries $15,000 of each. At 10 or more shops, the $30,000 rate runs to shop 5 and the $15,000 split starts at shop 6. Totals are Averan’s sums.

A multi-unit developer commits to three to 10 shops, as negotiated. The Development Area Fee is paid when the agreement is signed and is not refundable. Item 7 prints $60,000 to $345,000, from a three-shop to a 20-shop commitment.

Under either schedule, the fees for each shop add to $30,000*. Where a shop’s Development Area Fee is $15,000, the other $15,000 of initial franchise fee is due when its lease is signed or 90 days before its scheduled opening, whichever is earlier.

Locations

Locations, 2023 to 2025

HB Wellness outlets at the start of 2023 and the end of each year, Item 20
Type	Start of 2023	End of 2023	End of 2024	End of 2025
Franchised	0	0	0	0
Company-owned	1	1	1	1
Total	1	1	1	1

Source: Item 20, Tables 1, 3 and 4. No shops opened, closed, transferred or were reacquired in the three years. Table 5 shows no signed but unopened franchises at December 31, 2025.

HB Wellness had one shop, owned by an affiliate of the franchisor, in each of the three years. It is in Scottsdale, Arizona. No franchised shop was open at any point from 2023 to 2025.

Item 20 reports six franchise agreements signed in 2026. One is in Arizona, one in California and four in Florida. They are not counted in the tables. Two Area Representatives, for California and for most of Florida, signed agreements in April 2026.

The franchisor is new. HB Franchise, LLC was formed on October 28, 2025 and began offering franchises on November 20, 2025. Its audited balance sheet at December 31, 2025 shows $149,000 of cash, no liabilities and no revenue. The FDD’s state risk notices say the franchisor has a short operating history, that its financial condition calls into question its ability to support franchisees, and that its primary trademark is not federally registered.

Questions we get asked

Questions owners ask

How much does it cost to open an HB Wellness franchise?

Item 7 estimates $198,900 to $326,350 for one shop. That includes the $30,000 initial franchise fee, $25,000 to $50,000 of opening inventory from the franchisor or its affiliates, $55,000 to $85,000 of construction and $20,000 to $40,000 of grand opening marketing.

What fees does an HB Wellness franchisee pay?

A 5% royalty on gross sales each week, and at least 1% of gross sales spent on local marketing. The franchisor may also charge a marketing fund fee of up to 2% of gross sales and a technology fee of up to $500 a month, neither of which is charged at present. The point of sale and online ordering fees have amounts not yet set.

How much does an HB Wellness shop make?

The FDD reports one shop, owned by an affiliate of the franchisor. It had gross sales of $503,681 in 2025 and $569,681 in 2024. There are no franchised shops, so there is no franchisee average or median.

What profit does the HB Wellness company shop report?

EBITDA of $193,876, or 38.49% of sales, in 2025. After deducting the 5% royalty and 1% local marketing a franchisee would pay, Adjusted EBITDA was $163,656, or 32.49%. Item 19 states that EBITDA is not net income or profit.

How many HB Wellness locations are there?

One, a company-owned shop in Scottsdale, Arizona, at the end of 2023, 2024 and 2025. No franchised shops were open in those years. Item 20 reports six franchise agreements signed in 2026, in Arizona, California and Florida.

How long does it take to open an HB Wellness shop?

The franchisor estimates nine to 12 months from signing the franchise agreement. The franchisee must secure an approved location within 120 days and open within 12 months.

Questions worth putting to HB Wellness

These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.

Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
Which factors does HB Wellness see in its highest-selling locations, such as territory, years open and staffing?
How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
At what level of sales do the minimum charges stop applying and the percentage take over?
How many HB Wellness locations closed, were sold, or changed hands last year, and why?

Part of our Health and Wellness guide · Averan Franchise

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Where this sits

the franchise library, all 431 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners

The same business, other brands

Other brands in the Health and Wellness guide:

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Questions owners ask next

The figures above raise these, and each one is answered on its own page.

At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.

Scott Engler

Founder & Principal, Averan Advisors

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Where these figures come from

Every figure here comes from HB Franchise, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. HB Wellness is a trademark of its owner. How Averan reads a Franchise Disclosure Document.

These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: HB Franchise, LLC, 2026 Franchise Disclosure Document, issued 27 April 2026.