Prime IV Hydration franchise unit economics
Prime IV Hydration & Wellness franchisees run a roughly 1,200 sq ft center selling customized nutrient IV drips, plus hormone and peptide therapy, largely on membership. The 152 centers open a full year in 2025 averaged $616,235 of gross sales with a median of $459,958.
- Primary source
- Prime I.V. Hydration & Wellness, Inc., 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 152 of 210 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Prime IV's system average fell three years running ($697,243, then $625,507, then $616,235) while the centers themselves went the other way. The 47 open through all three years climbed from an average of $694,640 to $739,018, and their median from $664,007 to $754,929. The average fell because the system doubled and a first-year center bills $459,202.
- Centers open all three years grew 6.4%.$694,640 in 2023 to $739,018 in 2025, with the median up 13.7% to $754,929.
- A first-year center averages $459,202 and a fourth-year center $739,018.$279,816 of build-up, and the steepest year is the second: the 49 centers in their second reported year grew 25.5%.
- Required marketing is the greater of $2,500 a month or 5% of sales.Below $600,000 of revenue that is a flat $30,000 a year whatever you bill.
- The all-in brand and marketing load is 13% of sales plus $7,668.14.2% at the system average, 20.6% at a center billing $300,000.
- A second center costs $99,501 to $343,893.Against $187,701 to $606,693 for the first, roughly half, and the lowest entry cost in the category.
How much does a Prime IV Hydration franchise make?
The average Prime IV Hydration unit reported $616,235 of revenue in the 2026 FDD, and the median reported $459,958. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 13% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
The first year, month by month
The same 47 centers, three years running.
| Year | Centers | Average | Median | Lowest | Highest |
|---|---|---|---|---|---|
| 2023 | 47 | $694,640 | $664,007 | $242,544 | $1,402,185 |
| 2024 | 47 | $718,497 | $746,909 | $241,894 | $1,426,456 |
| 2025 | 47 | $739,018 | $754,929 | $240,510 | $1,319,895 |
Ours, taking the 47 centers with figures filed for all three calendar years and averaging them directly.
This is the number the brand's own summary hides. Its headline average fell from $697,243 to $616,235 over two years while the centers themselves went up. Both are true, because the set changed: 98 franchised centers became 210. If your center has been open three years and you read the falling average as the brand weakening, the location table says otherwise.
25 of the 47 grew between 2024 and 2025, and 27 grew across the two years. So the climb is a majority, roughly four in ten of the oldest centers were flat or down last year. The average is carried by the ones that moved, which makes your own three-year line the only honest benchmark.
What each year of years open is worth.
| Groups of shops opened in the same year | Centers | Average 2025 sales | Median |
|---|---|---|---|
| First reported year | 56 | $459,202 | $438,747 |
| Second reported year | 49 | $679,245 | n/a |
| Third reported year | 47 | $739,018 | $754,929 |
Ours, grouping the 152 centers in the location table by how many years of data each has.
The second year is where the money arrives. The 49 centers in their second reported year averaged $541,043 the year before and $679,245 in 2025, up 25.5%, with 41 of the 49 growing. The step after that is far smaller, $59,773 on average. A center that stalls in its second year has missed the one big move the curve offers.
Budget for $280,000 of build-up between year one and year four. That is the climb from $459,202 to $739,018. Against required marketing of $30,000 a year and a fee load starting at 8% of sales, the first-year gap is the part that needs funding.
Top performers
What separates the top Prime IV Hydration performers
Prime IV Hydration splits its locations into groups instead of publishing one average. The best group averaged $3,317,033 a year. The worst averaged $61,147. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $459,958. The average was $616,235. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 54.2× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.Locations run 1,200 square feet. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $187,701 to $606,693, a 3.2× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 13.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.152 of 210 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. The brand’s own locations are the only margin signal in the document, and they are run by the people who wrote the playbook.
Every center
Where the 152 centers landed in 2025.
| Gross sales | Centers | Share of the reported system |
|---|---|---|
| Under $300,000 | 20 | 13% |
| $300,000 to $500,000 | 39 | 26% |
| $500,000 to $700,000 | 35 | 23% |
| $700,000 to $1,000,000 | 49 | 32% |
| Above $1,000,000 | 9 | 6% |
Ours, counting the disclosed 2025 figure for each of the 152 named centers.
A third of the system sits between $700,000 and $1 million. That group is the realistic target for a center past its second year. The nine centers above $1 million show the top of the range is reachable in the right market. Each one is named, so you can see who is doing it and where.
Twenty centers billed under $300,000. At that level the flat $30,000 marketing requirement and the $7,668 of technology fees alone come to 12.6% of sales before the royalty. The fee structure below accounts for why the bottom of this range is a harder place to sit here than in most brands.
The franchisor's own summary.
| Year | Centers reported | Low | High | Median | Average |
|---|---|---|---|---|---|
| 2023 | 47 | $242,543 | $1,402,185 | $662,046 | $697,243 |
| 2024 | 96 | $148,651 | $1,426,456 | $539,234 | $625,507 |
| 2025 | 152 | $61,147 | $3,317,033 | $459,958 | $616,235 |
As the brand reported it.
Read the averages and the medians as two different stories. The averages describe a growing system whose newest members bill less than its oldest. The medians as stated fall faster than the location data supports. Where a franchisor's summary and its own detail disagree, the detail is what you can check.
What it costs to open.
| Low | High | |
|---|---|---|
| New center | $187,701 | $606,693 |
| Paid to the franchisor or an affiliate | $49,000 | $49,000 |
| Add-on center | $99,501 | $343,893 |
| Paid to the franchisor or an affiliate, add-on | $34,000 | $34,000 |
As the brand reported it, for a center of approximately 1,200 square feet.
The entry price is a fraction of what the category charges. $187,701 at the low end against $764,698 for the nearest comparable recovery-studio brand. A 1,200 square foot center that skips construction-heavy equipment is a different capital proposition. It is why this system grew from 47 centers to 210 in three years.
$15,000 of additional funds is thin against a $459,202 first year. It is fixed regardless of center size and sits outside owner draw. Set against a required $2,500 a month of marketing from day one, working capital is the line to revisit before signing.
Fees and the network
What the brand and the required marketing take.
| Sales | Royalty + branding fund | Required marketing | Technology | Total | Share |
|---|---|---|---|---|---|
| $300,000 | $24,000 | $30,000 | $7,668 | $61,668 | 20.6% |
| $459,958 (system median) | $36,797 | $30,000 | $7,668 | $74,465 | 16.2% |
| $616,235 (system average) | $49,299 | $30,812 | $7,668 | $87,779 | 14.2% |
| $739,018 (fourth-year average) | $59,121 | $36,951 | $7,668 | $103,740 | 14.0% |
Ours, applying the disclosed rates.
$600,000 of sales is the line where marketing stops being a flat bill. Below it the $2,500 monthly minimum applies, so a center at $300,000 spends the same $30,000 as one at $600,000. Above it the 5% takes over and marketing rises with sales for as long as you own the center.
13% of sales plus $7,668 is the steady-state load. Seven points of royalty, one of branding fund, five of marketing. Compared with brands that require 2% of sales locally, this schedule commits a much larger share of revenue to advertising by contract. Makes the return on that spend the thing to hold the franchisor to.
Three of the fee lines can rise on notice. The branding fund to 2%, the technology fee to $349, the POS fee to $499 and the EMR fee to $299. At all of those the fixed technology bill nearly doubles and the percentage load reaches 14% of sales. Worth modeling before a second or third center.
The network of locations.
| Year | Start | Opened | Terminations | Reacquired | End |
|---|---|---|---|---|---|
| 2023 | 47 | 51 | 0 | 0 | 98 |
| 2024 | 98 | 59 | 2 | 3 | 152 |
| 2025 | 152 | 60 | 2 | 0 | 210 |
As the brand reported it.
170 centers opened in three years and four left. That is a system adding roughly five centers a month, with members leaving barely registering on paper. For an existing franchisee the practical consequence is territory. A brand opening at this rate is filling markets quickly. The nine transfers in 2025 are the only route into an established center.
The three reacquired centers are the ones to study. Duluth billed $420,038 in its last franchised year and $323,345 in 2025 under the affiliate. Knoxville went $1,096,802 to $736,564 and Farragut $578,898 to $724,357. Two of three fell after the brand took them over. That is an useful check on any assumption that head office runs a center better than an owner does.
Questions we get asked
Does Prime IV disclose profitability?
Sales only, but in unusual detail. All 152 centers open twelve full months in 2025 are named individually with gross sales, three years of history where it exists. 7 years for the original Colorado Springs center. Every cost line is left out, so the fee schedule and the fixed $15,000 of additional funds are the only cost anchors on offer.
Why is the system average falling if centers are growing?
Because the system doubled. Franchised centers went from 98 to 210 across two years. A center in its first reported year averages $459,202 against $739,018 for one in its third. Each new intake pulls the combined average down while the established centers climb. The 47 centers present in all three years went from $694,640 to $739,018, and their median from $664,007 to $754,929.
What should my center be doing by year two?
Around $679,245, which is what the 49 centers in their second reported year averaged in 2025 after $541,043 the year before. That 25.5% step is the largest single move in the curve and 41 of the 49 made it. The year after adds about $59,773 on average, so a center that misses the second-year jump has a much longer road to the $739,018 mark.
How much am I actually committing to marketing?
The greater of $2,500 a month or 5% of gross revenues, payable to the franchisor or its approved vendors for digital marketing in your territory. Below $600,000 of sales that is a flat $30,000 a year; above it, it rises with sales. Advertising cooperative contributions of up to $2,500 a month stay separate from it. Together with 7% royalty and 1% branding fund, the committed load is 13% of sales plus $7,668 of technology fees.
Who does bookkeeping for a Prime IV Hydration franchise?
Memberships and drip packages bill ahead of the visits, so part of your balance is service you still owe. The required marketing spend needs tracking against the 5%-or-$2,500 test every month. Because the higher of the two is what you owe and the cooperative contributions sit outside it. Hormone and peptide services bring inventory and product sourcing into the ledger in a way a pure drip menu avoids, and both are drawing regulatory attention. Track your center against its own group year. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Prime IV Hydration
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Prime IV Hydration locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
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