Live Hydration Spa franchise unit economics
Live Hydration Spa franchisees run small IV drip and wellness spas that sell memberships, IV drip therapy and other wellness services.
Live Hydration Spa franchise at a glance
Live Hydration Spa's Item 19 reports 2025 sales for 20 franchised spas and a full profit and loss statement for each of two company spas, one of which billed $1,039,021 and kept 33.0% while the other billed $204,822 and lost 6.0%.
Live Hydration Spa franchisees averaged $471,156 of sales in 2025, with a median of $428,157, according to Item 19 of Live Hydration Spa’s 2026 FDD, issued 1 July 2026. The 20 in that group are 67%* of Live Hydration Spa’s 30 locations. Fees paid to Live Hydration Spa come to about 9.5%* of sales.
- A Live Hydration Spa franchise costs $263,475 to $521,200 to open, according to the brand's 2026 FDD.
- Live Hydration Spa charges a royalty of 7.5% of sales and a 2% brand fund contribution.
- Work out Live Hydration Spa's fees at your own sales with the minimum fee calculator.
These figures come from Live Hydration Spa's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Your break-even is about $20,000 a month, and a quarter of the system misses it. Live Hydration Spa's two company cost structures cover their costs at $240,202 and $255,840 a year; five of the twenty franchise spas billed less than that.
- Rent is 4.8% of sales at one company spa and 27.6% at the other. The lower-selling company spa occupies 3,200 square feet against the higher-selling one's 2,000, on a fifth of the revenue.
- Labor is 19.6% of sales at the lower-selling company spa. Live Hydration Spa's higher-selling company spa runs labor at 22.3%, so the lower-selling spa has already cut staff.
- Retail is 0.7% of system sales. Product runs $66,134 across all twenty spas. Services are 63% to 88% of everything, so the product business here is a rounding line.
- Six franchisees left last year and four are still in the business. They rebranded as independent wellness and med spa operators.
How much does a Live Hydration Spa franchise make?
The average Live Hydration Spa unit reported $471,156 of revenue in the 2026 FDD, and the median reported $428,157. Item 19 of the Live Hydration Spa FDD publishes revenue for franchised locations and profit and loss statements only for two company-owned spas, so what an owner keeps depends on the costs set out below. Fees come off the top first, at about 9.5% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
How the business works
Profit and loss for company-owned spas, 2025
Live Hydration Spa publishes a complete profit and loss for both of the spas its affiliate owns. It shows every cost line, in dollars and as a share of sales. Put side by side, they are the closest thing to a controlled experiment you will find in a franchise filing.
| Line | Legacy (Omaha) | % | Tualatin (Oregon) | % |
|---|---|---|---|---|
| Gross sales | $1,039,021 | 100.0% | $204,822 | 100.0% |
| Direct cost of goods sold | $230,367 | 22.2% | $69,351 | 33.9% |
| Direct labor | $231,583 | 22.3% | $40,213 | 19.6% |
| Direct gross profit | $577,071 | 55.5% | $95,259 | 46.5% |
| Rent | $49,876 | 4.8% | $56,589 | 27.6% |
| All other disclosed expenses | $82,677 | 8.0% | $21,001 | 10.3% |
| After disclosed expenses | $444,518 | 42.8% | $17,969 | 8.8% |
| Royalty, brand fund, marketing management | $101,277 | 9.7% | $30,370 | 14.8% |
| After franchise fees | $343,241 | 33.0% | −$12,401 | −6.0% |
Every dollar figure and percentage as the brand reported it, except the grouped "all other disclosed expenses" and "royalty, brand fund, marketing management" rows, which sum disclosed lines.
Rent is the largest difference between the two spas. Tualatin pays $6,713 more rent than Legacy in dollars, for a space 60% larger, on a fifth of the revenue, 27.6% of sales against 4.8%. Product cost compounds it at 33.9% against 22.2%.
Labor is where the lower-selling spa is already tightest, at 19.6% of sales against 22.3%. Whoever runs Tualatin has cut the line most operators reach for first. The result held flat because the problem sits in the lease and the treatment-room traffic that has to fill it.
Break-even sales for company spas
Break-even for both spas is marked. Built from the disclosed cost structures, fixed costs divided by the contribution each spa keeps after variable costs, royalty and brand fund.
| Spa | Fixed costs | Contribution margin | Break-even sales | Per month |
|---|---|---|---|---|
| Legacy (Omaha) | $112,058 | 43.8% | $255,840 | $21,320 |
| Tualatin (Oregon) | $85,752 | 35.7% | $240,202 | $20,017 |
We calculated these from the disclosed lines.
Both come in near $20,000 a month. Tualatin billed $17,068 a month and came up about $35,000 short across the year. Legacy billed four times its break-even.
Run the same line across the twenty franchise spas and five of them billed less than $240,202, Sioux Falls, San Antonio, Mesa, Chandler and Greensboro. Three more sat within $75,000 of it. So a quarter of this system traded below the point where the company's own cost structures cover themselves.
Top performers
What separates the top Live Hydration Spa performers
Live Hydration Spa lists each of its franchised spas instead of grouped averages. The highest-selling Live Hydration Spa location, Lenox in Lincoln, Nebraska, had $1,102,370 of gross sales in 2025. The lowest-selling Live Hydration Spa location, Mesa in Arizona, had $91,286. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $428,157. The average was $471,156. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The highest-selling Live Hydration Spa location sells 12.1× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Live Hydration Spa's two company spas run 2,000 and 3,200 square feet. The build sets how much you can sell.
- Opening cost range.Opening costs $263,475 to $521,200, a 2.0× range inside one brand.
- Fees and the minimum.Fees run about 9.5% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Context you underwrite around
- Locations included.These figures cover 20 of 30 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. The only margin figures in the document come from the brand’s own locations.
The costs
Sales by franchised spa, 2025
| Spa | Gross sales | Membership share | Service share |
|---|---|---|---|
| Lenox (Lincoln NE) | $1,102,370 | 30.8% | 68.9% |
| Fort Mill (SC) | $1,092,424 | 13.0% | 84.9% |
| Kirby (Houston TX) | $718,023 | 17.7% | 82.0% |
| Rockbrook (Omaha NE) | $710,127 | 21.7% | 78.3% |
| Sunset Hills (MO) | $588,092 | 21.5% | 77.2% |
| Frisco (TX) | $536,990 | 26.3% | 71.9% |
| Old Market (Omaha NE) | $533,184 | 21.5% | 77.8% |
| 1488 (Magnolia TX) | $451,591 | 24.7% | 75.3% |
| Vintage Park (Houston TX) | $443,156 | 28.8% | 71.2% |
| Lebanon (TN) | $430,051 | 25.7% | 73.8% |
| Median spa | $428,157 | n/a | n/a |
| Elmhurst (IL) | $426,263 | 32.4% | 67.5% |
| Lakeland (FL) | $398,784 | 34.5% | 65.5% |
| Long Island City (NY) | $314,939 | 31.9% | 66.3% |
| Eldersburg (MD) | $303,188 | 22.9% | 77.0% |
| Hastings (NE) | $281,118 | 36.1% | 63.7% |
| Sioux Falls (SD) | $216,573 | 20.6% | 79.0% |
| Chandler (AZ) | $211,701 | 37.3% | 62.6% |
| Greensboro (NC) | $163,120 | 12.0% | 88.0% |
| San Antonio (TX) | $131,009 | 21.8% | 74.0% |
| Mesa (AZ) | $91,286 | 18.1% | 81.9% |
Sales and shares as the brand reported it; the ordering and the median row are marked *.
The mix shows what the levers are. The two largest spas sit at opposite ends of membership share, 30.8% and 13.0%, so membership share is silent on size. Services take 63% to 88% of revenue everywhere, and product is 0.7% across the whole system.
Revenue here comes from treatment-room services and memberships. Your revenue is treatment-room throughput and the membership base that keeps it booked, and your cost of goods is the consumables behind those services.
Sales by owner type, 2025
| Owner type | Spas | Average gross sales |
|---|---|---|
| Absentee or semi-absentee | 6 | $505,193 |
| Non-medical owner | 4 | $450,743 |
| Clinical owner-operator | 10 | $430,986 |
We grouped the spas from the filed owner descriptions for each spa, against the sales filed for it.
The franchisor attributes its 2025 closures to absentee owners who chased weight-loss and other services outside the core model. The sales table supports the second half of that more than the first. Absentee-owned spas run from $131,009 to $1,102,370. The full Live Hydration Spa system runs from $91,286 to $1,102,370.
Discounts available
- Live Hydration Spa takes 10% off the first spa's fee for honorably discharged U.S. military veterans.
- Live Hydration Spa charges $45,000 for each additional spa under a Multi-Unit Development Agreement.
From Item 5 of the Live Hydration Spa 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
What the money side covers
Ongoing fees
| Fee | Amount | Basis |
|---|---|---|
| Royalty | 7.5% of gross sales | Percentage, monthly |
| Brand Development Fund | 2% of gross sales | Percentage, monthly |
| Marketing related | $588 per month | Flat, ceiling $1,500 |
| Digital ad spend | $750 per month | Flat, ceiling $1,500 |
| Point of sale / EMR | $440 per month | Flat |
| Software | $189 per month | Flat, ceiling $900 |
| Technology | $75 per month | Flat, ceiling $500 |
| Flat fees | $2,042 per month | $24,504 a year |
As the brand reported it, with the flat-fee total marked *.
What the flat fees cost by size. $24,504 a year is 5.7% of sales at the median spa of $428,157, 2.2% at Lenox, and 26.8% at Mesa. Add royalty and brand fund and the lowest-selling spa commits about 36% of gross sales before a single bag, nurse hour or square foot. We calculated these from the disclosed rates.
That is the same shape the company spas show. Tualatin's franchise fees took 14.8% of sales against Legacy's 9.7%, on identical rates, because the flat portion lands on a fifth of the revenue.
Questions we get asked
How much does a Live Hydration Spa franchise make?
Live Hydration Spa franchisees averaged $471,156 of sales in 2025, with a median of $428,157, according to Item 19 of Live Hydration Spa’s 2026 FDD, issued 1 July 2026. The 20 in that group are 67%* of Live Hydration Spa’s 30 locations. Fees paid to Live Hydration Spa come to about 9.5%* of sales.
Does Live Hydration Spa disclose profitability?
Live Hydration Spa discloses a full profit and loss for both company spas, down to bank fees, and gross sales for every franchise spa by name. What you do without is any cost line for the franchise spas. So the company structures are the only benchmark you can hold your own P&L against.
What is my break-even at Live Hydration Spa?
Live Hydration Spa costs roughly $20,000 a month to run on the company spas' cost structures, $240,202 a year at Tualatin's and $255,840 at Legacy's. Your own number moves with your rent above all. So take your fixed costs and divide by the share of each dollar left after product, labor, processor fees, royalty and brand fund. Legacy keeps 43.8% of each dollar; Tualatin keeps 35.7%.
Which number should I measure my Live Hydration Spa location against?
Plan on the median, $428,157. The stated average is $471,156, the twenty ranked spas average $457,199, and the median is the figure that holds. Find your position in the sales table, then check membership share. The Live Hydration Spa locations above the median run services at 69% to 85% of sales.
Why did spas close last year at Live Hydration Spa?
The franchisor says the Live Hydration Spa locations that closed in 2025 were run by absentee owners and had moved into weight-loss and other services outside the core model. Item 20 shows seven Live Hydration Spa franchised outlets leaving in 2025, one by termination and six that ceased operations for other reasons. Item 19 lists two of them, Wesley Chapel and Horsham, as closed operational outlets. Item 20 lists six franchisees who left the Live Hydration Spa system in 2025, and four of them still run a business under another name.
Who does bookkeeping for a Live Hydration Spa franchise?
Memberships bill in advance and become revenue as the month is served, so a growing membership base flatters your cash before it flatters your earnings. Track Live Hydration Spa product cost by bag and by protocol. In the two Live Hydration Spa company spas product runs 22.2% to 33.9% of sales, the largest line at Tualatin and the second-largest at Legacy, behind labor. Keep rent visible as a share of sales every month, because the two Live Hydration Spa company spas pay 4.8% and 27.6% of sales in rent. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- Item 19 of the Live Hydration Spa FDD gives no profit figure for franchised locations. It publishes profit and loss statements only for two company-owned spas.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Live Hydration Spa
These are questions the Live Hydration Spa filing leaves open. An owner or a buyer can put them to Live Hydration Spa directly.
- What do franchised Live Hydration Spa locations at the median spend on wages and rent as a share of sales? Item 19 of the Live Hydration Spa FDD publishes profit and loss statements only for two company-owned spas.
- Which factors does Live Hydration Spa see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Live Hydration Spa locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own spa.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed averages.
Talk to AveranWhere these figures come from.
Every figure here comes from Live Hydration Spa Franchise LLC's 2026 FDD, issuance date 1 July 2026. The document is unaudited by us. We are unaffiliated with the brand. The figures describe past performance at other spas. Calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. Live Hydration Spa® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Live Hydration Spa Franchise LLC, 2026 Franchise Disclosure Document, issued 1 July 2026.
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Live Hydration Spa reads against the rest of the med spa and aesthetics group: 4Ever Young · Castle Rock Hormone Health · dermani MEDSPA · Hydrate IV · Prime IV Hydration · Serotonin · The DRIPBaR · VIO Med Spa. The med spa and aesthetics guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.