My Gym franchise unit economics
My Gym franchisees run children’s fitness centers that sell memberships and classes to families within a territory.
My Gym franchise at a glance
My Gym’s 2026 FDD, issued 16 July 2026, makes no financial performance representation in Item 19, so it gives no sales or profit figure. A My Gym franchise costs $240,800 to $425,600 to open, including a $55,000 initial franchise fee. My Gym charges a royalty of 7% of sales, a 1% brand fund contribution and a $320 monthly technology fee.
- My Gym reported 160 franchised locations in its 2026 FDD.
- Work out My Gym's fees at your own sales with the minimum fee calculator.
These figures come from My Gym's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Rent runs $30 to $60 a square foot. $60,000 to $180,000 a year on 2,000 to 3,000 square feet *, two to four times the rate a larger children’s gym format pays.
- That is $8 to $24 of rent a year for every child in the territory. Each territory holds at least 7,500 children *, so the rent decision is really a decision about how many of those children you can reach.
- Total advertising is capped at 1% of revenue. The current $200 monthly fund contribution reaches that cap at $240,000 of revenue *, leaving the local share squeezed below it.
- Fixed annual costs beyond the royalty come to $14,940. $8,000 of minimum product purchases, $3,840 of software, $2,400 to the fund and $700 of music licensing *, which equals the royalty on $213,429 of revenue *.
- Franchised centers fell from 163 to 160 while company-owned doubled from 3 to 6. My Gym exits rose from 4 to 5 to 6, with no terminations in the last two years, so owners chose to leave.
How much does a My Gym franchise make?
The 2026 FDD for My Gym does not publish unit revenue in a form that answers this directly. What it does publish is set out below, starting with Royalty: 7% of gross volume; Advertising, all in: Capped at 1%; Rent a square foot: $30 to $60; Fixed costs beyond royalty: $14,940 a year.
Top performers
What separates the top My Gym performers
My Gym publishes no revenue figures, so neither the average nor the spread between locations is disclosed.
Decided before you open
- Capacity.Locations run 2,000 to 3,000 square feet. The build sets how much you can sell.
- Opening cost range.Opening costs $240,800 to $425,600, a 1.8× range inside one brand.
- Fees and the minimum.A minimum fee applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
Context you underwrite around
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no median, no performance bands, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
- Sales spread in the category.Across 22 Childcare and Education brands in this library, the top group sells 4.1× the bottom at the typical brand, and a median 42% of locations reach their own average *. Ask the franchisor for this brand’s spread.
Discounts available
- My Gym may take up to 50% off the fee for existing franchisees signing additional franchise agreements, depending on tenure, years in operation and number of units.
From Item 5 of the My Gym 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The child and the square foot
Space, rent and catchment
| Measure | Small center, 2,000 sq ft | Large center, 3,000 sq ft |
|---|---|---|
| Monthly rent | $5,000 | $15,000 |
| Annual rent | $60,000 | $180,000 |
| Rent a square foot * | $30.00 | $60.00 |
| Children in the territory | 7,500 minimum, aged 13 and under | |
| Rent a child a year * | $8.00 | $24.00 |
| Territory radius | Typically 1 to 7 miles | |
The center sizes, rents, child minimum and radius are as the brand reported it and the per-square-foot and per-child figures divide one by the other, marked *.
Monthly rent triples across the range while the space grows by half. $5,000 to $15,000 a month across 2,000 to 3,000 square feet *, so the expensive end of the range is about location.
The child count is a minimum. 7,500 aged thirteen and under is the minimum the territory will contain. The radius shrinks in dense urban markets, so two centers with identical rents can face very different catchments.
A center at the top of the rent range needs three times the members of one at the bottom. That holds if rent is to take the same share of revenue *, against a child population that has only a stated minimum in common.
The program runs on 2,000 to 3,000 square feet. So utilization is measured in class slots a week, and the schedule is the real capacity constraint.
A mobile business may serve schools and day cares inside the same territory. The mobile work pays the same 7% royalty with no additional franchise fee, which makes it the cheapest way for a My Gym owner to raise revenue against fixed rent.
Seven, one, and a fixed minimum
Franchise fees by revenue level
| Charge | Rate | $200,000 | $300,000 | $400,000 | $600,000 |
|---|---|---|---|---|---|
| Royalty | 7% of gross volume | $14,000 | $21,000 | $28,000 | $42,000 |
| Advertising, all in | Capped at 1% of revenue | $2,000 | $3,000 | $4,000 | $6,000 |
| Minimum product purchase | $8,000 a year | $8,000 | $8,000 | $8,000 | $8,000 |
| Enterprise software | $320 a month | $3,840 | $3,840 | $3,840 | $3,840 |
| Music licensing | $700 a year | $700 | $700 | $700 | $700 |
The rates and fixed charges are as the brand reported it and the dollar figures apply them at each revenue level, marked *.
The 1% cap covers everything the brand can ask for in advertising. The fund, any future regional fund and the required local spend all sit inside it, among the tightest advertising ceilings in this library.
The $200 monthly fund contribution equals the whole 1% at $240,000 of revenue *. So a center below that figure has already used its advertising allowance on the fund alone.
Fixed charges of $12,540 sit outside the percentages. The product minimum, software and music * are equal to the royalty on $179,143 of revenue *, and unchanged whether the center bills $200,000 or $600,000.
An audit is triggered at a 7% understatement and costs $2,000 to $10,000. Late fees and 18% interest on the underpayment come on top, the widest audit threshold and one of the higher interest rates in this library.
What it costs to open
Cost to open
| Item | Low | High | Share of the low total * |
|---|---|---|---|
| Initial franchise fee | $55,000 | $55,000 | 22.8% |
| Customized equipment | $45,000 | $45,000 | 18.7% |
| Designated equipment | $18,000 | $18,000 | 7.5% |
| Real estate and improvements | $50,000 | $150,000 | 20.8% |
| Pre-opening advertising | $25,000 | $25,000 | 10.4% |
| Additional funds, three months | $25,000 | $50,000 | 10.4% |
| Total | $240,800 | $425,600 | n/a |
| Payable to the brand | $102,500 | 42.6% | |
Every figure is as the brand reported it and the share column divides each line by the filed low total, marked *.
Equipment is $63,000, or 26.2% of the low total. * The ball pit, climbers and designated apparatus make the My Gym program work, and together they are the largest block in the low total, ahead of the $55,000 fee.
$102,500 goes to the brand before the doors open. That is 42.6% of the low total *. That covers the franchise fee, the customized equipment and the software set-up.
Pre-opening advertising of $25,000 runs over 180 days. That is $4,167 a month *, about 21 times the $200 ongoing fund contribution, concentrated into the half-year before a My Gym center opens.
The franchise fee is refunded less $5,000 if a site or financing stays out of reach within three months. The window is narrow, and the provision is one of the few refunds of its kind in this library.
Existing owners may get up to 50% off a second fee. Two agreements in 2024 carried discounted fees of $31,000 to $50,000, so the second center is cheaper than the first.
The network of locations
Units opened and closed, 2023 to 2025
| Year | Franchised start | Opened | Terminated | Ceased, other | Franchised end | Company-owned end | Transfers |
|---|---|---|---|---|---|---|---|
| 2023 | 163 | 2 | 1 | 3 | 161 | 4 | 5 |
| 2024 | 161 | 6 | 0 | 5 | 162 | 4 | 5 |
| 2025 | 162 | 4 | 0 | 6 | 160 | 6 | 10 |
| Three years | n/a | 12 | 1 | 14 | n/a | n/a | 20 |
Every figure is as the brand reported it. Company-owned centers rose from 3 at the start of 2023 to 6 at the end of 2025, all in California.
Twelve centers opened against fifteen exits. So the franchised count slipped by three across three years, and every exit after 2023 came through owners closing.
Transfers doubled to ten in 2025. Four of them were in New Jersey *, twice the rate of either prior year, on a $15,000 transfer fee.
Company-owned centers doubled from three to six, all in California. Two opened in 2025 alone, with zero franchised centers reacquired, so the brand is building its own.
California holds 38 centers and held exactly 38 for all three years. Nearly a quarter of the system *, perfectly stable, and the only state where the brand operates its own.
Ten agreements are signed and waiting to open. Against 160 My Gym centers trading, the pipeline is 6.25% of the system *.
Questions we get asked
Questions an owner asks
How much does a My Gym franchise make?
My Gym’s 2026 FDD, issued 16 July 2026, makes no financial performance representation in Item 19, so it gives no sales or profit figure. A My Gym franchise costs $240,800 to $425,600 to open, including a $55,000 initial franchise fee. My Gym charges a royalty of 7% of sales, a 1% brand fund contribution and a $320 monthly technology fee.
What fees does My Gym charge?
My Gym charges a 7% royalty on gross volume, due by the 25th of each month. My Gym charges an advertising contribution capped at 1% of revenue in total, currently $200 a month to the marketing fund with the balance spent locally. Add $320 a month of enterprise software, $700 a year of music licensing and $8,000 a year of minimum product purchases.
Why is the 1% advertising cap unusual at My Gym?
The My Gym cap is unusual because it covers the marketing fund, any regional fund the brand creates, and the required local spend. Most brands cap the fund alone and leave local spend open. The current $200 monthly My Gym fund contribution alone reaches the full 1% at $240,000 of revenue, so a smaller center has little room left for local advertising inside the cap.
What does a My Gym center cost to open?
$240,800 to $425,600, of which $102,500 goes to the brand: a $55,000 franchise fee, $45,000 of customized equipment and $2,500 for the software. Equipment in total is $63,000, or 26.2% of the low figure on our reading.
What is the rent at My Gym?
$5,000 to $15,000 a month on 2,000 to 3,000 square feet, which is $60,000 to $180,000 a year, or $30 to $60 a square foot. Against a territory holding at least 7,500 children aged thirteen and under, that is $8 to $24 of rent a year for each child.
How is the My Gym territory defined?
My Gym defines the territory by children. The brand intends a territory containing at least 7,500 children aged thirteen or younger using census data, typically a circle of one to seven miles from the front door, smaller in dense urban markets. Exclusivity is disclaimed in principle, but the brand will keep its own and other franchised centers out of it while you stay in good standing.
What is the My Gym system doing?
The My Gym franchised system is holding roughly flat. Franchised centers went 163, 161, 162, 160 across the three years, with 12 openings against 15 exits and zero terminations in the last two years. Company-owned centers doubled from three to six, all in California. Transfers doubled to ten in 2025.
Which two numbers should run monthly at My Gym?
Track revenue against rent, because rent is the largest cost and runs $30 to $60 a square foot. Then track enrolled members against the 7,500-child minimum, because that ratio is the only measure of how much of your territory you have actually reached.
- The filing gives no revenue figures. The filing makes no financial performance representation, so there is no disclosed sales number for any location.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing gives no range. The filing does not show the highest and lowest locations, so the spread inside the system is unknown.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
- The filing shows no ramp. The filing does not show how a new location builds up, so the first-year curve has to be assumed.
Questions worth putting to My Gym
These are questions the My Gym filing leaves open. An owner or a buyer can put them to My Gym directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many My Gym locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →How many of your 7,500 children have you reached?
We review your unit economics and cash forecast and build your reporting around rent at $30 to $60 a square foot, $14,940 of costs that arrive whatever you bill. A 1% ceiling on everything you can be asked to spend on advertising.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
My Gym reads against the rest of the gyms and clubs group:
- Anytime Fitness
- Crunch Fitness
- Fitness Premier
- Gold’s Gym
- Planet Fitness
- Snap Fitness
- UFC GYM
- Workout Anytime
- World Gym
The gyms and clubs guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.
Where these figures come from.
Every figure here comes from Gym Consulting, LLC d.b.a. My Gym Enterprises’ 2026 FDD and is unaudited by us, we are unaffiliated with the brand, calculations of our own are marked with an asterisk where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. My Gym® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Gym Consulting, LLC d.b.a. My Gym Enterprises, 2026 Franchise Disclosure Document, issued 16 July 2026.