We Rock The Spectrum franchise unit economics
We Rock The Spectrum franchisees run a 3,500 to 10,000 square foot children’s sensory gym, or a bus-based mobile version. The fees take 5% of sales and has given up the right to ever require a marketing contribution. The fixed software stack runs $5,701 a year, and rent runs $50,400 to $180,000. Franchised gyms went from 56 to 117 in three years.
- Primary source
- We Rock The Spectrum, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- 0 of 117 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Five percent of sales, and that is the whole franchise fees. Marketing contributions are absent and the right to introduce them has been given up for the life of the agreement. What replaces it is $5,701 a year of fixed software and rent of $50,400 to $180,000, a model where the landlord costs far more than the brand.
- Franchise fees is 5% and stops there. Marketing fund contributions and local marketing minimums are both absent. The right to impose either during the term has been given up, the lightest ongoing franchise fees in this library.
- Fixed software costs more than the royalty until the gym bills $114,024. $475.10 a month across five platforms, or $5,701 a year *, a flat cost that lands identically on the highest-selling and lowest-selling gym.
- Build-out runs about $18 a square foot whatever the size. $18.57 at 3,500 square feet and $17.50 at 10,000 *, so a bigger gym buys space at a constant price and rents it at a rising one.
- Rent is 8.8 to 31.6 times the software bill. $50,400 to $180,000 a year, or $14.40 to $18.00 a square foot *. The single number that decides whether this model works in your market.
- The system went from 56 gyms to 117 in three years with 48 more signed. A 109% increase * against six terminations, and the waiting list equals 41% of the gyms already open *.
How much does a We Rock The Spectrum franchise make?
The 2026 FDD for We Rock The Spectrum does not publish unit revenue in a form that answers this directly. What it does publish is set out below, starting with Royalty: 5% of sales; Required marketing spend: Zero; Fixed software a year: $5,701; Franchised gyms, end 2025: 117.
Top performers
What separates the top We Rock The Spectrum performers
We Rock The Spectrum publishes no revenue figures, so neither the average nor the spread between locations is disclosed.
Decided before you open
- Capacity, fixed at build.Locations run 3,500 to 10,000 square feet. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $178,525 to $388,425, a 2.2× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Enrolment, the operating driver.This model bills on enrolment. The licence fixes how many places exist, so what is left is how many are filled, what each is priced at, and how long a family stays. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 5.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no median, no performance bands, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
- What the rest of the category shows.Across the 22 Childcare & Education brands in this library that do publish bands, the top group sells 4.1× the bottom at the typical brand, and a median 42% of locations reach their own average *. Assume a spread of that order here until the franchisor shows you otherwise.
Five percent, and that is all
A royalty of five, and a software bill that behaves like rent.
| Charge | Rate | A year * |
|---|---|---|
| Royalty | 5% of sales, monthly | 5% |
| Marketing fund | Zero, and the right to impose one is given up | $0 |
| Local marketing minimum | Zero, and the right to impose one is given up | $0 |
| Roller business management | $305 a month | $3,660 |
| Atak website hosting | $100 a month | $1,200 |
| Patch messaging | $30 a month plus usage | $360 |
| ABTek email | $20.10 a month an address | $241 |
| ScreenCloud, extra monitor | $20 a month, capped at $100 | $240 |
| Fixed platform total | $475.10 a month | $5,701 |
The rates and monthly charges are as the brand reported it and the annual column multiplies each by twelve, marked *.
Below $114,024 of revenue the software costs more than the brand does. *, which makes the platform stack the first thing to scrutinise in a young gym.
At $250,000 of revenue the software is 2.3% and the royalty 5%. *, a combined 7.3%, still among the lightest loads a franchise owner is likely to see.
Marketing money stays entirely with the owner. With zero fund and zero minimum, and the right to impose either given up for the term, so every advertising dollar is a decision.
An audit is triggered at a 3% understatement. Tighter than the 5% threshold most brands use, with interest running from the date of underpayment.
Leaving early costs $10,000 before the fourth anniversary and $5,000 after it. Against a $10,000 transfer fee, or $25,000 if the brand’s own broker handles the sale, so the exit route is worth choosing early.
The square foot
Space costs a constant price to build and a rising one to hold.
| Measure | Small gym, 3,500 sq ft | Large gym, 10,000 sq ft |
|---|---|---|
| Monthly rent | $4,200 | $15,000 |
| Annual rent | $50,400 | $180,000 |
| Rent a square foot * | $14.40 | $18.00 |
| Construction and build-out | $65,000 | $175,000 |
| Build-out a square foot * | $18.57 | $17.50 |
| Rent as a multiple of the software bill * | 8.8× | 31.6× |
The sizes, rents and build costs are as the brand reported it and the per-square-foot and multiple columns divide one by the other, marked *.
Tripling the minimum area costs 3.6 times the rent. $50,400 to $180,000 across 3,500 to 10,000 square feet *, so the large gym has to fill more than three times as many sessions to stand still.
Build-out is the one cost that behaves proportionally. About $18 a square foot at both ends *, which makes the capital decision cleaner than the operating one.
The equipment package comes inside the $65,000 franchise fee. Climbing structure, zip line, crash pit, trampoline, bolster and carpet swings, tunnel and rope bridge, so the fee buys the thing that makes the room work.
A steel safety swing frame adds $7,000 to $8,900 of the build. Inside the construction line, a fixed item that a small gym has at 10.8% of its build and a large one at 5.1% *.
Insurance runs $5,500 to $10,000 before the doors open. Substantial for a business of this size, and a direct consequence of the equipment that defines it.
Three ways in
A gym, two gyms, or a bus.
| Route | Franchise fee | Total investment | Paid to the brand |
|---|---|---|---|
| Single gym | $65,000 | $178,525 to $388,425 | $66,860 |
| Area development, two gyms | $65,000 plus $10,000 a gym | $199,525 to $412,425 | $86,860 |
| Mobile, bus or RV | $40,000 | $99,625 to $111,675 | $40,560 to $40,810 |
Every figure is as the brand reported it, with the printed single-gym totals carried into the area development row.
The mobile route costs $78,900 less at the low end and $276,750 less at the high end. *, because the bus at $50,000 to $55,000 replaces a lease, a build-out and a deposit.
The mobile gym has the same 5% royalty and the same $5,701 software bill. On a far smaller cost base, so the fixed platform charge is a much larger share of a bus than of a building.
The single-gym totals and their own line items differ by $5,000 at each end. The low total sits $5,000 below the sum of its lines and the high total $5,000 above. Both printed totals are carried onto the cover page and into the area development table. So rebuild the budget from the lines.
The bus price appears twice at two different ranges. $50,000 to $55,000 in the investment table and $55,000 to $65,000 in the note explaining it, overlapping only at $55,000, so budget at the higher figure.
Three months of operating funds is $15,000 to $25,000 for a gym and $1,000 to $2,000 for a bus. A fifteen-fold difference that says most of what needs saying about the two models.
Territory and the system
Doubling in three years, with a waiting list.
| Year | Start | Opened | Terminated | Ceased, other | End | Transfers |
|---|---|---|---|---|---|---|
| 2023 | 56 | 21 | 0 | 1 | 76 | 11 |
| 2024 | 76 | 22 | 2 | 0 | 96 | 8 |
| 2025 | 96 | 25 | 4 | 0 | 117 | 8 |
| Three years | n/a | 68 | 6 | 1 | n/a | 27 |
Every figure is as the brand reported it, with one company-owned gym in Tarzana, California open since 2010 and unchanged across all three years.
Sixty-eight gyms opened against seven exits. A 109% increase in three years *, the fastest growth of any brand in this library at this size.
Forty-eight agreements are signed and waiting to open. 41% of the gyms already trading *, so the density question is worth asking about your own market before signing.
Terminations doubled from two to four. Small numbers, and worth watching as the 48 signed agreements convert.
The exclusive territory may be the building itself. It is set when the location is approved and may be limited to the actual site, so the size of the protection is a negotiation.
Radius restrictions and minimum population requirements are absent. So how close the next gym can sit depends entirely on what Exhibit A says, read it before signing.
Questions we get asked
Questions an owner asks.
What does the brand take?
A 5% royalty on sales, paid monthly. There is zero marketing fund contribution and zero local marketing minimum, and the right to introduce either during the term has been given up. That makes 5% the whole ongoing franchise fees.
What else is fixed?
Five software platforms: Roller at $305 a month. Atak at $100. Patch at $30 plus usage. ABTek at $20.10 an email address and ScreenCloud at $20 a month for each extra monitor. On our reading that is $475.10 a month, or $5,701 a year, whatever the gym bills.
When does the royalty overtake the software?
At $114,024 of sales on our reading. Below that, the platform stack costs the gym more than the brand does.
What does a gym cost to open?
$178,525 to $388,425 for a single gym, of which $66,860 goes to the brand. A two-gym area development agreement runs $199,525 to $412,425. A bus-based mobile gym runs $99,625 to $111,675, with a $40,000 franchise fee instead of $65,000.
What is the biggest cost?
Rent. Gyms run 3,500 to 10,000 square feet at $4,200 to $15,000 a month. That is $50,400 to $180,000 a year, or $14.40 to $18.00 a square foot. Build-out is about $18 a square foot at either end.
Is there anything odd in the numbers?
Two things. The single-gym investment totals differ from the sum of their own line items by $5,000 at each end (low by $5,000, high by $5,000) and those printed totals flow onto the cover page and into the area development table. And the bus cost appears as $50,000 to $55,000 in the table and $55,000 to $65,000 in the note beneath it.
How protected is the territory?
The exclusive territory is set when the location is approved and may be limited to the actual site of the gym. Radius restrictions and minimum population requirements are absent, so the protection is whatever Exhibit A of your agreement describes. Exclusivity holds while you are in good standing and ends on default.
Which two numbers should run monthly?
Revenue against rent, because rent is 8.8 to 31.6 times the software bill and dwarfs the royalty. Paid sessions by type. Because open play, classes, camps and parties fill the same square feet at very different rates.
- No revenue figures. The filing makes no financial performance representation, so there is no disclosed sales number for any location.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No range. The filing does not show the highest and lowest locations, so the spread inside the system is unknown.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
- No ramp. The filing does not show how a new location builds up, so the first-year curve has to be assumed.
Questions worth putting to We Rock The Spectrum
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many We Rock The Spectrum locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a square foot earning?
A structured review of your unit economics, cash forecast. Reporting, built around rent at $14.40 to $18.00 a square foot, a $5,701 software bill that lands whatever you bill. A royalty that stays at 5%.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
We Rock The Spectrum reads against the rest of the music and art group: Bach to Rock · School of Rock · Young Rembrandts. The music and art guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- At what point do spreadsheets stop coping?What changes at around ten units, and why lenders care.
- I run several locations. Which ones actually make money?Location-level contribution, and what it takes to see it.