We Rock The Spectrum franchise unit economics
We Rock The Spectrum franchisees run children's sensory gyms, or a bus-based mobile version, that sell open play, classes, camps and parties.
We Rock The Spectrum franchise at a glance
We Rock The Spectrum’s 2026 FDD, issued 27 April 2026, makes no financial performance representation in Item 19, so it gives no sales or profit figure. We Rock The Spectrum charges a royalty of 5% of sales, and its five required software platforms come to $475.10 a month on Averan’s reading.
- A We Rock The Spectrum franchise costs $178,525 to $388,425 to open, including a $65,000 initial franchise fee, according to the brand's 2026 FDD.
- On Averan's reading, We Rock The Spectrum's franchise fees come to about 5% of sales.
- We Rock The Spectrum reported 117 franchised locations in its 2026 FDD.
- Work out We Rock The Spectrum's fees at your own sales with the minimum fee calculator.
These figures come from We Rock The Spectrum's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Franchise fees are a 5% royalty. Marketing fund contributions and local marketing minimums are both absent. The right to impose either during the term has been given up, the lightest ongoing franchise fees in this library.
- Fixed software costs more than the royalty until the gym bills $114,024. $475.10 a month across five platforms, or $5,701 a year *, a flat cost that lands identically on the highest-selling and lowest-selling gym.
- Build-out runs about $18 a square foot whatever the size. $18.57 at 3,500 square feet and $17.50 at 10,000 *, so a bigger gym buys space at a constant price and rents it at a rising one.
- Rent is 8.8 to 31.6 times the software bill. That is $50,400 to $180,000 a year, or $14.40 to $18.00 a square foot *. The single number that decides whether this model works in your market.
- The system went from 56 gyms to 117 in three years with 48 more signed. A 109% increase * against six terminations, and the waiting list equals 41% of the gyms already open *.
How much does a We Rock The Spectrum franchise make?
The 2026 FDD for We Rock The Spectrum does not publish unit revenue in a form that answers this directly. What it does publish is set out below, starting with Royalty: 5% of sales; Required marketing spend: Zero; Fixed software a year: $5,701; Franchised gyms, end 2025: 117.
Top performers
What separates the top We Rock The Spectrum performers
We Rock The Spectrum publishes no revenue figures, so neither the average nor the spread between locations is disclosed.
Decided before you open
- Capacity.Locations run 3,500 to 10,000 square feet. The build sets how much you can sell.
- Opening cost range.Opening costs $178,525 to $388,425, a 2.2× range inside one brand.
Live operating levers
- Enrollment.The license sets the number of places. Track how many are filled, the price of each, and how long families stay.
- Fees.We Rock The Spectrum’s fees run about 5.0% of sales, and We Rock The Spectrum sets no minimum royalty.
Context you underwrite around
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no median, no performance bands, no attainment figure. Ask the franchisor or current owners for cost and profit figures.
- Sales spread in the category.Across 22 Childcare and Education brands in this library, the top group sells 4.1× the bottom at the typical brand, and a median 42% of locations reach their own average *. Ask the franchisor for this brand’s spread.
Five percent, and that is all
Royalty and platform fees
| Charge | Rate | A year * |
|---|---|---|
| Royalty | 5% of sales, monthly | 5% |
| Marketing fund | Zero, and the right to impose one is given up | $0 |
| Local marketing minimum | Zero, and the right to impose one is given up | $0 |
| Roller business management | $305 a month | $3,660 |
| Atak website hosting | $100 a month | $1,200 |
| Patch messaging | $30 a month plus usage | $360 |
| ABTek email | $20.10 a month an address | $241 |
| ScreenCloud, extra monitor | $20 a month, capped at $100 | $240 |
| Fixed platform total | $475.10 a month | $5,701 |
The rates and monthly charges are as the brand reported it and the annual column multiplies each by twelve, marked *.
Below $114,024 of revenue the software costs more than the brand does *. That makes the platform stack the first thing to scrutinise in a young gym.
At $250,000 of revenue the software is 2.3% and the royalty 5% *. That is a combined 7.3%, still among the lightest loads a franchise owner is likely to see.
There is no marketing fund and no local marketing minimum. The brand has given up the right to impose either for the term, so every advertising dollar is a decision.
An audit is triggered at a 3% understatement. Most brands use a 5% threshold, and interest runs from the date of underpayment.
Leaving early costs $10,000 before the fourth anniversary and $5,000 after it. A transfer costs $10,000, or $25,000 if the brand’s own broker handles the sale, so the exit route is worth choosing early.
The square foot
Space and build costs by gym size
| Measure | Small gym, 3,500 sq ft | Large gym, 10,000 sq ft |
|---|---|---|
| Monthly rent | $4,200 | $15,000 |
| Annual rent | $50,400 | $180,000 |
| Rent a square foot * | $14.40 | $18.00 |
| Construction and build-out | $65,000 | $175,000 |
| Build-out a square foot * | $18.57 | $17.50 |
| Rent as a multiple of the software bill * | 8.8× | 31.6× |
The sizes, rents and build costs are as the brand reported it and the per-square-foot and multiple columns divide one by the other, marked *.
Tripling the floor area costs 3.6 times the rent. $50,400 to $180,000 across 3,500 to 10,000 square feet *, so the large gym has to fill more than three times as many sessions to stand still.
Build-out runs about $18 a square foot at both ends. That makes the We Rock The Spectrum capital decision cleaner than the operating one.
The equipment package comes inside the $65,000 franchise fee. Climbing structure, zip line, crash pit, trampoline, bolster and carpet swings, tunnel and rope bridge, so the fee buys the thing that makes the room work.
A steel safety swing frame adds $7,000 to $8,900 of the build. Inside the construction line, a fixed item that a small gym has at 10.8% of its build and a large one at 5.1% *.
Insurance runs $5,500 to $10,000 before the doors open. Substantial for a business of this size, and a direct consequence of the equipment that defines it.
Three ways in
Cost to open: single gym, two gyms or mobile
| Route | Franchise fee | Total investment | Paid to the brand |
|---|---|---|---|
| Single gym | $65,000 | $178,525 to $388,425 | $66,860 |
| Area development, two gyms | $65,000 plus $10,000 a gym | $199,525 to $412,425 | $86,860 |
| Mobile, bus or RV | $40,000 | $99,625 to $111,675 | $40,560 to $40,810 |
Every figure is as the brand reported it, with the printed single-gym totals carried into the area development row.
The mobile route costs $78,900 less at the low end and $276,750 less at the high end. * That is because the bus, at $50,000 to $55,000, replaces a lease, a build-out and a deposit.
The mobile gym has the same 5% royalty and the same $5,701 software bill. On a far smaller cost base, so the fixed platform charge is a much larger share of a bus than of a building.
The single-gym totals and their own line items differ by $5,000 at each end. The low total sits $5,000 below the sum of its lines and the high total $5,000 above. Both printed totals are carried onto the cover page and into the area development table. So rebuild the budget from the lines.
The bus price appears twice at two different ranges. That is $50,000 to $55,000 in the investment table and $55,000 to $65,000 in the note explaining it, overlapping only at $55,000, so budget at the higher figure.
Three months of operating funds is $15,000 to $25,000 for a gym and $1,000 to $2,000 for a bus. A fifteen-fold difference that says most of what needs saying about the two models.
Territory and the system
Units opened and closed, 2023 to 2025
| Year | Start | Opened | Terminated | Ceased, other | End | Transfers |
|---|---|---|---|---|---|---|
| 2023 | 56 | 21 | 0 | 1 | 76 | 11 |
| 2024 | 76 | 22 | 2 | 0 | 96 | 8 |
| 2025 | 96 | 25 | 4 | 0 | 117 | 8 |
| Three years | n/a | 68 | 6 | 1 | n/a | 27 |
Every figure is as the brand reported it, with one company-owned gym in Tarzana, California open since 2010 and unchanged across all three years.
Sixty-eight gyms opened against seven exits. That is a 109% increase in three years *, the fastest growth of any brand of this size in this library.
Forty-eight agreements are signed and waiting to open. 41% of the gyms already trading *, so the density question is worth asking about your own market before signing.
Terminations doubled from two to four. Small numbers, and worth watching as the 48 signed agreements convert.
The exclusive territory may be limited to the site. It is set when the location is approved and may be limited to the actual site, so the size of the protection is a negotiation.
Radius restrictions and minimum population requirements are absent. So how close the next gym can sit depends entirely on what Exhibit A says, read it before signing.
Questions we get asked
Questions an owner asks
How much does a We Rock The Spectrum franchise make?
We Rock The Spectrum’s 2026 FDD, issued 27 April 2026, makes no financial performance representation in Item 19, so it gives no sales or profit figure. We Rock The Spectrum charges a royalty of 5% of sales, and its five required software platforms come to $475.10 a month on Averan’s reading.
What fees does We Rock The Spectrum charge?
We Rock The Spectrum charges a 5% royalty on sales, paid monthly. There is no marketing fund contribution and no local marketing minimum, and the right to introduce either during the term has been given up. That makes 5% the whole ongoing franchise fee.
What else is fixed at We Rock The Spectrum?
We Rock the Spectrum requires five software platforms, starting with Roller at $305 a month. Atak costs $100. Patch at $30 plus usage. ABTek costs $20.10 an email address, and ScreenCloud $20 a month for each extra monitor. On our reading that is $475.10 a month, or $5,701 a year, whatever the gym bills.
When does the royalty overtake the software at We Rock The Spectrum?
On our reading, the 5% royalty overtakes the $5,701 software bill at $114,024 of sales. Below that, the platform stack costs the gym more than the brand does.
What does a We Rock The Spectrum gym cost to open?
$178,525 to $388,425 for a single gym, of which $66,860 goes to the brand. A two-gym area development agreement runs $199,525 to $412,425. A bus-based mobile gym runs $99,625 to $111,675, with a $40,000 franchise fee instead of $65,000.
What is the biggest cost at We Rock The Spectrum?
Rent. Gyms run 3,500 to 10,000 square feet at $4,200 to $15,000 a month. That is $50,400 to $180,000 a year, or $14.40 to $18.00 a square foot. Build-out is about $18 a square foot at either end.
Is there anything odd in the numbers at We Rock The Spectrum?
Two things. The single-gym investment totals differ from the sum of their own line items by $5,000 at each end (low by $5,000, high by $5,000) and those printed totals flow onto the cover page and into the area development table. And the bus cost appears as $50,000 to $55,000 in the table and $55,000 to $65,000 in the note beneath it.
How protected is the We Rock The Spectrum territory?
The exclusive territory is set when the location is approved and may be limited to the actual site of the gym. Radius restrictions and minimum population requirements are absent, so the protection is whatever Exhibit A of your agreement describes. Exclusivity holds while you are in good standing and ends on default.
Which two numbers should run monthly at We Rock The Spectrum?
Track revenue against rent, because rent is 8.8 to 31.6 times the software bill and dwarfs the royalty. Then track paid sessions by type, because open play, classes, camps and parties fill the same square feet at very different rates.
- The filing gives no revenue figures. The filing makes no financial performance representation, so there is no disclosed sales number for any location.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- The filing gives no range. The filing does not show the highest and lowest locations, so the spread inside the system is unknown.
- The filing gives no attainment figure. The filing does not say how many locations reached the average it publishes.
- The filing shows no ramp. The filing does not show how a new location builds up, so the first-year curve has to be assumed.
Questions worth putting to We Rock The Spectrum
These are questions the We Rock The Spectrum filing leaves open. An owner or a buyer can put them to We Rock The Spectrum directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What did the highest and lowest locations sell last year, and what explains the gap?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many We Rock The Spectrum locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is a square foot earning?
We review your unit economics and cash forecast and build your reporting around rent at $14.40 to $18.00 a square foot, a $5,701 software bill that lands whatever you bill. A royalty that stays at 5%.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
We Rock The Spectrum reads against the rest of the music and art group: Bach to Rock · School of Rock · Young Rembrandts. The music and art guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- At what point do spreadsheets stop coping?It explains what changes at around ten units and why lenders care.
- I run several locations. Which ones actually make money?It shows each location's contribution to profit and the reporting it takes to see it.
Where these figures come from.
Every figure here comes from We Rock The Spectrum, LLC’s 2026 FDD and is unaudited by us, we are unaffiliated with the brand, calculations of our own are marked with an asterisk where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. We Rock The Spectrum Kid’s Gym® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: We Rock The Spectrum, LLC, 2026 Franchise Disclosure Document, issued 27 April 2026.