Clean Your Dirty Face franchise unit economics
Clean Your Dirty Face franchisees run a facial bar with two or three salon chairs, selling facials, monthly facial memberships and retail products.
Clean Your Dirty Face in the news
- Gorgeous Collective Acquires Clean Your Dirty Face · BeautyMatter ·
The Clean Your Dirty Face headline above is the publisher's own and links to the publisher. Averan Advisors checked this Clean Your Dirty Face link on 11 October 2026. Franchise news lists news on 88 brands, including Clean Your Dirty Face. Clean Your Dirty Face is in the Massage and Facial franchise guide.
Clean Your Dirty Face franchise at a glance
Item 19 reports sales, appointments, new clients and members, with no cost or profit figures.
Clean Your Dirty Face’s 23 three-chair bars open for all of 2025 averaged $301,291 of Gross Sales, with a median of $293,933, according to Item 19 of Clean Your Dirty Face’s 2026 FDD, issued 27 February 2026. The 23 in that group are 88%* of Clean Your Dirty Face’s 26 reporting franchised bars.
- A Clean Your Dirty Face franchise costs $131,797 to $333,847 to open, according to the brand’s 2026 FDD; the high figure includes a $150,000 fee for three bars.
- Clean Your Dirty Face charges a royalty of 5% of Gross Sales and a Marketing Fund contribution of 2%, which can be raised to 3%, both paid weekly.
- Clean Your Dirty Face franchisees must also spend 4% to 10% of Gross Sales on local advertising, with the rate set each year by the prior year’s sales.
- Clean Your Dirty Face’s 3 two-chair bars open for all of 2025 averaged $325,197, which is $162,599 per chair against $100,430 per chair in the three-chair bars.*
- Clean Your Dirty Face had 32 franchised bars and no company-owned bar at the end of 2025, and 10 signed agreements for bars not yet open.
These figures come from Clean Your Dirty Face's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The per-chair figures: each format’s average Gross Sales divided by its number of chairs ($325,197.90 / 2 and $301,291.33 / 3).
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Talk to Averan → Averan Clean Your Dirty Face Conversion Package →- The 3 two-chair bars averaged more Gross Sales than the 23 three-chair bars in 2025. The two-chair average was $325,197 and the three-chair average $301,291, a difference of $23,907*. Per chair the averages are $162,599 and $100,430*.
- The local advertising requirement falls as sales rise. A bar with prior-year Gross Sales of $300,000 or less must spend 10% of Gross Sales on local advertising; the rate falls by 1 point for every $50,000 of sales above $300,000, to a minimum of 4%. The rate resets on January 1 each year.
- Three-chair Gross Sales ran from $100,449 to $595,387 in 2025. The top 10% of three-chair bars (2 bars) averaged $534,730 and the bottom 10% (2 bars) $126,757, a ratio of 4.22 to 1*. 10 of the 23 three-chair bars were above the average.
- Appointments differed more across bars than sales per appointment. Booked appointments ran from an average of 1,529 in the bottom 10% of three-chair bars to 6,740 in the top 10%. Sales per booked appointment ran from $73.33 to $91.31 across the six groups Item 19 reports*.
- The franchised count rose from 14 to 32 between the start of 2023 and the end of 2025. 20 franchised bars opened in those three years. One was reacquired by the franchisor in 2023 and one ceased operations in 2025. 10 agreements were signed for bars not yet open at December 31, 2025.
Gross Sales by format
How much does a Clean Your Dirty Face franchise make?
| Format | Bars reporting | Average | Median | Above the average | Lowest | Highest |
|---|---|---|---|---|---|---|
| Three-chair | 23 | $301,291 | $293,933 | 10 (43.5%) | $100,449 | $595,387 |
| Two-chair | 3 | $325,197 | $313,299 | 1 (33.3%) | $232,649 | $429,644 |
Source: Item 19, Charts 1 and 2. Cents dropped. For two-chair bars, the top-third and bottom-third figures are each one bar and are the highest and lowest. No four-chair bar was open for all of 2025.
The 23 three-chair bars open for all of 2025 averaged $301,291 of Gross Sales, and the median bar had $293,933. 10 of the 23 were above the average. The 3 two-chair bars averaged $325,197, with a median of $313,299. Across all 26 reporting bars the average works out at $304,050*, a figure the FDD does not print.
Item 19 covers the 26 franchised bars that were open for all 12 months of 2025. It leaves out 6 franchised bars that opened during the year (1 two-chair and 5 three-chair) and the one company-owned bar. One of the 26 changed owners during 2025 with no break in operation. The figures come from the point-of-sale system and are unaudited.
Item 19 publishes Gross Sales, booked appointments, new clients and members, and no cost or profit figures. Revenue is not income. Rent, esthetician wages, products, the brand charges and local advertising all come out before an owner is paid.
Chair count describes physical capacity. Item 19 states that in 2025 there was no requirement for every chair in a bar to be staffed or offering facials during opening hours.
Per chair and per appointment
Sales per chair and per appointment, 2025
| Group | Gross Sales | Booked appointments | Sales per chair* | Appointments per chair* | Sales per appointment* |
|---|---|---|---|---|---|
| Two-chair, average (3 bars) | $325,197 | 4,379 | $162,599 | 2,190 | $74.26 |
| Three-chair, average (23 bars) | $301,291 | 3,684 | $100,430 | 1,228 | $81.78 |
Source: Item 19, Charts 1 and 2. Averan divided each average by the number of chairs and by the average number of booked appointments. Booked appointments include no-shows charged a fee.
Per chair, the two-chair bars averaged $162,599 of Gross Sales in 2025 and the three-chair bars $100,430. The two-chair figure is 61.9% higher*. The two-chair average rests on 3 bars.
The two-chair bars averaged more booked appointments: 4,379 against 3,684. That is about 2,190 appointments per chair against 1,228*. Sales per booked appointment were $74.26 in the two-chair bars and $81.78 in the three-chair bars*.
Members at year end were close between the two formats. The two-chair bars averaged 134 members at December 31, 2025, and the three-chair bars 132. Item 19 defines a member as a client paying a month-to-month facial membership that can be cancelled at any time.
Results by band
Gross Sales and volume by band, 2025
| Group | Bars | Gross Sales | Booked appointments | New clients | Members at Dec 31 |
|---|---|---|---|---|---|
| Two-chair, top third | 1 | $429,644 | 5,859 | 2,367 | 150 |
| Two-chair, average | 3 | $325,197 | 4,379 | 1,567 | 134 |
| Two-chair, bottom third | 1 | $232,649 | 2,548 | 817 | 110 |
| Three-chair, top 10% average | 2 | $534,730 | 6,740 | 2,332 | 263 |
| Three-chair, average | 23 | $301,291 | 3,684 | 1,163 | 132 |
| Three-chair, bottom 10% average | 2 | $126,757 | 1,529 | 452 | 58 |
Source: Item 19, Charts 1 and 2. Cents dropped. The two-chair top and bottom thirds are one bar each. The three-chair range is $100,449 to $595,387.
Item 19 splits the two-chair bars into thirds and reports the top and bottom 10% of three-chair bars. For each band it gives Gross Sales, booked appointments, new clients and members at December 31, 2025.
The top 10% of three-chair bars averaged $534,730 and the bottom 10% averaged $126,757. The top band’s average is 4.22 times the bottom band’s*. The highest three-chair bar had $595,387 and the lowest $100,449, 5.93 times as much*.
The top 10% of three-chair bars averaged 6,740 booked appointments and 263 members; the bottom 10% averaged 1,529 appointments and 58 members. Appointments differ by 4.41 times between the two bands*. Sales per booked appointment were $79.34 in the top band and $82.90 in the bottom band*.
Across the six groups, sales per booked appointment ran from $73.33 to $91.31.* The lowest figure is the two-chair top third and the highest is the two-chair bottom third.
Brand charges
Brand charges
| Charge | Rate or amount | When paid | At the three-chair average* |
|---|---|---|---|
| Royalty | 5% of Gross Sales | Weekly | $15,065* |
| Marketing Fund contribution | 2% of Gross Sales (can be raised to 3%) | Weekly | $6,026* |
| POS system fee | Currently $449 a month (up to $700) | Monthly | $5,388 a year* |
| Local advertising (spent by the franchisee) | 4% to 10% of Gross Sales, set by prior-year sales | Monthly | $30,129 at 10%* |
| Royalty, Marketing Fund and POS fee | 8.79% of Gross Sales* | $26,479* |
Source: Item 6 and Item 11. Averan’s figures multiply each rate by the $301,291.33 three-chair average from Item 19. With local advertising at 10%, the four lines come to 18.79% of Gross Sales*.
The royalty is 5% of Gross Sales and the Marketing Fund contribution is 2%, both paid weekly. The Marketing Fund contribution can be raised to 3%. With the $449 monthly POS system fee, these come to $26,479 a year at the three-chair average, or 8.79% of Gross Sales*. Item 6 lists no minimum royalty.
Franchisees must spend 4% to 10% of Gross Sales on local advertising, and the rate depends on the prior year’s sales. Prior-year Gross Sales of $300,000 or less set a rate of 10% for the following year. For every $50,000 of sales above $300,000 the rate falls by 1 point, to a minimum of 4%. The rate updates on January 1 each year. On Averan’s reading of “every $50,000” as whole steps, a bar at the three-chair average of $301,291 would spend 10% the next year*, and a bar would need $600,000 of sales to reach 4%*.
The franchisor may require part or all of the local advertising amount to be paid to it or its designee. Local advertising cooperative contributions count toward the requirement. Indirect costs, such as staff time and in-store signage, do not count.
Other charges apply when triggered. Item 6 lists a $750 Skin Boss Retraining fee per esthetician (which may be required every 12 months), $1,000 per 8-hour day for additional training, $3,000 per person for a replacement Operating Partner’s training, a $25,000 transfer fee, a $5,000 successor franchise fee, a $10,000 relocation fee and a $500 non-compliance fee per occurrence.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $50,000 | $150,000 |
| Leasehold improvements | $38,000 | $88,000 |
| Furniture and fixtures, including computer system and POS fees | $10,347 | $21,347 |
| Opening inventory and supplies | $10,000 | $17,000 |
| Additional funds, 3 months | $10,000 | $15,000 |
| Skin Boss Training fee and travel | $5,500 | $10,000 |
| Grand opening marketing | $5,000 | $15,000 |
| Utilities, deposits, licenses and professional fees | $2,000 | $5,000 |
| Insurance | $950 | $1,500 |
| Rent | $0 | $11,000 |
| Total | $131,797 | $333,847 |
Source: Item 7. The high initial fee of $150,000 covers a Multi-Unit Development Rider for 3 bars. With the single-bar fee of $50,000, the high total for one bar is $233,847*. The cover page states that $63,750 to $174,500 is paid to the franchisor or its affiliates.
Item 7 estimates $131,797 to $333,847 to open a Clean Your Dirty Face bar. The low figure uses the $50,000 fee for one bar. The high figure uses the $150,000 fee under a Multi-Unit Development Rider for 3 bars, so it is not a one-bar estimate. With the one-bar fee, the high figure would be $233,847*.
Leasehold improvements are the largest line after the fee, at $38,000 to $88,000. The estimate assumes a leased “white box” space without HVAC, plumbing, electrical or fire-suppression build-out. Item 7 describes a ground-floor site of about 800 to 1,300 square feet.
Opening inventory of $10,000 to $17,000 is bought from the franchisor’s affiliate, Krishna Chicago. The owner or Operating Partner and every esthetician must attend the 3-day Skin Boss Training in Chicago at $750 a person; Item 5 estimates 5 to 10 trainees, or $3,750 to $7,500.
Item 7 does not include any salary for the owner or Operating Partner. The additional funds line of $10,000 to $15,000 covers the first 3 months, including payroll costs, petty cash and supplies.
The franchisor estimates opening within 180 days of signing. The site and lease must be approved within 60 days, and the franchisor may terminate the agreement and keep the fee if the bar has not opened within 365 days. Item 12 grants no exclusive territory.
Locations
Locations, 2023 to 2025
| Year | Franchised at start | Franchised opened | Reacquired or ceased | Franchised at end | Company-owned at end | Total at end |
|---|---|---|---|---|---|---|
| 2023 | 14 | 9 | 1 | 22 | 1 | 23 |
| 2024 | 22 | 4 | 0 | 26 | 1 | 27 |
| 2025 | 26 | 7 | 1 | 32 | 0 | 32 |
Source: Item 20, Tables 1, 3 and 4. In 2023 the franchisor reacquired one Texas bar; in 2025 one Florida bar ceased operations. One franchised bar was transferred to a new owner in 2024 (Arizona) and one in 2025 (Florida). Company-owned bars are owned by the affiliate Krishna Chicago.
Clean Your Dirty Face had 32 franchised bars and no company-owned bar at the end of 2025. The franchised count rose from 14 at the start of 2023, with 20 openings over the three years and no terminations or non-renewals.
Two franchised bars left the franchised count between 2023 and 2025. The franchisor’s affiliate reacquired a Texas bar in 2023 and closed it in 2025. Table 3 shows one Florida bar ceasing operations in 2025, while the text after Table 5 states that no franchisee ceased to do business in the most recent fiscal year.
10 franchise agreements were signed for bars not yet open at December 31, 2025. Tennessee had 4, Georgia and Illinois 2 each, and Arizona and Pennsylvania 1 each. The franchisor projects 6 franchised openings in the following year.
The franchisor began offering Clean Your Dirty Face franchises in January 2020 and has never owned or operated a bar itself. The company-owned bars in Item 20 belong to its affiliate Krishna Chicago.
Questions we get asked
Questions owners ask
How much does it cost to open a Clean Your Dirty Face franchise?
The 2026 FDD estimates $131,797 to $333,847, including the initial franchise fee. The high figure includes a $150,000 fee for a three-bar development agreement; with the $50,000 one-bar fee the high figure is $233,847*. Leasehold improvements of $38,000 to $88,000 are the largest line after the fee.
What fees does a Clean Your Dirty Face franchisee pay?
A royalty of 5% of Gross Sales and a Marketing Fund contribution of 2% (which can rise to 3%), both weekly, plus a POS system fee of currently $449 a month. Franchisees must also spend 4% to 10% of Gross Sales on local advertising, with the rate set by the prior year’s sales.
How much revenue does a Clean Your Dirty Face bar make?
The 23 three-chair bars open for all of 2025 averaged $301,291 of Gross Sales, with a median of $293,933 and a range of $100,449 to $595,387. The 3 two-chair bars averaged $325,197. Item 19 gives no cost or profit figures.
Do two-chair or three-chair bars sell more?
In 2025 the 3 two-chair bars averaged $325,197 and the 23 three-chair bars $301,291. Per chair that is $162,599 against $100,430*. The two-chair figures rest on 3 bars.
How many Clean Your Dirty Face locations are there?
At the end of 2025 there were 32 franchised bars and no company-owned bar. 10 franchise agreements had been signed for bars not yet open.
How does the local advertising requirement work?
A bar whose Gross Sales were $300,000 or less in the prior year must spend 10% of Gross Sales on local advertising. The rate falls by 1 point for every $50,000 of prior-year sales above $300,000, to a minimum of 4%, and resets each January 1.
Questions worth putting to Clean Your Dirty Face
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Clean Your Dirty Face see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Clean Your Dirty Face locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Other brands in the Massage and Facial guide: Elements Massage · Hand & Stone · Heights Wellness Retreat · Massage Envy · MassageLuXe · The NOW Massage.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Mud Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Clean Your Dirty Face is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Mud Franchising, LLC, 2026 Franchise Disclosure Document, issued 27 February 2026.