Massage Envy franchise unit economics
Massage Envy franchisees run massage and skincare locations that sell membership dues and packages, massage and skincare services, gift cards and retail products.
Massage Envy franchise at a glance
Massage Envy's Item 19 reports fiscal 2025 gross sales for 989 locations by quartile and by years open, with average square footage, members and the share of sales from dues and packages, retail and gift cards.
Massage Envy franchisees averaged $1,210,966 of sales in fiscal 2025, with a median of $1,136,666, according to Item 19 of Massage Envy’s 2026 FDD, issued 29 April 2026. The 989 in that group are 99.6%* of Massage Envy’s 993 locations. Fees paid to Massage Envy come to about 9.09%* of sales.
- A Massage Envy franchise costs $712,870 to $1,046,506 to open, according to the brand's 2026 FDD.
- Massage Envy charges an initial franchise fee of $45,000.
- Massage Envy charges a royalty of 6% of sales and a 2% National Advertising Fund contribution.
- On Averan's reading, Massage Envy's franchise fees come to about 9.09% of sales, counting the royalty, the fund and about $1,095 a month of technology fees paid to the brand.
- Massage Envy's 2026 FDD does not disclose an average profit figure.
- Massage Envy's top quartile of locations bills 2.8 times the bottom quartile out of rooms that are 6.6% larger.
These figures come from Massage Envy's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Sales per square foot run from $214 to $555. Square footage spans only 3,177 to 3,387, so the room is rarely the constraint.
- 76.6% of revenue is membership dues and packages. The share ranges from 55.6% to 90.4% across the network, so the range in how locations sell is enormous.
- Revenue doubles across twenty years, and most of the climb is early. That is $715,147 at two to five years, $920,072 at five to ten, and $1,427,576 past twenty.
- Retail is 2.8% of sales and gift cards 5.4%. The top location takes 16.8% from retail, so there is room in it, and very little of it anywhere else.
- The recommended format bills below the network average. Current Format locations at 2,300 to 2,800 square feet averaged $1,166,456 against $1,210,966 network-wide.
How much does a Massage Envy franchise make?
The average Massage Envy unit reported $1,210,966 of revenue in the 2026 FDD, and the median reported $1,136,666. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
How the business works
Sales and square footage by quartile, 2025
| quartile | Average gross sales | Median | Avg square feet | Sales per square foot |
|---|---|---|---|---|
| Top quartile | $1,879,331 | $1,783,790 | 3,387 | $554.87 |
| 2nd quartile | $1,291,657 | $1,289,491 | 3,262 | $395.97 |
| 3rd quartile | $996,112 | $990,647 | 3,183 | $312.95 |
| Bottom quartile | $678,916 | $711,972 | 3,177 | $213.70 |
| All 989 locations | $1,210,966 | $1,136,666 | 3,252 | $372.38 |
Gross sales, medians and average square footage as the brand reported it.
Square footage across the four quartiles moves 6.6%. Sales move 2.8 times. Sales per square foot moves 2.6 times, close to the 2.8-times range in Massage Envy sales.
That is worth knowing before you spend money on space. Moving from the bottom quartile to the third is $99.25 per square foot, or $317,196 of annual sales on a typical footprint. At the network's 76.6% membership share, roughly $243,000 of that is membership revenue you would be adding, which is a recruiting and retention problem.
Current Format locations
Massage Envy identifies 189 of its 989 locations as Current Format, between 2,300 and 2,800 square feet, and describes that as its current size standard. Those locations averaged $1,166,456 against $1,210,966 network-wide, with quartile figures tracking a little below the network at every level.
Read alongside the sales-per-square-foot table, that lands the same way: the smaller recommended footprint costs you very little revenue, and it costs you considerably less rent. If you are weighing a relocation or a refit, these numbers do not support the case for more space.
Top performers
What separates the top Massage Envy performers
Massage Envy splits its locations into groups instead of publishing one average. The top group averaged $1,879,331 a year. The lowest averaged $678,916. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $1,136,666. The average was $1,210,966. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 2.8× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 2,300 to 2,800 square feet. Capacity is the floor space, times the hours it is open, times how full it runs. The build sets how much you can sell.
- Opening cost range.Opening costs $712,870 to $1,046,506, a 1.5× range inside one brand.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Gift cards.Gift cards are sold before the service is delivered, and sales peak around the holidays. A gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Context you underwrite around
- Locations included.These figures cover 989 of 993 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
- What the filing does not include.Massage Envy’s Item 19 publishes no profit or cost data for franchised locations. Ask the franchisor or current owners for cost and profit figures.
How older locations do
Sales by years open, 2025
| Years open | Locations | Average | Median | Lowest | Highest |
|---|---|---|---|---|---|
| 20 or more | 62 | $1,427,576 | $1,394,932 | $531,521 | $2,810,716 |
| 15 to under 20 | 495 | $1,293,484 | $1,227,929 | $493,175 | $3,188,684 |
| 10 to under 15 | 332 | $1,147,447 | $1,073,655 | $204,020 | $3,300,481 |
| 5 to under 10 | 80 | $920,072 | $849,229 | $145,352 | $2,355,414 |
| 2 to under 5 | 20 | $715,147 | $756,732 | $187,797 | $1,331,150 |
As the brand reported it.
Item 7 of the FDD starts the initial franchise fee at $28,000, a discounted price. This page uses the full fee for one unit, $45,000.
A location doubles across twenty years, and the largest stretch is the first ten: $715,147 to $1,147,447 between the two-to-five and ten-to-fifteen groups, then roughly $140,000 for each five-year group after that.
The more useful reading is the range inside each group. A ten-to-fifteen year location spans $204,020 to $3,300,481. At Massage Envy, years open lifts the lowest result and settles little else. A mature location can sit anywhere across a sixteen-fold range, and where it lands depends on the membership book.
Discounts available
- Massage Envy charges $35,000 instead of $45,000 for a second or later Massage Envy franchise.
- Massage Envy charges U.S. military veterans $36,000 for a first franchise ($9,000 off) and $28,000 for a second or later franchise, through the VetFran program.
From Item 5 of the Massage Envy 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Where sales come from
Sales by source, 2025
| Source | Average share | Lowest | Median | Highest |
|---|---|---|---|---|
| Packages and membership dues | 76.6% | 55.6% | 76.7% | 90.4% |
| Gift card sales | 5.4% | 1.2% | 5.1% | 18.1% |
| Retail sales | 2.8% | 0.1% | 2.4% | 16.8% |
As the brand reported it.
How we calculated this
497 of 989 locations reached the average membership share, 442 the average gift card share, and 385 the average retail share.
Membership is 76.6% of sales. At 76.6% of sales, your dues book decides your year before a single walk-in books a room. The range from 55.6% to 90.4% shows how differently locations sell. A location at the low end is running a visit business with a membership attached; one at the high end has it the other way round.
Retail averages 2.8% of sales and reaches 16.8% at the top location. On the network median of $1,136,666, moving retail from 2.8% to 6% is $36,000 a year at margins that beat a massage hour, and it leaves your therapist capacity untouched. That conversion is marked *.
Gift cards run 5.4% of sales and reach 18.1%. That money arrives ahead of the service and belongs on your balance sheet until it is redeemed.
Hand & Stone and Massage Envy, unit economics
| Measure | Hand & Stone | Massage Envy |
|---|---|---|
| Average sales and the group it covers | $1,402,246 across the 134 spas that reported expenses, 2025 calendar year | $1,210,966 across 989 locations, fiscal 2025 |
| Median sales | $1,280,006 | $1,136,666 |
| Share of locations in that group | 22%* (134 of 600) | 99.6%* (989 of 993) |
| Fees paid to the brand | 7%* of sales (6% royalty and 1% marketing fund) | 9.09%* of sales (6% royalty, 2% National Advertising Fund and about $1,095 a month of technology fees) |
| Royalty | 6% of gross sales, paid weekly | 6% of gross sales, paid weekly |
| Brand fund | 1% of gross sales, which may rise to 2% | 2% of gross sales to the National Advertising Fund |
| Initial franchise fee | $49,500 | $45,000 |
| Cost to open | $330,791 to $864,729 | $712,870 to $1,046,506 |
| Locations at the end of 2025 | 600 franchised spas, 615 with the company-owned spas | 993 locations |
| Profit measure the FDD prints | No profit figure for franchised spas. Item 19 prints labor and benefits, building costs, royalties and national marketing, and other operating costs for the 134 spas. | No profit figure. Massage Envy’s 2026 FDD does not disclose an average profit figure. |
Hand & Stone: Hand and Stone Franchise LLC, 2026 Franchise Disclosure Document, issued 6 April 2026. Massage Envy: ME SPE Franchising, LLC, 2026 Franchise Disclosure Document, issued 29 April 2026. Each brand’s figures are for its own reporting group, as its own FDD reports them.
Questions we get asked
How much does a Massage Envy franchise make?
Massage Envy franchisees averaged $1,210,966 of sales in fiscal 2025, with a median of $1,136,666, according to Item 19 of Massage Envy’s 2026 FDD, issued 29 April 2026. The 989 in that group are 99.6%* of Massage Envy’s 993 locations. Fees paid to Massage Envy come to about 9.09%* of sales.
Does Massage Envy disclose profitability?
Massage Envy discloses gross sales by quartile, by years open and by revenue source, and leaves out every cost line: labor, rent, product and owner earnings. So every margin question has to be answered from your own P&L, and the revenue mix is the one external benchmark open to you.
Which number should I measure my Massage Envy location against?
Measure a Massage Envy location by sales per square foot, against the $372.38 network figure and the quarter you sit in. Sales per square foot takes size out of the comparison, so a revenue gap shows up as a number. Then check your Massage Envy membership share against the 76.6% network figure. A share near the 55.6% minimum is where the gap sits.
Would a bigger location earn more at Massage Envy?
On these figures a bigger Massage Envy location earns very little more. Average square footage moves 6.6% across quartiles that differ 2.8 times in sales. The Current Format locations the brand recommends at 2,300 to 2,800 square feet average slightly below the network. Rent scales with space and revenue mostly does not, so these numbers do not support more room unless you are turning members away.
Where is the recoverable money at Massage Envy?
At Massage Envy the recoverable money sits first in membership share and second in retail. At 76.6% of sales the dues book is the whole business, and the 55.6% to 90.4% range shows how much of that is a selling decision. Retail averages 2.8% against a high of 16.8%, worth about $36,000 a year at the network median if you move it to 6%, with no extra therapist hours behind it.
Who does bookkeeping for a Massage Envy franchise?
With 76.6% of sales arriving as dues and packages, most of your bank balance is service you still owe. Memberships bill in advance and earn out as massages are given. Unused member credits and prepaid packages sit as liabilities until redeemed. Gift cards at 5.4% of sales are a third pile with rules that vary by state. Track membership share and retail share monthly beside the P&L. Those two ratios are the only benchmarks you have. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- The filing gives no profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- The filing breaks out no cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
Questions worth putting to Massage Envy
These are questions the Massage Envy filing leaves open. An owner or a buyer can put them to Massage Envy directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- Which factors does Massage Envy see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- What do the fees add up to as a share of sales at the average location, once minimums and technology charges are counted?
- How many Massage Envy locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Run these numbers against your own location.
We review your unit economics, cash forecast and reporting, so you know where you stand against the disclosed averages.
Talk to AveranWhere these figures come from.
Every figure here comes from ME SPE Franchising, LLC's 2026 FDD and is unaudited by us. We are unaffiliated with the brand. The figures describe past performance at other locations, and calculations of our own are labeled where they appear. This page is an educational summary and is not legal or tax advice. Massage Envy® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: ME SPE Franchising, LLC, 2026 Franchise Disclosure Document, issued 29 April 2026.
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Massage Envy reads against the rest of the massage and facial group: Elements Massage · Hand & Stone · Heights Wellness Retreat · MassageLuXe · The NOW Massage. The massage and facial guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.