FACE FOUNDRIÉ franchise unit economics
FACE FOUNDRIÉ franchisees run express facial bars that sell facials, lash and brow services and skincare products, with monthly memberships.
FACE FOUNDRIÉ franchise at a glance
The franchisor also publishes a line-by-line profit and loss for four corporate locations. That is where profit ran from 30% of sales down to a 10% loss.
FACE FOUNDRIÉ franchisees averaged $791,091 of sales in 2025, with a median of $627,647, according to Item 19 of FACE FOUNDRIÉ’s 2026 FDD, issued 13 March 2026. The 49 in that group are 83%* of FACE FOUNDRIÉ’s 59 locations. Fees paid to FACE FOUNDRIÉ come to about 10%* of sales. A FACE FOUNDRIÉ franchise costs $365,370 to $621,800 to open.
- A FACE FOUNDRIÉ franchise costs $365,370 to $621,800 to open, including a $50,000 initial franchise fee, according to the brand's 2026 FDD.
- FACE FOUNDRIÉ charges a royalty of 7% of sales, a 3% brand fund contribution and a $425 monthly technology fee.
- FACE FOUNDRIÉ reported 59 franchised locations in its 2026 FDD.
- Work out FACE FOUNDRIÉ's fees at your own sales with the minimum fee calculator.
These figures come from FACE FOUNDRIÉ's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- At 5.4% rent instead of 20.8%, the Austin FACE FOUNDRIÉ bar would turn a 10.3% loss into a 5.2% profit. Austin pays $200,135 on $961,555 of sales; Minneapolis pays $90,736 on $1,679,141.
- The three mature corporate bars cleared $696,512, $474,321 and $288,363 of profit. That is 29.9%, 28.3% and 20.3% of sales.
- Labor takes 31.2% to 37.0% of sales at maturity and 45.7% in a first full year. That is on 18 to 28 employees at the mature bars and 11 to 13 at the newest.
- Membership is 35.9% of franchised sales and 38.7% in the top quartile. Services take 49.4% and product 12.9%.
- Franchise fees take 10% of sales plus $5,100 a year. That is 7% royalty, 3% marketing fund and a $425 monthly technology fee, with 2% local marketing spent by the owner on top.
How much does a FACE FOUNDRIÉ franchise make?
The average FACE FOUNDRIÉ unit reported $791,091 of revenue in the 2026 FDD, and the median reported $627,647. Item 19 of the FACE FOUNDRIÉ FDD publishes revenue for franchised locations and profit and loss statements only for its corporate bars, so what an owner keeps depends on the costs set out below. Fees come off the top first, at about 10% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling businesses are below.
Sales
Franchised sales by quartile
| quartile | Bars | Average | Median | Highest | Lowest | Membership share |
|---|---|---|---|---|---|---|
| Top 25% | 12 | $1,339,408 | $1,149,854 | $2,074,655 | $992,771 | 38.7% |
| Second | 12 | $820,683 | $806,847 | $982,776 | $689,937 | 33.1% |
| Third | 12 | $585,620 | $606,988 | $627,647 | $539,104 | 36.3% |
| Bottom 25% | 13 | $447,302 | $450,369 | $536,976 | $303,779 | 35.4% |
| All 49 | 49 | $791,091 | $627,647 | $2,074,655 | $303,779 | 35.9% |
As the brand reported it.
The top quartile bills three times the bottom and runs the highest membership share. That is $1,339,408 against $447,302, with membership at 38.7% of sales against 35.4%. Across all 49 the mix is 35.9% membership, 49.4% services, 12.9% product and 1.9% gift cards. So the highest-selling bars are the ones converting a walk-in facial into a recurring monthly charge.
Corporate bars run a lower membership share than franchisees do. That is 29.8% to 33.4% at the four corporate locations against 35.9% across the 49 franchised. On the P&L above, three of the four corporate FACE FOUNDRIÉ bars still clear 20% to 30% profit. So membership share is one route to volume. The corporate bars get there on service and product instead.
The median franchised bar bills $627,647 while the average bills $791,091. The gap is the top quarter's tail, and 18 of 49 bars reach the average. Plan against the median and treat $1.1 million as the top-quarter entry point.
Sales by years open
| Years open | Bars | Average | Median | Highest | Lowest |
|---|---|---|---|---|---|
| Three or more | 22 | $1,175,365 | $1,080,000 | $2,373,635 | $445,593 |
| Two to three | 12 | $667,654 | $562,118 | $1,116,570 | $484,736 |
| One to two | 19 | $597,792 | $552,527 | $1,126,216 | $303,779 |
As the brand reported it, combining corporate and franchised bars.
Franchised bars go from $577,964 in years one to two to $1,070,961 past three years. A factor of 1.85, and the step between years two and three is small, $667,654 against $577,964. The move happens in year three, which means the second full year is the one working capital has to have.
The mature group's minimum is $445,593. That bar has been open three years and still bills under half a million, against a group average of $1,175,365 and a ceiling of $2,373,635. Maturity is a date, and the P&L above shows what a bar at that level looks like once rent and labor land on it.
Top performers
What separates the top FACE FOUNDRIÉ performers
FACE FOUNDRIÉ splits its locations into groups instead of publishing one average. The top group averaged $1,339,408 a year. The lowest averaged $447,302. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $627,647. The average was $791,091. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 3.0× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Opening cost range.Opening costs $365,370 to $621,800, a 1.7× range inside one brand.
- Fees and the minimum.Fees run about 10.0% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Membership drives the model.Track how many members join, how many cancel, and what each member spends beyond the plan.
- Gift cards.Gift cards are sold before the service is delivered, and sales peak around the holidays. A gift card is deferred revenue until it is redeemed, so cash and earned revenue arrive in different periods.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Context you underwrite around
- Locations included.These figures cover 49 of 59 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded.
- What the filing does not include.Item 19 publishes no profit or cost data for franchised locations, no attainment figure. The only margin figures in the document come from the brand’s own locations.
Profit and loss
Corporate facial bar results, 2025
| Edina MN | Minneapolis MN | Maple Grove MN | Austin TX | |
|---|---|---|---|---|
| Opened | March 2019 | November 2019 | October 2020 | March 2024 |
| Gross sales | $2,331,230 | $1,679,141 | $1,422,437 | $961,555 |
| Cost of goods sold | 14% | 15% | 16% | 16% |
| Rent and utilities | 8% | 5% | 8% | 21% |
| Labor | 31% | 34% | 37% | 46% |
| Operating costs | 7% | 8% | 8% | 17% |
| Total costs | 60% | 61% | 69% | 100% |
| Royalty | 7% | 7% | 7% | 7% |
| Marketing contribution | 3% | 3% | 3% | 3% |
| Technology fee | 0.2% | 0.3% | 0.3% | 0.5% |
| profit | $696,512 | $474,321 | $288,363 | −$98,520 |
| profit share of sales | 29.9% | 28.3% | 20.3% | −10.3% |
| Employees on wages | 24 to 28 | 20 to 22 | 18 to 20 | 11 to 13 |
As the brand reported it.
Austin's rent line is $109,399 higher than Minneapolis's on 57% of the sales. That is $200,135 against $90,736. Charge Austin rent at Minneapolis's 5.4% and the line falls to $51,960, a $148,175 swing that turns a $98,520 loss into a $49,655 profit. Every other cost line at Austin is a management problem; this one was decided the day the lease was signed.
The three mature bars converge on 60% to 69% of sales in operating costs. Cost of goods 14% to 16%, rent 5% to 8%, labor 31% to 37%, operating 7% to 8%. Add the brand's 10.2% and the profitable range is 20.3% to 29.9% of sales. That is the target shape, and it holds across sales of $1,422,437 to $2,331,230.
Labor is 45.7% of sales at Austin, on 11 to 13 employees. Austin runs 11 to 13 employees against Edina's 24 to 28, so its labor cost per head is $36,589 against Edina's $27,998, 31% higher. Revenue per employee is close across all four bars at $74,865 to $89,663, so Austin is paying more for people producing the same.
Cost of goods rises as sales fall: 14% at Edina, 16% at Maple Grove and Austin. That is two points of purchasing power across the range, worth $46,625 at Edina's volume. Product sales are 11% to 14% of the top line at every bar. So the margin on retail is part of what the bigger bars are capturing.
Corporate facial bar results, 2024
| Edina MN | Minneapolis MN | Maple Grove MN | Austin TX | |
|---|---|---|---|---|
| 2024 gross sales | $1,831,040 | $1,355,272 | $1,245,131 | $582,970 |
| 2025 gross sales | $2,331,230 | $1,679,141 | $1,422,437 | $961,555 |
| Sales growth | +27% | +24% | +14% | Part year in 2024 |
| 2024 profit | $503,386 | $281,497 | $269,664 | −$189,504 |
| 2025 profit | $696,512 | $474,321 | $288,363 | −$98,520 |
| profit growth | +38% | +68% | +7% | Loss halved |
As the brand reported it.
Minneapolis added 24% of sales and 68% of profit. $323,869 more revenue produced $192,824 more profit, a 60% flow-through, because rent and much of the labor base were already paid for. Maple Grove shows the reverse: 14% more sales delivered 7% more profit, because its labor line rose 22% while sales rose 14%.
Austin’s loss fell from $189,504 to $98,520. The loss fell by $90,984 on 65% more sales *. On that trajectory the location reaches break-even somewhere above $1.15 million of sales. That is above the highest franchised bar in its own age group.
Fees and what it costs to open
What the fees come to
| Sales level | Gross sales | Royalty 7% | Marketing 3% | Local 2% | Technology | Paid to the brand | Share paid to the brand |
|---|---|---|---|---|---|---|---|
| Top quartile average | $1,339,408 | $93,759 | $40,182 | $26,788 | $5,100 | $139,041 | 10.4% |
| All 49, average | $791,091 | $55,376 | $23,733 | $15,822 | $5,100 | $84,209 | 10.6% |
| All 49, median | $627,647 | $43,935 | $18,829 | $12,553 | $5,100 | $67,864 | 10.8% |
| Bottom quartile average | $447,302 | $31,311 | $13,419 | $8,946 | $5,100 | $49,830 | 11.1% |
| Lowest bar disclosed | $303,779 | $21,264 | $9,113 | $6,076 | $5,100 | $35,477 | 11.7% |
We applied the 7% royalty against its $1,500 monthly minimum, the 3% marketing contribution, the local marketing requirement of at least 2% of gross sales and the $425 monthly technology fee. The paid-to-the-brand columns leave out the local marketing, which the owner directs.
How we calculated this
7% overtakes the $18,000 annual royalty minimum at $257,143 of sales, so every bar in the disclosed tables pays the percentage.
The load paid to the brand is 10.4% to 11.7% of sales across sizes. 10.4% at the top quartile and 11.7% at the smallest bar disclosed. The only fixed FACE FOUNDRIÉ charge is the $5,100 technology fee, which takes a larger share of a smaller bar's sales.
Local marketing you direct comes on top of the brand fees. The local marketing requirement is at least 2% of sales, directed by you, and the franchisor may ask for proof. At the average bar that is $15,822 a year on top of the $23,733 going to the national fund.
The corporate P&L books the brand at 10.2%. Royalty 7%, marketing 3%, technology 0.2% to 0.5%, with local marketing sitting inside the operating costs line instead. Read the corporate profit figures knowing that the 2% local requirement is already inside the 7% to 17% operating cost line.
What it costs to open
| Line | Low | High |
|---|---|---|
| Initial franchise fee | $50,000 | $50,000 |
| Building work | $50,000 | $155,000 |
| Initial opening package | $56,400 | $88,900 |
| Furniture, fixtures and equipment | $45,000 | $55,000 |
| Grand opening advertising | $30,000 | $60,000 |
| Architectural plans, permits and signage | $21,000 | $40,700 |
| Training, technology, rent deposit and everything else | $41,770 | $93,200 |
| Additional funds, three months | $71,200 | $79,000 |
| Total | $365,370 | $621,800 |
As the brand reported it, except the two grouped lines. Those are marked *. The plans line adds architectural plans and permits with signage. The remainder adds initial technology expenses, initial training, the rent and security deposit, licenses and permits, professional fees, insurance, supplies, the accounting set-up and lease rider review, the background check, miscellaneous and the extension fee.
Discounts available
- Face Foundrie charges existing franchisees in good standing $40,000 for additional Facial Bars.
- Face Foundrie charges honorably discharged veterans buying a single Facial Bar $40,000.
- Face Foundrie area development is $40,000 per Facial Bar.
From Item 5 of the Face Foundrie 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
The grand opening requirement is $30,000, and $24,000 of it goes to the franchisor. It is spent across the ninety days before opening and the thirty after. At least $6,000 a month goes on digital advertising paid to the franchisor to place on your behalf. The full $30,000 is spent before the first membership is sold.
Building work swings $105,000 on the site you take. It runs $50,000 to $155,000, and on the corporate P&L the same decision reappears every month as a rent line worth 5% or 21% of sales. The site selection decides the build cost and the occupancy cost together.
Three months of additional funds runs $71,200 to $79,000. The tightest range in the table. That compares with a first-to-second-year average of $577,964, or $48,164 a month of sales. A mature cost structure that consumes 70% of the top line, that reserve covers the build-up only if the build-up behaves. Austin's first full year lost $189,504.
The network of locations
| Year | Franchised start | Franchised end | Net change | Corporate end | Total |
|---|---|---|---|---|---|
| 2023 | 19 | 30 | +11 | 6 | 36 |
| 2024 | 30 | 48 | +18 | 5 | 53 |
| 2025 | 48 | 59 | +11 | 5 | 64 |
As the brand reported it.
The franchised network tripled in three years, from 19 to 59. That is 40 net additions and zero closures across the period. 13 of the 2025 openings sit outside the sales tables because they were part-year. So the next filing will have them in at something near the one-to-two-year average of $577,964 and pull the reported average down.
The franchisor sold two of its own bars to franchisees in September 2025. Both in Texas, and the Austin corporate bar that stayed on the books is the one losing money. Corporate count has held at five while the franchised side added 29, so the brand is growing through franchisees.
Questions we get asked
How much does a FACE FOUNDRIÉ franchise make?
FACE FOUNDRIÉ franchisees averaged $791,091 of sales in 2025, with a median of $627,647, according to Item 19 of FACE FOUNDRIÉ’s 2026 FDD, issued 13 March 2026. The 49 in that group are 83%* of FACE FOUNDRIÉ’s 59 locations. Fees paid to FACE FOUNDRIÉ come to about 10%* of sales. A FACE FOUNDRIÉ franchise costs $365,370 to $621,800 to open.
What should a facial bar be billing at FACE FOUNDRIÉ?
Across 49 franchised bars open the whole of 2025 the average was $791,091 with a median of $627,647, ranging from $303,779 to $2,074,655. The top quartile averaged $1,339,408. By age, franchised bars averaged $577,964 at one to two years, $667,654 at two to three and $1,070,961 past three years. The four corporate bars billed $961,555 to $2,331,230.
What does the cost structure look like at FACE FOUNDRIÉ?
At the three profitable corporate bars: cost of goods 14% to 16% of sales, rent and utilities 5% to 8%, labor 31% to 37%, operating costs 7% to 8%. The brand's royalty, marketing and technology take 10.2%, leaving profit of 20.3% to 29.9%. The fourth bar, in downtown Austin, pays 21% rent and 46% labor and loses 10.3%. Labor excludes any salary for the owner and includes a salon manager.
What do FACE FOUNDRIÉ's fees add up to?
Face Foundrié charges 10% of gross sales plus $5,100 a year. That is a 7% royalty against a $1,500 monthly minimum, a 3% marketing contribution and a $425 monthly technology fee. On top of that is a local marketing requirement of at least 2% that you direct yourself. 7% overtakes the royalty minimum at $257,143 of sales. Opening also has a $30,000 grand opening advertising requirement, $24,000 of which is paid to the franchisor to place as digital advertising on your behalf.
How much of sales should come from membership at FACE FOUNDRIÉ?
Membership is 35.9% of sales across the 49 franchised bars, rising to 38.7% in the top quartile. Services take 49.4%, product 12.9% and gift cards 1.9%. The four corporate bars run membership lower, at 29.8% to 33.4%. They still keep 20% to 30% as profit. So membership is the route the highest-selling franchised bars take to volume.
Who does bookkeeping for a FACE FOUNDRIÉ franchise?
The filed P&L shape is the one you should be reading yourself. That makes the close straightforward and the discipline non-negotiable. Cost of goods, rent, labor and operating costs as percentages of sales every month, against 14–16%, 5–8%, 31–37% and 7–8%. Revenue wants splitting four ways (membership, service, product and gift cards) because the mix is what the quartiles differ on. Gift card accounting changed mid-2025 from recognition on redemption to recognition on purchase, so any comparison across that boundary needs restating. The royalty definition of gross sales also differs from the one in two of the three sales tables, which matters when you benchmark. Averan provides bookkeeping, controller, and fractional CFO support for franchise owners and has Certified QuickBooks ProAdvisors on the team.
- Item 19 of the FACE FOUNDRIÉ FDD gives no profit figure for franchised locations. It publishes profit and loss statements only for its corporate bars.
Questions worth putting to FACE FOUNDRIÉ
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do franchised FACE FOUNDRIÉ locations at the median spend on wages and rent as a share of sales? Item 19 of the FACE FOUNDRIÉ FDD publishes profit and loss statements only for its corporate bars.
- Which factors does FACE FOUNDRIÉ see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many FACE FOUNDRIÉ locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
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Talk to AveranWhere these figures come from.
Every figure here comes from Face Foundrié Franchising L.L.C.’s 2026-27 disclosure document and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Face Foundrié® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Face Foundrié Franchising L.L.C., 2026 Franchise Disclosure Document, issued 13 March 2026.
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FACE FOUNDRIÉ reads against the rest of the waxing and skin group: European Wax Center · Waxing the City. The beauty guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- Money arrives before the service does. How should that be booked?It explains deferred revenue and why the bank balance and the profit line disagree.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.