Tutoring and learning centers franchise finance
Averan read the 2026 FDDs of seven tutoring and learning centers brands.
The median brand here reports average revenue of $380,327 an unit. Percentage fees at the median brand come to 19.5% of sales. The median cost to open runs $127,316 to $233,780.
Find a tutoring and learning centers brand
7 brands in this guide, each from its own 2026 FDD. Open one, or pick two and compare them.
The brands in this group
Each brand has its own business model breakdown, with every figure set out against the brand’s disclosure document it comes from.
- Best in Class Education Centerthirds · Franchise fees cost more than the building
- Brain Balance Revenue by group · A $72,000 minimum advertising charge that beats its own 9% rate until $800,000 of sales
- Huntington Learning Centerquartile · $83,460 of dollar minimums arrive whatever the center bills
- Kumon No financial performance representation · Flat_per_student_royalty
- LearningRxincome statement by thirds with attainment, plus charges/collections/profit ranges · Three programs a month is the whole business
- Mathnasiumquartile · Full profit line published for 914 centers
- Sylvan Learningquartile · The minimums decide it for the bottom half
The figures, brand by brand
| Measure | Median | Brands | Basis |
|---|---|---|---|
| Average sales per unit | $380,327 | 6 of 7 | Median of each brand’s disclosed average |
| Median sales per unit | $326,428 | 5 of 7 | Median of each brand’s disclosed median |
| Initial franchise fee | $45,000 | 7 of 7 | |
| Royalty | 9.5% | 7 of 7 | Headline rate |
| Brand or advertising fund | 2% | 7 of 7 | |
| Percentage fees, all in | 19.5% | 6 of 7 | Royalty, funds and local marketing set as a share of sales |
| Cost to open, low | $127,316 | 7 of 7 | |
| Cost to open, high | $233,780 | 7 of 7 | |
| Profit margin | Fewer than three disclose | 2 of 7 | Each brand’s own profit line; definitions differ |
| Labor, share of revenue | 20.6% | 3 of 7 | |
| Building costs, share of revenue | 12.8% | 3 of 7 | |
| Unit growth, 2025 | 0% | 7 of 7 | (End − start) ÷ start |
| Customers lost, 2025 | 5.4% | 6 of 7 | Terminated, non-renewed, reacquired and ceased, ÷ opening units; transfers excluded |
Each figure is the median of the brands that disclose it, and the Brands column counts them.
How we calculated this
Revenue is each brand's own reported figure on its own unit basis, so the median describes the group and no single brand. Growth and customers lost are our calculations from each brand's outlet table. Where fewer than three brands disclose a figure, no benchmark is shown.
The model
The business model the top performers in tutoring and learning centers are running
What the top performers can do that others cannot
4 of the 7 brands here sell a place for a child. Filling a fixed building is the constraint: occupancy runs 12.8% of sales at the middle brand, and the rent does not move when the week is quiet. Rostering against demand is the constraint: wages run 20.6% of sales at the middle brand, more than any other line.
What the customer is buying
The customer buys a place held week after week. At 1 of them the model is different: the customer buys a recurring account billed monthly, which asks something else of the owner. A location at the middle brand sells $380,327 a year; the top group sells $744,194. The offer is the same at both ends of that range, so the difference is volume rather than product.
Who the customer is, and how often they come back
This is a retention business. The money is made in the second year of a customer, not the first month, so the number that decides the year is how many stay. A median 40% of locations reach their own brand’s average, so most of the system is below the number the brand advertises, and the gap is usually a demand gap rather than an effort gap. The top group sells $744,194 against $156,356 at the bottom. Trade area and site set that range before an owner takes a booking.
How the money works
Opening costs $84,875 to $503,681 across the group, and inside one brand the top of the range is typically 1.8 times the bottom. At the middle brand the cost stack runs wages 20.6%, occupancy 12.8%, cost of sales 37.7%, franchise fees 19.5% of sales. What is left runs 25.9% at the middle brand, which is $192,746 a year at the top group and $40,496 at the bottom. The percentage barely moves between them; the dollars do.
Also disclosed across this group: $0, $17,115, $2,282, $2,662, $223,624, $3,803, $682,933, 4.1, 6.6.
Top performers
These are the things that separate top performers in tutoring and learning centers
At the typical tutoring and learning centers brand, the best group of locations sells $744,194 a year. The worst group sells $156,356. That is $587,838 more a year, 4.8 times over, for the same brand on the same agreement. Across these brands, a median of 40% of locations reach their own brand’s average. The average describes the top of a system, not the middle. 6 of the 7 brands here publish bands; the rest disclose no spread at all.
Decided before you open
- What it costs to open.Opening costs run $84,875 to $503,681 across the group, and the top of a single brand’s range is typically 1.8 times its bottom. The top group sells $744,194 a year against a build that tops out at $503,681, so at the heavy end of the range a location sells $1.48 for every dollar it cost to open. A build that heavy takes years of sales to recover, so the site has to be right the first time.
- What a location sells.Average sales run $380,327 at the middle brand and $744,194 at the top group. Format and site decide most of that before an owner does anything, which is why the same operator produces different results in different trade areas.
- Rent is one number, and it lands twice.Occupancy runs 12.8% of sales at the middle brand, which on median sales of $380,327 is $48,682 of rent a year. That same $48,682 is 6.5% of sales at the top group and 31.1% at the bottom. Nobody negotiated a worse lease. The top performers move this line by putting more sales through the same square footage: longer earning hours, a second daypart, and a site picked for traffic rather than for the rate.
Live operating levers
- 4 of the 7 brands here sell a place for a child.The licence fixes how many places exist, so the owner cannot sell their way past it. What is left is how many of the places are filled, what each one is priced at, and how long a family stays before they move on. They are Best in Class Education Center, Brain Balance, Kumon, Mathnasium.
- Wages. Same labor market, different result.Wages run 20.6% of sales at the middle brand and 19.9% to 35.6% across the 3 that disclose it. These brands hire from the same pool at the same rates, so a 16-point spread is not a pay-rate gap. It is scheduling and productivity: rostering against booked demand hour by hour, managing sales per paid hour as the number, and keeping enough of the pay variable that the line falls when the week is quiet. On the top group’s $744,194 of sales, a point of wages is $7,442 a year; on the bottom group’s $156,356 it is $1,564. The same discipline is worth more where the volume already is.
- Cost of what you sell. The line that compounds.Products and materials take 37.7% of sales at the middle brand, 37.7% to 37.7% across the 1 that disclose it. Buying on the brand program rather than locally, holding the price list instead of discounting to close, and counting waste weekly are what separate the ends of that range, and each of them compounds with volume, which is why the gap widens as a location grows.
- What is left at the end. Where the gap comes from.Of the 2 brands that publish a profit line, the middle one keeps 25.9% of sales, from 21.4% to 30.4%. The cost lines above move by a few points between the best and worst locations while sales move by multiples, so the top performers are not running a cheaper business. They are running the same cost base over more revenue. Hold that 25.9% margin steady and the top group earns $192,746 against $40,496 at the bottom, a difference of $152,250 a year that comes from volume alone.
- What the brand charges. The line that works backwards.Fees run a median 19.5% of sales across 6 brands, from 12.0% to 25.2%. Where a minimum sits underneath the percentage, the weakest location pays the highest effective rate, so the fee line costs most exactly where it can least be afforded. The top performers clear the minimum early and stop thinking about it. At $744,194 the fees cost $145,118 a year; at $156,356 they cost $30,489. The percentage is the same and the burden is not.
Context you underwrite around
- How many brands show a ramp.1 of 7 filings in this group show how a new location builds up. For the rest the first year has to be assumed, and the assumption is usually wrong in the same direction.
- What is not banded.1 brands publish no bands at all, so their spread is unknown rather than narrow. Read a single average as the upper-middle of a distribution you cannot see.
Operating levers
What each brand’s top performers actually work on
The levers the filing supports, brand by brand. Three to five each, read from that brand’s own 2026 FDD. Filter by type of business, or open a brand for the figures underneath.
7 brands
Best in Class Education Center
Tutoring and learning centers
- Wages, the dominant line. Wages take 19.9% of sales. Staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission are where this is won.
- Occupancy, the line that does not flex. Rent and building costs take 17.6% of sales here. Sales per square foot and the hours the space is earning are the only two ways to move it, because the rent itself is fixed at signing.
- Enrolment, the operating driver. This model bills on enrolment. The licence fixes how many places exist, so what is left is how many are filled, what each is priced at, and how long a family stays. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites. Fees run about 20.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Brain Balance
Tutoring and learning centers
- Enrolment, the operating driver. This model bills on enrolment. The licence fixes how many places exist, so what is left is how many are filled, what each is priced at, and how long a family stays. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites. Fees run about 19.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year. This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Huntington Learning Center
Tutoring and learning centers
- Accounts, the operating driver. This model bills on accounts. An account signed this year still bills next year, so keeping accounts matters more than winning them. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites. Fees run about 25.2% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Kumon
Tutoring and learning centers
- Enrolment, the operating driver. This model bills on enrolment. The licence fixes how many places exist, so what is left is how many are filled, what each is priced at, and how long a family stays. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Service and retail mix. Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
LearningRx
Tutoring and learning centers
- Wages, the dominant line. Wages take 35.6% of sales, against 21.4% kept at the end. Staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission are where this is won. Small movements here move the result more than anything else, because nothing else in the structure is that large.
- Occupancy, the line that does not flex. Rent and building costs take 12.2% of sales here. Sales per square foot and the hours the space is earning are the only two ways to move it, because the rent itself is fixed at signing.
- Customers, the operating driver. This model bills on customers. The owner works on how many customers are won, how many are lost, and what each spends in a year. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites. Fees run about 12.8% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Mathnasium
Tutoring and learning centers
- Cost of what you sell. Products and materials take 37.7% of sales, against 30.4% kept at the end. Buying terms, price discipline and waste are where this is won, and each of them compounds at volume. Small movements here move the result more than anything else, because nothing else in the structure is that large.
- Occupancy, the line that does not flex. Rent and building costs take 12.8% of sales here. Sales per square foot and the hours the space is earning are the only two ways to move it, because the rent itself is fixed at signing.
- Enrolment, the operating driver. This model bills on enrolment. The licence fixes how many places exist, so what is left is how many are filled, what each is priced at, and how long a family stays. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites. Fees run about 12.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Sylvan Learning
Tutoring and learning centers
- Student hours, the operating driver. This model bills on student hours. Families buy hours in blocks, so the owner works on how many hours are delivered each week and how long a family keeps buying them. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites. Fees run about 22.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- What should I be looking at every week?The handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?What each one owns, and the point at which the next one pays for itself.
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What share of your revenue is staff?
A structured review of your unit economics, cash forecast. Reporting, built around wages measured against enrollment week by week, occupancy cost against the hours a room is actually used. A second-location gate set on cash.
Request the reviewWhere these figures come from
Every figure here comes from the brands' 2026 FDDs and is unaudited by us. We are unaffiliated with the brands. The medians, growth and customers lost figures are our own calculations. The figures describe past performance at other businesses. They are not a projection of your results. This page is an educational summary and is not an offer to sell a franchise or financial, legal or tax advice. All trademarks belong to their owners. How Averan reads a Franchise Disclosure Document.