Pet Wants franchise unit economics
Pet Wants franchisees run retail stores that sell pet food, supplies and grooming and deliver to customers’ homes.
Pet Wants franchise at a glance
The 2026 FDD from Pet Wants Franchise System, LLC reports 2025 gross revenue by quartile for the 51 stores open and reporting all year, a separate table for single-store owners and one row for multi-store owners.
Pet Wants franchisees averaged $427,433* of sales, with a median of $336,125, according to Item 19 of Pet Wants’ 2026 FDD, issued 9 April 2026. The 51 in that group are 76%* of Pet Wants’ 67 store franchises. Fees paid to Pet Wants come to about 9.14%* of sales. A Pet Wants franchise costs $148,150 to $239,400 to open.
- A Pet Wants franchise costs $148,150 to $239,400 to open, according to Item 7 of the 2026 FDD.
- Pet Wants charges a 7% royalty, 2% for national branding and 2% for local advertising, each with a monthly dollar minimum, plus a $50 monthly technology fee.
- Pet Wants’ monthly minimums come to $2,900* a month, or $34,800* a year, once a store is past its first 12 months.
- Pet Wants’ top-quartile stores averaged $935,860 of gross revenue in 2025 and its bottom-quartile stores $136,390.
- Pet Wants prints an average of $546,633 for the 51 stores; weighting its four quartile averages by store count gives $427,433*.
- Pet Wants had 158 franchises at the end of 2025: 67 store franchises and 91 mobile franchises, a format it no longer sells.
These figures come from Pet Wants's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $2,900 a month and $34,800 a year of minimum charges, and the $427,433 quartile-weighted average for the 51 stores.
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Talk to Averan → Averan Pet Wants Conversion Package →- Item 19 prints an average of $546,633 for the 51 stores, and its own quartile averages weight to $427,433*. Twelve stores averaged $935,860, thirteen $441,663, thirteen $234,928 and thirteen $136,390. The printed figure is $119,200*, or 27.9%*, above the weighted result. The single-store table’s cumulative average of $358,940 does match its four quartiles.
- The $1,500 a month local advertising minimum is higher than 2% of sales until a store sells $900,000 a year*. The top-quartile average of $935,860 is above that level; the other three quartile averages are below it, so at those averages the store pays $18,000* a year of local advertising.
- Below $171,429* of annual sales, every brand charge sits at its minimum. That is $34,800* a year after the first 12 months, which is 25.52%* of the bottom-quartile average of $136,390 and 42.45%* of the lowest store’s $81,971.
- Four owners with more than one store averaged $1,342,813 of 2025 gross revenue per owner. That is 3.74 times* the $358,940 average of the 48 single-store owners. The highest figure in the all-store table, $1,764,301, is also the highest in the multi-store row.
- 91 of the 158 franchises at the end of 2025 were mobile franchises, and Item 19 publishes no revenue for them. That is 57.6%* of the system. Pet Wants says it formerly offered store and mobile franchises and now offers store franchises.
Revenue by quartile
How much does a Pet Wants franchise make?
| Quartile | Stores | Average | Median | High | Low | At or above average |
|---|---|---|---|---|---|---|
| First (top) | 12 | $935,860 | $804,944 | $1,764,301 | $578,351 | 25% |
| Second | 13 | $441,663 | $451,596 | $531,326 | $337,588 | 54% |
| Third | 13 | $234,928 | $220,655 | $311,221 | $176,889 | 38% |
| Fourth (bottom) | 13 | $136,390 | $143,139 | $166,287 | $81,971 | 54% |
| All 51, as printed | 51 | $546,633 | $336,125 | $1,764,301 | $81,971 | 24% |
All figures as printed in Item 19 (the first-quartile average is $935,860.37; cents dropped). Gross revenue is taken from franchisee reports that Pet Wants has not audited. Delivery-only franchises are not included.
The 51 Pet Wants stores open and reporting all of 2025 had a median of $336,125 of gross revenue. Pet Wants had 67 store franchises at the end of 2025; the other 16 were not open or did not report for the whole year.
Item 19 prints an average of $546,633 for all 51 stores. Weighting the four quartile averages by their store counts (12, 13, 13 and 13) gives $427,433*, which is $119,200* lower. Averan uses $427,433* as the all-store average on this page and shows the printed figure beside it.
The top quartile averaged $935,860 and the bottom quartile $136,390. The highest figure was $1,764,301 and the lowest $81,971.
Item 19 does not report profit or costs. It reports gross revenue only, and states that the figures do not reflect cost of sales, operating expenses or the fees paid to Pet Wants.
Single and multi-store owners
Single-store and multi-store owners, 2025
| Quartile | Stores | Average | Median | High | Low | At or above average |
|---|---|---|---|---|---|---|
| First (top) | 12 | $685,000 | $721,239 | $903,310 | $504,064 | 58% |
| Second | 12 | $399,549 | $413,075 | $473,933 | $301,383 | 58% |
| Third | 12 | $217,312 | $218,265 | $281,713 | $166,286 | 58% |
| Fourth (bottom) | 12 | $133,898 | $138,808 | $164,806 | $81,971 | 54% |
| All 48 | 48 | $358,940 | $291,548 | $903,310 | $81,971 | 42% |
As printed in Item 19, with cents dropped (for example $685,000.11 and $399,549.62). The cumulative average of $358,940.12 equals the mean of the four quartile averages.
The 48 single-store owners averaged $358,940 of gross revenue in 2025, with a median of $291,548. Their highest store had $903,310 and their lowest $81,971.
Four owners who run more than one store averaged $1,342,813, with a median of $1,336,415. Their range was $934,120 to $1,764,301. Item 19 presents these as one figure per owner. The average is 3.74 times* the single-store average.
The top single-store quartile averaged $685,000, 5.12 times* the bottom single-store quartile’s $133,898. In the all-store table the gap between the top and bottom quartile averages is 6.86 times*.
The two tables do not count stores the same way. The single-store table counts 48 owners and the multi-store row 4, which is 52 against the 51 stores in the all-store table. The single-store table also says it leaves out 13 stores that were not open all year, where 67 less 51 is 16.
Brand charges
Brand charges
| Charge | Rate | Monthly minimum | Minimum a year | Sales where the rate passes the minimum |
|---|---|---|---|---|
| Royalty | 7% of gross revenues | $350 for 12 months, then $1,000 | $12,000* | $171,429* |
| Local advertising | 2% of gross revenues | $1,500 | $18,000* | $900,000* |
| National branding | 2% of gross revenues | $350 | $4,200* | $210,000* |
| Technology fee | None | $50 | $600* | Not applicable |
| All four | 11% of gross revenues | $2,900* | $34,800* | Not applicable |
Rates and minimums as printed in Item 6. The annual minimums use the $1,000 royalty minimum that applies after the first 12 months. A local advertising cooperative can add up to 3% of gross revenues where one exists; Pet Wants says none has been established.
Each percentage charge has a monthly minimum, and Pet Wants charges whichever is greater. After the first 12 months the minimums add up to $2,900* a month, or $34,800* a year.
The local advertising minimum is the last to give way to the percentage. At $1,500 a month against 2% of sales, the percentage is higher only above $900,000* of annual sales.
At the quartile-weighted average of $427,433*, Averan puts the royalty, national branding and technology fee, paid to Pet Wants, at $39,069* a year, or 9.14%* of revenue. The royalty and national branding are above their minimums at that level; local advertising, spent by the franchisee, is at its $18,000* minimum.
Pet Wants sells the branded dog and cat food that stores must carry. In 2025 it received $4,585,957 from those product sales, of which $4,180,334 went to the manufacturer and to warehousing and delivery.
A transfer costs the greater of $15,000 or 10% of the purchase price, plus legal and administrative costs. A further $10,000 lead referral fee applies when the buyer was already in Pet Wants’ sales database.
Charges by quartile
Brand charges at each quartile average, 2025
| Store | Average revenue | Royalty | Local advertising | National branding | Technology | Total | Share of revenue |
|---|---|---|---|---|---|---|---|
| First quartile | $935,860 | $65,510* | $18,717* | $18,717* | $600* | $103,545* | 11.06%* |
| Second quartile | $441,663 | $30,916* | $18,000* | $8,833* | $600* | $58,350* | 13.21%* |
| Third quartile | $234,928 | $16,445* | $18,000* | $4,699* | $600* | $39,744* | 16.92%* |
| Fourth quartile | $136,390 | $12,000* | $18,000* | $4,200* | $600* | $34,800* | 25.52%* |
| Lowest store | $81,971 | $12,000* | $18,000* | $4,200* | $600* | $34,800* | 42.45%* |
Averan calculation from the Item 6 rates and minimums and the Item 19 quartile averages, assuming a full year past the first 12 months. Excludes any cooperative advertising.
The fourth-quartile average and the lowest store pay the same $34,800*. Both are below $171,429* of annual sales, where every charge sits at its minimum.
The share of revenue going to these charges runs from 11.06%* at the top-quartile average to 25.52%* at the bottom-quartile average.
Local advertising is paid by the franchisee to promote its own store. Royalty and technology go to Pet Wants and national branding goes to the Pet Wants National Branding Fund.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $53,900 | $53,900 |
| Real estate, first 3 months | $3,200 | $8,000 |
| Leasehold improvements | $5,000 | $20,000 |
| Fixtures and equipment | $32,000 | $50,000 |
| Vehicle | $0 | $8,000 |
| Initial inventory | $25,000 | $50,000 |
| Retail e-commerce and website system | $1,500 | $3,000 |
| Travel and living while training | $1,250 | $4,000 |
| Telephone, bank and other deposits | $500 | $1,000 |
| Pre-opening promotion | $10,000 | $10,000 |
| Licenses | $100 | $500 |
| Vehicle wrap | $2,500 | $4,500 |
| Retail e-commerce and website system setup | $1,500 | $1,500 |
| Limited liability entity | $200 | $1,000 |
| Insurance | $1,500 | $4,000 |
| Additional funds, 3 months | $10,000 | $20,000 |
| Total | $148,150 | $239,400 |
As printed in Item 7. The table prints the franchise fee as $53,900; Item 5 and Item 7’s own Note 1 state $53,500 for a territory of up to 100,000 people. The totals add up using $53,900.
Opening a Pet Wants store franchise is estimated at $148,150 to $239,400. Of that, $78,900 to $103,900 is paid to Pet Wants or an affiliate, according to the cover page.
The franchise fee is $53,500 for a territory of up to 100,000 people. Each further 1,000 people, or part of 1,000, adds $500. Pet Wants recommends a territory of at least 75,000 people. Additional territories carry a $7,500 discount.
Initial inventory of $25,000 to $50,000 must be bought from Pet Wants or a supplier it designates. Pet Wants, through its manufacturer, is the only approved supplier of Pet Wants brand dog and cat food.
Spending comes in two phases. Item 7 says phase one is mobile delivery and phase two is the store, which must open within 12 months of signing. Real estate, leasehold improvements, fixtures and equipment, the higher end of inventory and half of the pre-opening promotion typically fall in phase two. Item 7 expects rent of $2,000 to $8,000 a month for about 1,500 square feet.
The Winner’s Circle program rebates the franchise fee in four steps. Pet Wants rebates $10,000 at $600,000 of cumulative gross revenue within two years, $10,000 more at $990,000 within three years, $10,000 more at $1,620,000 within four years and the rest of the fee at $2,355,000 within five years. Averan’s arithmetic puts those at $300,000, $330,000, $405,000 and $471,000 a year*. Each rebate also requires attendance at all national and regional conferences, a signed general release and full compliance with the agreements.
Locations
Locations, 2023 to 2025
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased other | End |
|---|---|---|---|---|---|---|---|
| 2023 | 138 | 24 | 0 | 0 | 16 | 0 | 146 |
| 2024 | 146 | 24 | 0 | 0 | 10 | 1 | 159 |
| 2025 | 159 | 14 | 0 | 0 | 9 | 6 | 158 |
As printed in Item 20 Table 3. Pet Wants has no company-owned outlets. Item 20 notes that reacquired outlets were terminated at reacquisition.
Pet Wants had 158 franchises at the end of 2025, down from 159 a year earlier. The count rose by 8 in 2023 and 13 in 2024.
Of the 158, 67 were store franchises and 91 were mobile franchises. Item 19 says Pet Wants now offers store franchises only.
In 2025, 14 franchises opened, 9 were reacquired by Pet Wants and 6 ceased operations for other reasons. Twelve franchises transferred to new owners in 2025, after 8 in 2024.
One franchise agreement was signed but not opened at the end of 2025. Pet Wants projects 20 new franchised outlets in 2026.
Questions we get asked
Questions owners ask
How much does a Pet Wants franchise cost to open?
Item 7 of the 2026 FDD puts a store franchise at $148,150 to $239,400. That includes the franchise fee, $25,000 to $50,000 of initial inventory, $32,000 to $50,000 of fixtures and equipment and $10,000 to $20,000 of additional funds for the first three months.
What fees does a Pet Wants franchisee pay?
A royalty of 7% of gross revenues, 2% to the National Branding Fund and 2% for local advertising, each with a monthly minimum, plus a $50 monthly technology fee. After the first 12 months the minimums total $34,800 a year*. At the quartile-weighted average of $427,433*, Averan puts the royalty, national branding and technology fee at 9.14%* of revenue.
How much revenue does a Pet Wants store make?
The 51 stores open and reporting all of 2025 had a median of $336,125. Item 19 prints an average of $546,633; weighting its quartile averages gives $427,433*. The top quartile averaged $935,860 and the bottom quartile $136,390.
Does the Pet Wants FDD show profit?
No. Item 19 reports gross revenue only, for all reporting stores, for single-store owners and for multi-store owners.
Can a Pet Wants owner get the franchise fee back?
The Winner’s Circle program rebates $10,000 at $600,000 of cumulative gross revenue within two years, $10,000 more at $990,000 within three, $10,000 more at $1,620,000 within four and the rest at $2,355,000 within five. Each step has conditions, including conference attendance and a signed general release. Pet Wants may cancel or modify the program.
How many Pet Wants locations are there?
Item 20 reports 158 franchises at the end of 2025, down from 159. Of those, 67 were store franchises and 91 were mobile franchises. Pet Wants has no company-owned outlets.
Questions worth putting to Pet Wants
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Pet Wants see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Pet Wants locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Pet Wants Franchise System, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Pet Wants is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Pet Wants Franchise System, LLC, 2026 Franchise Disclosure Document, issued 9 April 2026.