Zoom Room franchise unit economics
Zoom Room franchisees run indoor dog training gyms of about 3,000 square feet. Across 48 gyms sales averaged $409,758 with wages at 37.2%, rent at 25.6%, local marketing at 8.9% and royalties at 7.8%, leaving $33,663 before the owner is paid anything. The top 12 gyms keep $181,702 on $609,066 of revenue; the bottom 12 lose $107,985 on $283,771.
- Primary source
- Zoom Room Franchising, LLC, 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure
- Population
- 48 of 58 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
The bottom twelve Zoom Room gyms pay $113,775 in rent. The top twelve pay $108,294. The lower-selling group pays more rent and sells $325,295 less. Rent is 40.1% of sales for that group and 17.8% for the other. One group ends the year $181,702 ahead. The other ends $107,985 behind.
- The published net profit sits before the owner's own pay. Total expenses reconciles only once owner wages is left out, $21,000 at the average *, so an average gym keeps $12,663 after paying its owner.
- The bottom quarter pays more rent than the highest-selling and bills $325,295 less. $113,775 against $108,294 on revenue of $283,771 against $609,066 *, 40.1% of the top line against 17.8%.
- Twelve of the 48 gyms lose $107,985 a year. Wages takes 61.4% of their revenue and they average 2.1 years old, against 5.1 years in the top quarter.
- A customer costs $63 to acquire and returns $2,249 over their life. 35.7 times, and the acquisition cost ranges $15 to $150 across the system *, a ten-fold range.
- Franchise fees take 10.9% of revenue and local marketing another 8.9%. $44,678 to the franchisor plus $36,550 spent locally is 19.8% of an average gym's revenue *.
How much does a Zoom Room franchise make?
The average Zoom Room unit reported $409,758 of revenue in the 2026 FDD, and the median reported $390,448. The brand’s disclosure document puts the profit line at 8.2% of revenue. Fees come off the top first, at about 10.9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling gyms are below.
Top performers
What separates the top Zoom Room performers
Zoom Room splits its locations into groups instead of publishing one average. The best group averaged $609,066 a year. The worst averaged $283,771. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $390,448. The average was $409,758. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 2.1× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.Locations run 3,000 square feet. capacity is None vans multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $302,523 to $464,712, a 1.5× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
- Lease economics.Occupancy cost ran 25.6% of sales in this filing. The rent does not fall when sales do, so the same lease is a far heavier line at the bottom of the system than at the top. That is how a weak site compounds into a weak profit line.
Live operating levers
- Wages, the dominant line.Wages take 32.1% of sales, against 8.2% kept at the end. Staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission are where this is won. Small movements here move the result more than anything else, because nothing else in the structure is that large.
- Occupancy, the line that does not flex.Rent and building costs take 25.6% of sales here. Sales per square foot and the hours the space is earning are the only two ways to move it, because the rent itself is fixed at signing.
- Members, the operating driver.This model bills on members. The owner watches how many people join, how many cancel, and what a member spends beyond the plan. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Fees, and where the minimum bites.Fees run about 10.9% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- The reporting screen.48 of 58 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
- What the disclosure leaves out.Item 19 publishes no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
The profit line, three ways
Read the bottom line carefully: it comes before the owner's salary.
Forty-eight gyms filed a full profit statement. Revenue less total expenses reproduces the filed net profit exactly in all three tables, and every published percentage matches its own dollars exactly. But total expenses reconciles only when the owner's own wages is excluded. So the $33,663 an average gym reports is profit before the owner is paid anything at all.
| Line | All 48 | Share | Top 12 | Share | Bottom 12 | Share |
|---|---|---|---|---|---|---|
| Sales | $409,758 | 100% | $609,066 | 100% | $283,771 | 100% |
| Cost of goods | $25,137 | 6.1% | $33,654 | 5.5% | $22,137 | 7.8% |
| Wages, excluding the owner | $131,396 | 32.1% | $142,404 | 23.4% | $151,596 | 53.4% |
| Royalties | $32,070 | 7.8% | $47,380 | 7.8% | $22,685 | 8.0% |
| National advertising fund | $4,009 | 1.0% | $5,922 | 1.0% | $2,836 | 1.0% |
| Software | $6,186 | 1.5% | $7,000 | 1.1% | $5,445 | 1.9% |
| Merchant processing | $11,470 | 2.8% | $15,802 | 2.6% | $7,951 | 2.8% |
| Local marketing | $36,550 | 8.9% | $42,430 | 7.0% | $37,263 | 13.1% |
| Rent | $105,056 | 25.6% | $108,294 | 17.8% | $113,775 | 40.1% |
| Utilities, insurance, supplies, repairs and accounting | $24,223 | 5.8% | $24,478 | 4.0% | $28,069 | 9.9% |
| Total expenses | $376,096 | 91.8% | $427,364 | 70.2% | $391,756 | 138.1% |
| Net profit, before owner pay | $33,663 | 8.2% | $181,702 | 29.8% | −$107,985 | −38.1% |
| Owner wages * | $21,000 | 5.1% | $37,454 | 6.1% | $22,532 | 7.9% |
| After paying the owner * | $12,663 | 3.1% | $144,248 | 23.7% | −$130,517 | −46.0% |
Dollar figures and percentages are as the brand reported it; the grouped utilities line, the total-expense share, the net-profit share and the last two rows are marked *.
The average of the reported net profit shares kept is 0.4% while the average dollars give 8.2%. The average is worked out across each gym's own result, and one gym at −143.3% pulls it down. Half the gyms kept more than 8.5% and half kept less.
Wages and rent together take 57.7% of revenue at the average gym and 93.5% at the bottom twelve. 32.1% and 25.6% against 53.4% and 40.1% *, and both figures exclude the owner's own labor.
sales same-store sales grew 11.9% on average and 8.8% at the median. Across 35 gyms open for two full years, sales moved between a 20.5% fall and an 81.8% rise. 14 of the 35 were above the average.
Rent and the square foot
Rent is the same bill in every quartile. Revenue is what moves.
The prototype is about 3,000 square feet at an expected $18 to $36 a square foot including common area maintenance and triple-net charges. Against that footprint the average gym pays $35.02 and the bottom quarter $37.92, at the top of that range and past it.
| Measure | All 48 | Top 12 | Bottom 12 | Top against bottom |
|---|---|---|---|---|
| Revenue a square foot | $136.59 | $203.02 | $94.59 | 2.15× |
| Rent a square foot | $35.02 | $36.10 | $37.92 | 0.95× |
| Wages a square foot, excluding the owner | $43.80 | $47.47 | $50.53 | 0.94× |
| Net profit a square foot, before owner pay | $11.22 | $60.57 | −$36.00 | n/a |
| Average age in years | n/a | 5.1 | 2.1 | 2.43× |
Every figure here is marked *, dividing each filed average by the 3,000 square foot prototype behind the investment estimate. The age figures are as the brand reported it.
Rent and wages both cost slightly more at the bottom than at the top. $37.92 against $36.10 a foot and $50.53 against $47.47 *, so the entire difference between the two groups is on the revenue side.
The bottom quarter is half the age of the top. 2.1 years against 5.1, so some of that group is still filling a building it already pays for in full, and some of it will stay there.
What $325,295 of extra revenue is worth.
| Line | Bottom 12 | Top 12 | Extra dollars | Share of the extra revenue |
|---|---|---|---|---|
| Sales | $283,771 | $609,066 | $325,295 | 100.0% |
| Cost of goods | $22,137 | $33,654 | $11,517 | 3.5% |
| Wages, excluding the owner | $151,596 | $142,404 | −$9,192 | −2.8% |
| Royalties and fund | $25,521 | $53,302 | $27,781 | 8.5% |
| Local marketing | $37,263 | $42,430 | $5,167 | 1.6% |
| Rent | $113,775 | $108,294 | −$5,481 | −1.7% |
| Net profit before owner pay | −$107,985 | $181,702 | $289,687 | 89.1% |
The two quarter averages are as the brand reported it. The extra-dollars and share columns are marked *, subtracting one from the other and dividing by the revenue difference.
Eighty-nine cents of every dollar of the revenue gap reaches the bottom line. $289,687 of profit on $325,295 of revenue *, because the two biggest costs are already being paid at the bottom.
What a customer is worth
$63 buys a customer worth $2,249.
Rare visibility here: what a customer costs to win, and what one is worth across the whole relationship. The average is $63 to acquire against $2,249 of lifetime revenue. $679 of that arrives in the first eight weeks. So acquisition pays back ten times over before a customer has finished a first course.
| Measure | Range | Average | Median | Gyms above average | Against $63 of cost * |
|---|---|---|---|---|---|
| Cost to acquire a customer | $15 – $150 | $63 | $56 | 19 | n/a |
| Revenue in the first eight weeks | $367 – $2,021 | $679 | $606 | 13 | 10.8× |
| Lifetime revenue a customer | $1,194 – $3,236 | $2,249 | $2,273 | 6 | 35.7× |
| Lifetime revenue, top quarter of customers | $2,689 – $9,303 | $5,168 | $4,860 | 5 | 82.0× |
| Lifetime revenue, bottom quarter of customers | $352 – $1,101 | $647 | $576 | 5 | 10.3× |
Ranges, averages, medians and counts are as the brand reported it; the final column is marked *, dividing each average by the $63 average acquisition cost.
The acquisition cost varies ten-fold across the system. $15 at one gym and $150 at another *, which on the $36,550 an average gym spends locally is the difference between 2,437 customers a year and 244.
A top-quarter customer is worth eight times a bottom-quarter one. $5,168 against $647 of lifetime revenue, so which customers a gym keeps matters more than how many it meets.
Nineteen of the 48 gyms beat the average acquisition cost and six beat the average lifetime revenue. The second number is the harder one, and it is where the profit tables say the difference sits.
Fees and what it costs to open
Nine percent to the brand, plus $7,800 of software and 2% of your own spend.
The royalty is 8% of weekly gross sales and the national advertising fund 1%. Software runs $150 a week after a $400 setup. Local advertising has to be at least 2% of monthly sales, and never less than $1,000 a month. Gyms spend three times that minimum.
| Charge | Rate | At $409,758 of revenue * | What gyms actually reported |
|---|---|---|---|
| Royalty | 8% of weekly gross sales | $32,781 | $32,070 |
| National advertising fund | 1% of weekly gross sales | $4,098 | $4,009 |
| Software | $150 a week, plus a $400 setup | $7,800 | $6,186 |
| Paid to the franchisor | 9% plus software | $44,678, or 10.9% | $42,265 |
| Local advertising | 2% of monthly gross, minimum $1,000 a month | $12,000 at the minimum | $36,550 |
| Together | n/a | $56,678, or 13.8% | $78,815, or 19.2% |
Rates and the final column of reported averages are as the brand reported it; the middle column is marked. Applying each rate to the group’s average sales.
$302,523 at the cheapest, and the build is more than half of it.
| Line | Low | High | Share of the low estimate * |
|---|---|---|---|
| Initial franchise fee | $49,500 | $49,500 | 16.4% |
| Construction management fee | $10,000 | $10,000 | 3.3% |
| Building work | $169,223 | $250,162 | 55.9% |
| Three months' rent and deposits | $18,000 | $45,500 | 5.9% |
| Signage | $8,000 | $20,000 | 2.6% |
| Furniture, fixtures and equipment | $10,500 | $16,500 | 3.5% |
| Opening inventory | $8,000 | $12,000 | 2.6% |
| Professional fees | $12,000 | $16,000 | 4.0% |
| Grand opening and travel | $3,000 | $6,500 | 1.0% |
| Office equipment, software, dues, permits and insurance | $5,300 | $14,550 | 1.8% |
| Additional funds, three months | $9,000 | $30,000 | 3.0% |
| Total | $302,523 | $464,712 | 100% |
Amounts are as the brand reported it and the share column is marked *; several lines are grouped here from separate filed rows.
Payback on the low estimate is 8.99 years at the average. $302,523 against $33,663 before owner pay *, falling to 1.66 years in the top quarter.
The landlord allowance is worth more than a third of the build. $109,860 against $169,223 of building work on the low estimate *. Five in six owners were given one.
Questions we get asked
Questions owners ask.
What does a Zoom Room gym bill and keep?
Sales averaged $409,758 across 48 gyms with a median of $390,448 and a range of $166,691 to $931,758. Net profit averaged $33,663 with a median of $24,155, and that is before the owner's own salary, which averages $21,000.
How apart are the best and worst gyms?
The top 12 average $609,066 of revenue and $181,702 of profit; the bottom 12 average $283,771 and lose $107,985. The top group averages 5.1 years old and the bottom 2.1.
Where does the money go?
Wages at 32.1% of revenue excluding the owner, rent at 25.6%, local marketing at 8.9%, royalties at 7.8%, cost of goods at 6.1% and merchant processing at 2.8%.
What is a customer worth?
$2,249 of lifetime revenue on average against $63 to acquire, with $679 arriving in the first eight weeks. A top-quarter customer returns $5,168 and a bottom-quarter one $647.
What does it cost to open?
$302,523 to $464,712 for a gym of about 3,000 square feet. Building work is $169,223 to $250,162 of that, before the landlord's contribution, which averaged $109,860 where it was given. The initial franchise fee is $49,500 plus a $10,000 construction management fee.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Zoom Room
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Zoom Room locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What does a customer cost you, and what do they return?
A structured review of your unit economics, cash forecast. Reporting, built around acquisition cost tracked by channel, lifetime revenue measured by group. A profit line that shows your own salary as a cost.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Zoom Room reads against the rest of the dog training group: Bark Busters · Sit Means Sit. The dog training guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- What should I be looking at every week?The handful of numbers that move before the P&L does.
- Do I need a bookkeeper, a controller, or a CFO?What each one owns, and the point at which the next one pays for itself.