EarthWise Pet franchise unit economics
EarthWise Pet franchisees run pet nutrition centers that sell pet food and supplies, often combined with an in-store grooming salon, standalone salons or mobile grooming vans.
EarthWise Pet franchise at a glance
Across 130 nutrition centers retail sales averaged $650,138, and across 72 in-store salons grooming averaged $280,073.
EarthWise Pet franchisees averaged $650,138 of sales in the fiscal year to 30 September 2025, with a median of $592,765, according to Item 19 of EarthWise Pet’s 2026 FDD, issued 6 August 2026. Fees paid to EarthWise Pet come to about 5.2%* of sales. EarthWise Pet charges a royalty of 4% of sales.
- An EarthWise Pet franchise costs $78,300 to $1,036,250 to open, including a $45,000 initial franchise fee, according to the brand's 2026 FDD.
- EarthWise Pet’s FDD projects EBITDA of 9.2% of sales for a store with an in-store salon in a 12-month pro forma, an estimate and not a reported result. EarthWise Pet’s FDD defines EBITDA as gross profit less ordinary operating expenses, before interest, taxes, depreciation and amortization.
- In the EarthWise Pet projection for an in-store salon with a nutrition center, wages take 30.7%, rent and space costs take 10.1% and cost of goods takes 37.1% of sales.
- Work out EarthWise Pet's fees at your own sales with the minimum fee calculator.
These figures come from EarthWise Pet's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- Every projected margin is measured against gross profit. 15.4% on the co-branded model is 9.2% of its own sales line *; on the mobile van the difference is 21.3% against 20.3%.
- The flagship projection mixes an all-unit retail average with top-third service figures. $650,138 is the mean across all 130 nutrition centers; $426,011 and $34,180 are top-third medians, 1.52 and 1.71 times their own all-unit means *.
- The mobile van projection multiplies a bottom-third ticket by a top-half pet count. That is $180.48 × 117 pets × 12 months = $253,393.92, the filed figure to the cent *.
- Retail is 59% of the co-branded model's sales and 36% of its gross profit. $650,138 of sales produces $238,434 at a 36.7% product margin, against $425,755 from services *.
- Wages are 53.4% of sales in the EarthWise Pet salon model and 42.0% in the van. That is $346,863 on $649,057 and $106,425 on $253,394 *.
How much does an EarthWise Pet franchise make?
The average EarthWise Pet unit reported $650,138 of revenue in the 2026 FDD, and the median reported $592,765. The brand’s disclosure document projects EBITDA at 9.2% of revenue in a pro forma. Fees come off the top first, at about 5.2% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling locations are below.
Top performers
What separates the top EarthWise Pet performers
EarthWise Pet splits its locations into groups instead of publishing one average. The top group averaged $1,093,847 a year. The lowest averaged $266,016. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $592,765. The average was $650,138. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The top band sells 4.1× the bottom band. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Capacity is the number of grooming vans and salon groomers, times the hours they work, times how full their schedules are. The build sets how much you can sell.
- Territory.This model sells from a territory, with no storefront. Population density sets how much driving sits between jobs.
- Opening cost range.Opening costs $78,300 to $1,036,250, a 13.2× range inside one brand.
- Lease cost.Occupancy cost ran 10.1% of sales in this filing. Rent stays the same when sales fall, so it takes a larger share of sales at lower-selling locations.
- Fees and the minimum.Fees run about 5.2% of sales. A minimum fee also applies, so lower-selling locations pay a higher effective rate. Work out the sales level where the percentage overtakes the minimum.
Live operating levers
- Products and materials.Products and materials take 37.1% of sales, against projected EBITDA of 9.2%. The levers are buying terms, price discipline and waste.
- Occupancy cost.Rent and building costs take 10.1% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Sales depend on pets served.The owner counts how many pets come through in a day and how many come back within the month.
- Memberships and rebooking.A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
Context you underwrite around
- What the figures cover.The figures describe FY ended 30 September 2025, reported by the franchisor and unaudited by us. Ask what changed after the period closed, because a filing shows one moment in time.
Discounts available
- EarthWise Pet takes 10% off the initial franchise fee for veterans of the U.S. armed forces (not dishonorably discharged).
- EarthWise Pet takes 20% off the fee for the second and later franchises bought together under a Multiple Franchise Purchase Addendum.
From Item 5 of the EarthWise Pet 2026 FDD. The costs on this page use the full initial franchise fee for one unit, before any discount.
Reading the projections
Projected profit by model
The percentage printed under each projection is profit measured against gross profit. On a services-only model that matters little, because cost of goods is 4.9% of sales. On the co-branded model, where product cost is $411,705, it flatters the headline by 6.2 points.
| Model | Total net sales | Gross profit | profit | Filed % | Of gross profit * | Of sales * |
|---|---|---|---|---|---|---|
| One mobile van | $253,394 | $240,965 | $51,329 | 21.3% | 21.30% | 20.26% |
| Three mobile vans | $760,182 | $722,894 | $153,987 | 21.3% | 21.30% | 20.26% |
| Grooming salon | $649,057 | $622,106 | $114,374 | 18.4% | 18.38% | 17.62% |
| Grooming salon plus a van | $902,451 | $863,071 | $165,703 | 19.2% | 19.20% | 18.36% |
| In-store salon plus nutrition center | $1,110,330 | $664,189 | $102,213 | 15.4% | 15.39% | 9.21% |
| That plus a van | $1,363,724 | $905,154 | $153,542 | 17.0% | 16.96% | 11.26% |
Sales, gross profit, profit and the filed percentage are as the brand reported it; the last two columns are marked *.
Reading 15.4% as a share of sales overstates the money by $68,778. 15.4% of $1,110,330 is $170,991 against a filed $102,213 *, two thirds of a year's projected profit.
A salon with a food shop attached keeps half the share of sales that a salon alone keeps. 17.62% for the grooming salon model against 9.21% for the co-branded one *, because retail brings $650,138 of sales and $411,705 of product cost with it.
Projected costs as a share of sales
| Line | One van | Grooming salon | In-store salon plus nutrition center |
|---|---|---|---|
| Total net sales | $253,394 | $649,057 | $1,110,330 |
| Product and service cost | 4.9% | 4.2% | 40.2% |
| Wages | 42.0% | 53.4% | 30.7% |
| Rent | 13.0% | 11.9% | 10.1% |
| Royalty | 7.0% | 5.0% | 4.4% |
| Marketing contribution | 2.0% | 2.0% | 0.8% |
| Everything else | 10.8% | 5.9% | 4.6% |
| profit on sales | 20.3% | 17.6% | 9.2% |
Every percentage here is marked *, dividing each filed dollar line by that model's filed total net sales.
Wages are 53.4% of sales in the salon projection. That is $340,832 of grooming wages plus $6,031 of other wages on $649,057 *, four and a half times the rent and ten times the royalty.
Retail is 59% of the co-branded model's sales and 36% of its gross profit. $650,138 of shop sales leaves $238,434 after the cost of the goods, a 36.7% margin *, while $460,192 of services produces $425,755.
Where the numbers come from
Sources of projected revenue
| Projected line | Amount | Drawn from | All-unit comparison | Multiple * |
|---|---|---|---|---|
| Retail, co-branded model | $650,138 | mean across all 130 nutrition centers | $650,138 | 1.00× |
| Grooming, co-branded model | $426,011 | median of the top third of 72 in-store salons | $280,073 mean | 1.52× |
| Self-wash, co-branded model | $34,180 | median of the top third of 60 self-wash salons | $19,937 mean | 1.71× |
| Grooming, standalone salon model | $614,877 | mean across all four standalone salons | $614,877 | 1.00× |
| Mobile van, all models | $253,394 | $180.48 ticket × 117 pets × 12 months | $180.46 ticket, 97 pets a month | 1.21× |
The amounts and the underlying historical figures are as the brand reported it, with the carried-forward figures marked.
A top-third salon grooms $426,011 and an average one $280,073. The projection uses the first *, so its grooming line sits 52% above what the 72 reporting salons averaged.
The van projection takes its price from the bottom third and its volume from the top half. Applying the all-unit averages to the same arithmetic gives $210,055 against $253,394 *, a 21% difference before a single cost is deducted.
Running the co-branded model on all-unit averages changes the shape entirely. Using the average for all locations instead of the top third removes $160,181 of sales *. The projection only shows $102,213 of profit in total.
What units actually sell
Historical sales by third, fiscal 2025
Behind the projections sit four historical tables covering the fiscal year to 30 September 2025. The two with meaningful populations are 130 co-branded nutrition centers and 72 in-store grooming salons, and both show a four-fold gap between the top and bottom thirds.
| Measure | Units | All, mean | All, median | Top third, mean | Bottom third, mean | Multiple * |
|---|---|---|---|---|---|---|
| Nutrition center retail sales | 130 | $650,138 | $592,765 | $1,093,847 | $266,016 | 4.11× |
| In-store salon grooming sales | 72 | $280,073 | $262,739 | $449,846 | $131,708 | 3.42× |
| In-store salon self-wash sales | 60 | $19,937 | $15,305 | $37,301 | $6,020 | 6.20× |
| Standalone grooming salon sales | 4 | $614,877 | $687,754 | $867,993 | $216,005 | 4.02× |
Sales figures and unit counts are as the brand reported it; the multiple column is marked *.
Mobile grooming visits, quarter to September 2025
The van table is measured the way a route business should be: average ticket, clients serviced, pets serviced. Ten vans traded the full quarter, and the ticket changes little while the volume does.
| Measure | All, mean | All, median | Top third, mean | Bottom third, mean |
|---|---|---|---|---|
| Average ticket | $180.46 | $181.90 | $186.15 | $171.92 |
| Pets serviced a month | 97 | 100 | 122 | 71 |
| Clients serviced a month | 74 | 73 | 98 | 50 |
| Pets a client * | 1.31 | 1.37 | 1.24 | 1.42 |
| Annualized sales * | $210,055 | $218,280 | $272,524 | $146,476 |
Tickets and monthly counts are as the brand reported it. The pets-a-client and annualized sales rows are marked *, dividing pets by clients and multiplying each column's own ticket by its own monthly pet count by twelve.
The ticket moves 8% between the highest and lowest third; the volume moves 72%. That is $171.92 to $186.15 against 71 pets to 122 *.
Each client brings 1.31 pets. That is 97 pets from 74 clients a month *. A second dog in the same house is worth $180 and adds no driving.
Fees and what it costs to open
Royalty by revenue type
The royalty depends on what is sold. Mobile grooming pays 7%, and never less than $100 a week. Salon services pay 5%. Food shop sales pay 4%. Marketing contribution is 2% on services and zero on retail. A co-branded EarthWise Pet operator therefore pays a combined royalty of 4.4% of sales, or 5.2% with marketing.
| Revenue type | Royalty | Marketing | Together | On the projected line |
|---|---|---|---|---|
| Mobile grooming | 7%, minimum $100 a week | 2% | 9% | $22,805 on $253,394 |
| Salon and in-store salon services | 5% | 2% | 7% | $45,434 on $649,057 |
| Nutrition center retail | 4% | 0% | 4% | $26,006 on $650,138 |
| Co-branded model, combined | 4.4% | 0.8% | 5.2% | $58,219 on $1,110,330 |
Rates are as the brand reported it and the dollar column comes from the filed projected royalty and marketing lines. The combined percentages and the crossover are marked *.
Cost to open by model
| Model | Low | High | Projected profit | Payback on the low estimate * |
|---|---|---|---|---|
| Mobile grooming only | $78,300 | $245,450 | $51,329 | 1.53 years |
| Mobile plus grooming salon | $299,000 | $754,250 | $165,703 | 1.80 years |
| Mobile plus in-store salon and nutrition center | $512,000 | $1,036,250 | $153,542 | 3.33 years |
| In-store salon added to an existing pet retailer | $204,000 | $744,250 | n/a | n/a |
Investment ranges and projected profit are as the brand reported it. The payback column is marked *, dividing each low estimate by the projected profit for the matching model. The figure is only as good as the projection it comes from.
The van costs $78,300 to open against $512,000 for the co-branded build. The EarthWise Pet van projects $51,329 of profit on that $78,300, and the co-branded build projects $153,542 on its $512,000 *.
The $100 weekly minimum equals 7% of sales at $74,286 a year. That $74,286 is $100 a week divided by 7% *, and it is a third of what the ten reporting vans annualize, so it binds only in the opening months.
Questions we get asked
Questions owners ask.
How much does an EarthWise Pet franchise make?
EarthWise Pet franchisees averaged $650,138 of sales in the fiscal year to 30 September 2025, with a median of $592,765, according to Item 19 of EarthWise Pet’s 2026 FDD, issued 6 August 2026. Fees paid to EarthWise Pet come to about 5.2%* of sales. EarthWise Pet charges a royalty of 4% of sales.
What margin do the projections actually show at EarthWise Pet?
Measured against sales, it is 20.3% for a mobile van, 17.6% for a grooming salon and 9.2% for the in-store salon with a co-branded nutrition center. The headline 21.3%, 18.4% and 15.4% are profit over gross profit.
What do units actually sell at EarthWise Pet?
Across 130 co-branded nutrition centers trading the full year, retail sales averaged $650,138 with a median of $592,765. Across 72 in-store salons, grooming averaged $280,073 and self-wash $19,937. Ten mobile vans annualize at about $210,055 on a $180.46 ticket and 97 pets a month.
What fees does EarthWise Pet charge?
EarthWise Pet charges 7% on mobile grooming, never less than $100 a week. It charges 5% on salon services. It charges 4% on food shop sales. A 2% marketing charge applies to services and nothing to shop sales. A co-branded operator pays a combined 5.2% of sales.
Where does the money go at EarthWise Pet?
In the projections, wages are 42.0% of sales for a van, 53.4% for a grooming salon and 30.7% for the co-branded model, where product cost takes another 37.1%. Rent runs 10.1% to 13.0% across the three.
How much does an EarthWise Pet franchise cost to open?
An EarthWise Pet franchise costs $78,300 to $245,450 to open for mobile grooming only, $299,000 to $754,250 adding a grooming salon, $512,000 to $1,036,250 for the in-store salon with a nutrition center. Adding an in-store salon to an existing pet retailer costs $204,000 to $744,250. The initial franchise fee is $45,000 plus a territory and service fee of $5,000 to $15,000.
Questions worth putting to EarthWise Pet
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does EarthWise Pet see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many EarthWise Pet locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Is your margin measured on sales or on gross profit?
We review your unit economics and cash forecast and build your reporting around retail and services carried as separate profit lines, groomer wages measured against appointment hours, and product margin tracked by category.
Talk to AveranWhere these figures come from.
Every figure here comes from NPM Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. EarthWise Pet® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: NPM Franchising, LLC, 2026 Franchise Disclosure Document, issued 6 August 2026.
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EarthWise Pet reads against the rest of the grooming and pet retail group: Aussie Pet Mobile · Pet Supplies Plus · Scenthound · Wag N Wash · Woof Gang Bakery · Zoomin Groomin. The grooming and pet retail guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- Do I need a bookkeeper, a controller, or a CFO?It explains what each role owns and when the next hire pays for itself.
- Revenue was the highest it has been. Why did profit not move?It traces where the extra revenue went, line by line.