Woof Gang Bakery franchise unit economics
Woof Gang Bakery franchisees run pet grooming salons with a retail shop attached. Across 199 stores open at least 13 months sales averaged $620,375, rising to $738,802 at the 103 stores open at least 49 months. Grooming and services are 75% to 78% of revenue and retail the rest. A twelve-month model on a mature store shows $102,830 of profit, 13.9% of revenue.
- Primary source
- Woof Gang Bakery, Inc., 2026 Franchise Disclosure Document
- Items read
- Items 5 and 6 for fees; Item 7 for cost to open; Item 19 for sales and any profit figure
- Population
- 199 of 288 locations
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
Retail cost of goods runs from 23% to 63% across Woof Gang stores. On the model's own shop sales, that 40-point difference is $74,501. The model projects $102,830 of EBITDA, so the difference is 72% of it. The shelf decides a store’s year more than the grooming table does.
- The retail cost of goods swings 40 points and is worth 72% of the projected profit. 23% to 63% across stores is $74,501 on $186,252 of retail sales *, against $102,830 of modeled profit.
- Grooming is 75% of revenue and 85% of gross profit. Retail brings $186,252 and keeps $97,410 after a 47.7% cost of goods, while $552,550 of services arrives clean *.
- Labor takes 49.3% of revenue in the model. $265,224 of groomers and bathers, $72,800 of retail and manager pay and $25,859 of payroll taxes *, five times the rent.
- A store grows 19.1% between month 13 and month 49. $620,375 to $738,802 on average, while the grooming share falls from 78% to 75% as retail catches up.
- Only 35% of the oldest group reaches its own average. 36 of 103 stores, on revenue spanning $136,498 to $2,125,455, 15.6 times *.
How much does a Woof Gang Bakery franchise make?
The average Woof Gang Bakery unit reported $620,375 of revenue in the 2026 FDD, and the median reported $581,857. The brand’s disclosure document puts the profit line at 13.9% of revenue. Fees come off the top first, at about 9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling shops are below.
Grooming against retail
Three quarters of the revenue and all of the gross profit.
Grooming and other services run 75% to 78% of revenue depending on the group, and they arrive with the cost of goods line left empty. Retail is the balance, and it arrives with a cost of goods that averages 47.7% in the oldest group. So the shop contributes a quarter of the sales and a seventh of the gross profit.
| Measure | 13 months | 25 months | 37 months | 49 months |
|---|---|---|---|---|
| Grooming and services, average share | 78% | 77% | 76% | 75% |
| Grooming and services, median share | 82% | 79% | 78% | 77% |
| Retail, average share | 22% | 23% | 24% | 25% |
| Retail, median share | 18% | 21% | 22% | 23% |
| Retail cost of goods, average | 45.8% | 46.8% | 47.2% | 47.7% |
| Retail cost of goods, median | 45.8% | 47.1% | 47.6% | 48.7% |
| Retail cost of goods, range | 23% – 67% | 23% – 65% | 23% – 63% | 23% – 63% |
| Stores reporting cost of goods | 188 | 142 | 115 | 96 |
Every figure is as the brand reported it.
Retail grows faster than grooming as a store matures. The retail share rises from 22% to 25% between the thirteen-month and forty-nine-month groups, while the retail cost of goods also rises, from 45.8% to 47.7%.
Shops differ more on the cost of their stock than the trend does. The average moves 1.9 points across four years of trading and ranges 40 points across stores in the same group *, buying and pricing decide this line.
| Retail cost of goods | Cost on $186,252 of retail sales | Retail gross profit | profit on the model |
|---|---|---|---|
| 23%, the best reported | $42,838 | $143,414 | $148,834 |
| 47.7%, the group average | $88,842 | $97,410 | $102,830 |
| 63%, the worst reported | $117,339 | $68,913 | $74,333 |
The 23%, 47.7% and 63% figures are as the brand reported it for the forty-nine-month group. We worked out every dollar figure here, applying each rate to the $186,252 of shop sales in the brand's twelve-month model and leaving every other line unchanged.
Moving retail cost of goods from average to best adds $46,004 of profit. That is 44.7% more profit than the model projects *, from the same sales through the same door.
Top performers
What separates the top Woof Gang Bakery performers
Woof Gang Bakery splits its locations into groups instead of publishing one average. The best group averaged $2,125,455 a year. The worst averaged $136,498. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $581,857. The average was $620,375. More than half the system is below the number the brand quotes.
Decided before you open
- Trade area and site.A 15.6× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.Locations run 1,000 to 1,800 square feet. What you can sell is set by the build, and the build does not change after opening.
- What you spend to open.Opening costs $191,350 to $560,300, a 2.9× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
- Lease economics.Occupancy cost ran 9.5% of sales in this filing. The rent does not fall when sales do, so the same lease is a far heavier line at the bottom of the system than at the top. That is how a weak site compounds into a weak profit line.
Live operating levers
- Wages, the dominant line.Wages take 49.3% of sales, against 13.9% kept at the end. Staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission are where this is won. Small movements here move the result more than anything else, because nothing else in the structure is that large.
- Occupancy, the line that does not flex.Rent and building costs take 9.5% of sales here. Sales per square foot and the hours the space is earning are the only two ways to move it, because the rent itself is fixed at signing.
- Visits, the operating driver.This model bills on visits. The owner watches how many visits happen, what each one is worth, and how many customers book the next one before they leave. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Membership and rebooking.A recurring plan turns a high-fixed-cost business from an appointment book into a subscription, which smooths the utilisation that drives the wage line. Rebooking before the customer leaves is what builds it, not marketing spend afterwards.
- Service and retail mix.Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
- Fees, and where the minimum bites.Fees run about 9.0% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
- The first year.This filing shows how a new location builds up, so the ramp can be underwritten from the document rather than assumed. Read two things out of it: the month sales cross the point where costs are covered, and how much cash you fund before that month arrives. Everything before break-even is paid for by you.
Context you underwrite around
- The reporting screen.199 of 288 locations are behind these figures. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard, so the numbers describe locations that cleared that screen, not the system as a whole.
Revenue by store age
Four years of trading adds $118,427 of revenue.
Sorted by age, the build-up is real but modest: $620,375 for stores past thirteen months and $738,802 for those past forty-nine. The median rises more slowly than the average, and the share of stores reaching their own group average falls as the group ages.
| Open at least | Stores | Average revenue | Median revenue | Median as a share of the average * | Reaching the average | Revenue range |
|---|---|---|---|---|---|---|
| 13 months | 199 | $620,375 | $581,857 | 93.8% | 81 / 41% | $136,498 – $2,125,455 |
| 25 months | 150 | $672,503 | $620,161 | 92.2% | 61 / 41% | $232,934 – $2,125,455 |
| 37 months | 122 | $715,937 | $666,846 | 93.1% | 48 / 39% | $241,026 – $2,125,455 |
| 49 months | 103 | $738,802 | $673,712 | 91.2% | 36 / 35% | $241,026 – $2,125,455 |
Revenue figures, store counts, attainment counts and ranges are as the brand reported it; the median-share column is marked *.
Growth slows as it goes. The first twelve months past the cut-off add $52,128, the next twelve $43,434 and the next twenty-four $22,865 *, so most of the build-up is done by month 37.
The highest-selling stores bills 15.6 times the lowest-selling stores. $2,125,455 against $136,498 *, and the gap between the median and the average widens as the group matures.
Attainment falls from 41% to 35% as stores age. The longer the group has traded, the further the top of it pulls away, so a mature store's average describes an upper-middle result.
The modeled profit line
Labor is half the revenue.
The twelve-month model runs on a store open at least forty-nine months. Its shape is simple. Labor takes 49.3% of revenue, the brand 9.0%, rent 9.5%, and what is left is 13.9%.
| Line | Amount | Share of revenue * | How it is set |
|---|---|---|---|
| Retail revenue | $186,252 | 25.2% | 25% of the group average |
| Services revenue | $552,550 | 74.8% | 75% of the group average |
| Sales | $738,802 | 100% | the 49-month group average |
| Retail cost of goods | $88,842 | 12.0% | 47.7% of retail sales |
| Gross profit | $649,960 | 88.0% | n/a |
| Service labor | $265,224 | 35.9% | 48% of service sales |
| Retail and manager labor | $72,800 | 9.9% | one full-time and 40 part-time hours a week |
| Payroll taxes | $25,859 | 3.5% | 7.65% of wages |
| Rent | $70,000 | 9.5% | $5,833 a month |
| Royalty | $51,716 | 7.0% | 7% of revenue |
| Marketing contribution | $14,776 | 2.0% | 2% of revenue |
| Credit card fees | $14,776 | 2.0% | 2% of revenue |
| Grooming supplies | $8,288 | 1.1% | 1.5% of service sales |
| Insurance | $5,760 | 0.8% | flat |
| Utilities | $4,800 | 0.6% | flat |
| Management system | $3,468 | 0.5% | flat |
| Maintenance | $3,000 | 0.4% | flat |
| Accounting | $2,400 | 0.3% | flat |
| Retail supplies | $1,863 | 0.3% | 1% of retail sales |
| Internet and phone | $1,560 | 0.2% | flat |
| Security | $840 | 0.1% | flat |
| Total expenses | $547,130 | 74.1% | n/a |
| profit | $102,830 | 13.9% | n/a |
Amounts are as the brand reported it and the share column is marked *; the how-it-is-set column restates the filed notes.
Every point of service labor is $5,526 a year. So the two points between the model's 48% and the note's 50% for groomers is $11,051 *, more than the insurance, utilities and accounting lines together.
The fees take 9.0% and the building 9.5%. $66,492 against $70,000 *. The model sets rent at $5,833 a month, for 1,000 to 1,800 square feet at $30 to $70 a foot.
The model leaves the owner unpaid. A manager's wage sits in the labor line while an owner's salary is absent. So the $102,830 has to cover both the owner's time and the return on $191,350 or more of invested cash.
Fees and what it costs to open
Nine percent to the brand, and a $15,000 media buy before you open.
The royalty is 7% of sales and the national marketing fee 2%. Before opening, an owner pays a $15,000 media fee for online advertising in their area. That is on top of a $49,900 franchise fee and $12,000 to $18,000 of opening stock, bought from a company the brand owns.
| Charge | Amount | At $738,802 of revenue * |
|---|---|---|
| Royalty | 7% of sales | $51,716 |
| National marketing fee | 2% of sales | $14,776 |
| Paid to the brand | 9% | $66,492 |
| Initial franchise fee | $49,900, with $29,900 to $49,900 collected last year | n/a |
| Start-up media fee | $15,000 before opening | n/a |
| Inventory bought from the affiliate | $12,000 to $18,000 | n/a |
| Renewal | half the then-current franchise fee | n/a |
| Transfer | $7,500 for a controlling interest, $500 otherwise | n/a |
| Total investment | $191,350 to $560,300 | n/a |
Rates and fees are as the brand reported it; the dollar column is marked *, applying each rate to the forty-nine-month group average.
Payback on the low estimate is 1.86 years at the modeled profit. $191,350 against $102,830 *, stretching to 5.45 years on the high estimate, and the gap between the two is almost entirely construction.
The system grew 76.7% in three years. 163 stores to 288, with 34, 39 and 52 opening across 2023, 2024 and 2025, and every one of them franchised.
Questions we get asked
Questions owners ask.
What does a Woof Gang store bill?
An average of $620,375 across 199 stores open at least thirteen months, with a median of $581,857. For the 103 stores open at least forty-nine months the average is $738,802 and the median $673,712. The range runs $136,498 to $2,125,455.
How much comes from grooming?
Grooming and other services are 78% of revenue in the thirteen-month group and 75% in the forty-nine-month group, with retail making up the rest. The retail share rises as a store matures.
What does a store keep?
A mature store models $102,830 of profit on $738,802 of revenue, or 13.9%, before any owner’s salary. Labor takes 49.3%, the brand 9.0% and rent 9.5%.
What does retail cost of goods run?
An average of 45.8% for stores past thirteen months, rising to 47.7% past forty-nine, with a range of 23% to 63%. That range is worth $74,501 on the model's retail sales, which is 72% of the profit the model projects.
What does it cost to open?
$191,350 to $560,300, with construction at $28,000 to $293,700 the widest line. The initial franchise fee is $49,900, plus a $15,000 start-up media fee and $12,000 to $18,000 of opening inventory from the franchisor's affiliate.
Questions worth putting to Woof Gang Bakery
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Woof Gang Bakery locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is your retail margin this month?
A structured review of your unit economics, cash forecast. Reporting, built around retail and grooming carried as separate profit lines, cost of goods tracked by category. Groomer pay measured against the appointment book.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Woof Gang Bakery reads against the rest of the grooming and pet retail group: Aussie Pet Mobile · EarthWise Pet · Pet Supplies Plus · Scenthound · Wag N Wash · Zoomin Groomin. The grooming and pet retail guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- How much of Item 19 can I rely on?What a financial performance representation does and does not tell you.
- What should I be looking at every week?The handful of numbers that move before the P&L does.