Woof Gang Bakery franchise unit economics
Woof Gang Bakery franchisees run pet grooming salons with a retail shop that sell grooming appointments and pet food and products.
Woof Gang Bakery franchise at a glance
Item 19 of Woof Gang Bakery's 2026 FDD reports sales for 199 stores open at least 13 months and for 103 stores open at least 49 months, and the FDD adds a twelve-month pro forma for a mature store.
Woof Gang Bakery franchisees averaged $620,375 of sales in 2025, with a median of $581,857, according to Item 19 of Woof Gang Bakery’s 2026 FDD, issued 23 April 2026. The 199 in that group are 69%* of Woof Gang Bakery’s 288 locations. Fees paid to Woof Gang Bakery come to about 9%* of sales.
- A Woof Gang Bakery franchise costs $191,350 to $560,300 to open, including a $49,900 initial franchise fee, according to the brand's 2026 FDD.
- Woof Gang Bakery charges a royalty of 7% of sales and a 2% brand fund contribution.
- 41% of reporting Woof Gang Bakery locations reached the average.
- Woof Gang Bakery’s FDD projects EBITDA of 13.9% of revenue for a mature store in a 12-month pro forma, an estimate and not a reported result. Woof Gang Bakery’s FDD takes EBITDA as gross profit less total expenses, including a paid store manager, rent, royalty and marketing, before interest, taxes, depreciation and amortization.
- At the average Woof Gang Bakery location, wages took 49.3%, rent and space costs took 9.5% and cost of goods took 47.7% of sales.
- Work out Woof Gang Bakery's fees at your own sales with the minimum fee calculator.
These figures come from Woof Gang Bakery's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors.
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Talk to Averan → Move your books and accounting to Averan →- The retail cost of goods swings 40 points and is worth 72% of the projected profit. 23% to 63% across stores is $74,501 on $186,252 of retail sales *, against $102,830 of modeled profit.
- Grooming is 75% of revenue and 85% of gross profit. Retail brings $186,252 and keeps $97,410 after a 47.7% cost of goods, while $552,550 of services arrives clean *.
- Labor takes 49.3% of revenue in the model. That is $265,224 of groomers and bathers, $72,800 of retail and manager pay and $25,859 of payroll taxes *, five times the rent.
- A store grows 19.1% between month 13 and month 49. $620,375 to $738,802 on average, while the grooming share falls from 78% to 75% as retail catches up.
- Only 35% of the oldest group reaches its own average. That is 36 of 103 stores, on revenue spanning $241,026 to $2,125,455, 8.8 times *.
How much does a Woof Gang Bakery franchise make?
The average Woof Gang Bakery unit reported $620,375 of revenue in the 2026 FDD, and the median reported $581,857. The brand’s disclosure document projects EBITDA at 13.9% of revenue in a pro forma. Fees come off the top first, at about 9% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling shops are below.
Grooming against retail
Revenue mix and cost of goods by months open, 2025
Grooming and other services run 75% to 78% of revenue depending on the group, and they arrive with the cost of goods line left empty. Retail is the balance, and it arrives with a cost of goods that averages 47.7% in the oldest group. So the shop contributes a quarter of the sales and a seventh of the gross profit.
| Measure | 13 months | 25 months | 37 months | 49 months |
|---|---|---|---|---|
| Grooming and services, average share | 78% | 77% | 76% | 75% |
| Grooming and services, median share | 82% | 79% | 78% | 77% |
| Retail, average share | 22% | 23% | 24% | 25% |
| Retail, median share | 18% | 21% | 22% | 23% |
| Retail cost of goods, average | 45.8% | 46.8% | 47.2% | 47.7% |
| Retail cost of goods, median | 45.8% | 47.1% | 47.6% | 48.7% |
| Retail cost of goods, range | 23% – 67% | 23% – 65% | 23% – 63% | 23% – 63% |
| Stores reporting cost of goods | 188 | 142 | 115 | 96 |
Every figure is as the brand reported it.
Retail grows faster than grooming as a store matures. The retail share rises from 22% to 25% between the thirteen-month and forty-nine-month groups, while the retail cost of goods also rises, from 45.8% to 47.7%.
Retail cost of goods ranges 40 points across stores and moves 1.9 points across four years. At Woof Gang Bakery, buying and pricing decide this line *.
| Retail cost of goods | Cost on $186,252 of retail sales | Retail gross profit | profit on the model |
|---|---|---|---|
| 23%, the top reported | $42,838 | $143,414 | $148,834 |
| 47.7%, the group average | $88,842 | $97,410 | $102,830 |
| 63%, the lowest reported | $117,339 | $68,913 | $74,333 |
The 23%, 47.7% and 63% figures are as the brand reported it for the forty-nine-month group. We worked out every dollar figure here, applying each rate to the $186,252 of shop sales in the brand's twelve-month model and leaving every other line unchanged.
Moving retail cost of goods from average to the lowest in the system adds $46,004 of profit. That is 44.7% more profit than the model projects *, from the same sales through the same door.
Top performers
What separates the top Woof Gang Bakery performers
Woof Gang Bakery publishes a range for its stores instead of grouped averages. The highest-selling Woof Gang Bakery store open at least 49 months had $2,125,455 of sales in 2025. The lowest-selling Woof Gang Bakery store in that group had $241,026. Both run the same brand, on the same agreement, paying the same fees. The middle location sold $581,857. The average was $620,375. More than half the system is below the number the brand quotes.
Decided before you open
- Site and trade area.The highest-selling Woof Gang Bakery store sells 15.6× the lowest-selling one. Catchment, daytime population and neighboring businesses affect where a location falls.
- Capacity.Locations run 1,000 to 1,800 square feet. The build sets how much you can sell.
- Opening cost range.Opening costs $191,350 to $560,300, a 2.9× range inside one brand.
- Lease cost.Occupancy cost ran 9.5% of sales in this filing. Rent stays the same when sales fall, so it takes a larger share of sales at lower-selling locations.
- Cash needed in the first year.This filing shows how a new location builds up: the month sales cover costs, and how much cash you fund before then.
Live operating levers
- Wages.Wages take 49.3% of sales, against projected EBITDA of 13.9%. The levers are staff productivity, scheduling against demand hour by hour, and the balance of base pay to commission.
- Occupancy cost.Rent and building costs take 9.5% of sales here. The rent is fixed when the lease is signed, so this share falls only as sales per square foot rise.
- Visits.Track how many visits happen, what each one is worth, and how many customers book the next one before they leave.
- Memberships and rebooking.A recurring plan turns appointments into a monthly subscription and keeps the schedule fuller. Rebooking before the customer leaves keeps it full.
- Service and retail mix.Retail sales and the share of customers on higher service tiers raise revenue per hour without adding hours or rooms.
- Fees.Woof Gang Bakery’s fees run about 9.0% of sales, and Woof Gang Bakery sets no minimum royalty.
Context you underwrite around
- Locations included.These figures cover 199 of 288 locations. Locations open less than the full year, brand-owned, or not meeting the reporting criteria are excluded, as are locations under the brand’s current size standard.
Revenue by store age
Sales by months open, 2025
Sorted by age, the build-up is real but small: $620,375 for stores past thirteen months and $738,802 for those past forty-nine. The median rises more slowly than the average, and the share of stores reaching their own group average falls as the group ages.
| Open at least | Stores | Average revenue | Median revenue | Median as a share of the average * | Reaching the average | Revenue range |
|---|---|---|---|---|---|---|
| 13 months | 199 | $620,375 | $581,857 | 93.8% | 81 / 41% | $136,498 – $2,125,455 |
| 25 months | 150 | $672,503 | $620,161 | 92.2% | 61 / 41% | $232,934 – $2,125,455 |
| 37 months | 122 | $715,937 | $666,846 | 93.1% | 48 / 39% | $241,026 – $2,125,455 |
| 49 months | 103 | $738,802 | $673,712 | 91.2% | 36 / 35% | $241,026 – $2,125,455 |
Revenue figures, store counts, attainment counts and ranges are as the brand reported it; the median-share column is marked *.
Each later period adds less revenue. The first twelve months past the cut-off add $52,128, the next twelve $43,434 and the twelve after that $22,865 *, so most of the build-up is done by month 37.
The highest-selling store bills 15.6 times the lowest-selling stores. $2,125,455 against $136,498 *, and the gap between the median and the average widens as the group matures.
Attainment falls from 41% to 35% as stores age. The longer the group has traded, the further the top of it pulls away, so a mature store's average describes an upper-middle result.
The modeled profit line
Twelve-month model for a mature store
The twelve-month model runs on a store open at least forty-nine months. Its shape is simple. Labor takes 49.3% of revenue, the brand 9.0%, rent 9.5%, and what is left is 13.9%.
| Line | Amount | Share of revenue * | How it is set |
|---|---|---|---|
| Retail revenue | $186,252 | 25.2% | 25% of the group average |
| Services revenue | $552,550 | 74.8% | 75% of the group average |
| Sales | $738,802 | 100% | the 49-month group average |
| Retail cost of goods | $88,842 | 12.0% | 47.7% of retail sales |
| Gross profit | $649,960 | 88.0% | n/a |
| Service labor | $265,224 | 35.9% | 48% of service sales |
| Retail and manager labor | $72,800 | 9.9% | one full-time and 40 part-time hours a week |
| Payroll taxes | $25,859 | 3.5% | 7.65% of wages |
| Rent | $70,000 | 9.5% | $5,833 a month |
| Royalty | $51,716 | 7.0% | 7% of revenue |
| Marketing contribution | $14,776 | 2.0% | 2% of revenue |
| Credit card fees | $14,776 | 2.0% | 2% of revenue |
| Grooming supplies | $8,288 | 1.1% | 1.5% of service sales |
| Insurance | $5,760 | 0.8% | flat |
| Utilities | $4,800 | 0.6% | flat |
| Management system | $3,468 | 0.5% | flat |
| Maintenance | $3,000 | 0.4% | flat |
| Accounting | $2,400 | 0.3% | flat |
| Retail supplies | $1,863 | 0.3% | 1% of retail sales |
| Internet and phone | $1,560 | 0.2% | flat |
| Security | $840 | 0.1% | flat |
| Total expenses | $547,130 | 74.1% | n/a |
| profit | $102,830 | 13.9% | n/a |
Amounts are as the brand reported it and the share column is marked *; the how-it-is-set column restates the filed notes.
Every point of service labor is $5,526 a year. So the two points between the model's 48% and the note's 50% for groomers is $11,051 *, more than the insurance and utilities lines together.
The fees take 9.0% and the building 9.5%. That is $66,492 against $70,000 *. The model sets rent at $5,833 a month, for 1,000 to 1,800 square feet at $30 to $70 a foot.
The model includes no owner salary. A manager's wage sits in the labor line while an owner's salary is absent. So the $102,830 has to cover both the owner's time and the return on $191,350 or more of invested cash.
Fees and what it costs to open
Royalty, fees and cost to open
The royalty is 7% of sales and the national marketing fee 2%. Before opening, an owner pays a $15,000 media fee for online advertising in their area. That is on top of a $49,900 franchise fee and $12,000 to $18,000 of opening stock, bought from a company the brand owns.
| Charge | Amount | At $738,802 of revenue * |
|---|---|---|
| Royalty | 7% of sales | $51,716 |
| National marketing fee | 2% of sales | $14,776 |
| Paid to the brand | 9% | $66,492 |
| Initial franchise fee | $49,900, with $29,900 to $49,900 collected last year | n/a |
| Start-up media fee | $15,000 before opening | n/a |
| Inventory bought from the affiliate | $12,000 to $18,000 | n/a |
| Renewal | half the then-current franchise fee | n/a |
| Transfer | $7,500 for a controlling interest, $500 otherwise | n/a |
| Total investment | $191,350 to $560,300 | n/a |
Rates and fees are as the brand reported it; the dollar column is marked *, applying each rate to the forty-nine-month group average.
Payback on the low estimate is 1.86 years at the modeled profit. $191,350 against $102,830 *, stretching to 5.45 years on the high estimate, and the gap between the two is almost entirely construction.
The system grew 76.7% in three years. 163 stores to 288, with 34, 39 and 52 opening across 2023, 2024 and 2025, and every one of them franchised.
Questions we get asked
Questions owners ask.
How much does a Woof Gang Bakery franchise make?
Woof Gang Bakery franchisees averaged $620,375 of sales in 2025, with a median of $581,857, according to Item 19 of Woof Gang Bakery’s 2026 FDD, issued 23 April 2026. The 199 in that group are 69%* of Woof Gang Bakery’s 288 locations. Fees paid to Woof Gang Bakery come to about 9%* of sales.
What does a Woof Gang store bill at Woof Gang Bakery?
Woof Gang Bakery stores open at least thirteen months averaged $620,375 across 199 stores, with a median of $581,857. For the 103 stores open at least forty-nine months the average is $738,802 and the median $673,712. The range runs $136,498 to $2,125,455.
How much comes from grooming at Woof Gang Bakery?
Grooming and other services are 78% of revenue in the thirteen-month group and 75% in the forty-nine-month group, with retail making up the rest. The retail share rises as a store matures.
What does a Woof Gang Bakery store keep?
A mature store models $102,830 of EBITDA on $738,802 of revenue, or 13.9%, with a paid store manager. Labor takes 49.3%, the brand 9.0% and rent 9.5%.
What does retail cost of goods run at Woof Gang Bakery?
Retail cost of goods averages 45.8% for stores past thirteen months, rising to 47.7% past forty-nine, with a range of 23% to 63%. That range is worth $74,501 on the model's retail sales, which is 72% of the profit the model projects.
How much does a Woof Gang Bakery franchise cost to open?
A Woof Gang Bakery franchise costs $191,350 to $560,300 to open, with construction at $28,000 to $293,700 the widest line. The initial franchise fee is $49,900, plus a $15,000 start-up media fee and $12,000 to $18,000 of opening inventory from the franchisor's affiliate.
Questions worth putting to Woof Gang Bakery
These are questions the Woof Gang Bakery filing leaves open. An owner or a buyer can put them to Woof Gang Bakery directly.
- Is the profit figure in Item 19 before or after owner pay, and how many locations sit below it?
- Which factors does Woof Gang Bakery see in its highest-selling locations, such as trade area, years open and size?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Woof Gang Bakery locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What is your retail margin this month?
We review your unit economics and cash forecast and build your reporting around retail and grooming carried as separate profit lines, cost of goods tracked by category. The third is groomer pay measured against the appointment book.
Talk to Averanthe franchise library, all 447 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Woof Gang Bakery reads against the rest of the grooming and pet retail group: Aussie Pet Mobile · EarthWise Pet · Pet Supplies Plus · Scenthound · Wag N Wash · Zoomin Groomin. The grooming and pet retail guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?It shows how to tell whether payroll is rising or revenue is falling.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
- What should I be looking at every week?It lists the handful of numbers that move before the P&L does.
Where these figures come from.
Every figure here comes from Woof Gang Bakery, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear, the figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Woof Gang Bakery® is a registered trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Woof Gang Bakery, Inc., 2026 Franchise Disclosure Document, issued 23 April 2026.