Aussie Pet Mobile franchise unit economics
Aussie Pet Mobile franchisees run mobile dog grooming vans across territories of at least 33,000 households. Seventy-four owners worked 367 vans for the whole of 2025: $314,387 for one to three vans, $717,096 for four to six, $1,230,386 for seven to ten and $2,089,878 above ten. Every fleet size works out at the same $150,057 a van.
- Primary source
- Aussie Pet Mobile, Inc., 2026 Franchise Disclosure Document
- Items read
- Item 7 for cost to open; Item 19 for sales and any profit figure; Item 20 for the location count
- Population
- the locations the filing reports on
- Our calculations
- Marked on the page with an asterisk. Method
- Last reviewed
- 26 September 2026
Disclosure-based. Not a forecast, not an offer to sell a franchise, and not advice.
An Aussie Pet Mobile van sells about $150,057 a year. That figure holds whether an owner runs two vans or fourteen. The brand’s yearly minimum charges come to $51,000, which is 16.2% of what the smallest fleets average.
- One figure of $150,057 a van fits every fleet group. The implied fleets (2.10, 4.78, 8.20 and 13.93 vans) each sit inside their own published range and weight to the filed 367 vans exactly *.
- The brand's minimums cost a small-fleet franchisee $51,000 a year. 16.2% of the $314,387 that group averages *, against $32,951 if the percentages alone applied.
- The lowest-selling franchisees in the smallest group billed $41,412, below the annual minimums. $51,000 of royalty, advertising and technology minimums against $41,412 of sales *.
- Van finance takes 16.8% to 20.8% of what a van earns. $2,100 to $2,600 a month for 60 months against $150,057 of revenue a van *.
- The largest fleets grew 15.6% while the seven-to-ten group shrank 3.9%. $1,808,556 to $2,089,878 against $1,280,402 to $1,230,386, and eight franchises closed during the year.
How much does a Aussie Pet Mobile franchise make?
The average Aussie Pet Mobile unit reported $744,203 of revenue in the 2026 FDD. The brand’s disclosure document discloses revenue and not profit, so what an owner keeps depends on the cost structure set out below. Fees come off the top first, at about 16.2% of sales across royalty, brand fund and the rest of the stack. Revenue is not income. Rent, wages, cost of goods and the franchise fees all come out before an owner is paid. The figures for the highest-selling and lowest-selling fleets are below.
Top performers
What separates the top Aussie Pet Mobile performers
Aussie Pet Mobile splits its locations into groups instead of publishing one average. The best group averaged $2,089,878 a year. The worst averaged $314,387. Both run the same brand, on the same agreement, paying the same fees.
Decided before you open
- Trade area and site.A 6.6× gap between bands is not an operating gap. Catchment, daytime population and what sits next door set the ceiling before the first customer arrives.
- Capacity, fixed at build.capacity is 367 vans multiplied by hours multiplied by how full they run. What you can sell is set by the build, and the build does not change after opening.
- Territory, and how much of it is real.This model sells from a territory rather than a building, quoted at 33,000 households. Two owners with the same brand and different ground are running different businesses, and density decides how much driving sits between jobs.
- What you spend to open.Opening costs $167,325 to $208,650, a 1.2× range inside one brand. The high end usually buys more capacity, so the cheapest build is not always the cheapest route to the top band.
Live operating levers
- Visits, the operating driver.This model bills on visits. The owner watches how many visits happen, what each one is worth, and how many customers book the next one before they leave. It is worth watching every week, because by the time it turns up in a monthly close the quarter is half gone.
- Membership and rebooking.A recurring plan turns a high-fixed-cost business from an appointment book into a subscription, which smooths the utilisation that drives the wage line. Rebooking before the customer leaves is what builds it, not marketing spend afterwards.
- Service and retail mix.Attachment rate on retail, and the share of customers on the higher service tiers, lift what each hour earns without adding an hour or a room. It is the only lever that raises the ceiling without spending capital.
- Fees, and where the minimum bites.Fees run about 16.2% of sales. A minimum sits underneath the percentage, so the low-volume location pays the higher effective rate. The brand charges the weakest locations the most. Work out the sales level where the percentage overtakes the minimum and know which side of it you are on, because the answer changes what an extra dollar of sales is worth.
Context you underwrite around
- What the disclosure leaves out.Item 19 publishes no profit or cost data for franchised locations, no median, no attainment figure. Anything below the sales line has to come from the franchisor or from owners you call.
Inside each group of locations
The smallest fleets vary nineteen-fold. The largest vary twice.
The more vans a franchisee runs, the tighter the result. A one-to-three van business ranges from $41,412 to $792,711; a ten-plus business ranges from $1,437,159 to $3,035,878.
| Fleet | Lowest | 25th percentile | Middle 50% average | 75th percentile | Highest | Top to bottom * | 75th to 25th * |
|---|---|---|---|---|---|---|---|
| 1 to 3 vans | $41,412 | $232,944 | $292,758 | $357,315 | $792,711 | 19.1× | 1.53× |
| 4 to 6 vans | $345,855 | $553,385 | $733,828 | $896,161 | $1,022,374 | 3.0× | 1.62× |
| 7 to 10 vans | $635,770 | $1,035,990 | $1,189,393 | $1,510,382 | $1,793,504 | 2.8× | 1.46× |
| More than 10 vans | $1,437,159 | $1,743,043 | $1,995,333 | $2,430,166 | $3,035,878 | 2.1× | 1.39× |
Every dollar figure is as the brand reported it; the two multiple columns are marked *.
The best one-to-three van business out-bills the average four-to-six one. One owner with three vans or fewer sold $792,711. The four-to-six group averages $717,096. Individual owners differ from the $150,057 a van that the group averages show.
Four-to-six vans is the only fleet size where the middle owner sells more than the average. $750,815 against $717,096. It is also the fleet size where the most owners reach their own average, at 57%.
Two years, and the middle of the system is shrinking.
| Fleet | 2024 average | 2025 average | Change * | 2024 median | 2025 median |
|---|---|---|---|---|---|
| 1 to 3 vans | $297,456 | $314,387 | +5.7% | $288,764 | $295,828 |
| 4 to 6 vans | $725,857 | $717,096 | −1.2% | $721,254 | $750,815 |
| 7 to 10 vans | $1,280,402 | $1,230,386 | −3.9% | $1,156,456 | $1,072,618 |
| More than 10 vans | $1,808,556 | $2,089,878 | +15.6% | $1,680,178 | $1,809,690 |
Both years are as the brand reported it; the change column is marked *.
The two ends of the system grew and the middle fell. Two fleet sizes grew 5.7% and 15.6%. Two fell 1.2% and 3.9% *, the seven-to-ten group lost $50,016 of average sales in a year.
The van is the unit
Four groups, one number.
Seventy-four franchisees ran 367 vans through the whole of 2025 and billed $55,070,986 between them, $150,057 a van. That figure holds across all four fleet groups at once, which is what makes it useful.
| Fleet | Franchisees | Average sales | Median sales | Band sales total * | Fleet implied by $150,057 a van * |
|---|---|---|---|---|---|
| 1 to 3 vans | 38 | $314,387 | $295,828 | $11,946,706 | 2.10 |
| 4 to 6 vans | 14 | $717,096 | $750,815 | $10,039,344 | 4.78 |
| 7 to 10 vans | 15 | $1,230,386 | $1,072,618 | $18,455,790 | 8.20 |
| More than 10 vans | 7 | $2,089,878 | $1,809,690 | $14,629,146 | 13.93 |
| All | 74 | $744,203 | n/a | $55,070,986 | 367 vans |
The brand reported the owner counts and the average and middle figures for each fleet size. We worked out the totals, the average across all owners and the van counts.
A franchisee adds roughly $150,000 of sales with each van. Going from one-to-three vans to four-to-six adds 2.68 vans and $402,709 of sales *. That is $150,265 a van, within $208 of the figure for the whole system.
Nearly all the growth is fleet size. The gap between the smallest and largest groups is 6.6 times the sales on 6.6 times the vans *, so a second van does what the first does.
Half the franchisees run three vans or fewer. 38 of the 74 owners run one to three vans, and they hold about 80 of the system's 367 vans *.
The minimum charges
$51,000 of minimums against a group that averages $314,387.
The royalty is 6% of monthly revenue up to $83,300 and 5% above it, subject to a minimum that reaches $2,100 a month from month 16. The advertising fund is the greater of 2% or $500 a month per territory, and a new franchisee must buy three territories. Technology is $450 a month for the first territory and $100 for each of the next. Together the minimums come to $51,000 a year.
| Band average | Royalty on the rate | Royalty paid | Advertising fund | Technology | Together | Share of revenue |
|---|---|---|---|---|---|---|
| $314,387, 1 to 3 vans | $18,863 | $25,200 | $18,000 | $7,800 | $51,000 | 16.2% |
| $232,944, that band's 25th percentile | $13,977 | $25,200 | $18,000 | $7,800 | $51,000 | 21.9% |
| $41,412, the lowest reported | $2,485 | $25,200 | $18,000 | $7,800 | $51,000 | 123.2% |
| $717,096, 4 to 6 vans | $43,026 | $43,026 | $18,000 | $7,800 | $68,826 | 9.6% |
| $744,203, the system average | $44,652 | $44,652 | $18,000 | $7,800 | $70,452 | 9.5% |
Rates, minimums and the revenue figures are as the brand reported it. Every dollar figure and share is marked *, applying the filed rates and filed minimums to the filed revenue and taking the greater on each line.
The minimums cost a small-fleet franchisee an extra $18,049 a year. $51,000 against the $32,951 that 6%, 2% and the technology fee alone would give *, 5.7 points of revenue.
Royalty reaches the percentage at $420,000 of sales. The crossover sits above the one-to-three average and below the four-to-six average *. Most owners pay the minimum. The larger fleets pay the percentage.
The advertising minimum equals 2% of sales at $900,000. Only the seven-to-ten and ten-plus groups clear that, so for everyone else the advertising fund is a fixed $18,000.
The van itself is the other fixed cost.
| Route | Down payment | Monthly | Term | A year | Share of $150,057 a van * |
|---|---|---|---|---|---|
| Financed | $25,000 – $30,000 | $2,100 – $2,600 | 60 months | $25,200 – $31,200 | 16.8% – 20.8% |
| Leased | $10,000 | $2,400 | 60 months | $28,800 | 19.2% |
Terms are as the brand reported it for the first van. The annual and share columns are marked *, against the $150,057 of revenue a van the filed sales and van count imply.
Leads and opening
193,770 leads across 74 franchisees.
Lead volume runs 171,236 from the website including paid search and 22,534 from Meta. Range across the 74 reporting franchisees that is 2,619 leads each, or 528 per van.
| Measure | Total | Per franchisee * | Per van * |
|---|---|---|---|
| Website leads, including paid search | 171,236 | 2,314 | 467 |
| Meta leads | 22,534 | 305 | 61 |
| All leads | 193,770 | 2,619 | 528 |
| Sales generated | $55,070,986 | $744,203 | $150,057 |
| Sales per lead | $284 | $284 | $284 |
Lead counts are as the brand reported it. The per-franchisee, per-van and per-lead columns are marked *, dividing by the 74 franchisees and 367 vans in the sales tables.
Seventy-one of 74 franchisees run paid search and 55 run Meta. Paid search spend ranges from zero to $3,800 a month and Meta from zero to $1,280. The top spender commits $60,960 a year, which is 19.4% of what the smallest fleets average.
Lead volume peaks in March and bottoms in January. 18,075 against 13,989 *, a 29% swing that a fixed fleet and fixed brand minimums have to absorb.
$167,325 to open, and three territories are compulsory.
| Line | Low | High | Share of the low estimate * |
|---|---|---|---|
| Territory fees, three territories | $100,000 | $100,000 | 59.8% |
| Initial franchise fee | $19,950 | $19,950 | 11.9% |
| Van down payment | $10,000 | $30,000 | 6.0% |
| Van payments, first three months | $6,300 | $7,800 | 3.8% |
| Grand opening and ongoing advertising | $9,000 | $11,000 | 5.4% |
| Insurance, three months | $2,400 | $2,400 | 1.4% |
| Training expenses and groomer training | $2,675 | $4,850 | 1.6% |
| Online marketing package, three months | $1,650 | $1,650 | 1.0% |
| Shipping, storage, licenses and computer | $350 | $6,000 | 0.2% |
| Additional funds, three months | $15,000 | $25,000 | 9.0% |
| Total | $167,325 | $208,650 | 100% |
Amounts are as the brand reported it and the share column is marked *. Several lines are grouped here from separate rows and both columns add to their stated totals exactly.
The territories cost five times the franchise fee. $100,000 against $19,950 *, so the price of entry is the right to three areas.
The opening cost equals 0.53 years of sales at the smallest fleet size. $167,325 to open against $314,387 of sales *.
Questions we get asked
Questions owners ask.
What does an Aussie Pet Mobile franchisee bill?
Sales by fleet size: $314,387 for one to three vans, $717,096 for four to six, $1,230,386 for seven to ten and $2,089,878 for more than ten. Across all 74 reporting franchisees the average is $744,203.
What does a single van produce?
About $150,057 a year, from $55,070,986 of system sales across 367 vans. All four fleet groups are consistent with that one figure, so a second or fifth van produces roughly what the first does.
What does the brand take?
A royalty of 6% of monthly revenue up to $83,300 and 5% above it, subject to a minimum reaching $2,100 a month. An advertising fund of the greater of 2% or $500 a month per territory. And technology at $450 a month plus $100 for each further territory. An owner with three territories pays $51,000 a year in minimum charges, which is 16.2% of what the smallest fleets average.
How wide is the difference between franchisees?
One-to-three van businesses range from $41,412 to $792,711, a difference of 19.1 times. Fleets above ten vans differ by 2.1 times. Between 39% and 57% of the owners in each fleet size reach their own average.
What does it cost to open?
$167,325 to $208,650, of which $100,000 is the compulsory three territories and $19,950 the franchise fee. A van costs $10,000 down leased or $25,000 to $30,000 financed, then $2,100 to $2,600 a month for sixty months.
- No median. Only an average is published, which a few large locations can lift on their own.
- No profit figure. The filing reports sales and not earnings, so what an owner keeps is not disclosed.
- No cost lines. Wages, rent and cost of goods are not broken out, so margin cannot be rebuilt from the document.
- No attainment figure. The filing does not say how many locations reached the average it publishes.
Questions worth putting to Aussie Pet Mobile
The filing answers what it answers. These are the gaps an owner or a buyer should close directly.
- What do locations at the median spend on wages and rent as a share of sales? The filing reports sales only.
- What separates the highest-selling locations from the lowest: trade area, years open, size, or the owner?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Aussie Pet Mobile locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Finance Diagnostic runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. Checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →What does each van actually return?
A structured review of your unit economics, cash forecast. Reporting, built around revenue and cost carried per van, finance payments set against the route they serve. Brand minimums measured as a percentage every month.
Request the reviewthe franchise library, all 243 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Aussie Pet Mobile reads against the rest of the grooming and pet retail group: EarthWise Pet · Pet Supplies Plus · Scenthound · Wag N Wash · Woof Gang Bakery · Zoomin Groomin. The grooming and pet retail guide compares all of them on the same figures.
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?How royalty, ad fund and minimums actually work on a monthly statement.
- How much cash do I fund before a new location covers its own costs?A 13-week forecast for the months before break-even.
- My payroll percentage keeps climbing. Is that a payroll problem?Usually it is a revenue problem wearing a payroll costume.
- Revenue was the highest it has been. Why did profit not move?Where the extra revenue went, line by line.
- At what point do spreadsheets stop coping?What changes at around ten units, and why lenders care.