DoodyCalls franchise unit economics
DoodyCalls franchisees run pet waste removal and odor control businesses from a vehicle, serving homes, apartment complexes, commercial properties and homeowner associations inside a household-based territory.
DoodyCalls franchise at a glance
Item 19 of the 2026 FDD reports 2025 gross revenue for 65 franchisees holding 107 territories that operated for the whole year.
DoodyCalls’ 107 territories open for all of 2025 averaged $222,114 of gross revenue, with a median of $112,621, according to Item 19 of DoodyCalls’ 2026 FDD, issued 28 April 2026. The 107 in that group are 80%* of DoodyCalls’ 134 territories at year end. Fees paid to DoodyCalls come to about 14.54%* of sales.
- A DoodyCalls franchise costs $76,450 to $93,850 to open, according to the Item 7 table in the 2026 FDD, including $48,900 paid to the franchisor.
- DoodyCalls charges a $39,900 initial franchise fee for one territory of about 100,000 to 150,000 households.
- DoodyCalls charges a royalty of 7.5%, a brand fund contribution of 1.5% and a sales support center fee of 5% of gross revenue, 14%* in all, plus a monthly minimum royalty.
- A DoodyCalls franchisee must spend $36,000 a year per territory on local marketing and pays a technology fee of $100 a month.
- DoodyCalls’ 107 territories open for all of 2025 averaged $222,114 of gross revenue, with a median of $112,621 and a range of $24,244 to $911,377.
- DoodyCalls franchisees in the top quartile by revenue per territory held 2.29* territories each and averaged $409,605 a territory; those in the bottom quartile held 1.25* each and averaged $48,845.
- DoodyCalls had 134 franchised territories run by 91 franchisees at the end of 2025, up from 111 territories a year earlier, and no company-owned outlets.
These figures come from DoodyCalls's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. 14% is the sum of the three percentage charges in Item 6. 2.29 and 1.25 are territories divided by franchisees in the top and bottom quartiles of Item 19 Table 4.
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Talk to Averan → Averan DoodyCalls Conversion Package →- Item 19 covers 107 territories held by 65 franchisees that operated for all of 2025. It excludes 22 territories that opened during 2025, two that ceased operating and one that did not report 12 months of revenue. The 107 territories reported $23,766,198 of gross revenue.
- The average territory billed $222,114 and the median $112,621. 19 of the 107 territories, 18%, exceeded the average. Territory revenue ranged from $24,244 to $911,377.
- Franchisees in the top quartile by revenue per territory held 2.29* territories each; those in the bottom quartile held 1.25*. The top quartile averaged $409,605 a territory and the bottom quartile $48,845, a ratio of 8.39* to 1. The FDD does not give a reason for the difference.
- Percentage charges total 14%* of gross revenue and can rise to 19.5%*. The royalty is 7.5%, the brand fund 1.5% with a 2% ceiling, and the sales support center fee 5% with a 10% ceiling and increases of up to 2% of gross revenue a calendar year. Local marketing of $36,000 a year and a $100 monthly technology fee are fixed amounts per territory.
- The minimum royalty is stated as a monthly amount, starting at $900 and rising to $7,875. Over months 1 to 12 that adds up to $10,800*, against a minimum revenue requirement of $12,000 for the same 12 months. Each monthly minimum equals 7.5% of the matching 12-month revenue requirement*.
Revenue
How much does a DoodyCalls franchise make?
| Quartile | Franchisees | Territories | Territories per franchisee* | Average a territory | Median | Highest | Lowest |
|---|---|---|---|---|---|---|---|
| Top 25% | 17 | 39 | 2.29 | $409,605 | $457,997 | $911,377 | $240,560 |
| 2nd quartile | 16 | 26 | 1.63 | $185,109 | $156,407 | $234,342 | $112,621 |
| 3rd quartile | 16 | 22 | 1.38 | $90,994 | $91,235 | $112,546 | $69,556 |
| Bottom 25% | 16 | 20 | 1.25 | $48,845 | $53,460 | $69,399 | $24,244 |
| All | 65 | 107 | 1.65 | $222,114 | $112,621 | $911,377 | $24,244 |
Source: Item 19 Table 4. Franchisees are ranked by average gross revenue per territory. Territories per franchisee is an Averan calculation*. The quartile totals add to the printed $23,766,198. The note under the table gives the base for the 18% above-average figure as 87 territories; 19 of 107 is 18%*.
The 107 territories averaged $222,114 of 2025 gross revenue, with a median of $112,621. Averages in the table are aggregate revenue divided by the number of territories in each group. Gross revenue is as reported by franchisees and may include sales in territory not yet awarded to a franchisee.
Territories per franchisee fall from 2.29* in the top quartile to 1.25* in the bottom quartile. The top quartile’s 39 territories reported $15,974,594 of the $23,766,198 total, or 67.2%*.
Systemwide sales were $24,050,403 in 2025 across 134 territories at year end. That is $179,481* per year-end territory, against $212,520* in 2021, when 55 territories reported $11,688,626. Systemwide sales include territories that operated for part of the year.
Item 19 Table 2 reports 88 territories in business at the end of both 2024 and 2025. Their combined revenue rose 9%, from $20,402,415 to $22,161,677, or from $231,845* to $251,837* a territory.
By franchisee
Revenue per franchisee by quartile, 2025
| Quartile | Franchisees | Territories | Territories per franchisee* | Average a franchisee | Median | Highest | Lowest |
|---|---|---|---|---|---|---|---|
| Top 25% | 17 | 46 | 2.71 | $1,013,831 | $775,472 | $3,205,981 | $495,369 |
| 2nd quartile | 16 | 25 | 1.56 | $244,250 | $204,535 | $462,368 | $147,096 |
| 3rd quartile | 16 | 18 | 1.13 | $109,575 | $111,251 | $146,900 | $80,756 |
| Bottom 25% | 16 | 18 | 1.13 | $54,367 | $55,551 | $77,197 | $31,477 |
| All | 65 | 107 | 1.65 | $365,634 | $147,096 | $3,205,981 | $31,477 |
Source: Item 19 Table 3. Franchisees are ranked by total gross revenue per franchisee. Territories per franchisee is an Averan calculation*. The note under the table gives the base for the 31% above-average figure as 51 franchisees; 20 of 65 is 31%*.
Per franchisee, the 65 owners averaged $365,634 and the median was $147,096. 20 of the 65, 31%, exceeded the average. The largest franchisee reported $3,205,981 and the smallest $31,477.
The top quartile of franchisees averaged $1,013,831 and the bottom quartile $54,367. That is a ratio of 18.65* to 1. The top quartile held 46 of the 107 territories, 2.71* each, and the bottom quartile 18, or 1.13* each.
Item 19 does not publish costs, profit or wages. It reports gross revenue, for 2025 by quartile and for 2021 to 2025 in total.
Brand charges
Brand charges
| Charge | Amount | A year at $222,114* | Share of revenue* |
|---|---|---|---|
| Royalty | 7.5% of gross revenue, or the monthly minimum royalty if higher | $16,659 | 7.5% |
| Brand fund | 1.5% of gross revenue, up to 2% | $3,332 | 1.5% |
| Sales support center fee | 5% of gross revenue, up to 10% | $11,106 | 5% |
| Technology fee | $100 a month, up to $500 | $1,200 | 0.54% |
| Local marketing spend | $36,000 a year | $36,000 | 16.21% |
| Total | $68,296 | 30.75% |
Source: Item 6. Averan calculations* apply the current rates to the $222,114 average territory and assume the percentage royalty exceeds the minimum royalty. Without local marketing the charges come to $32,296*, or 14.54%* of revenue.
Three charges are a percentage of gross revenue: royalty 7.5%, brand fund 1.5% and sales support center 5%, 14%* in all. The brand fund may rise to 2% on notice. The sales support center fee may change on 30 days’ notice up to 10% of gross revenue, by no more than 2% a calendar year. At both ceilings the percentage charges come to 19.5%*.
Local marketing is a fixed $36,000 per calendar year per territory. $12,000 goes to designated vendors for search, digital advertising and direct mail, less a website fee of $350 a month paid to the franchisor. Up to $18,000 may go to a commercial business development hire or to buying an independent pet waste removal business inside the territory, and $6,000 is discretionary. A one-time $6,000 grand opening marketing fee is paid separately.
With local marketing included, the charges come to 23.08%* of revenue at the top quartile average of $409,605 and 90.16%* at the bottom quartile average of $48,845. At the median territory of $112,621 they come to $52,967*, or 47.03%*. These figures add 14% of revenue, $36,000 of local marketing and $1,200 of technology fees.
Each fee applies to each territory separately. Item 6 states that the fees are due for each territory independently and not in the aggregate. Other charges include a transfer fee of $10,000, a renewal fee of $5,000 at the end of the 10-year term, and an annual conference fee of up to $1,000 an attendee.
In 2025, 39% of brand fund spending went to national advertising and programs. 58% went to marketing and communications support, 2% to creative production and 1% to other uses. The brand fund is not audited.
Minimums
Minimum revenue and minimum royalty
| Months after opening | Minimum gross revenue for the 12 months | Minimum royalty a month | Minimum royalty over 12 months* |
|---|---|---|---|
| 1 to 12 | $12,000 | $900 | $10,800 |
| 13 to 24 | $25,000 | $1,875 | $22,500 |
| 25 to 36 | $45,000 | $3,375 | $40,500 |
| 37 to 48 | $65,000 | $4,875 | $58,500 |
| 49 to 60 | $80,000 | $6,000 | $72,000 |
| 61 to 72 | $90,000 | $6,750 | $81,000 |
| 73 to 84 | $95,000 | $7,125 | $85,500 |
| 85 to 96 | $100,000 | $7,500 | $90,000 |
| 97 to expiration | $105,000 | $7,875 | $94,500 |
Source: Item 12 (minimum performance requirements) and Item 6 (minimum royalty fee). The last column is the monthly figure times 12*.
Item 12 sets a minimum gross revenue for each 12-month period, from $12,000 in months 1 to 12 to $105,000 from month 97. Each territory must meet its own figure. A franchisee who misses it may be put on a revenue improvement program, and the franchisor may then reduce the territory or terminate the agreement. Revenue from customers outside the territory does not count toward either minimum.
Item 6 and the Brand Appendix to the franchise agreement both label the minimum royalty as a monthly figure. Royalties are billed monthly at the greater of the accumulated year-to-date minimum royalty or 7.5% of year-to-date gross revenue. Each monthly minimum equals 7.5% of the matching 12-month minimum revenue figure*, and over 12 months it adds up to 90%* of that figure.
In months 49 to 60, the monthly minimum royalty adds up to $72,000* over 12 months. A territory would need $960,000* of annual revenue for 7.5% to exceed that. The highest territory in Item 19 Table 4 reported $911,377 for 2025. The FDD does not explain how the two schedules relate.
Liquidated damages on termination for default are the greater of two years of royalty fees or $50,000.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Franchise fee | $39,900 | $39,900 |
| Additional funds, 6 months | $22,500 | $27,500 |
| Grand opening marketing fee | $6,000 | $6,000 |
| Business outfitting fee | $3,000 | $3,000 |
| Insurance | $500 | $4,000 |
| Signage | $1,500 | $2,600 |
| Vehicle | $0 | $2,600 |
| Computer system | $800 | $2,000 |
| Professional fees | $500 | $1,500 |
| Telephone and internet | $300 | $1,500 |
| Travel and living while training | $750 | $1,500 |
| Start-up supplies | $500 | $1,000 |
| Business licenses | $100 | $500 |
| Equipment | $100 | $250 |
| Total | $76,450 | $93,850 |
Source: Item 7. The total excludes property costs, as Item 7 states. Both columns add to the printed totals.
Opening one territory is estimated at $76,450 to $93,850, of which $48,900 is paid to the franchisor. That covers the $39,900 franchise fee, the $3,000 business outfitting fee and the $6,000 grand opening marketing fee. A franchisee licensing more than one territory pays one grand opening marketing fee and one business outfitting fee.
The vehicle line runs from $0 to $2,600 because the franchisee leases or finances the truck. The franchisor’s preferred supplier charges $400 to $450 a month and may require a down payment of up to $1,000. Item 7 estimates about $470 a month to finance a new pick-up truck over five years.
The franchise fee is $39,900 for the first territory, $29,900 for a second and $27,930 for a third or later territory signed at the same time. Discounts apply for veterans, existing franchisees and some other groups. Franchise fees collected in 2025 ranged from $27,930 to $44,000.
Additional funds of $22,500 to $27,500 cover the first six months. Item 7 lists payroll, royalty fees, local marketing and brand fund contributions among the costs they are meant to cover, and the estimate excludes any pay the owner takes.
Locations
Locations, 2023 to 2025
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Transfers |
|---|---|---|---|---|---|---|---|---|
| 2023 | 72 | 17 | 0 | 1 | 0 | 2 | 86 | 3 |
| 2024 | 86 | 31 | 1 | 2 | 0 | 3 | 111 | 6 |
| 2025 | 111 | 25 | 2 | 0 | 0 | 0 | 134 | 3 |
Source: Item 20 Tables 2 and 3. Each territory counts as one outlet. The summary table prints its third totals row as 2024 where 2025 belongs, and the company-owned table prints a Virginia row as 2025 where 2023 belongs.
DoodyCalls ended 2025 with 134 franchised territories run by 91 franchisees. 73* territories opened from 2023 to 2025, and 11* left the system through termination, non-renewal or ceasing operations. 12* territories were transferred to new owners.
The two company-owned outlets, in Maryland and Virginia, were sold to franchisees in 2024. The system has had no company-owned outlets since.
Texas had the most territories at the end of 2025, with 22. At year end, 6 signed territories had not opened, and the franchisor projected 17 new franchised territories in 2026.
Item 21 contains the audited consolidated statements of the parent, AB Assetco LLC, which guarantees the franchisor’s obligations. The franchisor’s own financial statements are not included.
Questions we get asked
Questions owners ask
How much does a DoodyCalls franchise make?
DoodyCalls’ 107 territories open for all of 2025 averaged $222,114 of gross revenue, with a median of $112,621, according to Item 19 of DoodyCalls’ 2026 FDD, issued 28 April 2026. The 107 in that group are 80%* of DoodyCalls’ 134 territories at year end. Fees paid to DoodyCalls come to about 14.54%* of sales.
How much does it cost to open a DoodyCalls franchise?
The 2026 FDD estimates $76,450 to $93,850 for one territory, including $48,900 paid to the franchisor. The franchise fee is $39,900, and additional funds for the first six months are $22,500 to $27,500. Property costs are not included.
What fees does a DoodyCalls franchisee pay?
A royalty of 7.5%, a brand fund contribution of 1.5% and a sales support center fee of 5% of gross revenue, 14%* in all, with a monthly minimum royalty. Each territory must also spend $36,000 a year on local marketing and pay a $100 monthly technology fee. At the $222,114 average territory, these come to 30.75%* of revenue.
What is the average revenue of a DoodyCalls franchise?
The 107 territories open for all of 2025 averaged $222,114 of gross revenue, with a median of $112,621. Per franchisee, the 65 owners averaged $365,634, with a median of $147,096.
Do DoodyCalls owners with more territories report more revenue per territory?
In 2025, yes. The top quartile by revenue per territory held 2.29* territories per franchisee and averaged $409,605 a territory. The bottom quartile held 1.25* and averaged $48,845. The FDD does not give a reason.
What minimums does a DoodyCalls territory have to meet?
Item 12 sets minimum gross revenue per 12 months, from $12,000 in the first year to $105,000 from month 97. Item 6 sets a monthly minimum royalty, from $900 to $7,875. Over the first 12 months the minimum royalty adds up to $10,800*.
How many DoodyCalls locations are there?
Item 20 reports 134 franchised territories run by 91 franchisees at December 31, 2025, and no company-owned outlets. 25 territories opened in 2025 and 2 were terminated. 6 signed territories had not yet opened.
Questions worth putting to DoodyCalls
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does DoodyCalls see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many DoodyCalls locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Reporting for a DoodyCalls owner
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from DoodyCalls Franchising SPE LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. DoodyCalls is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: DoodyCalls Franchising SPE LLC, 2026 Franchise Disclosure Document, issued 28 April 2026.