Pet Passages franchise unit economics
Pet Passages franchisees run pet funeral homes and crematories that sell cremation, funeral services and memorial products wholesale to veterinary hospitals and humane societies and retail to pet owners.
Pet Passages franchise at a glance
Item 19 of the 2026 FDD reports 2024 and 2025 gross revenue for every franchised and company-owned location, passages by referral source, and a two-year income statement for the company outlet in Ontario, New York.
The 15 Pet Passages franchised locations in Item 19 averaged $275,709 in 2025 gross revenue, with a median of $238,039, according to Item 19 of Pet Passages’ 2026 FDD, issued 27 March 2026. Fees paid to Pet Passages come to about 8.12%* of sales. A Pet Passages franchise costs $303,643 to $567,958 to open.
- A Pet Passages franchise costs $303,643 to $567,958 to open, including the $55,000 initial franchise fee, according to the brand’s 2026 FDD.
- A Pet Passages location needs a crematory retort, processor and lift table, listed in Item 7 at $132,985 at both ends of the estimate.
- Pet Passages charges a 6% royalty, a 1% brand fund fee and a $250 monthly technology fee, and requires local advertising of at least $1,000 a month for the first two years.
- The 10 Pet Passages franchised locations open through both 2024 and 2025 averaged $348,347 in 2025, up 16.6% on 2024.*
- Pet Passages locations handled 6,520 passages in 2025, and 4,725 of them came from veterinary hospitals.
- Pet Passages had 15 franchised and 3 company-owned outlets at the end of 2025, and 3 signed franchise agreements for outlets not yet open.
These figures come from Pet Passages's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The 8.12% fee total and the 16.6% like-for-like growth are Averan calculations. 8.12% is 7% of $275,709 plus $3,000 of technology fee and the $75 email fee, divided by $275,709. 16.6% compares the average of the ten locations with full-year revenue in both years.
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Talk to Averan → Averan Pet Passages Conversion Package →- The 2025 average covers all 15 franchised locations, including two 2025 openings. Location 17 opened in June 2025 and billed $81,185; location 18 opened in December 2025 and billed $8,003. The ten locations open through both full years averaged $298,673 in 2024 and $348,347 in 2025.*
- Veterinary hospitals referred 4,725 of 6,520 passages in 2025. That is 72.5% of passages.* Direct requests from the public were 1,795. In 2024 the figures were 4,447 and 1,698 of 6,145.
- The printed growth percentages divide each increase by the 2025 figure. Location 7 went from $259,025 to $359,961. Item 19 prints 28%; the increase on 2024 revenue is 39.0%.* Location 16, opened October 2024, is printed at 82% against 449.6% on its 2024 figure.*
- The Ontario, New York company outlet reports EBITA of $327,370, or 31%, on $1,055,116 of 2025 sales. Item 19 restates the outlet as if franchised, with a 6% royalty and 1% brand fund. It is the highest-revenue location in Item 19 and houses the corporate headquarters.
- One franchised outlet was terminated in 2025. Item 20 shows one termination in New York in 2025 and one opening in Texas. Item 3 lists a collection action the franchisor filed against a terminated franchisee in New York.
Revenue
How much does a Pet Passages franchise make?
| Store | Territory population | 2024 | 2025 | Change as printed | Change on 2024 revenue* |
|---|---|---|---|---|---|
| 2 | 922,000 | $318,475 | $351,928 | 10% | 10.5% |
| 4 | 581,000 | $265,942 | $318,201 | 16.50% | 19.7% |
| 5 | 960,000 | $266,227 | $315,079 | 15.50% | 18.3% |
| 6 | 993,000 | $725,405 | $777,942 | 6.50% | 7.2% |
| 7 | 1,200,000 | $259,025 | $359,961 | 28% | 39.0% |
| 8 | 495,000 | $219,204 | $238,039 | 8% | 8.6% |
| 9 | 668,000 | $168,555 | $205,230 | 18% | 21.8% |
| 10 | 1,098,000 | $329,524 | $419,579 | 21.50% | 27.3% |
| 11 | 640,000 | $174,349 | $232,251 | 25% | 33.2% |
| 13 | 763,000 | $260,024 | $265,260 | 2% | 2.0% |
| 14, opened July 2024 | 1,100,000 | $75,031 | $213,193 | 65% | 184.1% |
| 15, opened October 2024 | 219,000 | $32,275 | $159,718 | 80% | 394.9% |
| 16, opened October 2024 | 1,250,000 | $34,584 | $190,067 | 82% | 449.6% |
| 17, opened June 2025 | 903,000 | n/a | $81,185 | n/a | n/a |
| 18, opened December 2025 | 1,300,000 | n/a | $8,003 | n/a | n/a |
| Median, as printed | 763,000 | $259,025 | $238,039 | 18% | n/a |
| Average, as printed | 751,077 | $240,663 | $275,709 | 29% | n/a |
Source: Item 19, Table 1, 2026 FDD. Gross revenue, unaudited. 2024 covers 13 locations and 2025 covers 15. The last column is Averan’s calculation of each increase divided by 2024 revenue.
Item 19 reports 2024 and 2025 gross revenue for all franchised locations open in each year. That is 13 locations in 2024 and 15 in 2025, in 13 states. The franchisor says all locations offer the same products and services and are mostly in light industrial zones.
The 15 franchised locations averaged $275,709 in 2025, with a median of $238,039. The average includes location 17, open from June 2025, at $81,185, and location 18, open from December 2025, at $8,003. Six of the 15 billed at or above the average.*
The ten locations with full-year revenue in both years averaged $348,347 in 2025. Their 2024 average was $298,673, so the increase is 16.6%.* Their 2025 median was $316,640.*
Item 19 computes each percentage change against the 2025 figure. For location 7, $100,936 divided by $359,961 gives the printed 28%; divided by the 2024 figure of $259,025 it is 39.0%.* The last column of the table recalculates every row on the 2024 base.
Location 6 prints an increase of $52,087. $777,942 less $725,405 is $52,537.*
Locations handled 6,520 passages in 2025, up from 6,145 in 2024. Item 19 Table 3 shows 4,725 referred by veterinary hospitals and 1,795 direct from the public. Table 3 does not say which locations it covers. If it covers all 18 outlets in Tables 1 and 2, 2025 revenue of $5,766,153 works out to $884.38 a passage, against $768.96 in 2024.*
Company outlet
Ontario, New York company outlet, 2024 and 2025
| Line | 2024 | 2025 | 2025 share of sales* |
|---|---|---|---|
| Total sales | $1,055,995 | $1,055,116 | 100% |
| Cost of goods sold | $125,842 | $71,151 | 6.74% |
| Gross profit | $930,153 | $983,965 | 93.26% |
| Payroll, payroll taxes, workers comp, disability, medical, 401K | $325,473 | $351,076 | 33.27% |
| Utilities: gas, electric, internet, refuse | $89,884 | $95,941 | 9.09% |
| Rent | $42,000 | $42,000 | 3.98% |
| Vehicle payments | $15,177 | $23,324 | 2.21% |
| Cremation equipment payment | $21,750 | $21,750 | 2.06% |
| Advertising and marketing | $14,000 | $15,141 | 1.44% |
| Auto fuel | $18,673 | $14,309 | 1.36% |
| Auto insurance | $11,136 | $8,656 | 0.82% |
| Liability insurance | $4,673 | $5,767 | 0.55% |
| Office supplies | $2,200 | $2,773 | 0.26% |
| Total expenses, as printed | $544,969 | $582,737 | 55.23% |
| Royalty fee 6% | $63,359 | $63,307 | 6.00% |
| Brand fund 1% | $10,559 | $10,551 | 1.00% |
| EBITA if franchised | $311,263 (29.5%) | $327,370 (31%) | 31.03% |
Source: Item 19, Table 4, 2026 FDD. Unaudited. The outlet is the location of the corporate headquarters. The last column is Averan’s calculation of each 2025 line divided by 2025 sales.
Item 19 prints two years of sales and expenses for one company-owned outlet, in Ontario, New York. The franchisor restates it as if franchised by deducting a 6% royalty and a 1% brand fund fee, and reports EBITA of $311,263 for 2024 and $327,370 for 2025.
Sales were $1,055,995 in 2024 and $1,055,116 in 2025. This is the highest revenue of any location in Item 19, franchised or company-owned. The highest franchised location billed $777,942 in 2025.
Cost of goods sold fell from $125,842 to $71,151. As a share of sales that is 11.92% in 2024 and 6.74% in 2025.* Item 19 defines cost of goods as the direct cost of products sold, such as urns and jewelry.
Payroll was 33.27% of 2025 sales and utilities 9.09%.* Utilities cover gas, electric, internet and refuse. Advertising and marketing was $15,141, or 1.44%.*
The 2025 expense lines add to $580,737, against a printed total of $582,737.* At the summed figure, EBITA would be $329,370.* The statement has no line for interest, depreciation or owner pay, and rent was $42,000 in both years.
Spread
Revenue spread across locations, 2025
| Group | Locations | 2024 | 2025 |
|---|---|---|---|
| Highest franchised location (store 6) | 1 | $725,405 | $777,942 |
| Franchised, open both full years, average* | 10 | $298,673 | $348,347 |
| Franchised, open both full years, median* | 10 | $262,983 | $316,640 |
| All franchised, average as printed | 13 in 2024, 15 in 2025 | $240,663 | $275,709 |
| All franchised, median as printed | 13 in 2024, 15 in 2025 | $259,025 | $238,039 |
| Lowest franchised, open the full year, as printed | 1 | $168,555 | $159,718 |
| Company-owned, average* | 3 | $532,212 | $543,506 |
| Company-owned, median* | 3 | $318,513 | $319,290 |
Source: Item 19, Tables 1 and 2, 2026 FDD. Rows marked * are Averan calculations from the location figures in those tables.
Item 19 does not group locations into quartiles or bands. It lists every location, so the spread can be read directly: in 2025 franchised revenue ran from $8,003 at a December opening to $777,942.
Among locations open the full year, the lowest 2025 figure printed is $159,718. That is location 15, which opened in October 2024. The lowest location open since before 2024 billed $205,230.
The median fell from $259,025 to $238,039 while the ten established locations grew. The 2025 set adds the June and December 2025 openings at $81,185 and $8,003. The median of the ten established locations rose from $262,983 to $316,640.*
The company-owned table prints the 2025 average and median in each other’s cells. The three 2025 figures are $319,290, $1,055,116 and $256,111. Their average is $543,506 and their median is $319,290.{A} The table prints $319,290 as the average and $543,505 as the median.
Item 19 prints the territory population and household count for each location. The location with the largest 2025 revenue, $777,942, has a territory population of 993,000. The location with a population of 1,200,000 billed $359,961.
Brand charges
Brand charges
| Charge | Amount | Share of $275,709* |
|---|---|---|
| Royalty | 6% of gross sales, monthly | 6.00% |
| Brand fund | 1% of gross sales, monthly | 1.00% |
| Local advertising | At least $1,000 a month for the first 2 years, then at least $9,000 a year | 4.35%, not in the total |
| Technology fee | $250 a month, capped at $500 a month during the initial term | 1.09% |
| Email fee | $75 a year | 0.03% |
| Paid to the brand | $22,375 a year at $275,709* | 8.12% |
Source: Items 5 and 6, 2026 FDD. Shares are Averan calculations: local advertising at $12,000 a year, technology at $3,000 a year. Local advertising is spent by the owner and is not in the total.
Pet Passages charges a 6% royalty and a 1% brand fund fee on gross sales. Owners must also spend at least $1,000 a month on local advertising for the first two years and at least $9,000 a year after that, buying advertising materials from the franchisor. With the $250 monthly technology fee and the $75 email fee, the charges paid to the brand are 8.12% of the 2025 franchised average.*
As a share of revenue, the fixed charges weigh more on lower-revenue locations. On Averan’s calculation the charges paid to the brand are 8.93% at $159,718, the lowest full-year location.{A} They are 7.88% at $348,347 and 7.40% at $777,942.{A}
Owners buy urns, velvet pouches, paw print kits, tags, boxes and other products from the franchisor. Item 6 lists product purchases of $18,500 to $25,900. Item 8 says the franchisor received no revenue from franchisee purchases in 2025.
Other charges include a $25,000 renewal fee, a $15,000 transfer fee and interim remodeling of up to $15,000 every five years. A non-compliance fee of up to $2,500 an occurrence applies after notice. If the franchisor temporarily takes over a location, it keeps a management fee of 10% of gross sales.
The initial franchise fee is $55,000 for a territory of about 300,000 housing units along county lines. Each extra county of about 50,000 housing units adds $10,000, up to a general maximum of $95,000 for about 500,000. Above that, the fee is $10,000 for every 10,000 housing units. Veterans and active military get a 10% discount on the initial fee.
The franchise term is 10 years, with two 10-year renewals. For five years after the agreement ends, the former owner may not compete within the territory, within 65 miles of it, in any zip code the business served, or within 65 miles of any other Pet Passages location.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Crematory retort, processor and lift table | $132,985 | $132,985 |
| Initial franchise fee | $55,000 | $95,000 |
| Shipping and placement of crematory equipment | $15,000 | $39,000 |
| Initial inventory, printed materials and supplies package | $22,451 | $22,451 |
| Shipping of the inventory package | $2,500 | $3,500 |
| Real estate improvements | $10,000 | $60,000 |
| Vehicle | $5,000 | $55,000 |
| Signage | $2,500 | $20,000 |
| Office furniture, funeral home furniture and decorations | $1,000 | $15,000 |
| Cold storage walk-in, 10 x 10 | $5,000 | $14,000 |
| Additional funds, 3 months | $10,000 | $15,000 |
| Real estate, 3 months rent | $7,500 | $15,000 |
| Laser engraver | $8,397 | $8,397 |
| Grand opening advertising fee | $7,500 | $7,500 |
| Other lines combined* | $18,810 | $65,125 |
| Total | $303,643 | $567,958 |
Source: Item 7, 2026 FDD. Other lines combined is Averan’s sum of the remaining 13 lines, including travel, the pre-opening site visit, vehicle wrap, licenses, insurance and professional fees.
Item 7 estimates $303,643 to $567,958 to open a Pet Passages location. The cover page says $91,811 to $137,576 of that is paid to the franchisor or its affiliate. Both columns of the table add to the printed totals.*
The crematory retort, processor and lift table are $132,985 at both ends of the estimate. That is 43.80% of the low total.* Shipping and placement of the equipment adds $15,000 to $39,000.
The real estate lines assume a lease and cover three months of rent. Item 7 says a typical facility is 2,500 to 3,000 square feet, often a standalone building, zoned light industrial, and that the figures are based on the franchisor’s experience in Rochester, New York.
Owners need a crematory license, a crematory operator license and an air facility registration or permit before opening. Item 11 says owners typically open 5 to 9 months after signing, and the franchise agreement requires opening within 9 months.
Additional funds of $10,000 to $15,000 cover overhead for the first three months. The estimate excludes any salary for the owner.
Locations
Locations, 2023 to 2025
| Year | Franchised at start | Opened | Terminated | Franchised at end | Company-owned at end | Total at end | Transfers |
|---|---|---|---|---|---|---|---|
| 2023 | 10 | 2 | 0 | 12 | 4 | 16 | 0 |
| 2024 | 12 | 3 | 0 | 15 | 3 | 18 | 0 |
| 2025 | 15 | 1 | 1 | 15 | 3 | 18 | 0 |
Source: Item 20, Tables 1 to 4, 2026 FDD. No non-renewals, reacquisitions or other closures of franchised outlets in 2023 to 2025.
Pet Passages had 15 franchised and 3 company-owned outlets at the end of 2025. Affiliate MindyAnn, Inc. runs two of the company outlets and Ellis Wallace Enterprise, Inc. runs one. One company-owned outlet in New York closed in 2024.
In 2025 one franchised outlet opened, in Texas, and one was terminated, in New York. Item 20 reports no transfers in any of the three years.
Item 19 lists two franchised openings in 2025, in June and December, while Item 20 reports one. Item 19 also lists 13 franchised locations with 2024 revenue, while Item 20 counts 15 franchised outlets at the end of 2024. The FDD does not explain either difference.
Three franchise agreements were signed for outlets not open at December 31, 2025. They are in Michigan, Colorado and Florida. The franchisor projects 8 new franchised outlets in 2026.
Maryland and Illinois have required financial assurance from the franchisor based on its financial condition. In Maryland initial fees are deferred until the franchisor completes its pre-opening obligations; in Illinois the initial franchise fee is held in escrow.
Questions we get asked
Questions owners ask
How much does a Pet Passages franchise make?
The 15 Pet Passages franchised locations in Item 19 averaged $275,709 in 2025 gross revenue, with a median of $238,039, according to Item 19 of Pet Passages’ 2026 FDD, issued 27 March 2026. Fees paid to Pet Passages come to about 8.12%* of sales. A Pet Passages franchise costs $303,643 to $567,958 to open.
How much does it cost to open a Pet Passages franchise?
Item 7 of the 2026 FDD estimates $303,643 to $567,958, including the $55,000 initial franchise fee. The crematory retort, processor and lift table are $132,985 at both ends of the range, and shipping and placement add $15,000 to $39,000.
What fees does a Pet Passages franchisee pay?
A 6% royalty and a 1% brand fund fee on gross sales, a $250 monthly technology fee and a $75 yearly email fee. Owners must also spend at least $1,000 a month on local advertising for two years, then at least $9,000 a year. On Averan’s calculation the royalty, brand fund, technology and email fees paid to the brand are 8.12% of the 2025 franchised average.{A}
What is the average revenue of a Pet Passages franchise?
The 15 franchised locations in Item 19 averaged $275,709 in 2025, with a median of $238,039. That includes two locations that opened in June and December 2025. The ten open through both 2024 and 2025 averaged $348,347.*
Does Pet Passages publish profit figures?
Item 19 prints one income statement, for the company-owned outlet in Ontario, New York, restated as if franchised. It shows EBITA of $327,370, or 31%, on $1,055,116 of 2025 sales. That outlet has the highest revenue in Item 19 and no profit figure is given for franchised locations.
Where does Pet Passages get its passages?
Item 19 shows 6,520 passages in 2025: 4,725 referred by veterinary hospitals and 1,795 direct from the public. That is 72.5% from veterinary hospitals.*
How many Pet Passages locations are there?
Item 20 reports 15 franchised and 3 company-owned outlets at the end of 2025, and 3 signed agreements for outlets not yet open. One franchised outlet opened and one was terminated in 2025.
Questions worth putting to Pet Passages
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does Pet Passages see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many Pet Passages locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
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Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from Pet Passages Franchising, Inc.’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. Pet Passages is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: Pet Passages Franchising, Inc., 2026 Franchise Disclosure Document, issued 27 March 2026.