New Mom School franchise unit economics
New Mom School franchisees run schools that sell classes and postnatal support and education to mothers and their children through class registrations.
New Mom School franchise at a glance
The 2026 FDD reports five years of gross sales for one school, the Newport School, which had $510,761 in 2025. It also reports monthly gross sales for 19 franchised schools from presale to their 12th full month, with a median of $11,620 in month 12.
New Mom School’s Newport School, the one school with full-year figures in Item 19, had gross sales of $510,761 in 2025, according to Item 19 of New Mom School’s 2026 FDD, issued 20 April 2026. Fees paid to New Mom School come to about 13.14%* of sales. A New Mom School franchise costs $132,630 to $221,100 to open.
- A New Mom School franchise costs $132,630 to $221,100 to open, including a $45,000 initial franchise fee and a $15,000 training and onboarding fee, according to the brand’s 2026 FDD.
- New Mom School charges a royalty of 7% of gross sales or a monthly minimum, whichever is greater; the minimum is $500 a month in the first year of the franchise agreement and $2,000 a month from the fourth year.
- New Mom School charges a marketing fund contribution of 2% of gross sales or $400 a month, whichever is greater, and requires 3% of gross sales on local marketing.
- New Mom School requires at least $1,500 a month of paid digital advertising through an approved vendor, whose management fee is currently $597 a month.
- Across 19 franchised New Mom School locations, median monthly gross sales were $4,430 in month 1 and $11,620 in month 12, with 5 schools reporting a month 12.
- New Mom School locations with more than $23,000 of presale sales averaged $13,981 in month 6*; those with under $10,000 averaged $3,620*.
- New Mom School had 21 franchised schools and no company-owned schools at the end of 2025, after 19 openings that year, with 16 agreements signed but not opened.
These figures come from New Mom School's 2026 Franchise Disclosure Document, as the brand reported them, and were read by Averan Advisors. The $13,981 and $3,620 month-6 averages are Averan calculations from the school-by-school table in Item 19.
Own this franchise?
See what your numbers should look like every month.
Talk to Averan → Averan New Mom School Conversion Package →- Item 19 gives full-year sales for one school and monthly first-year sales for 19 franchised schools. The Newport School, in Costa Mesa, California, was owned by an affiliate until April 2024 and then by a franchisee. It had $510,761 of gross sales in 2025. The 19 franchised schools are reported month by month from presale to month 12.
- Median monthly gross sales rose from $4,430 in month 1 to $11,620 in month 12. The number of schools reporting falls from 19 in month 1 to 5 in month 12. The twelve monthly medians add to $107,932*, which is not any one school’s total.
- Schools with more presale sales reported higher sales in month 6. The seven schools with more than $23,000 of presale averaged $29,204 of presale* and $13,981 in month 6*. The four with under $10,000 averaged $7,102* and $3,620*. Katy opened on $3,120 of presale and reported $14,363 in month 12.
- Fixed monthly charges come to $2,657 a month*. That is a $260 technology fee, $300 for Momence software, $1,500 of paid digital advertising and the vendor’s $597 management fee: $31,884 a year*, or 6.24% of the Newport School’s 2025 sales*.
- The royalty minimum rises each year of the franchise agreement, from $500 to $2,000 a month. At 7%, the $2,000 minimum applies below $28,571 of monthly sales*, or $342,857 a year*. The minimum years count from signing the franchise agreement, and Item 11 puts opening six to nine months after signing.
First-year sales
How much does a New Mom School franchise make?
| Percentile | Presale | Month 1 | Month 3 | Month 6 | Month 9 | Month 12 |
|---|---|---|---|---|---|---|
| 25th | $11,771 | $4,171 | $4,864 | $5,766 | $8,238 | $10,153 |
| 50th (median) | $17,750 | $4,430 | $7,360 | $9,279 | $11,885 | $11,620 |
| 75th | $25,054 | $7,558 | $10,874 | $13,503 | $13,996 | $14,363 |
| 100th (highest) | $36,255 | $21,138 | $16,838 | $20,433 | $20,017 | $20,238 |
| Schools reporting | 19 | 19 | 19 | 17 | 13 | 5 |
Figures as the brand reported them. Month 1 is the first full calendar month after opening; sales before it, including partial months, count as presale. The Newport School and one school that closed in 2026 are left out.
Item 19 reports monthly gross sales for 19 franchised schools, from presale to the 12th full month after opening. The data runs to April 1, 2026. Schools that opened recently have fewer months, so the count falls from 19 in months 1 to 5 to 17 in month 6, 13 in month 9 and 5 in month 12.
The median school reported $4,430 in month 1 and $11,620 in month 12. Month 12 is 2.62 times month 1*. The median presale figure, $17,750, is 4.01 times the median month 1*.
The twelve monthly medians add to $107,932*. Each month’s median comes from a different set of schools, so the sum is not any one school’s first-year sales. Five schools reported all twelve months; their twelve-month totals ran from $63,589 to $150,550*.
The Newport School had $510,761 of gross sales in 2025. It has operated since 2012, was owned by an affiliate until April 4, 2024, and has been owned by a franchisee since April 5, 2024. The FDD notes it is 2,000 square feet with two classrooms and a toddler class that may not be available to all franchisees. Item 7 gives a typical school as 1,000 to 1,500 square feet.
Newport School
Newport School gross sales, 2021 to 2025
| Year | Gross sales | Change on prior year * |
|---|---|---|
| 2021 | $406,092.58 | n/a |
| 2022 | $428,337.70 | +5.48% |
| 2023 | $461,286.72 | +7.69% |
| 2024 | $507,213.74 | +9.96% |
| 2025 | $510,761.59 | +0.70% |
Gross sales as the brand reported them. The change column compares each year with the one before and is marked *.
The Newport School’s gross sales rose from $406,092 in 2021 to $510,761 in 2025. That is a compound rate of 5.90% a year over the four years*. The increase was $45,927 in 2024* and $3,548 in 2025*.
The school changed owner during 2024. Its 2021 to 2023 figures are from affiliate ownership, 2024 combines affiliate and franchisee ownership, and 2025 is its first full calendar year under a franchisee. The FDD does not explain the change in growth.
The Newport School’s 2025 sales average $42,563 a month*. The median month 12 among the five franchised schools that reached it was $11,620.
School by school
Presale and early months by school
| School | Presale | Month 1 | Month 6 | Months reported | Last month reported |
|---|---|---|---|---|---|
| Encinitas | $36,255 | $10,100 | $13,503 | 11 | $17,480 |
| Aliso Viejo | $35,976 | $4,198 | $20,433 | 6 | $20,433 |
| South Bay (Norcal) | $32,425 | $21,138 | $18,273 | 7 | $21,598 |
| Los Alamitos | $26,235 | $9,433 | $13,116 | 12 | $20,238 |
| Gilbert | $25,128 | $6,393 | $7,243 | 12 | $10,153 |
| Liberty Station | $24,981 | $9,178 | $13,858 | 6 | $13,858 |
| Yorba Linda | $23,426 | $8,066 | $11,438 | 10 | $16,065 |
| East Nashville | $18,747 | $4,331 | Not reached | 5 | $7,623 |
| Westport | $17,810 | $5,480 | $5,766 | 10 | $10,878 |
| Lake Oswego | $17,750 | $3,968 | $9,279 | 10 | $13,505 |
| St. Louis | $17,650 | $7,050 | Not reached | 5 | $13,163 |
| Shrewsbury | $15,585 | $6,967 | $9,601 | 10 | $7,588 |
| Westlake Village | $13,395 | $4,430 | $16,930 | 11 | $13,478 |
| Ballantyne | $13,220 | $4,225 | $2,723 | 12 | $9,432 |
| Southwest Las Vegas | $10,323 | $4,090 | $8,120 | 9 | $13,222 |
| Greenville | $9,435 | $2,143 | $2,875 | 8 | $4,450 |
| Rancho Cucamonga | $8,402 | $4,145 | $4,770 | 12 | $11,620 |
| Charleston | $7,450 | $3,248 | $325 | 11 | $7,281 |
| Katy | $3,120 | $4,231 | $6,511 | 12 | $14,363 |
Sales figures as the brand reported them. Months reported counts the full months after opening shown for each school up to April 1, 2026.
The seven schools with more than $23,000 of presale sales averaged $13,981 in month 6*. Their presale averaged $29,204*. The four schools with under $10,000 of presale averaged $7,102 of presale* and $3,620 in month 6*. The FDD does not state a link between presale and later sales; these averages are Averan’s grouping of the printed figures.
Charleston reported $325 in month 6 and $40,261 across its eleven months*. Greenville reported $22,376 across eight months*, an average of $2,797 a month*. Both opened on under $10,000 of presale.
Katy opened on the lowest presale, $3,120, and reported $14,363 in month 12. That month 12 figure is the second highest of the five schools that reached month 12.
The school-by-school table matches the percentile table. The median of the 17 month-6 figures is $9,279, and the median of the five month-12 figures is $11,620, the same as the printed percentiles.
Brand charges
Brand charges
| Charge | Amount | A year at $510,761 * |
|---|---|---|
| Royalty | Greater of 7% of gross sales or $500 a month in year 1, $1,000 in year 2, $1,500 in year 3 and $2,000 after | $35,753 |
| Marketing fund | Greater of 2% of gross sales or $400 a month, from signing a lease | $10,215 |
| Local marketing | 3% of gross sales, spent with third parties | $15,323 |
| Paid digital advertising | At least $1,500 a month through the approved vendor, up to $7,500 if required | $18,000 |
| Approved vendor’s management fee | Currently $597 a month | $7,164 |
| Technology fee | $260 a month, capped at $1,500 | $3,120 |
| Momence software | $300 a month, paid to the vendor | $3,600 |
| Market cooperative | 1% to 3% of gross sales if one is formed; none exists | n/a |
| Total without local marketing, the vendor’s management fee and Momence software | $67,088 (13.14% of sales) |
Rates and amounts as filed. The last column applies them to the Newport School’s 2025 gross sales and is marked *. At that level every percentage charge is above its minimum.
The royalty is 7% of gross sales or a monthly minimum, whichever is greater. The minimum is $500 a month in the first year of the franchise agreement, $1,000 in the second, $1,500 in the third and $2,000 in each year after. The marketing fund contribution is 2% of gross sales or $400 a month, whichever is greater, and starts when the franchisee signs a lease.
7% of sales equals the $2,000 minimum at $28,571 a month*, or $342,857 a year*. The crossover is $7,143 a month in year 1*, $14,286 in year 2* and $21,429 in year 3*. The marketing fund’s 2% equals $400 at $20,000 a month*, or $240,000 a year*. The minimum years count from the date of the franchise agreement, and Item 11 gives six to nine months from signing to opening.
The fixed monthly charges add to $2,657*. They are the $260 technology fee, $300 for Momence software, $1,500 of paid digital advertising and the approved vendor’s current $597 management fee. That is $31,884 a year*, 6.24% of the Newport School’s 2025 sales*. The franchisor may raise the digital advertising requirement to as much as $7,500 a month.
At the Newport School’s 2025 sales, the charges in the table other than local marketing, the vendor’s management fee and Momence software add to $67,088, or 13.14% of sales*. Those three go to third parties and add a further $26,087. Royalty and marketing fund alone are 9% of sales. Card processing fees of up to 3.9% plus $0.30 a transaction are charged on top.
Other charges apply in set cases. A transfer costs $10,000 plus costs, a renewal costs 25% of the then-current initial franchise fee, and on-site training at the school is currently $2,500 plus expenses.
Cost to open
Cost to open
| Item | Low | High |
|---|---|---|
| Initial franchise fee | $45,000 | $45,000 |
| Franchisee training and onboarding fee | $15,000 | $15,000 |
| Instructor training, two to five instructors | $1,100 | $2,750 |
| Program manager training | $750 | $750 |
| Leasehold improvements | $5,000 | $30,000 |
| Rent, 3 months | $6,500 | $18,750 |
| Security deposit | $2,800 | $5,000 |
| Market introduction program | $20,000 | $25,000 |
| Technology fee before opening | $2,080 | $2,600 |
| Momence software | $2,100 | $2,700 |
| Signage | $1,400 | $6,000 |
| Furniture, fixtures and equipment | $5,000 | $7,000 |
| Other lines (utilities, architecture, computer system, insurance, supplies, permits, professional fees, training travel, extension fee) * | $5,900 | $20,550 |
| Additional funds, first 3 months | $20,000 | $40,000 |
| Total | $132,630 | $221,100 |
Figures as filed, except the other-lines row, which adds nine smaller lines and is marked *. Both columns add to the printed totals.
The FDD estimates $132,630 to $221,100 to open one school. Of that, $63,930 to $67,100 is paid to the franchisor or its affiliates. The initial franchise fee of $45,000 and the training and onboarding fee of $15,000 are both paid on signing.
The market introduction program is $20,000 to $25,000. It covers the required paid digital advertising and other launch promotion and events, starts when the franchisee signs a letter of intent for a site, and runs to at least 30 days after opening.
Leasehold improvements are estimated at $5,000 to $30,000 for a space of 1,000 to 1,500 square feet. Item 7 puts rent at $26 to $50 a square foot a year including common area charges and taxes. The additional funds line covers the first three months and excludes any pay for the owner.
A school must open within nine months of signing. Each 30-day extension costs $1,000. Item 11 gives six to nine months as the typical time from signing to opening. The term is 10 years from the date of the franchise agreement, with two 5-year successor terms at 25% of the then-current initial franchise fee.
The territory is about 75,000 people aged 25 to 40. It may be smaller in dense urban areas. The franchisor will not place another New Mom School in it. It keeps the right to sell through other channels and at non-traditional sites inside it. A Multi-Unit Development Agreement for two schools is estimated at $172,630 to $261,100, with development fees of $40,000 for a second school, $35,000 for a third and $30,000 for each after.
Locations
Locations, 2023 to 2025
| Year | Franchised at start | Franchised opened | Franchised closed or left | Franchised at end | Company-owned at end | Total at end |
|---|---|---|---|---|---|---|
| 2023 | 0 | 0 | 0 | 0 | 1 | 1 |
| 2024 | 0 | 2 | 0 | 2 | 0 | 2 |
| 2025 | 2 | 19 | 0 | 21 | 0 | 21 |
Figures as filed. Closed or left counts terminations, non-renewals, reacquisitions and other closures, all zero in the three years.
New Mom School had 21 franchised schools and no company-owned schools at the end of 2025. Nine of the 21 were in California. The 19 openings in 2025 were in 12 states.
The one company-owned school was sold to a franchisee in 2024. That year Table 3 shows two franchised openings, both in California, and Table 4 shows one school sold to a franchisee.
No franchised school was terminated, not renewed, reacquired or closed in 2023 to 2025, and there were no transfers. Item 19 notes that one school closed in 2026, after the Item 20 period.
16 franchise agreements were signed but not opened at the end of 2025. The franchisor projects 35 franchised openings in the next year and no company-owned openings. 35 is 1.67 times the 21 schools open at the end of 2025*.
Questions we get asked
Questions owners ask
How much does it cost to open a New Mom School franchise?
The 2026 FDD estimates $132,630 to $221,100 for one school. That includes the $45,000 initial franchise fee, a $15,000 training and onboarding fee, a $20,000 to $25,000 market introduction program and $20,000 to $40,000 of additional funds for the first three months.
What fees does New Mom School charge?
The royalty is 7% of gross sales or a monthly minimum of $500 in year 1, $1,000 in year 2, $1,500 in year 3 and $2,000 after, whichever is greater. The marketing fund is 2% or $400 a month, whichever is greater. Franchisees also spend 3% of gross sales on local marketing and at least $1,500 a month on paid digital advertising, and pay $260 a month for technology, $300 for Momence software and the advertising vendor’s $597 monthly fee.
How much does a New Mom School franchise make?
Item 19 gives full-year sales for one school: the Newport School had $510,761 of gross sales in 2025. For 19 franchised schools it gives monthly sales in the first year, with a median of $4,430 in month 1 and $11,620 in month 12. Five schools had reached month 12 by April 1, 2026.
Does presale matter for a New Mom School location?
Item 19 reports each school’s presale sales. The seven schools with more than $23,000 of presale averaged $13,981 in month 6*, and the four with under $10,000 averaged $3,620*. The FDD itself does not draw a link between the two.
How many New Mom School locations are there?
At the end of 2025 there were 21 franchised schools and no company-owned schools, up from 2 at the end of 2024. There were 19 openings and no closures in 2025, and 16 agreements were signed but not opened.
How long does it take to open a New Mom School?
Item 11 gives six to nine months from signing the franchise agreement to opening. The school must open within nine months of signing, and each 30-day extension costs $1,000.
Questions worth putting to New Mom School
These are questions the filing leaves open. An owner or a buyer can put them to the franchisor directly.
- Is the revenue in Item 19 gross sales or collected revenue, and how many locations sit below the average?
- Which factors does New Mom School see in its highest-selling locations, such as territory, years open and staffing?
- How long does a new location take to reach the average you publish, and what does the build-up look like month by month?
- At what level of sales do the minimum charges stop applying and the percentage take over?
- How many New Mom School locations closed, were sold, or changed hands last year, and why?
Run your own numbers.
The Franchise Numbers Check runs the same checks on your own numbers. It scores where you stand and compares you with Item 19 of your brand’s FDD. It works out what one location earns and spends, and builds a 13-week cash forecast. It also checks whether you are ready to open another one. It is free and it runs in your browser.
Launch the diagnostic →Reporting for a New Mom School owner
We review your unit economics and cash forecast and build your monthly reporting around the figures on this page.
Talk to Averanthe franchise library, all 431 brands · how franchise unit economics work · running the books across several locations · what Averan does for franchise owners
Other brands in the Childcare and Education guide:
All 36 brands
- Bach to Rock
- Best in Class Education Center
- Brain Balance
- Bricks 4 Kidz
- Building Kidz School
- C2 Education Centers
- Celebree School
- Challenge Island
- Children’s Music Academy
- Code Ninjas
- Engineering For Kids
- Eye Level Learning Center
- Huntington Learning Center
- i9 Sports
- Ivybrook Academy
- JEI Learning Center
- Jungle Driving School
- Kiddie Academy
- KidStrong
- Kumon
- LearningRx
- Lightbridge Academy
- Lil' Angels Photography
- Mathnasium
- Montessori Kids Universe
- My Gym
- Primrose Schools
- School of Rock
- Skyhawks Sports Academy
- Snapology
- Soccer Shots
- Sylvan Learning
- The Goddard School
- The Learning Experience
- We Rock The Spectrum
- Young Rembrandts
Questions owners ask next
The figures above raise these, and each one is answered on its own page.
- At what level of sales does a minimum fee stop costing me more than the percentage?It works out the sales level where a minimum fee stops applying.
- How much cash do I fund before a new location covers its own costs?It builds a 13-week forecast for the months before break-even.
- What does this location earn on the money I put into it?It works out the payback period and cash-on-cash return for one unit.
- How much of Item 19 can I rely on?It explains what an Item 19 financial performance representation tells you and what it leaves out.
Where these figures come from
Every figure here comes from The New Mom School Franchising, LLC’s 2026 FDD and is unaudited by us. We are unaffiliated with the brand. Calculations of our own are labeled where they appear. The figures describe past performance at other businesses and are not a projection of yours. This page is an educational summary. It is not an offer to sell a franchise, and it is not financial, legal or tax advice. New Mom School is a trademark of its owner. How Averan reads a Franchise Disclosure Document.
These figures come from the brand's disclosure. They are not a forecast, an offer to sell a franchise or advice. Source: The New Mom School Franchising, LLC, 2026 Franchise Disclosure Document, issued 20 April 2026.